2021 MEDIAKIT - Evolution Media Group

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2021 MEDIAKIT - Evolution Media Group
MEDIAKIT

                                                            2021
©depositphotos

                     RESTAURANT BUSINESS • CATERING & GROOTKEUKEN •
                     CAFÉ & BISTRO • HOTEL BUSINESS • FRITUUR & SNACK •
                 FOOD & MEAT • FOOD INDUSTRY • BROOD & BANKET • BIOGEZOND

                    W W W. HORECAPLATFORM . BE • W W W. HOTELBUSINESS . BE
                      W W W. FOODANDMEAT. BE • W W W. FOODINDUSTRY. BE
                       W W W. BROODENBANKET. BE • W W W. BIOGEZOND. BE
2021 MEDIAKIT - Evolution Media Group
Do you prefer the professional way?

                                                   FrituurenSnack-LOGO_Opmaak 1 1/12/09 11:04 Pagina 1

enSnack-LOGO_Opmaak 1 1/12/09 11:04 Pagina 1

                                               & FRITUUR
                                               R SNACK
                                                                                                             &

                                               I     N        D         U S T                       R    Y

                                                                                                                            EVOLUTION MEDIA GROUP
                                                                                                                            Passion for B2B
                                                                                                                  Scan me
2021 MEDIAKIT - Evolution Media Group
Evolution Media Group (EMG) represents a publishing company that for 38 years
has been bringing professional trade magazines to the market for the craftsmen in
the out of home industry, for professionals in the food sector and a magazine for
the health-conscious consumer.

EMG publishes Restaurant Business, Catering & Grootkeuken/Grandes Cuisines,
Frituur & Snack/Friteries & Snacks, Hotel Business and Café & Bistro for the hos-
pitality sector. In addition, EMG also publishes Food & Meat, Bread & Pastry and
Food Industry for the food sector. Finally, BioGezond is the information magazine on
healthy and sustainable living for the health-conscious consumer.

But there is more. In addition to the professional magazines, EMG also has six
websites: horecaplatform.be, hotelbusiness.be, foodindustry.be, broodenban-
ket.be/painetpatisserie. be, foodandmeat.be and biogezond.be. Newsletters are
published every month or every two weeks and send to the professionals of the
various sectors. The unique combination of trade magazines, websites and news-
letters ensures that EMG is an authority in the hospitality and food sectors.

Evolution Media Group can rely on an independent editorial team, often accompan-
ied by an advisory board. That’s why each issue features the latest trends, changes
and developments translated into exciting articles with the aim of giving our readers
knowledge and inspiration improving the development of their professional careers.

The importance of trade magazines in your communication is considerable
A study by the marketing research agency Foodservice Community, carried out
in September 2020, showed that trade magazines, together with brochures from
wholesalers and websites, are the most used information sources by professionals.
Email newsletters also score highly.

              COMMUNICATION TOOLS ON WHICH THE
              PROFESSIONALS BASE THEIR INFORMATION
              AND INSPIRATION
                        Regular                Always

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2021 MEDIAKIT - Evolution Media Group
Trade magazine
                                       for the Belgian
                                       restaurants.

                                                                OUT OF HOME &
                                                                 HOSPITALITY

                                       REDACTION
                                       Piet Desmyter

                                       PUBLICITY
                                       Michèle Grassi
                                       Robert Vandeweghe
                                       Annick Bauwens
                                       François Drory

                                       Trade magazine                     Trade journal for the
                                       exclusively                        Belgian chip shop,
                                       for the                            snack and
                                       Belgian catering and               fast food sector.
                                       wholesale kitchen
                                       sector.

                                       REDACTION                          REDACTION
                                       Piet Desmyter                      Piet Desmyter

                                       PUBLICITY                          PUBLICITY
                                       Annick Bauwens                     Michèle Grassi
                                       Michèle Grassi                     Robert Vandeweghe
                                       Robert Vandeweghe                  Annick Bauwens
                                       François Drory                     François Drory

                                       Trade magazine for                 Trade journal for
                                       the hotels and bed &               Belgian cafés,
                                       breakfasts in Belgium.             beverage merchants,
                                                                          breweries,
                                                                          cafés, taverns
                                                                          and bistros.

                                       REDACTION                          REDACTIE
                                       Piet Desmyter                      Geert Van Lierde

                                       PUBLICITY                          PUBLICITY
                                       Michèle Grassi                     Michèle Grassi
                                       Annick Bauwens                     Annick Bauwens
                                       Robert Vandeweghe                  Robert Vandeweghe
                                       François Drory                     François Drory

4|   pub@evolution.be – 056 60 73 33
2021 MEDIAKIT - Evolution Media Group
The only trade
                                                magazine for the
                                                entire Belgian meat
                                                and meat products
                                                industry.

FOOD

         Trade magazine for
         the Belgian breads
         confectioner,
         chocolatier,
         confectioner and
         ice-cream maker.                       REDACTION
                                                Mieke Witdouck

                                                PUBLICITY
                                                François Drory
                                                Annick Bauwens
                                                Michèle Grassi

                                                 Belgian trade journal
                                                 for the food industry

         REDACTION
         Dries Vandamme
         Kurt Deman

         PUBLICITY
         Annick Bauwens
         François Drory
         Michèle Grassi

                                                 REDACTION
                                                 Mieke Witdouck
                                                 Koen Vandepopuliere

                                                 PUBLICITY
                                                 François Drory
                                                 Annick Bauwens
                                                 Michèle Grassi

                              Bi-monthly information
                              sheet about healthy
                              sustainable living.

HEALTH

                              REDACTION
                              Piet Desmyter

                              PUBLICITY
                              Michèle Grassi

                                       pub@evolution.be – 056 60 73 33   | 5
2021 MEDIAKIT - Evolution Media Group
Target groups | Circulation

          ❚   Restaurants & banquet halls
          ❚   Caterers
          ❚   Hospitality suppliers and
              wholesale

                   Total: 14.000
              Dutch: 8.800 | FR: 5.200

                                                                           © Pixabay
                                                                                                                    MAGAZINE FOR THE BELGIAN RESTAURANTS

     ONLINE SUPPORT
     www.horecaplatform.be
                                                                           ADVERTISING RATES 2021
                                                                           All prices are in euro, exclusive of VAT and possible additional costs.
     + a fortnightly newsletter
                                                                           Advertising
     to 40.503 professional addresses                                          Size                            national (NL/FR)                              regional (NL)                       regional (FR)
     (restaurants, banquet halls, caterers,
     kitchens, pubs, hotels, fastfood                                          2/1 page                                     € 4.600                                € 2.600                             € 2.220
     restaurants & snack bars, suppliers)                                      1/1 page                                     € 2.700                                € 1.575                             € 1.300
     (34.930 Dutch + 5.573 French)                                             1/2 page                                     € 1.575                                      € 935                            € 765
     1. Bannering                                                              1/3 page                                     € 1.220                                      € 720                            € 590
     Different fixed templates incl. link:                                     1/4 page                                          € 935                                   € 545                            € 450
       • Basic banner (728 x 90 pixels)
                                                                               1/6 page                                          € 720                                   € 420                            € 350
       • Block (300 x 250 pixels)
       • Video                                                             Inserts* - stapled / Separated under blister: + 10%
       • News Flash (max. 350 words)
                                                                            2 pages                    € 2.740             € 1.590                                                                     € 1.270
     € 400/fortnightly
     € 800/monthly                                                             4 pages                                      € 3.025                                € 1.765                             € 1.380
     € 1.800/quarterly                                                         6 pages                                      € 3.275                                € 2.000                             € 1.545
     2. Sponsored content: € 1.350                                             8 pages                                      € 3.570                                € 2.310                             € 1.785
     Extended advertorial in                                               * Other inserts: price on appl.
     the newsletter and on the site.                                       Special positions
     3. Dedicated e-mailing                                                 cover 2                                         € 3.100                                         —                                     —
     Targeted communication at the time of                                     cover 3                                      € 2.970                                         —                                     —
     your choice to our professional readers.
       • to the total hospitality sector: € 1.560                              cover 4                                      € 3.240                                         —                                     —
       • to the hotel sector: € 750                                            right hand page                                    + 5%                                      —                                     —
     4. Combine specific EMG e-mail readers
     with facebookads in a targeted approach
                                                                                                                                                                                                                                  All dimensions in mm, H x W

                                                                                         2/1          1/1                 1/2                          1/3                           1/4                         1/6
     and achieve twice as much success.

                                                                                       297 x 420   297 x 210   265 x 90         130 x 186   265 x 58          85 x 186    130 x 90         62 x 186   130 x 58         40 x 186

                                                                          * Prices for leaflets printed on a maximum grammage of 135gr/m2 - ❚ Format descending A4: is A4 size + around 5 mm bleed.
               Please note that all text and/or other important information are at a spacing of 8 mm inside the A4. This will prevent important information from being lost during the finishing process.
                                                                                                                                        Images that can be cut should have a bleed of 5mm (outside A4).

