Beautiful Connected World - The Internet of Things drives automation - also in payments page 6 - Computop
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PAYMENT
INNOVATION
DRIVES US BIG DATA.
BIG BUSINESS.
The Computop
Dashboard
Beautiful
Connected World
The Internet of Things drives
automation – also in payments
• page 6
Delegated 3D Secure and
N0. 7 – 2019/20
Authentication Data Protection
Secret weapon for Risk assessment and
better conversion GDPR in harmony
• page 22 • page 32
2
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BY COMPUTOP
Content 20 31
MARKETING @ PSD2 EASED
COMPUTOP Same target, less pressure
22 DELEGATED
AUTHENTICATION
6 IOT
Beautiful Connected World
28 AI AS A SERVICE
Big Data by Computop
32 3D SECURE 2.0 AND
GDPR
34 THAT WAS
PLANET TRADE 2019
12 CHINA AND INDIA
GOING CASHLESS
IMPRINT
The thing
PUBLISHER
Computop Wirtschaftsinformatik GmbH
Schwarzenbergstraße 4 • 96050 Bamberg •
Germany
in itself
EDITORS
Frank Arnoldt, Ralf Gladis
COORDINATION
Henning Brandt
CONTRIBUTORS
Holger Kellermann, Donata Noack,
Paul Reiche, Sebastian Zelada Ocampo
Can your car already shop? By itself? The Internet of Things will equip many
Probably not, but it won‘t take long. My things around us with magical skills.
TYPESETTING & LAYOUT
Henning Brandt, Martin Schmid dishwasher can do a lot more than just But not with all that we want. Look
PRINTERS
do the dishes: point out a shortage of forward to it anyway!
Safner Druck und Verlags GmbH • salt, recommend the right programme,
www.safner-druck.de
report a malfunction and let me order
PICTURE CREDITS
Computop, Andreas Herzau, Björn Seitz,
new detergent with just one click.
Shutterstock, Steffi Stagge
The editors accept sole responsibility under This still happens in the app. But the
media law for published contributions. hardworking device knows its location,
Despite careful checking by the editors,
the publisher cannot accept liability for the has WiFi and my e-mail address. I would Henning Brandt
correctness of published information. No part
of this publication may be reproduced or pro-
entrust it with encrypted payment data, Head of PR &
cessed using electronic systems, duplicated or give it a budget for consumables and Communication
disseminated in any form without the express
written consent of the publisher. then say: „Have fun! You don‘t need me
anymore.“ And it will answer: „Yes, I do.
To remove the dishes.“
4
4
New Look for Computop
See the Payment People
through new eyes
NEW LOGO, NEW MOMENTUM it into today‘s world. From now on
the Computop-C shines in a slightly
You may have noticed it Every end marks a new beginning. abstract form. The combination of
by now: The look and feel The rebranding marks the beginning blue and green remains, but is given a
of the next chapter in our company powerful touch by the fresh accents of
of Computop has chan- history. The requirements for pay- lime green and Caribbean blue.
ged since the beginning ment solutions have never been so
of September. With the complex, nor as demanding as they OUR NEW CLAIM
rebranding, the payment are today. Omnichannel, artificial
intelligence, biometrics, new payment Your Gateway to Everywhere: This
people present themselves methods and a new perspective on new claim focuses on our most im-
as they are: dynamic, per- the shopping experience challenge portant product, Computop Paygate.
sonal and intuituve. One merchants and payment service provi- The message: With us, you can go
ders. Since the company was founded anywhere. Computop Paygate is the
of the main objectives was
in 1997, Computop has proven time portal to the world of payments. It
also to create a stronger and again that payment made in sets no limits for you and opens the
core message, focused on Germany, paired with an international way to new markets, payment met-
the essentials. mindset, is still in demand in today‘s hods, countries, target groups and
highly competitive environment. For sales channels.
over 20 years, we have been doing
everything in our power to confirm The visualization of our payment
Together with the Stuttgart-based our claim as the leading payment portal corresponds to the diversity
B2B marketing specialist Brainfacto- service provider. of our Omnichannel payment and
ry, countless hours of intensive work adapts to the needs of merchants and
were invested in the new corporate The energy we bring to our approach customers. From now on, Paygate is
identity. Among other things, we crea- has found its expression in the swing a connected circle that brings mer-
ted a fresh logo, our website relaunch and colour gradient of our new logo. chants and customers together across
and our new claim. ’Your Gateway to It reinterprets the previous corporate the payment environment. Across
Everywhere’.Our Computop Paygate colours in a modern way, picks up on countries and continents, across all
is at the centre of our communication. our existing identity and transports channels. With Computop you receive
5
5
real omnichannel payment, i.e. un- our website in particular. You should ment methods and partners can be
complicated processing and uniform know: We want to be there for you seen, forms the entrance to our stand.
evaluation of e- and m-commerce – in consultations, on the phone or
payments as well as payments at POS through the continuous optimisation ALL THE INFORMATION YOU NEED:
terminals or via MOTO (mail order & of our processes and payment solu- EVEN EASIER TO FIND
telephone order). tions. To capture this commitment,
a professional photography team If you have not yet taken a look at our
OUR NEW VISUAL LANGUAGE accompanied our payment people freshly designed website, then we
through their daily work for several cordially invite you to go on a journey
Computop‘s outstanding position in days. These candid shots make it clear of discovery to find our solutions and
the field of payment has always been to visitors to our site just what makes helpful service articles now even ea-
based on its employees. The Payment us special and what payment made in sier and clearer to use. From now on
People give their best every day to Germany means to us: focused work, we offer you additional added value
provide customers and partners with passion for quality and, yes, lots of on our company blog. Here you can
the highest quality solutions and fun! read all about new trends and interes-
excellent service. That‘s why we have ting facts in order to keep your finger
consciously decided to focus more THE PAYGATE IS FOUR METRES HIGH on the pulse of the times.
