2020 REDKEN SALON STYLIST TRAINING PATH - EDUCATION OFFERINGS FOR BLENDED LEARNING

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2020 REDKEN SALON STYLIST TRAINING PATH - EDUCATION OFFERINGS FOR BLENDED LEARNING
2020 REDKEN
SALON STYLIST
TRAINING PATH
EDUCATION OFFERINGS FOR
BLENDED LEARNING

             C1 Internal use
2020 REDKEN SALON STYLIST TRAINING PATH - EDUCATION OFFERINGS FOR BLENDED LEARNING
TABLE OF CONTENTS

       ♥ WHAT IS BLENDED LEARNING?
       ♥ CURRICULUM
       ♥ THE REDKEN EXCHANGE
         ♥ HAIRCOLOR PATH
         ♥ DESIGN PATH
         ♥ FINISHING PATH
       ♥ NEW/ ONBOARDING VIDEO SUPPORT
       ♥ ESSENTIAL VIDEO SUPPORT
       ♥ EXPERIENCED VIDEO SUPPORT
       ♥ MASTER VIDEO SUPPORT
       ♥ EXPERT VIDEO SUPPORT

FOR OPTIMAL EXPERIENCE, USE GOOGLE CHROME
AND CLEAR YOUR BROWSER HISTORY

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BLENDED LEARNING
NEW/ONBOARDING
♥   Stylist new to Salon Company

ESSENTIAL CLASSES
REDKEN USERS FOR 0-2 YEARS
Stylist needs to build their confidence with all Redken product and foundational principles.
♥ Complete knowledge in Principles: Haircolor / Design / Finish / Correction / Foiling
♥ Knowledge in all Redken brand information

EXPERIENCED CLASSES
REDKEN USERS FOR 2-4 YEARS
Stylist build their speed and technical skills. They are increasing their knowledge in all Redken
products and how to create more wealth & success through using the product.
♥ Build technical skill and confidence in trends & techniques
♥ Focused on increasing confidence in communication skills

MASTER CLASSES
 REDKEN USERS FOR 4+ YEARS
 This is the pivotal point for the service provider where visible changes to their guests may need to
 be made. Stylist to focus on the “look” instead of the individual service
 ♥ Creating “looks” increases multiple additional services, chemical services, advanced skill /
     techniques
 ♥ Become a leader and mentor

EXPERT CLASSES
REDKEN USERS FOR 4+ YEARS
This is the seasoned service provider who is now a leader in the salon.
♥ Role as leader and mentor while maintaining daily guests
♥ Serves as a Salon Trainer and grooming other stylists to become mentors

                                                  C1 Internal use
HAIRCOLOR

NEW /               ESSENTIAL               EXPERIENCED            MASTER                  EXPERT
ONBOARDING          (AWARENESS)             (PROCESS)              (MECHANICAL)            (NATURAL)

HISTORY OF          DEMI-PERMANENT          LIGHTENERS             CORRECTIVE              INSPIRATION
REDKEN              PILLARS                 CATEGORY               HAIRCOLOR               ♥ Advanced Balayage
PRINCIPLES?         ♥ Acidic vs. Alkaline   ♥ Principles of        ♥ Understanding Fills   ♥ Creative Color
♥ Principles of     ♥ When, Why, How           Blonding            ♥ Decolorizing
   Science          ♥ Quiz                  ♥ Oil, Cream, Powder     Washes
♥ Principles of                             ♥ Highlift Category    ♥ Lowlights
   Haircolor                                ♥ Balayage             ♥ Growing out Gray
♥ Quiz                                      ♥ When, Why, How
                                            ♥ Quiz

TECHNIQUES          PERMANENT               TECHNIQUES             TECHNIQUES
♥ Principles of     PILLARS                 ♥ Principles of        ♥ Blur, Smudge, Melt
   Application      ♥ Types of Coverage        Placement           ♥ Ravishing Reds
                    ♥ Technology            ♥ Balayage             ♥ Bombshell
                    ♥ When, Why, How        ♥ Babylights             Brunettes
                    ♥ Quiz                  ♥ Teasylights          ♥ Formula Genius
                                            ♥ Foilayage
                                            ♥ 20 Min. Express
                                               Techniques

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DESIGN

NEW /             ESSENTIAL         EXPERIENCED           MASTER                 EXPERT
ONBOARDING        (AWARENESS        (PROCESS)             (MECHANICAL)           (NATURAL)

                  PRINCIPLE BASED   PRINCIPLE BASED       PRINCIPLE BASED        ADVANCED DESIGN
                  DESIGN            DESIGN                DESIGN
                  ♥ Lines           ♥ Graduation          ♥ Design Suitability
                  ♥ Principles of   ♥ Swelling            ♥ Dry Cutting
                     Movement       ♥ Scooping            ♥ The Grooming
                  ♥ Principles of   ♥ Clipper Cutting        Lounge
                     Headform
                  ♥ 6 Panel Bob

FINISHING

NEW /             ESSENTIAL         EXPERIENCED           MASTER                 EXPERT
ONBOARDING        (AWARENESS        (PROCESS)             (MECHANICAL)           (NATURAL)

                  PRINCIPLES OF     PRINCIPLES OF         PRINCIPLES OF          ADVANCED
                  FINISHING         FINISHING             FINISHING              FINISHING
                  ♥ Vision          ♥ Flat Irons          ♥ Ponytails
                  ♥ Method          ♥ Marcel Irons        ♥ Twists
                  ♥ Technique                             ♥ Braids
                  ♥ Product

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HAIRCARE

NEW /                 ESSENTIAL           EXPERIENCED          MASTER         EXPERT
ONBOARDING            (AWARENESS          (PROCESS)            (MECHANICAL)   (NATURAL)

RETAIL PILLARS        RETAIL SPECIALTY
Quiz

STYLING

NEW /                 ESSENTIAL           EXPERIENCED          MASTER         EXPERT
ONBOARDING            (AWARENESS          (PROCESS)            (MECHANICAL)   (NATURAL)

STYLING PILLARS       STYLING SPECIALTY
Quiz

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BUSINESS

NEW /             ESSENTIAL          EXPERIENCED          MASTER            EXPERT
ONBOARDING        (AWARENESS         (PROCESS)            (MECHANICAL)      (NATURAL)

