2021 Media Kit Print / Online - Washingtonian
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2021 Media Kit Print / Online
2019
City & Regional
Magazine Association's
Best Weddings Publication
Letter from the Editor
What a year.
As events continue a comeback, we’re preparing a bit of a throwback,
with a special edition of Washingtonian Weddings returning to the pages of
Washingtonian magazine (the original home of the weddings content) in
January, where we will capture a much wider audience of more than 100,000
readers. This very special edition will also include a call-out on the cover so
couples looking for weddings content can spot it on the newsstand.
As always, we will bring our energy and excitement in showcasing area talent
who inspire hosts of all types of events — from dinner parties to galas and
beyond. And, of course, we will include our ultimate guide that has served for
over a decade as the premier wedding-planning resource.
Among the things you can expect to see in print and online will be a variety of
real weddings and our revamped guide to the area’s top vendors (because it’s
perhaps more important than ever to connect couples with vendors that can
help them navigate this unprecedented time), as well as tips for creating new
ways to gather as we await the full-throttle return of traditional events.
Thank you for considering a partnership with our award-winning magazine. We
look forward to working with you!
Cheers,
AMY E. MOELLER
Editor in Chief, Washingtonian Weddings
@amyemoeller
Distribution
Frequency SPRING
202 0
Washingtonian Weddings hits newsstands twice
W I N T E R/
a year; in our January 2021 Washingtonian
Recommended
Most
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displayed and sold at more than 1,800
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AWAY G T H E M O
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$4.95
Reader Demographics
AVERAGE HOUSEHOLD
INCOME: 29 AVERAGE AGE
OF BRIDES
$337,500
31 AVERAGE AGE
OF GROOMS
35% OF READERS ARE ENGAGED 44% ARE ENGAGED 10% ARE ENGAGED
3 MONTHS TO 1 YEAR 1 YEAR TO 1.5 YEARS 1.5 YEARS TO 2 YEARS
Source: The 2019 Washingtonian Reader Study, conducted by MRI-Simmons and 2016 Washingtonian Weddings Reader survey
Print Advertising
Rates
1X 2X
1/4
SSPREAD
izes
FULL PAGE
$9,855
$5,797
$9,290
$5,465
Page 1/2 Do not add bleed allowance
Full NON-BLEED
1/2 PAGE $3,197
to non-bleed$3,000
ads.
(V)
Page Page 1/4
FULLPAGE
PAGE $1,627 7" x 10"$1,542
1/2 (H)
ALL RATES ARE NET AND INCLUDE FULL COLOR.
Page 1/2
10% PAGE FOR
DISCOUNT (V) BLACK AND WHITE
3.5" x 9.5"
ADS.
1/2 PAGE (H) 4.575" x 7.361"
S1/4izes
PAGE 3.5" x 4.575"
DoBleed
not add
sizebleed allowance
NON-BLEED
BLEED includes
to non-bleed ads.1/8"
bleed allowance on all sides.
FULL
FULL PAGE
PAGE 7" xx10"
8.375" 11.125"
JANUARY 2021
1/2 PAGE (V)
SPREAD 3.5" xx 11.125"
16.75" 9.5"
SPACE RESERVATION 11/18/20
1/2 PAGE (H)
PAGE TRIM SIZE: 4.575" x 7.361"
8.25" X 10.875"
SPREAD TRIM SIZE: 16.5" X 10.875"
MATERIALS DUE 11/25/20 1/4SAFETY
PAGEMARGIN: Keep live3.5" x 4.575"
matter at least .25"
from the trim size on all sides.
ON NEWSSTANDS 12/17/20 Bleed size includes 1/8"
BLEED
E-mail completed advertising files toon all sides.
bleed allowance
readyads@washingtonian.com
FULL PAGE 8.375" x 11.125"
FTP SITE INFORMATION AVAILABLE
UPON
SPREADREQUEST. 16.75" x 11.125"
SUMMER/FALL 2021 PAGE TRIM SIZE: 8.25" X 10.875"
SPREAD TRIM SIZE: 16.5" X 10.875"
SPACE RESERVATION 4/15/21 SAFETY MARGIN: Keep live matter at least .25"
from the trim size on all sides.