6|    pub@evolution.be – 056 60 73 33
2021 MEDIAKIT - Evolution Media Group
© Hotel Heritage
TOPICAL EDITORIAL PLANNING RESTAURANT BUSINESS 2021
                                       Issue 1                      Issue 2                        Issue 3                          Issue 4                        Issue 5
Publishing date                      5 March                       15 April                        1 June                    15 September                       5 November
Closing date                        25 February                    11 March                        10 May                       25 August                        10 October

Digitalisation/          Meal delivery                  Human resources                Restaurants and                Reservation and ordering        Software for restaurant
Technology                                              management, including          social media                                                   management
                                                        recruitment

Food                     Lamb meat                      Cold sauces                    Fish and crustaceans           Game in all its facets          Apero time
                                                                                       on the menu
                         Bake-off                       Desserts                                                      Italian cuisine                 Herbs and spices

Beverages                Soft drinks                    Gin & tonics                   Mocktails                      Coffee and coffee machines      Tea
                                                                                                                                                      Champagne, prosecco, cava,
                                                                                                                                                      bubbles

Sustainability           Water treatment                Initiatives to avoid           Waste management               Energy-saving equipment         Organic & Vegan
                                                        wasting food

Focus                    Climatisation:                 Ovens                          Dishwash                       Table linen                     Hygiene and cleaning
                         Ventilation systems

Interior and equipment   Terrace furniture              Culinary barbecue              Cooling equipment in all       Terrace heating                 Kitchen design
                                                                                       shapes and sizes

Cover story              Advertorial with cover photo   Advertorial with cover photo   Advertorial with cover photo   Advertorial with cover photo    Advertorial with cover photo

Trade fairs                                                                                                                                           Horeca Expo
                                                                                                                                                      21-25/11
                                                                                                                                                      Flanders Expo Gent

                                                                                                                                                 pub@evolution.be – 056 60 73 33   | 7
2021 MEDIAKIT - Evolution Media Group
Target groups | Circulation

          ❚   Education
          ❚   Nursing homes, hospitals,
              PCSW, institutions for the
              disabled, homes
          ❚   Companies, ministries,
              holiday centres
              Jails & prisons

                                                                           © International School of Brussels - Sabemaf
          ❚
              penal institutions
          ❚   Community caterers
          ❚   Private addresses (including
              V.V.G. & FCCWB members)
          ❚   Municipalities and childcare
          ❚   Wholesalers & suppliers
              (industry)
          ❚   Vending equipment:
              manufacturers &
              distribution                                                                                                                              MAGAZINE EXCLUSIVELY FOR THE
                 Total: 8.200                                                                                                         BELGIAN CATERING AND INDUSTRIAL KITCHEN SECTOR
         Dutch: 4.200 | French: 4.000

                                                                           ADVERTISING RATES 2021
                                                                           All prices are in euro, exclusive of VAT and possible additional costs.
     ONLINE SUPPORT                                                        Advertising
     www.horecaplatform.be                                                                      Size                                               national (NL/FR)                              regional (NL)                       regional (FR)
     + a fortnightly newsletter                                                                 2/1 page                                                        € 3.340                                € 1.950                             € 1.600
     to 40.503 professional addresses                                                           1/1 page                                                        € 1.965                                € 1.145                                € 945
     (restaurants, banquet halls, caterers,                                                     1/2 page                                                        € 1.150                                      € 675                            € 550
     kitchens, pubs, hotels, fastfood
                                                                                                1/3 page                                                             € 875                                   € 620                            € 420
     restaurants & snack bars, suppliers)
     (34.930 Dutch + 5.573 French)                                                              1/4 page                                                             € 670                                   € 400                            € 330
                                                                                                1/6 page                                                             € 515                                   € 300                            € 245
     1. Bannering
     Different fixed templates incl. link:                                 Inserts* - stapled / Separated under blister: + 10%
       • Basic banner (728 x 90 pixels)
                                                                            2 pages                    € 1.740             € 1.000                                                                                                            € 840
       • Block (300 x 250 pixels)
       • Video                                                                                  4 pages                                                         € 1.995                                € 1.180                                € 975
       • News Flash (max. 350 words)                                                            6 pages                                                         € 2.150                                € 1.265                             € 1.000
     € 400/fortnightly                                                                         8 pages                                                          € 2.310                                € 1.375                             € 1.125
     € 800/monthly
                                                                           * Other inserts: price on appl.
     € 1.800/quarterly
                                                                           Special positions
     2. Sponsored content: € 1.350
                                                                            cover 2                                                                             € 2.250                                         —                                     —
     Extended advertorial in
     the newsletter and on the site.                                                           cover 3                                                          € 2.160                                         —                                     —
     3. Dedicated e-mailing                                                                    cover 4                                                          € 2.350                                         —                                     —
     Targeted communication at the time of                                                     right hand page                                                        + 5%                                      —                                     —
     your choice to our professional readers.
       • to the total hospitality sector: € 1.560
       • to the hotel sector: € 750
                                                                                                                                                                                                                                                                      All dimensions in mm, H x W

                                                                                                                            2/1           1/1                 1/2                          1/3                           1/4                         1/6

     4. Combine specific EMG e-mail readers
     with facebookads in a targeted approach
     and achieve twice as much success.
                                                                                                                          297 x 420    297 x 210   265 x 90         130 x 186   265 x 58          85 x 186    130 x 90         62 x 186   130 x 58         40 x 186

                                                                          * Prices for leaflets printed on a maximum grammage of 135gr/m2 - ❚ Format descending A4: is A4 size + around 5 mm bleed.
               Please note that all text and/or other important information are at a spacing of 8 mm inside the A4. This will prevent important information from being lost during the finishing process.
                                                                                                                                        Images that can be cut should have a bleed of 5mm (outside A4).

8|    pub@evolution.be – 056 60 73 33
2021 MEDIAKIT - Evolution Media Group
© JAVE
TOPICAL EDITORIAL PLANNING CATERING EN GROOTKEUKEN 2021
                                   Issue 1                            Issue 2                                    Issue 3                              Issue 4
Publishing date                 25 February                           10 June                                 10 September                          10 November
Closing date                     4 February                           20 May                                    20 August                            15 October

Focus               Ventilation systems                Energy-efficient kitchen equipment       Food safety                           Vans

Food                Desserts                           Fish on the menu                         Oils and fats                         Flavourings
                                                       Potatoes and vegetables                  Meat substitutes                      Desserts
Specialty food      Diabetes type 2                    Allergic or intolerant to lactose and/   Finger food in elderly care, a        How to avoid protein deficiency in
                                                       or gluten (when ageing)                  solution for malnourishment issues?   elderly and sick people?

Kitchen equipment   Buffet formats and front cooking   Organise your dishwashing                Organise your food distribution       Cooling and freezing equipment
                    systems
                    Vending machines

Sustainability      Organise your waste streams        Sustainable catering                     Sustainable cleaning                  Water use optimisation
                    Initiatives against food waste

Cover story         Advertorial with cover photo       Advertorial with cover photo             Advertorial with cover photo          Advertorial with cover photo

Trade fairs                                                                                                                           Horeca Expo
                                                                                                                                      21-25/11
                                                                                                                                      Flanders Expo Gent

                                                                                                                                        pub@evolution.be – 056 60 73 33    | 9
2021 MEDIAKIT - Evolution Media Group
Target groups | Circulation

            ❚   Cafés
            ❚   Bistros, eateries, taverns
            ❚   Dancings, bars and
                nightclubs
            ❚   Beer trade (wholesale
                & import retail)
            ❚   Breweries & soft drink
                manufacturers
            ❚   Suppliers of cafes

                    Total: 14.150                                                                         PROFESSIONAL MAGAZINE FOR BELGIAN CAFÉS,
            Dutch: 9.250 | French: 4.900                                                                           BEVERAGE COMPANIES, BREWERIES,
                                                                                                                     EATERIES, TAVERNS AND BISTROS