on our most important resource. In
stylish black-and-white photography, You will not only encounter our com- And if you find all this so interesting
our employees now feature across pletely revised corporate image on that you are thinking about joining
the Internet and in our print materi- The Payment People, you will find all
als, but also at trade fairs and events. current vacancies in our brand new
Together with Brainfactory, we have HR section.
created a very special eye-catcher that
was presented for the first time at
dmexco 2019 in Cologne: our Paygate
in physical form. Four metres high, it
will tand out at our exhibition booths
in future. The illuminated archway, on
the inside of which many of our pay-
6 Beautiful Connected World
7 Debit and credit cards disappear from the physical world as do coins, banknotes, parking tickets and transportation passes. All this is replaced by software, by the app in the mobile phone or in the fitness tracker on the wrist. Even our cars will soon be able to pay for their own fuel or electricity by themselves. This is still only a vision. For it to become reality, standardized interfaces, nationwide mobile communications without gaps and above all more customer orientation are needed. Shopping can be a pleasure. But if you its contents - including the lettuce head have forgotten to get something you wilting in the vegetable compartment. should never run out of - toilet paper, This, in turn, is only possible if people printer cartridges, coffee or fresh milk help them - for example by scanning for breakfast - shopping becomes hec- everything they put in or take out with tic and stressful. The Internet of Things meticulous care and by setting a mini- (IoT) promises relaxation and peace of mum stock level. But this takes more mind, with technology built into ever- effort than writing an old-fashioned yday objects ensuring that these provi- shopping list. sions are always supplied on time…as if by magic . For 20 years now, all management consultants, nerds and journalists who are supposed to explain the IoT have been raving about a future in which a smart refrigerator automatically replenishes the milk (and of course pays for it right away). But to this day, not a single household appliance manufacturer in the entire world has built the fairytale fridge-filler. There are good reasons for this. Firstly, consumers notice themselves when they run out of milk or orange juice: the pack is becoming lighter. Secondly, the idea that a delivery service would be called in just for a ridi- culous litre of milk is completely absurd. In order for its mini- mum order quantity to coinci- de, the autonomous network refrigerator would also have to „know“ the large remainder of
8
nternet of Thin
1-CLICK ORDERING BY BELL there are very few „things“ in the sense a mobile phone is a computer, then a
BUTTON IN THE BATHROOM of „objects“ that play any conceivable modern automobile is a rolling data
role here. By far the most important center.
Another good example of IT progress thing associated with the Internet is the
planned to pass customers by is Ama- mobile phone, which actually makes TECHNOLOGY IS THE SMALLEST
zon‘s „Dash Button“ - a self-adhesive the term IoT absurd. Because it serves PROBLEM
mini transmitter for the IoT that looked exactly the same purpose as a compu-
like a bell button with a name tag and ter, but with a smaller display. The role In this respect, IoT is, today, only a syn-
was simply clipped to a wall somewhe- of the physical thing is taken over by an onym for the contact between mobile
re. With this 1-Click-Order hardware, app. But nobody speaks of the IoA, the electronics and services somewhere
members of the regular customer Internet of Apps. in the cloud - whereby „Internet“ says
program Prime were able to order a nothing about whether things even
certain consumer good free of charge “Things“ are networkable devices
at the push of a button. Unfortunately, and products that are not
the Dash inventors hadn‘t considered computers, such
that there were more than three or four as electronic
products in real laundry rooms and door
bathrooms that had to be reordered locks,
sporadically: Heavy duty, wool, colour re-
and low duty detergents, stain remo-
vers, decalcifiers, fabric softeners; toilet
paper, cosmetics, all kinds of brands
and types of deodorant, shower gel,
shampoo, toothpaste and hygiene
articles for the whole family. The
icing on the cake of blindness
was, however, overlooking the
fact that a perfect delivery target
group like stressed parents of
small children would be mad dis-
tributing many colorful buttons
in their homes that would tempt
the little ones to push them.
Since Dash literally made online
shopping child‘s play, they wouldn‘t
have been able to keep up with the
order cancellations.
NO NEED FOR STUPID THINGS
IoT-based solutions for fast purchase
or uncomplicated payment are pro-
Illustration: Steffi Stagge
blem-free wherever they do not conflict
with the competition and the price or mote-controlled lamps, thermostats, speak a common language with the
tariff is transparent for the customer surveillance cameras or wearables. At infrastructure to be used. It is not only
- for example when parking, refueling the other end of the size spectrum, a question of the technical way in which
or using public transport. However, the vehicle becomes a „thing“. But if communication takes place (i.e. directly
9
or indirectly and via NFC,
WiFi, 3G, 4G or 5G), but also
whether the user‘s electronic
means of payment are actually
accepted.
So even the new contactless
readers won‘t help against an
annoyance that foreign drivers
know from French toll stations.
If the terminal only recognizes
the Carte Bancaire, but neither
the Mastercard nor the Maes-
tro-compatible Girocard, it is of
no use to pull out the iPhone on which the receipt to print, because the invoice from almost all over the world can pay
the American Express is stored. The is sent by e-mail. safely without their analogue purses
barrier remains closed while the owner are already in almost every jacket bag
of a telematics radio chip (badge télé- THE VISION: ALL PAYMENT or handbag. They only need to be used
péage) passes unhindered through the METHODS FOR ALL AUTONOMOUS more frequently and more consistently.
checkpoint on the next lane as many CARS So far, the same effect has been seen
French residents pay the toll virtually as with contactless credit and debit
and automatically, without need of the Should the forecasts prove true that in cards: As long as they cannot be used
Internet, via a proprietary system. a few years the trend will move from nationwide or as long as not all cards of
owning one‘s own car to providing a customer are equipped with NFC, no
THE CAR PAYS ITS OWN FUEL mobility services with electric vehic- routine develops.