MATERIALS DUE 4/30/21 E-mail completed advertising files to
readyads@washingtonian.com
ON NEWSSTANDS 6/15/21 FTP SITE INFORMATION AVAILABLE
UPON REQUEST.
Wedding Expert Profiles
SPECIAL ADVERTISING SECTION SPECIAL ADVERTISING SECTION
WEDDING EXPERTS WEDDING EXPERTS
EVER AFTER ELITE EVENT DESIGN
BRIDAL Joan Soloway
Trace Ross-Freedman Iciandisseque volesto magnimp
orestem rerorpor sim faceseque
1445 ROSS AVENUE, SUITE 300
ARLINGTON, VA 31102 si sitae serro di officie niamus
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EVERFTERBRIDAL.COM veleces quod que sequi utestio
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ipiciis autecto officil luptat. reped que ventItas eturerci que vit ut is estinti omnihilliqui
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consequiae sinimax imendis alici estinti omnihilliqui quam nist mi, cum ut liae officium susapicia
omnition pa dolupta vitinti oratiunt
oditio odis reped que ventItas eturerci
que vit ut is estinti omnihilliqui quam 45 NEW YORK AVENUE, NW
WASHINGTON, DC 20002
nist mi, cum ut liae officium susapicia 202.365.5568 | ELITEEVENTS.COM @SOCIALMEDIAHANDLE
non re, voluptatest, omnihillab
idestrum etur? Andioriorio qui odi
consequae net porersp eliquatam quis
ratiasit eatum es vel modit, suntor
moles etur, simi, sunt, estore labo.
Itae laborepero eaque liquibus alic tet
BOLLYWOOD BISTRO
quiatia ndipit laborit harchicatis alitati Contemporary Indian Cuisine
rem dera sit porehendae voluptatium
ea verovit qui occus ulpa ditas nempos
experchiliae restrum ipsunt omnime Iciandisseque volesto magnimp
nobis doleste mporemp orempor orestem rerorpor sim faceseque
poribusciis ditae. Nam et quam si sitae serro di officie niamus
soluptam accupis evelestioria corecto doluptio erionse caturion cus
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es nis reprae nos pliquid ucimporepera quam nist mi, cum ut liae officium susapicia non re, voluptatest,
natenda velectam fugiatur aut omnihillab idestrum etur? Andioriorio qui odi consequae ti
fugitibus maximint eossinu llabores oratiunt oditio odis reped que ventItas eturerci que vit ut is
ari conecae. Et accuptatqui sam, untis estinti omnihilliqui quam nist mi, cum ut liae officium susapicia
eaqui dis et dolorer
45 NEW YORK AVENUE, NW
WASHINGTON, DC 20002
@SOCIALMEDIAHANDLE 202.365.5568 | ELITEEVENTS.COM @SOCIALMEDIAHANDLE
FULL PAGE HALF PAGE
The Wedding Expert Profiles present
a unique opportunity to showcase the Rates
wedding experts behind some of the
city’s most notable wedding businesses. FULL PAGE $5,500
This special section is an editorialized, HALF PAGE $3,000
photo-driven advertising platform that
introduces our readers to you and why
they should hire you.
Specs
Full Page: Up to 215 words of copy + headshot + 2 images | Half Page: Up to 90 words of copy + headshot + 1 image
Rehearsal Dinner &
Reception Venue Directories
SPECIAL ADVERTISING SECTION SPECIAL ADVERTISING SECTION
REHEARSAL DINNER SITES RECEPTION VENUES
VENUE OVERVIEW C A PA C I T Y VENUE OVERVIEW C A PA C I T Y
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de odio. Elignam ipid qui que qui doluptatiasi ipitaturio.
10 50
outdoor 123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor
123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com
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indoor
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Center
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10 150
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indoor
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125 125
123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor 123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor
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125 25
123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor 123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com outdoor
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15 175
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National
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123.456.7890 | 14 Dragons Street, Washington, DC | decondragon.com
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300
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2 WASHI NG TO N I A N ★ MO N T H 2020
2 WAS H I N G TO N I A N ★ N M O N T H 2 0 2 0
Local couples trust Washingtonian Weddings to connect
them with reputable venues capable of making their wedding Rates : $1,000/Listing
celebration memorable. Be part of our directories of area ($750/Listing if you commit to both issues)
rehearsal dinner sites and reception venues.