       ONLINE SUPPORT
       www.horecaplatform.be
                                                                             ADVERTISING RATES 2021
                                                                             All prices are in euro, exclusive of VAT and possible additional costs.
       + a fortnightly newsletter
                                                                             Advertising
       to 40.503 professional addresses                                        Size                          national (NL/FR)                               regional (NL)                       regional (FR)
       (restaurants, banquet halls, caterers,
       kitchens, pubs, hotels, fastfood                                        2/1 page                                    € 4.600                                € 2.600                             € 2.220
       restaurants & snack bars, suppliers)                                    1/1 page                                    € 2.700                                € 1.575                             € 1.300
       (34.930 Dutch + 5.573 French)                                           1/2 page                                    € 1.575                                      € 935                            € 765
       1. Bannering                                                            1/3 page                                    € 1.220                                      € 720                            € 590
       Different fixed templates incl. link:                                   1/4 page                                         € 935                                   € 545                            € 450
         • Basic banner (728 x 90 pixels)
                                                                               1/6 page                                         € 720                                   € 420                            € 350
         • Block (300 x 250 pixels)
         • Video                                                             Inserts* - stapled / Separated under blister: + 10%
         • News Flash (max. 350 words)
                                                                              2 pages                    € 2.740             € 1.590                                                                  € 1.270
       € 400/fortnightly
       € 800/monthly                                                           4 pages                                     € 3.025                                € 1.765                             € 1.380
       € 1.800/quarterly                                                       6 pages                                     € 3.275                                € 2.000                             € 1.545
       2. Sponsored content: € 1.350                                           8 pages                                     € 3.570                                € 2.310                             € 1.785
       Extended advertorial in                                               * Other inserts: price on appl.
       the newsletter and on the site.                                       Special positions
       3. Dedicated e-mailing                                                 cover 2                                      € 3.100                                         —                                     —
       Targeted communication at the time of                                   cover 3                                     € 2.970                                         —                                     —
       your choice to our professional readers.
         • to the total hospitality sector: € 1.560                            cover 4                                     € 3.240                                         —                                     —
         • to the hotel sector: € 750                                          right hand page                                   + 5%                                      —                                     —
       4. Combine specific EMG e-mail readers
       with facebookads in a targeted approach
                                                                                                                                                                                                                                 All dimensions in mm, H x W

                                                                                   2/1              1/1                  1/2                          1/3                           1/4                         1/6
       and achieve twice as much success.

                                                                                 297 x 420       297 x 210    265 x 90         130 x 186   265 x 58          85 x 186    130 x 90         62 x 186   130 x 58         40 x 186

                                                                            * Prices for leaflets printed on a maximum grammage of 135gr/m2 - ❚ Format descending A4: is A4 size + around 5 mm bleed.
                 Please note that all text and/or other important information are at a spacing of 8 mm inside the A4. This will prevent important information from being lost during the finishing process.
                                                                                                                                          Images that can be cut should have a bleed of 5mm (outside A4).

10 |    pub@evolution.be – 056 60 73 33
© pixabay
TOPICAL EDITORIAL PLANNING CAFÉ & BISTRO 2021
                                    Issue 1                                 Issue 2                                 Issue 3                              Issue 4
Publishing date                   15 March                                 25 May                             15 September                            10 November
Closing date                      24 February                               3 May                                20 August                             10 October

Technology           Digitizing                              Your business on social media         Digitalisation and payment solutions   Music

Drinks               Tea                                     Cocktails, mocktails and              Coffee                                 Cava, Spumante, bubbles
                                                             mixed drinks

Beers                Low alcoholic and non-alcoholic         Blond yeast beers as an alternative   Trappist beers                         Christmas beers
                     beers                                   to lager
                                                                                                   Abbey beers
                                                             Amber and brown beer

Focus                Hygiene                                 The rise of brewpubs                  Breakfast and snacks                   Pub games
                     How to make your business attractive
                     for the big sporting events of 2021 ?
                     (Euro 2021, Olympic Games, World
                     cycling championships)

Interior/Equipment   Furnishing of room and terrace          Tables and chairs                     The bistro/brasserie as a working      How to optimise a winter terrace?
                                                                                                   place

Cover story          Advertorial with cover photo            Advertorial with cover photo          Advertorial with cover photo           Advertorial with cover photo
Brewery focus

Trade fairs                                                                                                                               Horeca Expo
                                                                                                                                          21-25/11
                                                                                                                                          Flanders Expo Gent

                                                                                                                                            pub@evolution.be – 056 60 73 33   | 11
Target groups | Circulation

            ❚   Hotels including apart- and
                flat hotels, sent to the
                general management and
                - where these functions
                exist - to the managers with
                purchasing function
            ❚   Bed & Breakfasts
            ❚   Select group rest-
                and nursing homes (RVT)
                                                                                                                                          MAGAZINE FOR THE HOTELS
                                                                             © pvo
            ❚   Suppliers for
                hotel industry                                                                                                     AND BED & BREAKFASTS IN BELGIUM
            ❚   Hotel schools and
                training institutes

                    Total: 3.842
             Dutch: 2.142 | French: 1.700

                                                                             ADVERTISING RATES 2021
       ONLINE SUPPORT
       www.hotelbusiness.be
                                                                             All prices are in euro, exclusive of VAT and possible additional costs.
       to 1.735 professional addresses
                                                                             Advertising
       (hotels, b&b’s, suppliers)                                              Size                                                                   national (NL/FR)
       (1.312 Dutch + 423 French)
                                                                               2/1 page                                                                                € 2.350
       1. Bannering                                                            1/1 page                                                                                € 1.400
       Different fixed templates incl. link:
                                                                               1/2 page                                                                                 € 820
         • Basic banner (728 x 90 pixels)
         • Block (300 x 250 pixels)                                            1/3 page                                                                                 € 670
         • Video                                                               1/4 page                                                                                 € 490
         • News Flash (max. 350 words)                                         1/6 page                                                                                 € 400
       € 175/monthly
       € 450/quarterly                                                       Inserts* - stapled / Separated under blister: + 10%
       € 800/6 months
                                                                              2 pages                                         € 1.200
       2. Sponsored content: € 500                                             4 pages                                                                                 € 1.365
       Extended advertorial in
       the newsletter and on the site.                                         6 pages                                                                                 € 1.470
                                                                               8 pages                                                                                 € 1.575
       3. Dedicated e-mailing
                                                                             * Other inserts: price on appl.
       Targeted communication at the time of
       your choice to our professional readers.                              Special positions
         • to the hotel sector: € 750                                         cover 2                                                                                        —
       4. Combine specific EMG e-mail readers                                  cover 3                                                                                 € 1.520
       with facebookads in a targeted approach                                 cover 4                                                                                 € 1.680
       and achieve twice as much success.
                                                                               right hand page                                                                           + 5%
                                                                                                                                                                                                                                All dimensions in mm, H x W

                                                                                       2/1          1/1                  1/2                          1/3                          1/4                         1/6

                                                                                     297 x 420   297 x 210    265 x 90         130 x 186   265 x 58         85 x 186    130 x 90         62 x 186   130 x 58         40 x 186

                                                                            * Prices for leaflets printed on a maximum grammage of 135gr/m2 - ❚ Format descending A4: is A4 size + around 5 mm bleed.
                 Please note that all text and/or other important information are at a spacing of 8 mm inside the A4. This will prevent important information from being lost during the finishing process.
                                                                                                                                          Images that can be cut should have a bleed of 5mm (outside A4).

12 |    pub@evolution.be – 056 60 73 33
TOPICAL EDITORIAL PLANNING HOTEL BUSINESS 2021
                                       Issue 1                               Issue 2                                   Issue 3                         Issue 4
Publishing date                       10 March                              10 June                              10 September                        5 November
Closing date                         15 February                             20 May                                   20 August                      10 October

Technology            Digital signage solutions for hospi-   Personnel management                    Security                         Artificial intelligence
                      tality

Interiors/Equipment   Hotel design                           Flooring                                Trends in the hotel room         Trends in bathrooms and washrooms
                                                             Acoustics                               Bed and sleeping comfort

Housekeeping          Hotel linen                            Minibars, espresso machines, kettles,   Guest amenities                  Fitness/Wellness
                                                             hairdryers

Focus                 Heating, ventilation & airco           Hotel real estate                       Access control                   Corporate Clothing
                                                                                                     Sustainable energy consumption

Food&Beverages        Breakfast concepts                     The rise of local and                   Vending machines                 Coffee & Tea
                                                             organic food products

Management            The importance of hotel packages       How to stimulate clients to make a      Revenue Management               Outsourcing
                                                             direct booking ?
                      The hotel as workplace

Trade fairs                                                                                                                           Horeca Expo
                                                                                                                                      21-25/11
                                                                                                                                      Flanders Expo Gent

                                                                                                                                         pub@evolution.be – 056 60 73 33   | 13
FrituurenSnack-LOGO_Opmaak 1 1/12/09 11:04 Pagina 1

aak 1 1/12/09 11:04 Pagina 1

                                 FRITUUR
                               R SNACK &                                                      &
                                       Target groups | Circulation

                                   ❚   French fries stalls
                                   ❚   Snack & sandwich bars
                                   ❚   Pitta shops
                                   ❚   Quick service food
                                       restaurants
                                   ❚   Fast food & snack suppliers

                                           Total: 6.000
                                   Dutch: 3.900 | French: 2.100

                                                                                                                                                              MAGAZINE FOR THE BELGIAN FRYER,
                                                                                                                                                                  SNACK AND FAST FOOD SECTO