les („Mobility as a Service“), this will
There are still other ideas being discus- probably result in the coexistence of The fact that things can be done
sed around the car. An autonomous two payment models: on the B2B side, differently is shown by examples as
electric car would be able to make ap- the fleet operator leaves the payment different as Sweden and China. In both
pointments with the repair shop to put of running costs to the on-board countries, retailers, restaurants and
on the winter tyres or have the automa- computer, while on the B2C side the transport companies made early invest-
tically ordered wearing parts installed. user‘s smartphone is used to bill the ments in advance. The technology is
rent, which in turn is networked with up and running, and all consumers can
A first step towards the self-paying the on-board computer. Consequently, conveniently make cashless payments
car is likely to be the fuel pump, which vehicles of all operators would have anywhere. In the EU and North Ameri-
communicates with the on-board info- to be usable with any digital payment ca, more payment methods - i.e. more
tainment system. Since the 2018 model method, otherwise the traffic volume in players - can be reconciled. But there
year, several Jaguar models have offe- a city that wants to cover its transport are payment service providers who not
red their owners the option of making needs with fewer private cars cannot only have the right solution for smart-
an in-car payment on the dashboard be optimized. In his app, company A‘s phones, but also for every ordering or
touch screen via Paypal, Apple Pay or customer would not be able to see paying „thing“ all the way to the car.
Google Pay at participating Shell petrol company B‘s car though it’s standing in
stations. As with a cashless supermar- front of him and would instead have to
ket filling station with a Girocard reader, call an A car from somewhere.
the customer can drive off immedia-
tely after returning the nozzle to the After all, sophisticated devices with
pump. He doesn‘t even have to wait for which business travellers and tourists
10
siness Intellig
Big Data.
Big Business.
COMPUTOP ANALYTICS: BASIS FOR With the goal of providing Computop
With the new Computop INDIVIDUALISED EVALUATIONS Paygate users with a functional and
Dashboard you will receive intuitive analysis tool, a project team
Computop Paygate‘s transaction data- of experienced data scientists and UX
all relevant information base offers the best solution for this. designers spared no time and effort.
about your transactions Every transaction – regardless of the With the help of customer interviews,
and the development of sales channel – is processed centrally the first step was to determine the cen-
your sales within seconds. via the Paygate platform. There is no tral requirements that end users have
need for time-consuming data con- for such a tool. Since many customer
Anytime, anywhere. solidation. Computop customers can requests could be combined into hig-
use the proven Computop Analytics her-level functionalities, it was possible
Have you already successfully integra- tool to quickly and conveniently track to incorporate almost all requirements
ted Computop Paygate into your sys- their transactions in near real time. By in the product development process.
tems? Congratulations! Your customers using data exports and
can now shop quickly and conveniently corresponding EXCEL
with all desired payment methods on knowledge, it‘s at this
all channels. Many payment service point to examine the
providers would consider their services progress of transac-
to have already been completed at this tions based on time,
point. channel and sales
country.
We at Computop are convinced that
your payment data can do more! But this approach is
Strictly speaking, they data is a treasure very cumbersome and
trove that is just waiting to be tapped. resource-intensive
Because behind every payment process in practice and does
lies valuable information about the per- not meet our requi-
formance of your sales channels and rements. We aim to
the user-friendliness of your checkout ensure that customers
processes. But how can the relevant invest as little time and
data be structured and interpreted in a effort as necessary in
meaningful way? the area of payment
in order to be able
to concentrate fully
on their operational
business. Example 1: How are transactions distributed among individual pay-
ment methods? Overview of successfully completed transactions.11
Example 2: How do revenues from different payment methods develop
over time? Detailed analysis of selected months.
THE COMPUTOP DASHBOARD GIVES truly relevant for your particular needs.
YOUR PAYMENT DATA A FACE The Computop Dashboard makes the
targeted selection of data child‘s play.
The result is the Computop Dashboard. The easy-to-use data filter allows you
Like Computop Analytics, the tool is to exclude unneeded time periods and
completely browser-based and allows transaction properties from the view
access to your transaction data at any in just a few steps. The remaining data
time and from any place. However, the required for your evaluation is auto-
dashboard is not a mere extension of matically summarized by the tool in
Computop Analytics. Both tools per- the form of a chart. Depending on the
form different tasks. While Computop intended use, the type of graphical re-
Analytics enables detailed checking and presentation can be flexibly configured,
subsequent adjustment of individual for example by different diagram types
transactions, Computop Dashboard or data arrangements.
allows payment transactions to be
displayed cumulatively over time and WHO IS THE COMPUTOP
processed visually. DASHBOARD FOR?
The progress of your transactions The Computop Dashboard was deli-
can either be tracked within freely berately designed so that no previous
definable time periods or as a compa- knowledge of databases or other soft-
rison of relevant time periods, such as ware is required – because payment
years, quarters or months. Trends and data is not only useful for e-commerce
patterns with regard to sales, payment managers and internal controlling.
methods, payment channels and sales
countries can thus be identified easily The dashboard also proves to be a
and with just a few clicks. valuable and unbureaucratic source of
information for company management.
CLEAR GRAPHIC REPRESENTATIONS: Thanks to its ease of use, managers
LOOK ONLY AT THE THINGS THAT can gain a quick overview of the de-
ARE RELEVANT velopment of sales and payment met-
hods without having to wait for reports
Wherever data needs to be processed from the specialist departments.
and visualized in a meaningful way, Example 3: Variable filter for targeted
extensive filter functions are indispen- selection of transaction types
sable. After all, you only want to select
those data and time periods that are12 Goodbye to cash? What India and China have ahead of Europe
13
For a long time, Europe and Germany in special were regarded as bastions
of cash. Alternative payment methods that did not rely on hard coins and
printed notes did not really seem to be accepted here. The Germans never
wanted to use credit cards with the same intensity as is customary in similar
advanced nations like the USA or the UK.
If you take a closer look, however, you will notice that with the right
innovations, our willingness to embrace new payment methods is increasing.