PRINCIPLES OF     ♥ RETAIL-IT’S IN   ♥ RETENTION-THE      STEP UP           SALON EMOTION
CONSULTATION        THE BAG            PERFECT
                  ♥ REBOOKING-         CLIENTELE
                    POWER BOOKING    ♥ REFERRAL-
                                       PROMOTING
                                       REFERRAL
                                       BUSINESS
                                     ♥ SOCIAL MEDIA
                                       OBSESSED

PILLAR PROGRAMS

NEW /             ESSENTIAL          EXPERIENCED          MASTER            EXPERT
ONBOARDING        (AWARENESS         (PROCESS)            (MECHANICAL)      (NATURAL)

                  REDKEN             ♥ HAIRCOLOR          ♥ HAIRCOLOR       ♥ BALAYAGE
                  SPECIALIST           AUTHORITY            CERTIFICATION     CERTIFICATION
                                     ♥ DESIGN             ♥ DESIGN          ♥ FINISHING
                                       AUTHORITY            CERTIFICATION     CERTIFICATION
                                                          ♥ BLONDE
                                                            AUTHORITY
                                                          ♥ FINISHING
                                                            AUTHORITY

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THE REDKEN EXCHANGE / NYC
THE REDKEN EXCHANGE LIVE!
                     Continue to connect with Redken and advance your education with Redken online.
                     The Redken Exchange Live series will bring Redken Exchange education
                     programs to you! Each week, Redken will offer live online education taught by
                     Redken Artists with guest industry icons. Learn techniques and tips from Redken
                     Artists as we all come together to collaborate, demonstrate & inspire.
                     • Click Here > THE REDKEN EXCHANGE LIVE

THE REDKEN EXCHANGE CLASSES IN NYC WILL RESUME IN 2021

Class Description: Inspiration awaits at the Redken Exchange, a state-of-the-art learning facility
in the heart of New York City. Redken helps the salon community develop its skills in business,
design, color, training, personal development and wealth building. We believe education should
be interactive, accessible and fun! Our unique, personal–based approach creates the ultimate
experience to help every salon professional learn, earn and live better.

 THE REDKEN EXCHANGE

 NEW /                ESSENTIAL             EXPERIENCED           MASTER                EXPERT
 ONBOARDING           (AWARENESS            (PROCESS)             (MECHANICAL)          (NATURAL)

                      ♥ Color and Know      ♥ Colornomics         ♥ Color Correction    ♥ Exchange
                         Why                ♥ Foiling             ♥ Color Formulation      Specialty-
                      ♥ Cut and Know        ♥ Toning with         ♥ Correcting with        Experience Series
                         Why                  Shades EQ              Shades EQ          ♥ Elite Trainer-
                      ♥ Finish and Know     ♥ Creative with       ♥ Balayage               Facilitation
                         Why                  Shades EQ           ♥ Blonding            ♥ Elite Trainer Color
                                                                                        ♥ Elite Trainer Cut &
                                                                                           Finish

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HAIRCOLOR PATH

  Principles of
    Science                                                     Principles of
                                     QUIZ                                                    Demi Haircolor
  Principles of                                                 Application
   Haircolor
                                                                                Redken
                                                                                Specialist

                                                                Permanent
      QUIZ                         Lighteners                                                    QUIZ
                                                                 Haircolor

             Haircolor Authority

                                                                Inspiration
Principles of Foil                 Corrective
   Placement                       Haircolor                     Advanced
                                                                Techniques

                                                 Haircolor
                                                Certification

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DESIGN PATH

 Principles of                                          Principle Based
   Science                                                  Design                        Principles of
                                 QUIZ
 Principles of                                           Principles of                     Headform
  Haircolor                                                Movement

                                                                                                   Redken
                                                                                                   Specialist

    QUIZ                        Swelling                   Graduation                     6 Panel Bob

                                                             Design
  Scooping                   Clipper Cutting                                               Dry Cutting
                                                            Suitability

                  Design                                                    Design
                 Authority                                                Certification

                                                                                          The Grooming
                                                                                             Lounge

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                                               C1 Internal use
FINISHING PATH

 Principles of                             Principles of
   Science                                   Finishing                   Technique
                 QUIZ
 Principles of                                                            Product
  Haircolor                               Vision Method
                                                           Redken
                                                           Specialist

                                                                         Flat Irons
                 Twists                     Ponytails
                                                                        Marcel Irons

                           Finishing                       Finishing
                          Certification                    Authority

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                              C1 Internal use
NEW/ONBOARDING LEVEL

        C1 Internal use
STYLIST DEVELOPMENT                                                      NEW / ONBOARDING
     VIDEO                    DESCRIPTION                       CATEGORY/PLAYLIST TIME                         LINK

                  In this video Anne Mincey shares with
                  you the story of Redken 5th Avenue
HISTORY OF                                                                                            https://youtu.be/PR_6o
                  and how Paula Kent and Jheri          Redken History (10:54)
REDKEN                                                                                                dhJWWk
                  Redding shaped the professional
                  hairstylist industry forever.

                                                           Principles of Haircolor: Consultation
                                                           (5:15)
                                                           Principles of Haircolor: Color Gear
                                                           (2:02)
                 ♥   Different dye systems                                                            https://www.youtube.co
PRINCIPLES OF                                              Principles of Haircolor: Principle Based
                 ♥   Oxidation                                                                        m/playlist?list=PLZGt-
HAIRCOLOR                                                  Formulation (6:53)
                 ♥   Alkalinity vs. Acidity                                                           dKOW3oDrJZ4my4p9y
VIDEO SERIES                                               Principles of Haircolor (7:07)
                 ♥   Composition of hair                                                              S6IIpQEVVX0
                                                           Principles of Haircolor: Visual Values
                                                           (3:01)
                                                           Principles of Haircolor: What is Hair
                                                           (6:05)
                                                       ♥     Shades EQ Gloss, Cream, Cover Plus
                                                       ♥     Color Fusion                       https://www.redkensalo
REDKEN SHADE     All Redken Shade Charts available for ♥     Color Gels Lacquers                n.com/redken-
CHARTS           download                              ♥     Chromatics, Ultra Rich             education/shade-charts
                                                       ♥     Blonde Idol
                                                       ♥     Color Camo
                 Comprehensive Guide to all things                                                    https://www.redkenass
2020 REDKEN      Redken: Products, Product                                                            etlibrary.com/Business
                                                                       RESOURCES
PRODUCT GUIDE    Technologies, Salon Business                                                         Tools/HighlightDetails/1
                 Resources and Education Offerings                                                    3
                                                                                                      https://www.flexiquiz.co
                 ♥ The Principle of Physics
PRINCIPLES OF                                             Quiz results may be emailed when            m/SC/N/2020REDKEN
                 ♥ The Principle of Biology
SCIENCE QUIZ                                              complete                                    PRINCIPLESOFSCIEN
                 ♥ The Principle of pH
                                                                                                      CE
                                                                                                      https://www.flexiquiz.co
                 ♥   The Laws of Color
                                                          Quiz results may be emailed when            m/SC/N/2020REDKEN
PRINCIPLES OF    ♥   Natural Levels
                                                          complete                                    PRINCIPLESOFHAIRC
HAIRCOLOR QUIZ   ♥   Categories of Haircolor
                                                                                                      OLORQUIZ
                 ♥   Role of Alkali and Developers