                           ONLINE SUPPORT
                           www.horecaplatform.be
                                                                                                    ADVERTISING RATES 2021
                                                                                                    All prices are in euro, exclusive of VAT and possible additional costs.
                           + a fortnightly newsletter
                                                                                                    Advertising
                           to 40.503 professional addresses                                           Size                          national (NL/FR)                               regional (NL)                       regional (FR)
                           (restaurants, banquet halls, caterers,
                           kitchens, pubs, hotels, fastfood                                           2/1 page                                    € 2.920                                € 1.900                             € 1.580
                           restaurants & snack bars, suppliers)                                       1/1 page                                    € 1.700                                € 1.000                                € 835
                           (34.930 Dutch + 5.573 French)                                              1/2 page                                         € 920                                   € 660                            € 550
                           1. Bannering                                                               1/3 page                                         € 720                                   € 520                            € 430
                           Different fixed templates incl. link:                                      1/4 page                                         € 570                                   € 370                            € 310
                             • Basic banner (728 x 90 pixels)
                                                                                                      1/6 page                                         € 460                                   € 315                            € 265
                             • Block (300 x 250 pixels)
                             • Video                                                                Inserts* - stapled / Separated under blister: + 10%
                             • News Flash (max. 350 words)
                                                                                                     2 pages                    € 1.555               € 920                                                                     € 770
                           € 400/fortnightly
                           € 800/monthly                                                              4 pages                                     € 1.765                                € 1.040                                € 860
                           € 1.800/quarterly                                                          6 pages                                     € 1.900                                € 1.125                                € 940
                           2. Sponsored content: € 1.350                                              8 pages                                     € 2.060                                € 1.200                             € 1.000
                           Extended advertorial in                                                  * Other inserts: price on appl.
                           the newsletter and on the site.                                          Special positions
                           3. Dedicated e-mailing                                                    cover 2                                      € 1.970                                         —                                     —
                           Targeted communication at the time of                                      cover 3                                         € 1880                                      —                                     —
                           your choice to our professional readers.
                             • to the total hospitality sector: € 1.560                               cover 4                                     € 2.050                                         —                                     —
                             • to the hotel sector: € 750                                             right hand page                                   + 5%                                      —                                     —
                           4. Combine specific EMG e-mail readers
                           with facebookads in a targeted approach
                                                                                                                                                                                                                                                        All dimensions in mm, H x W

                                                                                                          2/1              1/1                  1/2                          1/3                           1/4                         1/6
                           and achieve twice as much success.

                                                                                                        297 x 420       297 x 210    265 x 90         130 x 186   265 x 58          85 x 186    130 x 90         62 x 186   130 x 58         40 x 186

                                                                                                   * Prices for leaflets printed on a maximum grammage of 135gr/m2 - ❚ Format descending A4: is A4 size + around 5 mm bleed.
                                        Please note that all text and/or other important information are at a spacing of 8 mm inside the A4. This will prevent important information from being lost during the finishing process.
                                                                                                                                                                 Images that can be cut should have a bleed of 5mm (outside A4).

               14 |            pub@evolution.be – 056 60 73 33
FrituurenSnack-LOGO_Opmaak 1 1/12/09 11:04 Pagina 1

                                                                                                                                                                                                                 © JAVE
                                                                                                    FrituurenSnack-LOGO_Opmaak 1 1/12/09 11:04 Pagina 1

                                                  FRITUUR
TOPICAL EDITORIAL PLANNING FRITUUR & SNACK 2021 R SNACK                                                                                                   &                                                     &
                                            Issue 1                                 Issue 2                                                                          Issue 3
Publishing date                           25 February                               25 May                                                                     5 November
Closing date                              4 February                                3 May                                                                        10 October

Technology          Digital menu boards, & digital signage    Billing and payment methods                                           Online ordering platforms

Technical special   Deep fryer walls, including maintenance   Temperature registration                                              Small kitchen equipment (ovens, grills,
                                                                                                                                    dishwashers…)
                                                              Vending equipment

Trends              Baking wall special                       Veggie & vegan                                                        Street food concepts

Snack bar                                                     Summer salads                                                         Pastas (sauces and pastas)

Sustainability      Sustainable disposables & packaging       Energy-saving kitchen equipment                                       Initiatives to combat food waste

Chip shops          Oils and fats                             Sauces special: sauces & toppings & dispencers                        Potato special

Cover story         Advertorial with cover photo              Advertorial with cover photo                                          Advertorial with cover photo

Trade fairs                                                                                                                         Horeca Expo
                                                                                                                                    21-25/11
                                                                                                                                    Flanders Expo Gent

                                                                                                                                                           pub@evolution.be – 056 60 73 33                      | 15
Target groups | Circulation

            ❚   Bakers & subscriptions
            ❚   Sweet shops & pralines stores
            ❚   Chocolate makers
            ❚   Confectioners
            ❚   Glaciers & icecream shops
            ❚   Biscuit manufacturers &
                wholesalers
            ❚   Suppliers                                                  MAGAZINE FOR THE BELGIAN BREAD
                    Total: 6.571                                           AND PASTRY SHOP, CHOCOLATIER,
            Dutch: 4.200 | French: 2.371                                   SWEET SHOP AND ICE-CREAM MAKER

                                                                             ADVERTISING RATES 2021
                                                                             All prices are in euro, exclusive of VAT and possible additional costs.
                                                                             Advertising
       ONLINE SUPPORT                                                          Size                              national (NL/FR)                             regional (NL)                         regional (FR)

       www.broodenbanket.be                                                    2/1 page                                          € 3.430                               € 1.900                            € 1.630
       + monthly newsletter                                                    1/1 page                                          € 1.990                               € 1.100                                  € 935
                                                                               1/2 page                                          € 1.135                                € 695                                   € 535
       to 5.086 professional addresses
       (3.945 Dutch + 1.141 French)                                            1/3 page                                             € 850                               € 460                                   € 400
                                                                               1/4 page                                             € 650                               € 355                                   € 315
       1. Bannering
       Different fixed templates incl. link:                                   1/6 page                                             € 370                               € 265                                   € 250
         • Basic banner (728 x 90 pixels)
         - Block (300 x 250 pixels)                                          Inserts* - stapled / Separated under blister: + 10%
         - Video                                                              2 pages                      € 1.565             € 1.100                                                                          € 940
         - News Flash (max. 350 words)                                         4 pages                                           € 1.740                               € 1.260                            € 1.070
       € 350/monthly
                                                                               6 pages                                           € 1.900                               € 1.400                            € 1.190
       € 700/quarterly
       € 1.200/6 months                                                        8 pages                                           € 2.040                               € 1.500                            € 1.290
                                                                             * Other inserts: price on appl.
       2. Sponsored content: € 790
       Extended advertorial in                                               Special positions
       the newsletter and on the site.                                        cover 2                                            € 2.120                                      —                                       —
       3. Dedicated e-mailing: € 990                                           cover 3                                           € 2.070                                      —                                       —
       Targeted communication at the time of                                   cover 4                                           € 2.250                                      —                                       —
       your choice to our professional readers.                                right hand page                                       + 5%                                + 5%                                    +5%
       4. Combine specific EMG e-mail readers
       with facebookads in a targeted approach
                                                                                                                                                                                                                                 All dimensions in mm, H x W

       and achieve twice as much success.                                          2/1              1/1                  1/2                          1/3                          1/4                          1/6

                                                                                 297 x 420       297 x 210    265 x 90         130 x 186   265 x 58         85 x 186    130 x 90         62 x 186    130 x 58         40 x 186

                                                                            * Prices for leaflets printed on a maximum grammage of 135gr/m2 - ❚ Format descending A4: is A4 size + around 5 mm bleed.
                 Please note that all text and/or other important information are at a spacing of 8 mm inside the A4. This will prevent important information from being lost during the finishing process.
                                                                                                                                          Images that can be cut should have a bleed of 5mm (outside A4).