The use of contactless card payments in particular has risen sharply thanks
to the increasing spread of NFC technology.
Meanwhile, many societies, especially rather they pay with their mobile pho-
in Asia, are already thinking in a more nes. The seller usually points to a sheet
visionary way. The smartphone is the of paper with the QR code printed on it.
most important payment instrument If the customer scans it, it transfers the
for many people in Asia. China and purchase amount directly from his or
India show how the road to a cashless her bank account to that of the dealer.
society can affect people‘s everyday
lives - often, but not always, for the This is usually done via WeChat or
better. Alipay, two e-wallet solutions developed
in China that are as ubiquitous as card
PROGRESS IN CHINA BECOMES payments at European petrol stations.
AN OPPORTUNITY FOR GERMAN The big advantage for the merchants
COMPANIES is that the implementation costs them
almost nothing. All they need is a bank
The fruit stand in China differs from its account, which they link to the app.
German counterpart not only by the Those who pay in the powerful social
exotic fruits available. When it comes app WeChat can even follow the mer-
to payment, things are quite diffe- chants‘ WeChat accounts directly in the
rent in the People‘s Republic. While in application, chat with them and ask for
Germany coins and notes at the local products and promotions.
market are often the only way to pay,
in China customers can make cashless The simple and inexpensive setup of
payments. They don’t do this with a a wallet in WeChat has led to many
card, as fruit and vegetable merchants beggars asking for cashless alms.
cannot afford expensive terminals, but Instead of a coffee mug or a worn cap
filled with coins, they put up a sign
with a QR code and have the money
transferred by app. This is an impres-
sive example of the central role played
Street kitchen in Chengdu: the QR code-based mobile by the smartphone in Chinese everyday
payment procedures allow merchants a technically
low-threshold entry into cashless payment. Customer life. And the expansion of WeChat and
acceptance is also high. Alipay abroad is already in full swing.
The providers are benefiting from the14
explosive growth in prosperity in China directly to the user‘s smartphone. While and came into force immediately. Those
and the desire of the Chinese to travel. in Europe brochures are still stuffed in who did not want the value of their
Especially in popular European destina- letterboxes, in China customer loyalty cash to go up in smoke had to deposit
tions such as Rome, Prague, Salzburg is much more digitalized and there- or exchange their money with the
or Barcelona, many souvenir shops and fore much more effective. A growing banks by the end of the year and were
restaurants at tourist spots are able to number of European suppliers are also also obliged to prove that the money
accept QR payments and thus increase offering their products on Chinese supply had been taxed in accordance
their turnover, because guests from the online marketplaces and can thus par- with the law.
Far East are not fans of cash and prefer ticipate in this progress. This benefits
to pay with their familiar methods from not only their operators, the merchants Nevertheless, the drastic measure had
home. themselves, but also the payment only a limited effect. It is reasonable
service providers and importantly the to assume that many tax fraudsters
More and more retailers in Europe customer. reduced their cash assets by many
are also recognising the potential. small amounts rather than by one large
If Chinese people buy products in a CASHLESS INDIA – SUCCESS OR amount, for those who paid compara-
store and pay with WeChat, retailers FAILURE? tively small amounts were not prosecu-
can keep them up to date with product ted by the tax investigators. A substan-
information even if they have long since India wants to go one step further. tial part of illegal earnings reside in real
returned home. As soon as the custo- At the end of 2016, the government estate or abroad, according to expert
mer carries out a transaction with the declared banknotes worth 500 and opinion.
payment app, he automatically follows 1000 rupees invalid. This corresponded
the dealer‘s channel integrated into to 86 percent of the country‘s cash or In other areas, too, society has not yet
the app. This works because WeChat 12 percent of India‘s gross domestic fully implemented its cash abolition
is basically like PayPal and Facebook in product. A drastic decision, which was policy. In small villages, for example,
one. Sellers then send new information also communicated without warning card readers too often fail due to server
problems, should they
even exist. This even ap-
plies to places like Dhasai,
India‘s first cashless village
with a high public profile
and strong media cover-
age. Almost half of the
population is still without a
bank account, despite the
fact that the government
ensured that over 300 mil-
lion people received free
accounts.
Another criticism of the
system is the fear of a
surveillance state. The new
„Aadhaar“ ID card now
stores 1.2 out of 1.3 billion
Indians with iris scans,
fingerprints and more in a
central database. Although
it is not officially allowed to
Queue in front of an Indian bank in Mandawa: Continued on p. 14
Millions of Indians had to deposit a large part
of their cash into accounts or exchange it for
other banknotes within a short space of time
when the 500 and 1000 rupee banknotes were
declared invalid in November 2016.15
Computop wins
mpe award for
best customer
solution
Computop earned the accolade thanks payment channels, including the POS The integration of Computop into
to its role as the central payment ser- terminals, and enable cross-channel the Sixt system landscape, which
vice provider of international mobility transactions. has a high number of transactions
service provider Sixt. Thanks to the bro- The use of standard P2PE card termi- and the special process require-
ad range of financial service providers nals in the Sixt corporate countries ments of car rental business, was
that the payment platform offers, Sixt is simplifies its system landscape and also only possible due to the extreme
now able to centrally control its various offers its customers maximum security. flexibility of the Computop Paygate.
From the
Chipmouse
Terminal
to the Android
payment terminal. Server Solution Cash register app
Android
CCV Deutschland P2PE Online / Offline
is your payment
partner for Self-Service
25 years!
CCV Deutschland GmbH | Gewerbering 1 | 84072 Au i.d. Hallertau | +49 (8752) 864 0 | sales@de.ccv.eu | www.ccv.eu/de16
merge bank data and Aadhaar informa- However, the extent to which the UPI their respective national borders. Other
tion, there are reports of leaks in which will affect India‘s economy is not yet creative approaches, which are more
sensitive data was sold for very small clear. What is certain is that this is one likely produced by start-ups than the
amounts. of the most interesting experiments established players in the financial
in the area of payments, the course sector, lack market penetration.