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                                                     C1 Internal use
STYLIST DEVELOPMENT                                                       NEW / ONBOARDING
      VIDEO                 DESCRIPTION                      CATEGORY/PLAYLIST TIME            LINK

                ♥ Understanding different haircare
                  systems offered by Redken
                ♥ Consulting with clients based on
                  hair needs
PRODUCT                                                                               https://www.youtube.c
                ♥ Consulting vs. selling concepts
KNOWLEDGE                                                                RETAIL       om/playlist?list=PL800
                ♥ Proper use and application of
HAIRCARE                                                                              EE1BE6E0BFC84
                  different haircare systems
                ♥ Solution-based consulting ideas
                ♥ Proper staging of product in your
                  salon

                ♥ Understanding the different styling
                  systems offered by Redken
                ♥ Consulting with clients based on
PRODUCT                                                                               https://www.youtube.c
                  hair needs
KNOWLEDGE                                                                RETAIL       om/playlist?list=PL129
                ♥ Consulting vs. selling concepts
STYLING                                                                               857C9D7A6C4E8
                ♥ Proper use and application of
                  different styling products

                Learn all tips and tricks to run a
                                                                                      HAIRCOLOR
PRINCIPLES OF   successful consultation with your
                                                                       PRINCIPLES     CONSULTATION |
CONSULTATION    client.
                                                                                      REDKEN

                 ♥   Why Be A Part Of It
                 ♥   Principles of Consultation
                 ♥   Principles of Haircolor
VIRTUAL
                 ♥   Color Bash
EDUCATION
                 ♥   Haircare
                 ♥   Styling

                                                     C1 Internal use
ESSENTIAL LEVEL

     C1 Internal use
HAIRCOLOR DEVELOPMENT
ESSENTIAL
      VIDEO                   DESCRIPTION                       CATEGORY/PLAYLIST TIME                  LINK
                   ♥   Proper formulation
                   ♥   Mixing and Processing
                   ♥   Traditional vs. American Level
                       System
                   ♥   Different application methods
                   ♥   Acidic vs. alkaline color choices
                   ♥   Refreshing, Correcting, Defining
                       and Glossing concepts                                                    https://youtu.be/wtZZx
SHADES EQ                                                                 HAIRCOLOR
                   ♥   How to properly fill when going                                          L4HEOQ
                       darker
                   ♥   Understanding different color
                       finishes
                   ♥   Traditional virgin application info
                   ♥   Understanding different alkali
                       sources (MEA vs. Ammonia)

                  Do you have clients who want to add
                  more pepper to their salt? Introduce
                  them to Redken Brews Color Camo!
                  In 5-10 minutes you can provide them
                  with an express Demi-permanent
COLOR CAMO -                                                                                    BREWS COLOR
                  haircolor result that will grow out                    REDKEN BREWS
INTRODUCTION                                                                                    CAMO | REDKEN
                  softly and without any harsh lines of
                  demarcation. It's a great option for
                  clients who want to blend their gray
                  without covering it completely.

                                                                                                https://www.flexiquiz.c
SHADES EQ GLOSS Shades EQ Gloss                              Quiz results may be emailed when
                                                                                                om/SC/N/REDKENSha
QUIZ            Product Knowledge                            complete
                                                                                                desEQGlossQuiz
                                                                                                https://www.flexiquiz.c
SHADES EQ CREAM
                Shades EQ Cream and Cover Plus               Quiz results may be emailed when   om/SC/N/REDKENSha
& COVER PLUS
                Product Knowledge                            complete                           desEQCreamCoverPlu
QUIZ
                                                                                                sQUIZ

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                                                       C1 Internal use
HAIRCOLOR DEVELOPMENT
 ESSENTIAL
     VIDEO                  DESCRIPTION                        CATEGORY/PLAYLIST TIME                         LINK

                                                         Color Gels Lacquers NN Series (1:21)
                                                         Tonal Families (1:12)
                 ♥   Proper formulation                  Refreshing Color Gels Lacquers with
                 ♥   Mixing and Processing               Shades EQ Gloss (0:46)
                 ♥   Traditional vs. American Level      Color Gels Lacquers: Understanding the     https://www.youtube.co
COLOR GELS
                     System                              Label (1:19)                               m/playlist?list=PLZGt-
LACQUERS
                 ♥   Different application methods       Color Gels Lacquers: Introduction (1:14)   dKOW3oC_e5uBDyKr
                 ♥   Understanding different color       Color Gels Lacquers: Gray Coverage         KUkxXOxa2gKo
                     finishes                            Guidelines (1:04)
                 ♥   Traditional virgin application info Color Gels Lacquers: Formulation and
                                                         Undertone (1:17)

                 ♥   Proper formulation
                 ♥   Mixing and Processing
                 ♥   Traditional vs. American Level
                                                         Principles of Haircolor: Color Fusion
                     System
                                                         (7:08)                                     https://youtu.be/qEb1-
COLOR FUSION     ♥   Different application methods
                                                         Principles of Haircolor: Modern Virgin     SWZlzU
                 ♥   Understanding different color
                                                         Application (7:41)
                     finishes
                 ♥   Modern virgin application info