16 |    pub@evolution.be – 056 60 73 33
TOPICAL EDITORIAL PLANNING BROOD EN BANKET                                                                               2021
                             Issue 1                    Issue 2                  Issue 3                    Issue 4                    Issue 5                         Issue 6
Publishing date           15 February                  15 April                   1 June                 1 September                  15 October                    1 December
Closing date               25 January                  25 March                  10 May                   10 August                 24 September                    10 November

Products/Trends      Breakfast service in the   Ice cream parlor        Lunchroom: Food on        Chocolate                   Making your own puff           Tea-room equipment
                     bakery                     ice cream, cream        the go                    difference compared to      pastry or buying it?           Coffee & coffee machines
                     Viennoiserie,              homemade ice creams                               of supermarket products
                     coffee cakes,                                      Eating moments at any                                 Flour, ancient                 Indulgent coffee with
                     croissants, brioches,                              time of day               Chocolate moules and        cereals, whole wheat,          sweet delicacies
                     chocolate cakes                                    Bake-off ovens            packaging                   sourdough
                     Butter                                             Sandwiches                                                                           Pastries, cakes,
                                                                        Cheese/Charcuterie        Sugar or sugar substitute                                  dry pastry
                     Breakfast baskets and
                     gift baskets
Techniques           Techniques                 Set up of the           Furnishing & ergonomics   Chocolate machines and      Bread slicers                  Cooking kettles for pre-
                     Refrigeration              Ice preparation room    physical stores remain    materials                                                  paration
                                                Pasteurizing kettle     important                                             Ovens                          of pastry cream,
                     Food safety                Ice cream machine       floors and walls          Mixers & blenders                                          Chocolate,
                     and hygiene                                        LED lighting                                          Carrier bags                   fondant, fruit jam,
                                                Whipped cream                                                                 reusable bags                  coating, filling
                                                machine
                                                Freezer                                                                                                      Dishwashers
                                                Ice cream truck for
                                                summer
                                                Refrigerated vitrine
Digitisation         Webshops                   Digital signage         Software for the bakery   Cash registers              Vending app                    Payment systems
                     on website                 Staff management        business management
                     e-commerce                 channels to             and administration        Integrated scales
                                                lexi-jobbers apps for   optimalisation                                        Apps to monitor energy
                                                hiring of interims                                Labeling machines           consumption
                                                (flxibele workers)                                                            tracking
Trade fairs/Events                              Education                                         Broodway                                                   ISM Köln 2022
                                                                                                  26-29/9
                                                                                                  Kortrijk Xpo

                                                                                                                                                   pub@evolution.be – 056 60 73 33   | 17
Target groups | Circulation

            ❚   Butchers, caterers &
                delicatessens
            ❚   Supermarkets/Retail
            ❚   Market stallholders
            ❚   Subscriptions
            ❚   Schools

                   Total: 6.700
           Dutch: 4.202 | French: 2.498

                                                                           MAGAZINE FOR THE TOTAL MEAT
                                                                           AND MEAT PROCESSING INDUSTRY

                                                                             ADVERTISING RATES 2021
                                                                             All prices are in euro, exclusive of VAT and possible additional costs.
                                                                             Advertising
       ONLINE SUPPORT                                                          Format                        national (Dutch/FR)                        regional (Dutch)                            regional (FR)

       www.foodandmeat.be                                                      2/1 page                                          € 4.090                               € 2.275                            € 1.875
       + monthly newsletter                                                    1/1 page                                          € 2.450                               € 1.365                            € 1.125
                                                                               1/2 page                                          € 1.385                                € 795                                   € 655
       to 7.159 professional addresses
       (6.273Dutch + 886 French)                                               1/3 page                                             € 925                               € 590                                   € 490
                                                                               1/4 page                                             € 810                               € 460                                   € 390
       1. Bannering
       Different fixed templates incl. link:                                   1/6 page                                             € 520                               € 320                                   € 270
         • Basic banner (728 x 90 pixels)
         - Block (300 x 250 pixels)                                          Inserts* - stapled / Separated under blister: + 10%
         - Video                                                              2 pages                      € 2.040             € 1.380                                                                          € 990
         - News Flash (max. 350 words)                                         4 pages                                           € 2.260                               € 1.485                            € 1.220
       € 350/monthly
                                                                               6 pages                                           € 2.435                               € 1.590                            € 1.310
       € 700/quarterly
       € 1.200/6 months                                                        8 pages                                           € 2.560                               € 1.680                            € 1.365
                                                                             * Other inserts: price on appl.
       2. Sponsored content: € 790
       Extended advertorial in                                               Special positions
       the newsletter and on the site.                                        cover 2                                            € 2.770                                      —                                       —
       3. Dedicated e-mailing: € 990                                           cover 3                                           € 2.590                                      —                                       —
       Targeted communication at the time of                                   cover 4                                           € 2.835                                      —                                       —
       your choice to our professional readers.                                right hand page                                       + 5%                                + 5%                                    +5%
       4. Combine specific EMG e-mail readers
       with facebookads in a targeted approach
                                                                                                                                                                                                                                 All dimensions in mm, H x W

       and achieve twice as much success.                                          2/1              1/1                  1/2                          1/3                          1/4                          1/6

                                                                                 297 x 420       297 x 210    265 x 90         130 x 186   265 x 58         85 x 186    130 x 90         62 x 186    130 x 58         40 x 186

                                                                            * Prices for leaflets printed on a maximum grammage of 135gr/m2 - ❚ Format descending A4: is A4 size + around 5 mm bleed.
                 Please note that all text and/or other important information are at a spacing of 8 mm inside the A4. This will prevent important information from being lost during the finishing process.
                                                                                                                                          Images that can be cut should have a bleed of 5mm (outside A4).

18 |    pub@evolution.be – 056 60 73 33
TOPICAL EDITORIAL PLANNING FOOD & MEAT 2021
                             Issue 1               Issue 2                  Issue 3                    Issue 4                    Issue 5                        Issue 6
Publishing date           25 February              5 April                  5 May                      15 June                10 September                   25 November
Closing date                4 February            14 March                 14 April                    25 May                    15 August                    4 November

Products &           Lamb                  Beef                 Salads                        Local products: an       Special Meat Expo               Sauces
technology                                                                                    added value
                     Chicken and poultry   Pork                 Horsemeat                                              Paté                            Pest Control
                                                                                              Appetizers
                     Disinfection:         BBQ                  Store design                                           Wild & exotic meat              Company clothing
                     products/materials/                                                      Mincers/Mixers/          meats                           Dishwashers
                     specialists           Herbs                Floors & walls                Cutters
                                           Spices,                                                                     Party products
                                           Marinades            Temperature registration
                                                                                                                       Cheeses
                                           Ham                  Cooling - refrigeration
                                                                techniques                                             Slicers
                                           Salami
                                                                                                                       Meat tenderizers
Trends               Trends Back to        Super-diversity to   Meat: healthier than ever!    Commerce determined by   Working ecologically            Equipment is
                     conviviality          remain profitable                                  sphere                                                   accompanied by
                                                                                                                                                       professionalism
Digitisation         E-commerce            Personnel            Software for administration   Digital paying systems   Vending machines                Scales/cash registers
                                           management and       of the butcher shops
                                           digital apps to
                                           flexi-workers
Trade fairs/Events                                                                                                     Meat Expo
                                                                                                                       26-29/9
                                                                                                                       Kortrijk Xpo

                                                                                                                                             pub@evolution.be – 056 60 73 33   | 19
I N I D N U DS UT SR TY R                     Y

                Target groups | Circulation

            Sectors:
            ❚ Chocolate
            ❚ Fats & Oils
            ❚ Dairy products
            ❚ Fruits and vegetables
            ❚ Cereals
            ❚ Sugar
            ❚ Bread
            ❚ Fish
            ❚ Diet food
            ❚ Breweries
            ❚ Beverages
            ❚ Deli meats
            ❚ Suppliers
            ❚ Subscriptions

                   Total: 6.200                                           VAKBLAD VOOR DE VOEDINGSMIDDELENINDUSTRIE
           Dutch: 4.800 | French: 1.400

                                                                            ADVERTISING RATES 2021
                                                                            All prices are in euro, exclusive of VAT and possible additional costs.
                                                                            Advertising
       ONLINE SUPPORT                                                         Format                              national (Dutch/FR)                                             regional (Dutch or FR)

       www.foodindustry.be                                                    2/1 page                                                    € 4.020                                                       € 2.820
       + monthly newsletter                                                   1/1 page                                                    € 2.410                                                       € 1.640
                                                                              1/2 page                                                    € 1.360                                                             € 985
       to 3.262 professional addresses
       (2.491 Dutch + 771 French)                                             1/3 page                                                     € 935                                                              € 770
                                                                              1/4 page                                                     € 835                                                              € 645
       1. Bannering
       Different fixed templates incl. link:                                  1/6 page                                                     € 515                                                              € 320
         • Basic banner (728 x 90 pixels)
         - Block (300 x 250 pixels)                                         Inserts* - stapled / Separated under blister: + 10%
         - Video                                                             2 pages                         € 2.075                                                                                    € 1.585
         - News Flash (max. 350 words)                                        4 pages                                                     € 2.200                                                       € 1.765
       € 350/monthly
                                                                              6 pages                                                     € 2.330                                                       € 2.000
       € 700/quarterly
       € 1.200/6 months                                                       8 pages                                                     € 2.465                                                       € 2.310
                                                                            * Other inserts: price on appl.
       2. Sponsored content: € 790
       Extended advertorial in                                              Special positions
       the newsletter and on the site.                                       cover 3                                                      € 2.700                                                                   —
       3. Dedicated e-mailing: € 990                                          cover 4                                                     € 2.970                                                                   —
       Targeted communication at the time of                                  right hand page                                               + 5%                                                              + 5%
       your choice to our professional readers.
       4. Combine specific EMG e-mail readers
       with facebookads in a targeted approach
                                                                                                                                                                                                                               All dimensions in mm, H x W

       and achieve twice as much success.                                         2/1              1/1                  1/2                           1/3                         1/4                         1/6

                                                                                297 x 420       297 x 210    265 x 90         130 x 186    265 x 58         85 x 186   130 x 90         62 x 186   130 x 58         40 x 186

                                                                           * Prices for leaflets printed on a maximum grammage of 135gr/m2 - ❚ Format descending A4: is A4 size + around 5 mm bleed.
                Please note that all text and/or other important information are at a spacing of 8 mm inside the A4. This will prevent important information from being lost during the finishing process.
                                                                                                                                         Images that can be cut should have a bleed of 5mm (outside A4).