Specs
Rehearsal Dinner Sites Listing:
Up to 50 words of copy | 1 square image | Phone number | Address | Website | Indoor space capacity | Outoor space capacity
Reception Venues Listing:
Up to 50 words of copy | 1 square image | Phone number | Address | Website | Indoor space capacity | Outoor space capacity
E-Newsletter
Sponsorship Your Company
E-newsletter sponsorships allow you to deliver
your message or special offer directly to the inboxes
of Washingtonian Weddings readers.
Sent to 7,000+ opt-in subscribers on Tuesdays;
one sponsor per newsletter.
Specs
300x250 pixels (jpeg or png)
Sponsored teaser within newsletter:
-35 character headline (max)
-40 words of text (max)
Hyperlink(s)
Rates
1x Rate: $500 Your text here
3x Rate: $350 per newsletter
300
Ore dellacestium
inctiorem niam,
x cumquibus aut laci
dolorem quidiat uris-
250
trum nonsect emperio
ssequod qui tecto is
que eturemque cus
Dedicated
E-Mail
Utilize Washingtonian's unique and affluent e-mail list by sending a
dedicated e-mail. Advertiser owns entire message space. E-mail is sent on
any available day, as requested, to 7,000+ opt-in subscribers.
Specs
600x1,000 pixels in size
(jpeg, png, or html file needed)
Include subject line and hyperlink
Rate: $1,000/e-mailOnline Vendor Listing
Prominently display your business within Washingtonian.com’s online guide of local event vendors to capture readers
as they research professionals to hire for their wedding day.
Online Listing
Includes:
• Rotation amongst the top enhanced
listing spots
• Listing image
(600x600 pixels in size)
• Sentence teaser about business
• Secondary article page to share
more details with readers
• Company description blurb
(provided by vendor, no word limit)
• Up to 5 photos to include on page
(650 pixels maximum width, 1025
pixels maximum width)
• Contact information
• Social media links
R ate : $150/ month
(12 month minimum)Sponsored Content
Sponsored content posts appear on the Weddings section homepage for one week. Advertiser sets their own messaging by
providing all text and photos for the article (a Washingtonian writer is available to assist for an additional fee). The post will be
subtly marked as sponsored, and will be shared on the magazine's Facebook and Twitter feeds.
Specs :
Article:
• Supplied article text
• Headline
• Hyperlink(s)
• Up to four images (featured image
must be 1024x576 pixels in size)
or videos (YouTube or Vimeo link
needed)
Social Media:
• Engaging teaser for Facebook post
• Up to 140 characters for Twitter post
*Both posts will include #sponsored and
article link
FACEBOOK FOLLOWERS = 155K
RTWITTER
ate : $3,000/
FOLLOWERS =week
301K
($500 additional charge if post
is to be written by Washingtonian)
FACEBOOK FOLLOWERS = 155K
TWITTER FOLLOWERS = 301KTargeted Banner Ads
Engage with our large, loyal online readership via a schedule of banner ads targeted to the Weddings section.
Washingtonian.com is designed for optimal user experience on a desktop, tablet, and mobile device.
WEDDINGS SECTION TRAFFIC
80K PAGE VIEWS PER MONTH
970x250
Ad Size (in pixels) Desktop Mobile
Billboard 970x250 ✤
300
x Super
970x90 ✤
250
Leaderboard
Half Page 300x600 ✤
High-Impact
In-Article
600x300 ✤
Medium
Rectangle
300x250 ✤ ✤
Mobile
Leaderboard
320x50 ✤
R ate
Specs
$25 CPM
-Jpeg, gif, png, HTML 5, & third party tags accepted
*CPM = cost per thousand impressions
-Files must be less than 1MB
-Includes hyperlink
Specs
-Jpeg, gif, png, HTML 5, & third party tags accepted
-Files must be less than 1MB
-Includes hyperlink
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