                 ♥   Proper formulation
                 ♥   Mixing and Processing
                 ♥   Traditional vs. American Level
                     System
                 ♥   Different application methods       Principles of Haircolor: Chromatics (6:00)
CHROMATICS AND                                                                                       https://youtu.be/F5P-
                 ♥   Understanding different color       Principles of Haircolor: Traditional Virgin
ULTRA RICH                                                                                           9mMibRk
                     finishes                            Application (8:13)
                 ♥   Traditional virgin application info
                 ♥   Understanding different alkali
                     sources (MEA vs. Ammonia)

                                                      C1 Internal use
HAIRCOLOR DEVELOPMENT
 ESSENTIAL
      VIDEO                  DESCRIPTION                          CATEGORY/PLAYLIST TIME                           LINK

                                                            Principles of Haircolor: Modern Virgin
                                                            Application (7:41)
                                                            Principles of Haircolor: Refresh
                  ♥   Bowl and brush technique
                                                            Application Technique (1:18)
                  ♥   Bottle technique                                                                    https://www.youtube.co
PRINCIPLES OF                                               Principles of Haircolor: Traditional Virgin
                  ♥   How to keep color off a client's                                                    m/playlist?list=PLZGt-
HAIRCOLOR -                                                 Application (8:13)
                      face                                                                                dKOW3oB1weauJQGJ
APPLICATIONS                                                Principles of Haircolor: Base Break
                  ♥   Efficient application methods                                                       oqyMPXnhD4FZ
                                                            Application (1:41)
                  ♥   Proper sectioning
                                                            Principles of Haircolor: Principle Based
                                                            Application (3:29)

                                                                                                          https://www.flexiquiz.co
COLOR GELS        Color Gels Lacquers Product               Quiz results may be emailed when
                                                                                                          m/SC/N/REDKENColor
LACQUERS QUIZ     Knowledge                                 complete
                                                                                                          GelsLacquersQuiz
                                                                                                          https://www.flexiquiz.co
                  Chromatics and Ultra Rich Product         Quiz results may be emailed when
CHROMATICS QUIZ                                                                                           m/SC/N/REDKENColor
                  Knowledge                                 complete
                                                                                                          GelsLacquersQuiz
                                                                                                          https://www.flexiquiz.co
COLOR FUSION      Color Fusion and Cover Fusion             Quiz results may be emailed when              m/SC/N/REDKENColor
QUIZ              Product Knowledge                         complete                                      FusionQuiz

                                                         C1 Internal use
DESIGN DEVELOPMENT
 ESSENTIAL
      VIDEO                  DESCRIPTION                      CATEGORY/PLAYLIST TIME              LINK

                  ♥   Principles are basic truths, laws
                      or assumptions. Principles are
                      also universal and timeless-
                      understood by everyone, and
                      inarguable.
                                                         Principles Based Design (2:29)
                  ♥   Learn the secrets of
                                                         Principles of Shape (4:33)
                      understanding and recreating a                                      https://www.youtube.co
                                                         Principles of Movement (5:01)
PRINCIPLE BASED       shape lies within 3 simple                                          m/playlist?list=PLZGt-
                                                         Principles of Headform (2:25)
DESIGN                principles: point, line and angle.                                  dKOW3oDsVtE3Q3b0J
                  ♥   Learn to break the head form                                        8UkoilGjvpc
                      down Horizontally into the 5 areas
                      of the head- Nape, Back, Crown,
                      Top and Sides.
                  ♥   An introduction to the Principles
                      of Movement.

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                                                     C1 Internal use
FINISHING DEVELOPMENT
 ESSENTIAL
        VIDEO                     DESCRIPTION                        CATEGORY/PLAYLIST TIME                       LINK
                       ♥   Understanding the different hot
                           tools and how they are used (Flat Principle Based Finishing - Principles
                           Iron, Curling Iron, etc)            (1:37)
                       ♥   How to break down a picture of a Principle Based Finishing - Vision (3:16)
                           style you want to recreate          Principle Based Finishing - Tools (4:23)
                       ♥   Use of different products to create Principle Based Finishing - Power of       https://www.youtube.co
PRINCIPLE BASED            different effects                   Custom Control (5:22)                      m/playlist?list=PLZGt-
FINISHING VIDEOS       ♥   Understanding different brushes Principle Based Finishing - Method             dKOW3oDj5bO_qLL8k
                           and their uses                      (5:19)                                     Vxlm8gL-vWO
                       ♥   How to work with different          Principle Based Finishing - Heat Styling
                           textures of hair                    (3:18)
                       ♥   Consulting with your client on      Principle Based Finishing Accessories
                           styling                             (1:54)

                      Watch as Guido Palau, Redken Global
HOW TO GET THE                                                                                            HOW TO GET THE
                      Creative Director, walks you through
PERFECT BLOW                                                                  FINISHING                   PERFECT BLOW DRY
                      his three steps to the perfect blow dry.
DRY                                                                                                       | REDKEN
                 Curious how to achieve the perfect
                 blow dry? It's all in the setup! In this                                                 HOW TO PREP HAIR
HOW TO PREP HAIR
                 video, learn how to prep hair for the                        FINISHING                   FOR BLOW DRY |
FOR BLOW DRY
                 perfect blow dry.                                                                        REDKEN

                      When working with thick hair it's
                      important to also work with the correct
HOW TO PREP                                                                                               HOW TO PREP THICK
                      products. In this video, learn more
THICK HAIR FOR                                                                FINISHING                   HAIR FOR BLOW DRY
                      about prepping thick hair for the perfect
BLOW DRY                                                                                                  | REDKEN
                      blow dry.

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                                                            C1 Internal use
FINISHING DEVELOPMENT
 ESSENTIAL
      VIDEO                   DESCRIPTION                         CATEGORY/PLAYLIST TIME                 LINK
                 Are you looking for a dry shampoo that
DEEP CLEAN DRY   eliminates oil AND doesn't leave                                               DEEP CLEAN DRY
                                                        Deep Clean Dry Shampoo (2:12)
SHAMPOO          behind a white residue?                                                        SHAMPOO | REDKEN

                 Are you looking for a dry shampoo that
INVISIBLE DRY    eliminates oil AND doesn't leave                                               INVISIBLE DRY
                                                        Invisible Dry Shampoo (1:21)
SHAMPOO          behind a white residue?                                                        SHAMPOO | REDKEN

                 Get connected with the hot tips that will
                 make you the finish authority behind
                 the chair. Gaining control of the
                 direction of the root area is key to the
                                                                                                FLAT WRAP BLOW
FLAT WRAP BLOW   foundation of every blow-dry. Watch
                                                                          FINISHING             DRY TECHNIQUE |
DRY TECHNIQUE    this quick blow-dry tip on how to do a
                                                                                                REDKEN
                 flat wrap and how constant elevation
                 and direction of airflow will get you the
                 perfect low volume blow-dry.