20 |    pub@evolution.be – 056 60 73 33
TOPICAL EDITORIAL PLANNING FOOD INDUSTRY 2021                                                                                                      I   N    D    U S       T    R    Y

                           Issue 1                    Issue 2                     Issue 3                  Issue 4                     Issue 5                        Issue 6
Publishing date          15 February                 15 April                     1 June               1 September                    15 October                   1 December
Closing date             25 January                  25 March                     10 May                 10 August                 25 September                    10 November

Sector info       Meat                       Ready-made meals            Deepfreezing             Bread & biscuits           Drinks                         Sweets & chocolate
                  Fish                       Sauces
                                                                         Meat substitutes                                    Potatoes, vegetables
                                                                                                                             and fruit
Technical         Production machines & IT   Optimizing logistic flows   Sustainable cold         Traceability and           Packaging solutions for        Infrastructure
                                             Warehouse design,           storage solutions        detection                  food protection &              Construction
                                             Warehouse software                                                              preservation: vacuum           Floors and walls
                                                                         Frozen and cooled        Inspection systems for     packing, freeze-drying,
                                                                         storage                  packaging                  gas technology, drying
                                                                         conditioned production                              solutions
                                                                         areas                    Digital sensors for
                                                                         Cooling cells, cooling   product inspection
                                                                         cell panels and
                                                                         insulated doors
                  Packaging software         Transport solutions for a   Hygiene Disinfection     Energy recuperation        Recycling machinery and        Robot and cobot
                  Packaging lines            perfect goods flow          system                   Residual streams           equipment                      technology
                  Packaging machines,                                    Hygiene lock, hygienic
                  weighing equipment         Forklift trucks, pallet     drainage                 Cogeneration
                                             trucks and conveyors
                  Printing and labelling     Microbiological             Staff and visitors       Importance of water        Pumps for the food             Sustainable air treatment
                  equipment, scanners        Contamination controls,     registration             within the food industry   industry                       solutions
                                             shelf life tests,                                                               Hygienic solutions for
                                             allergens and                                                                   pumping                        Energy-efficient air
                                             contaminants.                                                                   dosing of food and             conditioning/ventilation
                                                                                                                             drinks
Trade fairs       Machineering               Transport-Logistics         Cfia                     Meat Expo-Broodway         Interpom                       Indumation
                  22-24/3, Brussels Expo     4-7/5, Munich               8-10/6, Rennes           26-29/9, Kortrijk Xpo      28-30/11, Kortrijk Xpo         3-5/2 2021, Kortrijk Xpo

                  Seafood Expo Global        Alimentaria                                          Vakbeurs Energie           BrauBeviale                    ISM
                  27-29/4, Barcelona         17-20/5, Barcelona                                   12-14/10                   nov, Nürnberg                  Köln 2022
                                                                                                  Brabanthal Leuven
                                             Laborama
                                             3-4/6, Brussels Expo                                 Intrafood
                                                                                                  27-28/10, Kortrijk Xpo

                                                                                                  Aquarama
                                                                                                  30/9, Brabanthal Leuven

                                                                                                  Empack
                                                                                                  27-28/10
                                                                                                  Nekkerhal Mechelen

                                                                                                                                                   pub@evolution.be – 056 60 73 33   | 21
Target groups | Circulation

           BioGezond wordt gratis
           verspreid via de volgende
           circuits:
           ❚ 35.000 ex.
             in health food stores and
             organic shops
           in Flanders and Brussels
           ❚ 6.000 ex.
             through therapists (ho-
             meopaths, acupuncturists,
             reflexologists,                                                                                                                                                                                                                                                           INFOZINE ABOUT HEALTHY LIVING
             psychotherapists, etc.), well-
             ness centres and pharmacies
           ❚ 1.000 ex.
             during trade shows and                                                                                                                                                                                            ADVERTISING RATES 2021
             events                                                                                                                                                                                                            All prices are in euro, exclusive of VAT and possible additional costs.
           ❚ 3.000 ex.
             In the waiting rooms of                                                                                                                                                                                           Advertising
             hospitals, doctors and                                                                                                                                                                                             Size                                                                               Dutch
             dentists.
                                                                                                                                                                                                                                2/1 page                                                                       € 2.785                  Advertorial
                       Total: 45.000                                                                                                                                                                                                                                                                                                    on demand
                                                                                                                                                                                                                                1/1 page or advertorial *                                                      € 1.610
                                                                                                                                                                                                                                1/2 page or advertoral *                                                       € 1.070
                                                                                                                                                                                                                                                                                                                                    * The client delivers us text
                                                                                                                                                                                                                                1/3 page                                                                           € 955                           and images.
                                                                                                                                                                                                                                                                                                                                       The lay out is offered by
                                                                                                                                                                                                                                1/4 page                                                                           € 790                             BioGezond
                                                                                                                                                                                                                                1/6 page                                                                           € 550

                                                                                                                                                                                                                               Special positions
                                                                                                                                                                                                                                2de cover                                                                      € 1.820
                                                                                                                                                                                                                                3de cover                                                                      € 1.730
                                                                                                                                                                                                                                4de cover                                                                      € 1.930
                                                                                                                                                                                                                                Right hand page                                                                    + 5%

                                                                                                                                                                                   inhoud
                                                                                                                    Waarom melk niet goed is
                                                                                                                04 voor  sterke botten

                                                                                                                08 COVID-19       Over zin en onzin van PCR-test

                                                                                                                12  Geraffineerde suiker
                                                                                                                                  Olie op het vuur bij kanker!

                                                                                                                24 Efficiënte kruiden
                                                                                                                                 Bij acute luchtwegeninfecties

                                                                                                                38 Lecithine en haar componenten
                                                                                                                40 jouw
                                                                                                                   Oosterse bewegingsleer en
                                                                                                                         gezondheid
                                                       © Pixabay

                                                                                                                56 De eerste 1000 dagen
                                                              En verder…
                                                             q Het belang van
                                                                   oude graansoorten                  18      school en thuis
                                                                                                                                Van voeding tot hechting

                                                                                                            q Afval vermijden op werk,
                                                                                                                                                              44
                                                                                                                                                                        q Essentiële olie:
                                                                                                                                                                             Roomse kamille
                                                                                                                                                                                                                                         Contact us for more information on the
                                                           q BioGezond Koken                                                                                                                                       52
                                                                                                      28    q Spermidine : leef langer                                 q Boekenrubriek

                                                                                                                                                                                                                                         VIP-PARTNERSHIP
                                                           q Loos-en-Gohelle als                              gezond met tarwekiemen                                                                               54
                                                           rolmodel voor biolandbouw                32
                                                                                                                                                              46       q Wijnhoekje                                58
                                                         q Nieuwtjes                                        q Vitamine D3 en A voor                                    q BioGezond Info
                                                                                                    34        een ijzersterke afweer                                                                               59
                                                                                                                                                              50       q Geerts Hoekje                             62

                                                                                                                                                                                                      by Bio-Life Laboratory
                                                                                                                                                                                                                                         Your logo is published on page 3
                                            Colofon

                                                      BioGezond
                                                                                                                                                                                                         o
                                                      is een tweemaandelijks infoblad
                                                                                        EINDREDACTIE
                                                                                        Piet Desmyter
                                                                                                                 VERANTWOORDELIJKE UITGEVER
                                                                                                                P. Desmyter • Vlasstraat 17 - 8710
                                                                                                                                                                                   Abonneren ?
                                                      voor de natuurwinkelklant                                                                         Wielsbeke                  Abonnement: €24
                                                                                        info@biogezond.be        Advertenties en publiscopiën kunnen
                                                      Oplage: 45.000 ex.                                                                                 zonder enige motive-      Buitenland: €48
                                                                                                                 ring worden geweigerd. De uitgever
                                                                                        PUBLICITEIT                                                    wijst elke aansprakelijk-   reknr.: BE91 385-0451160-76
                                                      ADRES                                                      heid voor de inhoud van de advertenties
                                                                                        Michèle Grassi                                                       af. De inhoud van     BIC NR: BBRUBEBB
                                                       Evolution Media Group bv                                  elke advertentie en publiscopie valt
                                                                                        m.grassi@evolution.be                                         onder de verantwoorde-
                                                      Vlasstraat 17 - 8710 Wielsbeke                            lijkheid van de adverteerder.
                                                      Tel. 056-60 73 33                 gsm 0475/89.59.21       Overname, zelfs gedeeltelijk, van
                                                                                                                                                   artikels en publicitaire pro-
                                                      info@biogezond.be                                         jecten, is voorbehouden aan het copyright
                                                                                        www.biogezond.be                                                    van het tijdschrift.
                                                                                                                Elke medewerker is verantwoordelijk
                                                                                                                                                        voor zijn bijdrage.