But the move to the Cashless Society of which is being closely observed in
also brings benefits to India. From a many places. However, over 800 million Anyone looking for success stories
technical point of view, one of the major transactions in the first three years from the West will inevitably have to
achievements is the Unified Payment after introduction already speak a clear look to the USA at the moment. What
Interface (UPI), one of the biggest inno- language. By the way, the amount of seems certain is that the coming years
vations in electronic payments in recent cash in circulation has since been in- will have a decisive impact on develop-
years. It allows payment initiation and creased again. The new notes that were ments in the field of digital payments.
receipt between banks and requires issued are equipped with additional Experience to date from the Asian re-
only the mobile phone number of the security features. gion shows, on the one hand, that seri-
respective account holder or their virtu- ous upheavals in the area of payments
al ID. As this is an open standard, users ALL QUIET IN THE WEST? may not necessarily lead to order, but
do not even have to use the same app sometimes to even more chaos. On the
to process transactions between each Most Europeans are still a long way other hand, it is just as clear that such
other. This is a convenience from which from such visionary and disruptive innovations can also serve as an econo-
the European payment landscape is far interventions in payment habits. Mobile mic engine and can cultivate the fields
away. More than 140 banks are already payment is still in its infancy here and for new industries. At the moment
on board in India and use the interface. is primarily carried out via the Apple there is every indication that the future
Many payment providers offer their Pay and Google Pay payment methods. of digital payment is emerging east of
services on this interface. These include Europe must ask itself whether it has Europe. It is therefore worth taking a
WhatsApp and Google, who use the enough innovative power to produce closer look at these developments. It
interface for instant payments. an internationally successful and pro- would be foolish to ignore them becau-
mising payment method. Well imple- se progress cannot be stopped. But we
It is assumed that the innovation will mented solutions such as MobilePay can help shape it.
also have a significant impact on len- by Danske Bank (Denmark) and Swish
ding, especially to private customers. (Sweden) do not play a role outsideAdvertisement
17
How local payment boosts global sales
Basket abandonment is a lose-lose situation. Customers lose by leaving without
completing their purchase. Merchants lose a sale. It’s alarmingly common,
especially online.
Abandonment rates are 77% across all sectors, according to Payment-powered commerce
e-commerce company Salescycle. That’s more than seven-in-ten Generalising hugely, plastic cards are popular in the US and UK,
customers adding items to their baskets and then leaving without whereas in Europe with a high banked population, bank transfers
completing a purchase. Imagine the equivalent in a physical are popular. In Africa, it’s mobile money. In Asia, it’s e-wallets and
store. Customers discarding their baskets in the shop. Staff having in Latin America, e-cash. There are more local payment methods
to find and tidy them away and replace items on shelves. And this now than ever before — around 350 of relevance worldwide.
happening again and again as only three in every ten customers These follow customers wherever and however they shop, at home
actually check out. or abroad, online or in-store. However, there is no such thing as
a simple payment system. If payments is not their core business,
Online retailers don’t have to imagine this. It’s their reality. It’s merchants must find a solution to payment integrations, refund and
frustrating, particularly when competition is so fierce. Other sites reconciliation headaches and regulatory updates.
are only a mouse-click away. It’s also taken so much into getting
customers to the site: advertising, design, merchandising and How PPRO can help
logistics. So, it’s a real shame when customers visit, are close to PPRO gives payment providers like its long term partner Computop
buying, yet leave with nothing. and their merchants access to local payment methods worldwide.
Our engineers, lawyers and commercial experts deal with every
Don’t leave me this way aspect of payment service integration, so our partners don’t have to.
Some abandonment is unavoidable. Customers may be unready We offer an end-to-end service that includes technical integration,
to commit. They are researching products and comparing prices. collection and reconciliation of funds, remittance and reporting.
However, cumbersome check-outs, long forms and high shipping
costs may be preventable. What’s more, around one-in-twenty As new payment methods become available, we integrate them
customers get as far at the check-out, but abandon due to a within our technical platform. As regulations change, we update
lack of payment options, according to Salescycle. This is entirely our processes and inform our clients. And as the market changes,
preventable. we develop new payment and e-commerce-related products and
services to meet our customers’ changing needs.
Merchants can accept a range of payment methods to close sales.
Frequently this means localising payment. E-tailers diversifying into Online commerce works better when it’s powered by PPRO.
different countries often conflate international commerce with
international payment types. In fact, there is no single, global way to To find out more about what PPRO can do for your business, get in
pay. Global payment brands such as Visa and Mastercard account touch with us today at sales@ppro.com | www.ppro.com
for only 23% of global e-commerce payments. This will fall to 15%
by 2021, Worldpay research suggests. Unless they can offer local
payment methods, merchants will miss out on sales.The Computop Paygate.
Your gateway to the bor-
derless world of payment.
FRANKFURT
The comprehensive payment solution from Computop
along with in-house support are all you need for processing
your national and international customer payments.
We provide everything from the one source – with a modular
structure, so that we can guarantee to configure the best
solution for you.SHANGHAI
MANY ADVANTAGES FOR YOUR PAYMENT
PERFECTLY ADAPTABLE WE LIVE OMNICHANNEL
⸰ Access to over 350 methods of payment ⸰ Central processing of payments on one
⸰ Free choice of acquirer for our customers single platform for all sales channels
⸰ Individual requirements catered for ⸰ Access to all transactions on all channels,
⸰ Simple integration of ERP and shop in a well-ordered and perfectly analyzable
systems and of further payment services form in one single backend system
⸰ Processing in over 70 currencies
MAXIMUM SECURITY AT YOUR SERVICE
⸰ A comprehensive range of tools for ⸰ Personal, competent support from
fraud prevention experts with many years of experience
⸰ PCI DSS certification and P2PE encryption ⸰ Exclusively in-house support, from
for secure POS solutions integration to regular business
⸰ Token service: anonymization of credit ⸰ Catering for individual requirements
card data (PKN) for one-click shopping and implementation according to needs
⸰ Rapid, smooth realization of projects20
Marketing at Computop
”Essentially we are
translators!“
In most business studies textbooks,
the theoretical tasks and functions of
arketing
marketing are similarly described. In
some form it is always about recrui-
ting new customers, retaining existing
customers and binding them to your
products and brand in the long term.