                                                                                                https://www.flexiquiz.co
                                                             Quiz results may be emailed when
STYLING QUIZ     Styling Range Product Knowledge                                                m/SC/N/REDKENStylin
                                                             complete
                                                                                                gQuiz

                                                       C1 Internal use
STYLIST DEVELOPMENT
 ESSENTIAL
      VIDEO                   DESCRIPTION                       CATEGORY/PLAYLIST TIME                         LINK
                   ♥   Understanding different haircare
                       systems offered by Redken
                   ♥   Consulting with clients based on    Principles of Haircolor: Haircare (2:16)
                       hair needs                          Extreme Length Product Knowledge
                   ♥   Consulting vs. selling concepts     (2:06)
HAIRCARE                                                                                              https://youtu.be/8phBp
                   ♥   Proper use and application of       Extreme Bleach Recovery Product
RETAIL SPECIALTY                                                                                      UjCZr4
                       different haircare systems          Knowledge (3:13)
                   ♥   Solution-based consulting ideas     Redken Frizz Dismiss (1:13)
                   ♥   Proper staging of product in your   Color Extend Blondage Mask (1:51)
                       salon

                                                           Quiz results may be emailed when           https://www.flexiquiz.co
HAIRCARE QUIZ      Haircare Range Product Knowledge        complete                                   m/SC/N/REDKENHairc
                                                                                                      areQuiz

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                                                      C1 Internal use
STYLIST DEVELOPMENT
 ESSENTIAL
                         HAIRCOLOR                             DESIGN              FINISHING
            ♥ Color Fusion                      ♥ Principle Based Design   ♥ Principles of Finishing
            ♥ Chromatics                        ♥ The Haircut              ♥ The Blow Dry Revolution
            ♥ Color Gels Lacquers
            ♥ Shades EQ: Gloss/Cream/Cover
              Plus
            ♥ BREWS Color Camo

VIRTUAL
            ♥   Curvaceous
EDUCATION
            ♥   Redken Brews
            ♥   Retail: It's in the Bag
            ♥   Re-Booking: Power-Booking

            REDKEN SPECIALIST

                                             C1 Internal use
EXPERIENCED LEVEL

      C1 Internal use
HAIRCOLOR DEVELOPMENT
 EXPERIENCED
      VIDEO                   DESCRIPTION                         CATEGORY/PLAYLIST TIME                        LINK
                  In this video you will learn about
                  Blonde Idol, Redken's high lift                                                        BLONDE IDOL -
BLONDE IDOL                                                 Redken, Redken haircolor, blonde hair,
                  conditioning color cream, and the                                                      PRODUCT
PRODUCT                                                     blonde idol, haircolor, high lift, product
                  different ways it can be used to                                                       KNOWLEDGE |
KNOWLEDGE                                                   knowledge, permanent haircolor (2:42)
                  achieve a variety of blonde results.                                                   REDKEN

                  Learn Redken's approach to Global
                                                        Color, Application, Redken, Blonde Idol, GLOBAL BLONDE
GLOBAL BLONDE     Blonding and take your blonde clients
                                                        Blonde Redken Color, Redken Haircolor, APPLICATION |
APPLICATION       to new heights!
                                                        Double Process (3:08)                    REDKEN
                  Learn more about Flash Lift Bonder
                  Inside, Redken's all-in-one lightener
                                                             Redken, flash lift bonder inside, Redken
FLASH LIFT        powder that protects the hair's bonds                                               FLASH LIFT BONDER
                                                             haircolor, product knowledge, blonding,
BONDER INSIDE     and provides up to 8 levels of lift all in                                          INSIDE | REDKEN
                                                             blonde hair, lightener (1:42)
                  one step.

                                                         Redken, how to, Product Knowledge,              FLASH LIFT BONDER
FLASH LIFT        Learn how to use the built in
                                                         lightener, Redken Color, Redken                 INSIDE -
BONDER INSIDE -   measuring cup included with Flash Lift
                                                         Haircolor, Redken lightener, flash lift         MEASUREMENT |
MEASUREMENT       Bonder Inside.
                                                         bonder inside, flash lift (:06)                 REDKEN
FLASH LIFT                                                                                               FLASH LIFT BONDER
                  In this video, you'll learn how to        Redken, Product Knowledge, Redken
BONDER INSIDE -                                                                                          INSIDE - POURING
                  measure, pour, and mix Flash Lift         Haircolor, Redken lightener, flash lift
POURING AND                                                                                              AND MIXING |
                  Bonder Inside                             bonder inside, flash lift, how to (1:19)
MIXING                                                                                                   REDKEN
                  Flash Lift Pods Bonder Inside is the
                  industry's first pre-dosed lightener with Redken, Redken haircolor, flash lift
                  a bonder built in. In this video, Redken bonder inside, flash lift pods bonder         FLASH LIFT PODS
FLASH LIFT PODS
                  Artist Blake Reed-Evans shares with inside, lightener, blonde, haircolor,              BONDER INSIDE |
BONDER INSIDE
                  you everything you need to know about product knowledge, Blake Reed Evans,             REDKEN
                  using this revolutionary new lightener. blonde hair (2:17)

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                                                         C1 Internal use
HAIRCOLOR DEVELOPMENT
 EXPERIENCED
      VIDEO                    DESCRIPTION                       CATEGORY/PLAYLIST TIME                      LINK
                  Are you curious to know how to
                  properly mix Flash Lift Pods Bonder
                                                        Redken, Redken haircolor, lightener,
FLASH LIFT PODS   Inside? In this video watch as we                                                    HOW TO MIX FLASH
                                                        flash lift bonder inside, flash lift pods
BONDER INSIDE     demonstrate how to properly mix Flash                                                LIFT PODS BONDER
                                                        bonder inside, how to use, how to,
HOW TO MIX        Lift Pods Bonder Inside and how easy                                                 INSIDE | REDKEN
                                                        tutorial, flash lift pods, blonde hair (:26)
                  this innovative lightener is to use.