                                                                                                                                                                             o Bezoek onze BioGezond              pagina

                                                                                                                                                                     O K TO B E R 2 0 2 0   BioGezond         3

                                     BG_2010_03_Inhoud.indd 1
                                                                                                                                                                                                                                                                                                                                                                           Alle afmetingen in mm, H x B

                                                                                                                                                                                                                                   2/1           1/1                 1/2                          1/3                         1/4                         1/6

                                                                                                                                                                                                                                 297 x 420    297 x 210   265 x 90         130 x 186   265 x 58         85 x 186   130 x 90         62 x 186   130 x 58         40 x 186

                                                                          * Prices for leaflets printed on a maximum grammage of 135gr/m2 - ❚ Format descending A4: is A4 size + around 5 mm bleed.
               Please note that all text and/or other important information are at a spacing of 8 mm inside the A4. This will prevent important information from being lost during the finishing process.
                                                                                                                                        Images that can be cut should have a bleed of 5mm (outside A4).

22 |   pub@evolution.be – 056 60 73 33
TOPICAL EDITORIAL PLANNING BIOGEZOND 2021
                            Issue 1                    Issue 2                  Issue 3                  Issue 4                   Issue 5                         Issue 6
Publishing date           5 February                   5 April                  5 June                5 September                15 October                     1 December
Closing date              15 January                   11 March                 13 May                 12 August                23 September                    4 November

Nutrition          Dietary fibres            Why eggs are not bad      Avoid trans fatty        Why nuts don’t make       Natural alternatives          Dairy products : the huge
                   without FODMAP            for your heart and        acids like the plague    you fat                   for sugar explained           difference between A1
                                             arteries                                                                                                   and A2 casein
Food supplements   Ubiquinol and             Zinc and absorption       MSM or                   Magnesium and             Vitamin C, so much            Why vitamin D is
                   selenium: top combo       of chelated minerals      methylsulfonylmethane,   vitamin B-complex:        more than a resistance        indispensable and the
                   to prevent                                          natural and versatile    a great combination       booster                       role of vitamin A in this
                   cardiovascular diseases                             sulphur                  for more energy and
                                                                                                reduced stress
Herbs/Phyto        Main resistance           Aloe vera juice, a top    Green tea : ageing       Garlic: aged garlic       More energy, less             Pumpkin seed extracts
                   boosting plants listed    way to look after your    the healthy, fit and     extract or black garlic   stress and a positive
                                             stomach and gut           slim way thanks to       extract?                  attitude thanks to
                                                                       green tea                                          rhodiola
Combination        Natural remedies          Natural ways to combat    Natural remedies         Natural remedies for a    Natural ways to soften        Natural remedies for
herbs ans          to enhance your           feeling down and          and ways to combat       strong brain and incre-   symptoms of the change        acute airway infections
supplements        eyesight and for          depressed                 osteoporosis             ased concentration
                   healthy eyes
Essential oils     Cinnamon                  Niaouli                   Lemon                    Bitter orange             Red thyme                    Clove
Body & beauty      Tips for strong hair      I feel bloated: about     Organic cosmetics        Tips for acne and skin    Tips for a young and         General anti-ageing tips
                   and healthy nails         water retention and                                impurities                youthful looking skin
                                             where to find help
Baby & mom         Benefits of eating        The importance of         The importance of        Tips for a healthy        Tips coming from             Festive recipes and how
                   more vegetables           eating together and       healthy (organic)        lunchbox and mild         podcasts, books and          much food does my child
                                             tips to play restaurant   food during childhood    parenting at the table    blogs about healthy          need?
                                                                                                                          food for children
Therapies          Apitherapy                Facial diagnosis          Algo therapy             Gemmo therapy             Aroma therapy                Acupuncture
Organic            Organic coffee            Natural ways to clean     Organic hops, an         Reusable nappies or       Algae and the                Organic versions
                                             your home                 important ingredient     organic single use        important role they          of strong alcohol (gin,
                                                                       of organic beer          nappies?                  play in growing food         whisky…)
                                                                                                                          and organic food

                                                                                                                                               pub@evolution.be – 056 60 73 33   | 23
ONLINE         SUPPORT
             As a publisher of specialised trade journals, we have an extensive database of email addresses to catering and food
                               target groups. Our platforms and newsletters offer the opportunity - apart from the fixed publication dates - to conduct
                               your communication more frequently, with the aim of strengthening it.
                               Our websites horecaplatform.be, hotelbusiness.be, foodandmeat.be, broodenbanket.be/painetpatisserie.be
                               and foodindustry.be are publishing the most recent and actual news items. In addition, the sites contain extensive
                               professional information on hygiene and food safety, product knowledge, technology, techniques & recipes, legislation,
                               marketing and management, real estate and vacancies. Our sites are supported by the fortnightly horecamail and
                               monthly newsletters Brood & Banket/Pain & Pâtisserie, Food & Meat, Food Industry and Hotel Business.

                                www.broodenbanket.be/www.painetpatisserie.be
                                Brood & Banket/Pain & Pâtisserie > newsletter                       monthly   Circulation 5.086 (3.945 Dutch + 1.141 French)
                                www.foodandmeat.be
                                Food & Meat > newsletter                                            monthly   Circulation 7.159 (6.273 Dutch + 886 French)
                                www.foodindustry.be
                                Food Industry > newsletter                                          monthly   Circulation 3.262 (2.491 Dutch + 771 French)
                                www.horecaplatform.be
                                horecamail                                                        fortnightly Circulation 49.784 (34.930 Dutch + 5.573 French)
                                www.hotelbusiness.be
                                                                                                    monthly   Circulation 1.735 (1.312 Dutch + 423 French)
                                                                                                                               Circulation figures on date of 3/12/2020

       1. Bannering inclusief link
       Rates Brood & Banket/Pain & Pâtisserie, Food & Meat, Food Industry
        Possibilities/Time span                               1 month       quarter      6 months
        Basic banner — 728 x 90 pixels                         € 350         € 700       € 1.200
        Block — 300 x 250 pixels, in sidebar right             € 350         € 700       € 1.200
        Video — sidebar                                        € 350         € 700       € 1.200
        News Flash — max. 350 words                            € 350           -            -
                                                                       Special placements on request.

       Rates horecaplatform / horecamail
        Possibilities/Time span                               fortnightly 1 month        quarter
        Basic banner — 728 x 90 pixels                         € 400        € 800        € 1.800
        Block — 300 x 250 pixels, in sidebar right             € 400        € 800        € 1.800
        Video —sidebar                                         € 400        € 800        € 1.800
        News Flash — max. 350 words                            € 400          -              -
                                                                       Special placements on request.

       Rates hotelbusiness.be
        Possibilities/Time span                               1 month       quarter      6 months
        Basic banner — 728 x 90 pixels                         € 175         € 450        € 800
        Block — 300 x 250 pixels, in sidebar right             € 175         € 450        € 800
        Video — sidebar                                        € 175         € 450        € 800
        News Flash — max. 350 woords                           € 175           -            -
                                                                       Special placements on request.

       Technical specifications: File format banners: gif (animated & non-animated), jpg, png, resolution
       max. 72dpi. Video, with you tube URL and accompanying text of max. 500 characters (Word).

24 |   pub@evolution.be – 056 60 73 33
2. Advertorial or Sponsored Content

  The latest news always fascinates the professionals. Take the opportunity to communicate your commercial message in
  our newsletters of Brood & Banket/Pain & Pâtisserie, Food & Meat, Food Industry, Hotel Business and horecamail.
  Your content is listed with the first paragraph at the top of the current messages in the newsletter. The rest of your
  message is visible via ‘Read more’. At the same time, your message will remain on the homepage of horecaplatform.be,
  broodenbanket.be, /painetpatisserie.be, foodandmeat.be, foodindustry.be and hotelbusiness.be for one month.
  You will reach professionals who are ready to discover, respond to and/or purchase goods and services.
  An inexpensive formula with guaranteed success!

   Advertorial / Sponsored Content         Tarief
   Brood & Banket/Pain & Pâtisserie        € 790
   Food & Meat                             € 790
   Food Industry                           € 790
   horecamail                            € 1.350      Technical specifications
   Hotelbusiness                           € 500      Word text, high resolution images and logos + links.