According to Olivia Stocks, Head of
Marketing at Computop, marketing
is defined by a completely different
main function: „Essentially, we are
translators! We turn complex technical
information about our Computop solu-
tions and e-commerce into easy-to-un-
derstand communication - both for our
customers and for internal purposes.
As the main person responsible for
the brand and the corporate identity,
Stocks cites the new campaign YOUR
GATEWAY TO EVERYWHERE as an exam-
ple (see also p. 4). „Here we consciously
say goodbye to the presentation of
hard facts such as highest security, real
Omnichannel or maximum flexibility in
payment methods and acquirers“.
Try the following experiment: During
your next coffee break, stroll through the Going deep into these facts would
certainly be a good way to show off. But
corridors and ask five colleagues what whilst for many market participants and
your company‘s marketing department is customers, security standards such as
actually doing. Prognosis? You‘ll get five PCI P2PE or the definition of genuine
different answers, ranging from „no idea“ Omnichannel remain important
decision-making criteria, in terms of
to „something with the Internet“. content they are still abstract terms
that require a great deal of background21
THE TEAM
knowledge. The challenge for marke- won‘t bore you with technical gibberish,
ting is therefore to find analogies or we‘ll solve your problems if you choose
metaphors that transport the same us“.
information: „Instead, in our world of
images we show how these abstract But Computop‘s marketing department
constructs have a positive effect on the sees itself more as a midwife than as a
everyday lives of many people. It shows service provider. Jana Grassmee, Event
that many positive experiences are Marketing Manager at Computop, Olivia Stocks
actually based on a smooth and secure explains this with the company claim: Head of Marketing
payment process. In this respect, we „Our claim ‚The Payment People‘, which
even translate information into visuali- is even part of our logo, came out of
zed emotions: the staff‘s sense of being a real com-
munity - almost like a tribe or a family.
”Hey, look, thanks to us you can We‘ve been running it for over ten
stand in the middle of the subway years and despite the tight organiza-
and still buy clothes at your favor- tion, we still try to maintain that special
ite shop – fast, secure, completely vibe, which feels like a school trip or
trouble-free!“ family celebrations when it comes to
events like Planet Trade, where people
At the product level, it is possible to come together. Our colleagues live and Paul Reiche
break many things down into emotional breathe this attitude, something that is Product Marketing
communication in e-payment, but by no only possible when you are not forced Manager
means everything. This applies, in into a tight corset, but rather get a lot
particular, to product sheets or brochu- of freedom to solve problems your way.
res on new Computop solutions, some Holger Kellermann, Online Marketing
of which are technically complex, such Manager at Computop, agrees:
as the fraud prevention AI Fraud Score.
Since February 2019, Paul Reiche has ”Basically, our colleagues are the
therefore been the Product Marketing most important resource, our
Manager at the communicative central brand ambassadors. All we
interface between marketing, product often have to do is record the mood,
management, product development channel it, formulate it in texts or
and the customer. „Every person takes visualize it in pictures.“ Jana Grassmee
a certain perspective, solves problems Event Marketing
out of their respective roles. A technici- Computop‘s new homepage, which Manager
an will always tend to technically define went online on September 9, 2019,
and solve problems. My job at Compu- shows that this principle is a living one.
top is therefore to take the perspective „Just take a look at computop.com,“
of our customers - most of whom are says Kellermann, „there will be many
not technicians.“ And from this angle familiar faces of the payment people
Reiche produces up to 20 custo- smiling at you!”
mer-oriented print products per year as
well as countless online texts. The
central message for everyone is: „We
Holger Kellermann
Online Marketing
Manager22
Biometric
Delegated Authentication
Secret weapon for better
conversion
There are a number of good reasons Fortunately, the PSD2 payment directi-
why merchants should consider a SCA ve and the major credit card schemes
The possibility to delegation. It gives them an advantage allow authentication to be outsourced
transfer the Strong over the issuer banks that should not from issuers to merchants. Computop
be underestimated: in most cases they is one of the first payment service pro-
Customer Authen- provide the user with a much better viders to give merchants the necessary
tication (SCA) from authentication experience. Although infrastructure to set up the SCA dele-
the issuer to the the user interface for SCA in 3DS 2.0 is gation in compliance with GDPR and
merchant via 3DS 2.0 much more harmoniously integrated PSD2. This applies to both smartphone
into the payment process than in 3DS and browser payments.
will become a reality 1.0, a native SCA embedded in the
with version 2.2. The checkout reduces the risk of jump-off Important for SCA are biometric
card-issuing bank can significantly. This is not least due to authentication options, for example
the fact that cardholders without SCA via fingerprint or face recognition,
be confident that the
delegation would have to authenticate according to the FIDO standard. Ideally,
authentication perfor- themselves twice in certain cases. The merchants should integrate the corre-
med by the merchant first time to log into their customer ac- sponding step at which SCA delegation
is valid, provided that count at the merchant and the second takes place as early as possible in the
time to initiate the payment. purchasing process. For example, the
the Regulatory Tech- moment customers log into the seller‘s
nical Standards (RTS) This additional hurdle could result in app or online store. Once this step has
prescribed for data consumers turning to other payment been taken, the relevant information
collection are com- methods for credit card payments and can be sent to the issuer together with
the credit card losing popularity, or the other data points relevant for 3DS
plied with. customers turning to other merchants 2.0 in encrypted form to prove that
where checkout works better. the merchant has already provided
PSD2-compliant authentication.