                                                          Principles of Haircolor: Sectioning and
                  ♥  Proper product application in foils Understanding the Headform (1:29)
                  ♥  Properly folding and securing foils Principles of Haircolor: Stitch Guide
                  ♥  Different types of highlight weaving (3:19)
                  ♥  Understanding the difference         Principles of Haircolor: Horizontal       https://www.youtube.co
PRINCIPLES OF
                     between different placement          Placement (4:58)                          m/playlist?list=PLZGt-
HAIRCOLOR
                     directions (Horizontal, Vertical,    Principles of Haircolor: Vertical         dKOW3oBW23cgcdxq
FOILING
                     Diagonal)                            Placement (5:39)                          MBT1M6bB_jZN
                  ♥ Proper sectioning                     Principles of Haircolor: Diagonal Forward
                  ♥ Creating even saturation throughout Placement (5:52)
                     a foil                               Principles of Haircolor: Diagonal Back
                                                          Placement (5:57)
                  Watch and learn as we explain the
                  Redken 5th Avenue Balayage                                                        5TH AVENUE
5TH AVENUE
                  technique and how to use various         TH                                       BALAYAGE
BALAYAGE                                                  5 Avenue Balayage Technique(10:12)
                  points of light to create sun kissed                                              TECHNIQUE |
TECHNIQUE
                  looks.                                                                            REDKEN

                                                        C1 Internal use
HAIRCOLOR DEVELOPMENT
 EXPERIENCED
      VIDEO                DESCRIPTION                        CATEGORY/PLAYLIST TIME          LINK
              Balayage gives natural looking color,
              with softer, less noticeable regrowth.
              While there are many ways to
              Balayage, our video will demonstrate a
CLASSIC                                                                                CLASSIC BALAYAGE -
              Classic Balayage. Watch the step by Classic Balayage (4:51)
BALAYAGE -                                                                             TECHNIQUE |
              step application for precise methods of
TECHNIQUE                                                                              REDKEN
              sectioning, selecting strands and the
              actual painting, to create a perfect
              application with repeatable results.

              For clients who are looking for natural
              looking haircolor, Balayage is often the
              best choice. Clients are often looking                                   FACE FRAME
FACE FRAME
              to add brightness, customized to their Face Frame Balayage (5:20)        BALAYAGE
BALAYAGE
              skin tones around the face. In this                                      TECHNIQUE |
TECHNIQUE
              video, you will learn how to create the                                  REDKEN
              perfect face-framing balayage.

              In this episode this video we'll show
              you how to get those natural, sun-
SURFACE                                                                                SURFACE BALAYAGE
              kissed highlights that float just on the   Surface Balayage (3:54)
BALAYAGE                                                                               TECHNIQUE |
              surface. Your clients are asking for it,
TECHNIQUE                                                                              REDKEN
              and we’ll show you how to do it.

                                                     C1 Internal use
HAIRCOLOR DEVELOPMENT
 EXPERIENCED
       VIDEO                     DESCRIPTION                        CATEGORY/PLAYLIST TIME                 LINK
                Swerve Balayage is where it's at. This
                technique is wonderful for all wavy
                hair types. Learn how to enhance light
                refection, and create dimension
                throughout the fabric of the waves.                                               SWERVE BALAYAGE
SWERVE BALAYAGE                                        Swerve Balayage (6:37)
                Watch Redken Artist Lori Zabel take                                               TECHNIQUE |
TECHNIQUE
                you on a swerve journey, as if you're                                             REDKEN
                rippling through a puddle- learning to
                analyze each wave to achieve the best
                swerve result for your client.

                    In this video you will learn how to
                    achieve a traditional balayage
                                                                                                  TRADITIONAL
TRADITIONAL         application; Points of light; Saturation
                                                               Traditional Balayage (4:51)        BALAYAGE |
BALAYAGE            of product; Balayage sectioning;
                                                                                                  REDKEN
                    Proper brush technique.

                    In this video, Redken Artist Lori Zabel
                    will show you how to use the
                                                                                                  BABYLIGHTS
BABYLIGHTS          Babylights Technique to customize a
                                                             Babylights (7:35)                    TECHNIQUE |
TECHNIQUE           look to mimic the soft, sun kissed tones
                                                                                                  REDKEN
                    your client had as a child.

                                                               Quiz results may be emailed when   https://www.flexiquiz.co
                    Lightener Category Product
LIGHTENER QUIZ                                                 complete                           m/SC/N/REDKENLight
                    Knowledge
                                                                                                  enerQuiz
                                                                                                  https://www.flexiquiz.co
                                                               Quiz results may be emailed when   m/SC/N/REDKENBlond
BLONDE IDOL QUIZ Blonde Idol Range Product Knowledge
                                                               complete                           eIdolQuiz

                                                           C1 Internal use
DESIGN DEVELOPMENT
 EXPERIENCED
      VIDEO                   DESCRIPTION                       CATEGORY/PLAYLIST TIME          LINK
                  Learn about the Principles of
                  Graduation and the three different                                      PRINCIPLES OF
PRINCIPLES OF
                  types - Swelling, Straight and          PRINCIPLES OF GRADUATION (4:44) GRADUATION |
GRADUATION
                  Scooping.                                                               REDKEN

                  Are you looking to create a textured
                                                                                         TEXTURED BOB |
TEXTURED BOB      bob? Watch this step by step video to                  DESIGN
                                                                                         REDKEN
                  achieve that outcome.
                  Demonstrating fashion forward cutting
THE REDKEN                                                                               THE REDKEN
                  techniques,
EXCHANGE LIVE -                                                                          EXCHANGE LIVE -
                  Roger Molina & Brayden Pelletier will
CUTTING WITH                                                             DESIGN          CUTTING WITH
                  bring looks inspired by street style,
ROGER AND                                                                                ROGER AND
                  music and culture to life!
BRAYDEN                                                                                  BRAYDEN

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                                                       C1 Internal use
FINISHING DEVELOPMENT
 EXPERIENCED
        VIDEO                      DESCRIPTION                        CATEGORY/PLAYLIST TIME           LINK
                      Learn the uses of thermal tools.
FINISHING WITH                                                                                 FINISHING WITH HOT
                                                                               FINISHING
HOT TOOLS                                                                                      TOOLS | REDKEN

                   Get connected with the hot tips that will
                   make you the finish authority behind
                   the chair. To help create the perfect set
FIGURE 6 FINISHING                                                                             FIGURE 6 FINISHING
                   every time watch this tip on creating a                     FINISHING
TIP                                                                                            TIP | REDKEN
                   perfect figure 6 and gaining maximum
                   control on this technique.