3. Dedicated emailing

  Would you like to bring your company to the attention of your target group? Are you launching a new product?
  Does your marketing campaign need a boost? Are you organising an open house or are you planning an event?
  A targeted emailing is the ideal way to send interested professionals, i.e. your target group, a message and arouse
  their interest. Your communication is immediately measurable through our reports, where we see an opening ratio
  between 15% and 20% and an average of 4% clickers. This immediately brings a lot of visitors to your website. We
  take extra care of a clear display of the dedicated email on the smartphone, because recent research shows that
  54% of our readers consulted the emails on their mobile phones.

   Dedicated emailing                        Rate
   Brood & Banket/Pain & Pâtisserie         € 990
   Food & Meat                              € 990
                                                      Technical specifications
   Food Industry                            € 990     Word text, high resolution images and logos + links.
   horecamail                             € 1.560     The time of sending is determined by you or choose the tool
   Hotels                                   € 750     “send out at the “best” time possible.’’

4. Facebook ads

  Combine the power of our email files with a new advertising channel and get twice as successful!
  With Facebook ads, you can strengthen your marketing campaign for a specific period of time.
  We only offer this in combination with dedicated email, advertorial or print campaign.

  Place an ad on Facebook and let it synchronize with our email address files or let facebook show your ad to profiles
  with identical interests and characteristics.

  Rate: € 250 for design and placement.

                                                                                                             pub@evolution.be – 056 60 73 33   | 25
DELIVERY OF MATERIAL

       Recommended                                               By e-mail
                                                                 annie@evolution.be
       CERTIFIED PDF
       to medibel+ standard                                      Data sent by e-mail must be accompanied by:
                                                                 -  The name of the customer;
       When using PDF files, it is very important                -  the name of the magazine;
       to observe the following: the PDFs crea-                  -  the coordinates of a contact person.
       ted must comply with the PDF/X settings
       (= internationally recognised standard                    Images
       settings), i.e. only PDF 1.3 or 1.4 files                 The images, delivered individually or used in a layout in Indesign, must meet the following requi-
       created with the correct settings will be                 rements:
       accepted. For more information, see:                      -   Minimum resolution of 300 pixels per inch at 1/1 size
       www.medibelplus.be                                        -   All images, except black and white images should be saved as CMYK images,
                                                                     no dual images. (NO Pantone and NO RGB)
       The following matters are hereby                          -   Save images under a TIFF Size or EPS Size, no JPEG Size, nor JPEG display
       very important:
       - all used images must be embedded                        Fonts
         in the PDF in high resolution (300 dpi                  The fonts used in the layout must meet the following requirements:
         effective pixels) TIFF or EPS CMYK                      -   be saved in the files as ScreenFont and PrinterFont
       - All fonts used must be be embedded                      -   Never use electronic bold or italic, but always the required font.
         in the PDF
       - Pantone colours must be converted                       All delivered digital material that does not comply with the previous points will be assessed on a
         converted into CMYK in advance.                         case-by-case basis for quality and it will be determined afterwards whether the delivered image
       - If RGB material is included in the                      whether or not it can be used for further processing.
         document, we convert it to cmyk.
         converted to cmyk. This can                             Encarts
         sometimes result in colour deviations.                  -    Max. end size: 297 x 210 mm
                                                                 -    DeliverySize: always 5 mm extra-snit at the top
                                                                 -    Single encarts (2 pages) must have a lateral paper strip of at least 70 mm to the left of the
                                                                      front page. at least 70 mm to the left of the front page
                                                                 - Triptych leaflets” cannot be wider than 205 mm (if stapled)

       Format descending A4:
       is A4 size + around 5 mm bleed.
       Please note that all text and/or other important information are at a spacing of 8 mm inside the A4. This will prevent important
       information from being lost during the finishing process. Images that can be cut should have a bleed of 5mm (outside A4).

                    2/1                     1/1                 1/2                          1/3                          1/4                          1/6

                297 x 420                297 x 210   265 x 90         130 x 186   265 x 58         85 x 186    130 x 90         62 x 186    130 x 58         40 x 186

26 |   www.evolution.be • 056 60 73 33
GENERAL TERMS AND CONDITIONS OF SALE 2021

ART. 1                                                            and risk of the advertiser. In this case, no complaints will       vided that the publisher is aware of it at the outset. The
These general terms and conditions of sale are an inte-           be accepted concerning the result of the print.                    subsequent passing on of an order by the customer to the
gral part of the placement order or order confirmation,           ART. 6                                                             services of an intermediary can in no way give cause for
without which they would not have come into existence.            Changes to the text and/or alterations to files or docu-           the publisher to amend the original agreement.
By placing an order, the customer accepts these terms and         ments are authorised for each issue if they are in the pos-        ART.12
conditions of sale, which cannot be deviated from in any          session of the publisher within the deadline specified in          The publication dates are given as a guide only. The
other case than by written confirmation from the publisher        article 4 and emanate from the person who commissioned             publisher cannot be held liable in any way in this re-
himself.                                                          the insertion.                                                     gard.
ART. 2                                                            ART. 7                                                             ART.13
The placement order is accepted by the publisher as soon          Space ordered, for which the publicity material arrives at the     The customer or intermediary to whom the invoice is ad-
as it is signed by the customer. The order confirmation           publisher’s office too late for publication, will be charged.      dressed, is jointly and severally liable for the payment of
sent to the customer is deemed to have been definitively          ART. 8                                                             the orders.
accepted by the publisher if the customer does not submit         If the client wishes to receive a proof of his advertising         ART. 14
his comments by registered mail before the date indicated         design before publication, he should expressly request this        Complaints concerning the delivery of goods and services
on it.                                                            in writing when placing his order.                                 must be made by reasoned registered letter to the publis-
ART. 3                                                            ART. 9                                                             her within eight days of the publication of the advertise-
The editors of the magazine concerned reserve the right           Each advertising placement, except for the column ‘’Small          ment. Such complaints do not suspend the payment obli-
- by registered mail - to refuse, without justification, inser-   Adverts’’, entitles the reader to two free proof issues. All       gation.
tions for which they do not consider the text, illustrations      supplementary issues will be invoiced.                             ART. 15
or arrangement appropriate. The publisher cannot be held          ART. 10                                                            The sole responsibility for advertisements or publicity re-
liable for any compensation whatsoever in this regard.            All our invoices are payable in cash to the address men-           ports as well as for the copyright of the photos provided for
ART. 4                                                            tioned on the invoice, unless otherwise stipulated in do-          their layout or for the illustration of accompanying editorial
Advertising material shall be delivered to the publisher          cuments binding the parties or unless an expiry date is            texts and possible covers is borne by the publisher, who
by the advertiser or his agent (advertising and consulting        mentioned on the invoice. Any delay in payment shall,              hereby indemnifies the publisher against any third party.
agency, publicity agent, etc.) at least three weeks before        ipso jure and without notice of default, incur interest at         ART. 16
publication.                                                      a rate of 12% per annum from the due date of the invoice.          Each dispatch of publicity material to or by the publisher
ART. 5                                                            In the event of unjustified non-payment on the due date,           is carried out under the sole responsibility and at the ex-
If the delivered advertising material is print-ready, no ad-      the amount owed will be increased, ipso jure and without           pense of the client. The material is normally kept by the
ditional technical costs will be charged. In all other cases,     notice of default, by 12%, with a minimum of 50 euros and          publisher for three months. After this period, the material
the publisher will have to order the printer to design the        a maximum of 1,850 euros, by way of a conventional in-             that has not been requested in writing by the customer is
advertising material based on the texts, drawings and             crease clause. This compensation shall be due in addition          automatically destroyed.
photos of the advertiser. These additional operations for         to the interest for delay, the recoverable procedural costs        ART. 17
the design and production of the advertisement will result        and the possible compensation for material damage and              For all disputes, only the courts of the judicial district of
in an additional automatic invoice as technical expenses.         loss of profit. The parties therefore explicitly agree that this   Kortrijk are competent.
The publisher is not responsible for mistakes resulting           compensation is fixed and that it cannot be changed by             ART. 18
from the delivery of faulty or incomplete material.               derogation from Article 1231 of the Civil Code, even if the        Any remarks and restrictions relating to the invoice and/or
Unusable files or documents must be replaced by the               shortcoming is only partial.                                       the general terms and conditions mentioned therein must
customer or his agent at the publisher’s first request. If this   ART. 11                                                            be made to us by reasoned registered letter within 8 days
request is not complied with, the publisher reserves the          The intervention of an intermediary (advertising and con-          of the invoice date; in connection with the settlement of
right to update these documents himself at the expense            sultancy agency, publicity agent, etc.) is permitted pro-          disputes, this period is 30 days.

                                                                                                                                                                   pub@evolution.be – 056 60 73 33    | 27
WWW.EVOLUTION.BE
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VL AS STRA AT 17 | B - 87 1 0 Wielsbeke | T +32 [0] 5 6 60 73 3 3 | pub@evolution.be

                BTW BE 0422.866.352 | ING BE16 385-0451158-74

          Verantwoordelijke uitgevers: Mieke Witdouck | Piet Desmyter
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