This allows the mer-
chant to avoid any type
of problem that could
cause a conversion loss
during the payment
process without SCA
delegation. Finally, the
integration of biometric
authentication also
protects customers and
merchants from fraudu-
lent activities such as
identity theft.23
LET YOUR CUSTOMERS WISHES COME TRUE:
Affordable, secure
and efficient!
i n t ouch
Get your
w i t h
p u top
Com unt
acco er
ag
man
paydirekt is the online payment solution created by the German banking sector.
Benefit from the most cost-effective payment method according to „Complete Cost Study
2019“ by ibi research, with access to a large customer base and a strong commitment
to quality. For further information please get in touch with your Computop account manager
or visit our website: www.paydirekt.de/haendler24
NEW
at Computop Paygate
The global Omnichannel
payment platform
Computop Paygate
connects markets
and sales channels,
consolidates payments
and ensures smooth data Computop Paygate is ready to process girocard
Paygate
flow in a dynamic industry. payments. Commercial network operators looking
Over the past 12 months, for modern technical network operation for their
Computop Paygate has terminal fleet can now connect to Paygate. A mo-
once again seen a number dern CCV terminal fleet with PCI P2PE encryption
of innovations – a selection is available for merchants, and also partners with
of the most important their own terminal solution can connect and thus
ones follows. merge the established German POS payment met-
hod with over 350 payment methods from all over
the world.
All payment transactions can be evaluated in real
time, and the daily girocard transactions can also
be combined into a single record item. Paygate is
approved for TA 7.1 and prepared for TA 7.2.
3D Secure 2.0
With the update of the 3D Secure protocol, the require-
ments of the PSD2 have found their way into the credit card
payment process. To ensure that customers are rarely con-
fronted with two-factor authentication, merchants can now
hand over many more data points and thus support a more
precise risk analysis. The interface to Computop Paygate is
ready to use.25
New Partners in Asia
Maybank2U and CIMB clicks are two available in this emerging country has 100,000 local merchants process
very popular online transfer payment been expanded. With GMO, a power- their payments via GMO; now it is
methods in Malaysia. Through their ful partner in Japan has been con- available for credit card processing
integration with Computop Payga- nected, providing another payment to Computop customers with local
te, the range of payment methods alternative in this market. More than entities in Japan.
Tokenisation The replacement of real card numbers with pseudo
card numbers (PCN), otherwise known as tokens,
was one of the first products that Computop in-
troduced into the still young online card payment
market at the beginning of the 2000s as a contri-
bution to greater payment security. In addition to
PCN, Computop Paygate now also makes VISA to-
VISA Direct kens available to merchants.
The aim of the major card brand is to gradually
With a service for P2P (per- minimize the use of real card numbers for security
son-to-person) payments, reasons. The VISA tokens, on the other hand, offer
VISA provides money trans- the possibility of restricting the use to certain pur-
fer to credit, debit and pre- poses or periods of time up to one-time numbers,
paid cards independent of thus making payment transactions safer and more
the bank account. VISA Di- convenient.
rect also has great potential
for all companies that want
to pay out money quickly
and independently. Pay-
ments, such as insurance
benefits in emergencies and
compensation for delayed
flights or winnings, are paid
directly to the VISA card.
Computop has already con-
nected VISA Direct to Acqui-
rer as one of the first PSPs
to do so.
New Interface
Computop was one of the first PSPs to convert Paygate to
the new interface, Klarna Payments. The previously indivi-
dually linked services from purchases such as Billpay and
SOFORT have been merged and are now available in the
categories „Pay Later“, „Slice It“ and „Pay Now“. Which pay-
ment methods the customer sees depends on the merchant‘s
contract and the customer‘s risk assessment.26
NEW
at Computop Paygate
POS-Devices
The Computop terminal family from
CCV makes the leap into the next
generation. „The modern terminals
include a high-resolution colour dis-
play and fast 1 GHz processor (Base
The German online payment system Next), with a large display for signatu-
Paygate
Paydirekt makes secure payment re capture and front camera for code
even easier with its new OneKlick so- capture (Pad Next) or 2-band WiFi and
lution. In the future, customers will be full touch screen for PIN on Glass (Fly
able to pay with this payment method Next). The new devices are also highly
without having to log into their ac- secure thanks to PCI P2PE encryption.
count. Registration for OneKlick can
also take place during checkout. To
launch this new service, Computop
Paygate is making the functionality
available to all merchants.
FIDO Card Details
Computop Paygate provides mer-
Thanks to its own FIDO server, Computop now offers chants with more information than
biometric authentication for merchants. Contempo- ever before on credit card payments:
new card details enable evaluations
rary services such as secure login to customer ac-
and error analyses by card type. The
counts or biometric protection on smartphones can differentiation between the various
now be easily set up. Of particular appeal, the custo- card products of the leading brands
mer‘s login can also be used as a PSD2-secure pay- offers merchants new possibilities for
ment trigger! Read more in the article on page 22. customer information and individual
offers.27
Germany’s easiest
installment purchase solution
Now also on the Base Next Terminal
• Purchase amounts from €200 to €10,000
• Payment terms of six to 60 months
• No lengthy checks; a debit card is enough
Activate it now for your chance to win a
Base Next Terminal + six months service package
Research shows that retailers offering the option of purchase by installments bring in more revenue.
But don’t take our word for it: The first ten businesses that register to try out ratenkauf by easyCredit at their point
of sale will receive the new Base Next Terminal including a six-month service package worth €500 free of charge.
Don’t miss the opportunity to drive revenue with Germany’s simplest installment purchase system.