                   Get connected with the hot tips that will
                   make you the finish authority behind
                   the chair. Looking for some tips on
FIGURE 8 FINISHING how to get a natural looking                                                FIGURE 8 FINISHING
                                                                               FINISHING
TIP                voluminous set? Watch how to do a                                           TIP | REDKEN
                   figure 8 and how to get better control to
                   avoid loose curls and bent ends.

                      Get connected with the hot tips that will
                      make you the finish authority behind
                      the chair. Watch this quick hot tool tip
                      that will show you to how avoid getting
                                                                                               FLAT IRON
FLAT IRON             bends and lines in the hair when using
                                                                               FINISHING       FINISHING TIP |
FINISHING TIP         a flat iron. You will get the perfect look
                                                                                               REDKEN
                      every time and can share with your
                      clients so they can do get the look at
                      home too.

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                                                             C1 Internal use
FINISHING DEVELOPMENT
 EXPERIENCED
       VIDEO                      DESCRIPTION                       CATEGORY/PLAYLIST TIME           LINK
                     Hot tool tip -- FLAT IRON WAVE: Get
                     the insider tip on what the experts are
                     doing to create a loose soft wave with
                                                                                             FLAT IRON WAVE
FLAT IRON WAVE       your flat iron. Watch these quick tips
                                                                             FINISHING       TECHNIQUE |
TECHNIQUE            on how to avoid getting lines in the hair
                                                                                             REDKEN
                     and maintaining the waves in each
                     section.

                     Get connected with the hot tips that will
                     make you the finish authority behind
                                                                                             SPIRAL TONG
SPIRAL TONG          the chair. Watch how to create spiral
                                                                             FINISHING       FINISHING TIP |
FINISHING TIP        curls and the tips to help keep the look
                                                                                             REDKEN
                     of length and controlling each section
                     .
                     Get the insider tips on what the experts
                     are doing to create a beautiful set of
                     marcel waves. Watch this video for
                                                                                             MARCEL WAVE
MARCEL WAVE          the key tips on how to get consistent
                                                                             FINISHING       FINISHING TIP |
FINISHING TIP        waves in each section. These tips will
                                                                                             REDKEN
                     keep your clients looking glamorous all
                     night for any occasion.

                     Watch as Redken Artist Jackie Litscher
REDKEN BRIDAL        demonstrates how to create a half up,                                   REDKEN BRIDAL
HAIRSTYLES |         half down hairstyle using Redken Iron                   FINISHING       HAIRSTYLES | BEACH
BEACH BRIDE          Shape 11 and Control Addict 28.                                         BRIDE

                  Watch as Redken Artist Jackie Litscher
                  demonstrates how to create
REDKEN BRIDAL     Hollywood-inspired glam waves on                                           REDKEN BRIDAL
HAIRSTYLES | GLAM short hair using Redken Shine Flash                        FINISHING       HAIRSTYLES | GLAM
BRIDE             02, Fashion Work 12, and Iron Shape                                        BRIDE
                  11.

                                                           C1 Internal use
STYLIST DEVELOPMENT
 EXPERIENCED
                          HAIRCOLOR                              DESIGN               FINISHING
             ♥   The Faces Of Gray                ♥ Principle Based Design   ♥ Principles of Finishing
             ♥   Shades EQ Gloss Toning Perfected ♥ Clipper Crazy
             ♥   Balayage!
             ♥   TeasyLights
             ♥   Foilayage
             ♥   Blonde Idol/Lighteners
             ♥   The Blonde Encyclopedia
             ♥   Power Blonde: 20 Minute Express
                 Techniques

VIRTUAL
EDUCATION
             ♥ Retention: The Perfect Clientele
             ♥ Referral: Promoting Referral Business
             ♥ Social Media Obsessed

             ♥   THE REDKEN EXCHANGE
             ♥   HAIRCOLOR AUTHORITY
             ♥   DESIGN AUTHORITY
             ♥   FINISHING AUTHORITY

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                                               C1 Internal use
MASTER LEVEL

    C1 Internal use
HAIRCOLOR DEVELOPMENT
 MASTER
       VIDEO                     DESCRIPTION                      CATEGORY/PLAYLIST TIME                 LINK

BUILDING A COLOR                                                                                   BUILDING A COLOR
CORRECTION                                                                                         CORRECTION
                  Tips For Building A Color Correction
BUSINESS WITH THE                                           Building A Color Correction Business   BUSINESS WITH THE
                  Business with the Midlight™
MIDLIGHT™                                                   with the Midlight (1:25)               MIDLIGHT™
                  Technique| Redken Brand
TECHNIQUE|                                                                                         TECHNIQUE|
                  Ambassador Matt Rez
REDKEN BRAND                                                                                       REDKEN BRAND
AMBASSADOR                                                                                         AMBASSADOR MATT
MATT REZ                                                                                           REZ

MIDLIGHT™                                                                                          MIDLIGHT™
                     Watch Redken Redken Brand              Redken Brand Ambassador Matt Rez
TECHNIQUE WITH                                                                                     TECHNIQUE WITH
                     Ambassador Matt Rez Demonstrates       Demonstrates the Midlight (6:13)
REDKEN BRAND                                                                                       REDKEN BRAND
                     the Midlight™ Technique
AMBASSADOR,                                                                                        AMBASSADOR, MATT
MATT REZ                                                                                           REZ

                     In this Episode you will learn how you
                     can combine two different tones of                                            COLOR BLUR
COLOR BLUR                                                  Color Blur (5:49)
                     haircolor to create a third new tone                                          TECHNIQUE |
TECHNIQUE
                     with Redken's exclusive Blur Brush.                                           REDKEN