A perfect team at the point of sale – ratenkauf by easyCredit and the new Base Next Terminal
Modern consumers like their shopping available at the point of sale have proved authenticated with the customer’s debit
to be flexible and simple – they want to extremely cumbersome. card at the point of sale. For the retailer,
shop whenever, wherever, and however there is no risk and no paperwork.
it suits them. This is evident from the The ideal installment purchase option,
growth in omnichannel retail, with the both online and offline: ratenkauf by
number of companies adopting an omni- easyCredit Activate and test it now
channel or crosschannel approach having
increased by 14 per cent in the last year Whether in a bricks-and-mortar store or Here’s what you need to do
alone (source: EHI 2019). Having a broad an online shop – ratenkauf by easyCredit
presence has long since ceased to be a USP. offers a fair and transparent solution. As 1. Send an email with the subject line
a TeamBank AG product, it comes under #omnichannelfit
People now also want flexibility in how the umbrella of Germany’s Volksbanken to sales.ratenkauf@teambank.de
they pay. A comprehensive choice of pay- Raiffeisenbanken cooperative financial (deadline October 30, 2019)
ment options is particularly appealing network. It allows customers to pay for
for customers when larger sums are rung shopping carts worth between €200 2. Activate ratenkauf by easyCredit on
up at the virtual or real-life checkout. and €10,000 over a minimum of six your Computop point-of-sale terminal
Finance solutions present an attractive months and a maximum of 60 months, and you’ll be automatically entered into
solution here, with the installment with no hidden costs or fees. In online our competition!
purchase option becoming increasingly stores, only a few personal details need
popular. Indeed, when TeamBank con- to be entered in order to complete the Terms and conditions:
ducted a survey of German consumers purchase. www.easycredit-ratenkauf.de/gewinnspiel-flow.htm
in 2017 it found that nearly two thirds
could imagine making a payment in It’s just as straightforward in a bricks-
installments. and-mortar shop. All the customer has
to do is scan the product’s QR code with
After all, customers taking advantage their smartphone, choose their desired
of this payment option get the products installment amount, and then enter
they want immediately – without having a few personal details. The decision
to save up and wait. Until now, however, is made in seconds. The purchase is
most installment purchase solutions completed as soon as the transaction is28
Artificial intelligence as a
service?
In which city will demand „Computop manages 160 billion
be particularly high next data points for its customers. Com-
putop‘s artificial intelligence helps
weekend? How strong is retailers evaluate data and rela-
the impact of weather or tionships to better understand and
major events on your on- predict buyer behavior.“
line sales? And under what
Data is the oil that organisations like
circumstances is the pro- Amazon, Google and other BigTechs
bability of fraud or returns are using to lubricate their sales
particularly high? Why machines. The data volume of a
medium-sized company is smaller - but
does the customer behave
just as valuable. Only when we evaluate
like this and not different- our data does the treasure that it
ly? The answer is in your contains become truly valuable.
data. Do you need artifici- Computop has made it its business to
support its customers with AI and Big
al intelligence to answer Data as a service.
such questions or are good
old statistics not enough? DOES THE MEDIUM-SIZED BUSINESS
HAVE A CHANCE AGAINST GOOGLE
Many questions can be answered with & CO.?
Big Data and statistics. If you know your
data and the relationships between the Although Google has more data and AI
data, the statistics can answer many experience, Google‘s AI is no smarter
questions. But not every company has than that of a mid-sized company.
the necessary Big Data tools and a Every question and every AI project
statistics specialist in-house. And the is based on specific knowledge with
larger the database, the more difficult specific data regardless of size, so with
it is to understand the data and the the right questions and the right data,
relationships between the data. Statisti- a medium-sized retailer can be just as
cians are powerless without knowledge successful as Google.
of the connections. This is the point
at which artificial intelligence (AI) can Computop offers AI as a service
help to uncover previously unknown because as a payment service provi-
relationships in your data. der we are only as successful as our29
customers. AI can help here. From a „Our customers‘ data is stored AND WHY SHOULD YOU OUTSOUR-
technical perspective, data is the basis securely and GDPR-compliant in our CE THIS TO A SERVICE PROVIDER?
of all AI. Computop already stores a lot Big Data Tool. The combination of
of sales data for its customers, which, the Computop Dashboard with AI Several Gartner studies show that
for example, allows conclusions to be tools such as Python and TensorFlow today AI is at the point that IT was back
drawn about customer behaviour - and has resulted in the Computop AI in 1960. We do need AI, but the techno-
this in a GDPR-compliant manner and platform.“ logy is still in its infancy. Only a few
strongly encrypted according to the companies have the data competence,
highest PCI security standards. Very important first steps in every AI the big data tools and qualified person-
project are the selection of the relevant nel with statistics and AI competence.
data, followed by GDPR-compliant Computop has developed all this for its
anonymisation and AI data preparation. customers. If you have an AI project,
The prepared data is then transferred talk to us. Your data is already here, just
to AI tools such as Python and Tensor- like big data and AI tools. We look for-
Flow to test suitable mathematical ward to supporting you with AI projects
models. All this is automated for you on as a service in addition to payment in
the Computop AI platform. the future.30
ponsoring
Photo: Andreas Herzau
Cultural treat for
customers
Bamberg, Computop‘s headquarters, has ambassadors
not only in the world of payments, but also in culture.
Twice this year, the Payment People have combined
both.
The Bamberg Symphony Orchestra musical enjoyment, and shortly before
has been regarded as one of the best the concert there was an introduction
orchestras in Germany for many years by the artistic director Marcus Rudolf
and brought their music into the world Axt. The celebrated oboist Albrecht
on numerous concert tours, led by Mayer enchanted the audience in Ham-
Jakub Hrůša since 2016. As a concert burg, while we listened to superstar
sponsor, Computop supported the violinist Joshua Bell in the BBC proms.
Symphoniy at two performances last Our guests said ”...a truly amazing ex-
season and was able to invite a circle of perience with a great company to enjoy
customers and partners to the Elbphil- it with!“.
harmonie in Hamburg and the famous
Royal Albert Hall in London. A meal was Video
provided, strengthening the guests‘
WWW.BAMBERGER-SYMPHONIKER.DEYou can also read