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                                                         C1 Internal use
DESIGN DEVELOPMENT
 MASTER
        VIDEO                      DESCRIPTION                       CATEGORY/PLAYLIST TIME                LINK
                 Want to learn how to remove bulk with
                 out compromising shape? Watch
                 Redken Artist Lindsey Olson take you
                 through some easy ways of how to
                 create movement, and enhance the                                                   CURLY CUT & FINISH
CURLY CUT &
                 scratch color technique. Curly            Curly Cut & Finishing Technique (7:54)   TECHNIQUE |
FINISH TECHNIQUE
                 Cut and Finish is all about creating                                               REDKEN
                 some more space for those curls to live
                 in. This design is great for all types of
                 curls and densities of hair
                 .
                 Watch this step by step tutorial on how
                 to cut a shag with precision sectioning
                 breakdown. Learn how to layer hair                                                 SHORT SHAG |
SHORT SHAG                                                                 DESIGN
                 that looks like it's been razored but cut                                          REDKEN
                 with shears.
                      Watch Redken Artist, Hugo Urias
                      create a textured shag with fringe. This
                      step by step will include precision point                                     TEXTURED SHAG
TEXTURED SHAG
                      cutting.                                                DESIGN                WITH FRINGE |
WITH FRINGE
                                                                                                    REDKEN

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                                                            C1 Internal use
FINISHING DEVELOPMENT
 MASTER
      VIDEO                   DESCRIPTION                       CATEGORY/PLAYLIST TIME          LINK
                  Blow- dry tip - BACKCOMBING: Do
                  know how to create maximum volume
                  in your looks but want them to stay all
                  day? Creating the perfect
                                                                                         BACK COMBING
BACK COMBING      backcombing will help maintain and
                                                                         FINISHING       FINISHING TIP |
FINISHING TIP     secure your perfect voluminous blow-
                                                                                         REDKEN
                  dry. Watch this quick tip on how to
                  create the perfect backcombing for
                  maximum volume in any style.

                  Become the fashion authority and keep
                  your clients up to date with the latest
                  trends. Learn some hot tips on how to
                                                                                         FISHTAIL BRAID
FISHTAIL BRAID    create a clean fishtail braid and
                                                                         FINISHING       TECHNIQUE |
TECHNIQUE         alternatives to creating a more undone
                                                                                         REDKEN
                  look depending on what your clients'
                  personal style is.

                  Become the fashion authority and keep
                  your clients up to date with the latest
                  trends. Watch this quick braid tip that
                                                                                         FRONT FRENCH
FRONT FRENCH      shows you how to do the technique
                                                                         FINISHING       BRAID TECHNIQUE |
BRAID TECHNIQUE   and how keeping your body position
                                                                                         REDKEN
                  will control your outcome and give you
                  predicable results every time.

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                                                       C1 Internal use
FINISHING DEVELOPMENT
 MASTER
       VIDEO                      DESCRIPTION                         CATEGORY/PLAYLIST TIME           LINK
                     Watch as Redken Artist Adina Doss
VOLUME TWIST         demonstrates how to recreate one of                                       VOLUME TWIST
FASHION WEEK         the many beautiful styles created                         FINISHING       FASHION WEEK
STYLE                backstage at New York Fashion Week.                                       STYLE | REDKEN

                Curious on how to achieve a waterfall
                braid? In this video, you will learn the
WATERFALL BRAID exact technique needed to create this                                          WATERFALL BRAID
                                                                               FINISHING
TUTORIAL        intricate, yet simple, braid.                                                  TUTORIAL | REDKEN

                     In this video, learn how to create a
WRAP PONY                                                                                      WRAP PONY
                     wrapped pony with the use of Guts 10.                     FINISHING
TUTORIAL                                                                                       TUTORIAL | REDKEN
                     In this video you will learn how to
                     recreate one of the many beautiful
LOW WRAPPED                                                                                    LOW WRAPPED
                     styles inspired by celebrities on the                     FINISHING
PONYTAIL                                                                                       PONYTAIL | REDKEN
                     Red Carpet.

USING                Learn about the different accessories
                                                                                               USING ACCESSORIES
ACCESSORIES          to use to finish hair.                                    FINISHING
                                                                                               (FINISHING) | REDKEN
(FINISHING)

                                                             C1 Internal use
STYLIST DEVELOPMENT
 MASTER
                           HAIRCOLOR                          DESIGN   FINISHING
             ♥    Bombshell Brunettes
             ♥    Ravishing Reds
             ♥    Formula Genius               ♥ Design Suitability
             ♥    Gray be Gone!                ♥ Dry Cutting
             ♥    Color Emergency              ♥ The Grooming Lounge

VIRTUAL
EDUCATION
              STEP UP

              ♥   Blonde Authority
              ♥   Haircolor Certification
              ♥   Design Certification
              ♥   Finishing Certification

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                                            C1 Internal use
EXPERT LEVEL

    C1 Internal use
HAIRCOLOR DEVELOPMENT
 EXPERT
      VIDEO                    DESCRIPTION                       CATEGORY/PLAYLIST TIME          LINK
                  In this video, we will introduce you to a
                                                                                          BALAYAGE
BALAYAGE          fun, new Modern Variation of
                                                                                          EXCLUSIVE
EXCLUSIVE         Balayage. This method takes away
                                                            Modern Balayage (4:28)        ADVANCED
ADVANCED          some of the mystique, and gives you
                                                                                          TECHNIQUE |
TECHNIQUE         confidence with guaranteed results.
                                                                                          REDKEN

                  Elevate your balayage coloring skills
THE REDKEN                                                                                THE REDKEN
                  and learn the finesse and craft of hair
EXCHANGE LIVE -                                                           HAIRCOLOR       EXCHANGE LIVE -
                  painting through multiple application
BALAYAGE                                                                                  BALAYAGE
                  methods
                  Redken Artist Justin Isaac                                              FLAT BRUSH
FLAT BRUSH
                  demonstrates Flat Brush Balayage, an                                    BALAYAGE -
BALAYAGE -                                             Flat Brush Balayage (9:14)
                  advanced balayage technique that is                                     ADVANCED
ADVANCED
                  perfect for shorter lengths.                                            TECHNIQUE |
TECHNIQUE
                                                                                          REDKEN

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                                                        C1 Internal use
STYLIST DEVELOPMENT
 EXPERT
                        HAIRCOLOR                              DESIGN                  FINISHING

             ♥ Rainbow-Palooza                   ♥ Customized Class by Master ♥ Customized Class by Master
             ♥ Customized Class by Master Artist   Artist                       Artist

             SALON EMOTION
VIRTUAL
EDUCATION

             ♥ THE REDKEN EXCHANGE
             ♥ Balayage Certification

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                                             C1 Internal use
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