Better - Reset Retail 2021 - Unstoppable in-store progress The best to come, that's already here - Visual Thinking
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Reset Retail
VM. It’s Our Bag©
2021
Better
Unstoppable in-store progress
The best to come, that’s already here.
www.visualthinking.co.uk Search: shoptactics #NobodyBuysBland
Positivity is returning.
The time for reflection is ending.
A ‘renaissance’ is coming...
The retail landscape has changed forever. Again.
It always has. It always will.
Many of the stores that have It’s a big moment. Disruption has
closed recently needed too. challenged every retailer. For some,
They were not serving customer it’s forced a retreat from locations
needs. Innovation, presentation or markets. But less can diminish
and service, all in short supply. more than just scale. ‘Fewer, bigger,
better’ stores is not the same as
While online was stepping up,
‘Wherever Great’ we are.
many in-store experiences
were dropping off. Starved of History reminds us that dark Unashamedly biased. This is
relevance, focus and investment. times always lead to rebirth. our personal edit of standout
It’s time to look forward… The fearless and the forward stores from retail’s future. Those
looking continue to refocus, committed to creating new and
Customers still want stores. reimagine and reinvest in physical better. The ones who dare to rip
They just want them to be better. retail. Revitalised experience-rich up rulebooks. The true disruptors
In an age of 365/24/7 ‘picture concepts, and energised in-store of bland. The bold and the brave.
perfect’ retail websites where teams, are the result. And it’s The brilliant. Not all new, but all
convenience is king, stores working. Stores fit for the future great. Each a powerhouse of
must offer more. Much more. that shoppers want to buy into. outstanding retail design, visual
merchandising innovation and
customer service excellence.
Stores of vibrancy. Stores of
expertise. Stores of excellence.
Stores worth visiting
Contents
Purpose Home
Pop Ups / Spaces Grocery
Apparel Travel
Beauty Collabs
Sport Also Visit
Forget established, formulaic approaches. Think originality and bold conviction. The rules of successful in-store execution are changing. Customers want to be inspired again. And retailers want them to buy. That demands a strong sense of brand purpose across product presentation. Unconventional store design. Intelligent VM. Distinctive service. Together, they’re creating retail experiences that success demands, and shoppers deserve Presentation With Purpose Pop Ups l Collabs Clothing l Accessories Sport l Specialist Innovate the brand DNA with Create a sense of feel good mood Develop an immersive store bold environment execution. For and self-confidence that lets experience that embodies the collaborations, present a blended customers find the aspirational brand’s world. Be authentic vision of each brand to appeal to version of their ‘best self’. Use and inclusive. Encourage both customers through a shared psychological cues such as status, product ‘try out’ and use visual expression. Create high personality, ego and defined sensory elements to maximise brand visibility, presence and visual lifestyle. Amplify style and product engagement and highlight shared impact. Make it immersive and features while simultaneously values. Reinforce specialist shareable. Use unique VM features creating powerful associations category position with both to showcase product stories. between brand and individual style. proficiency and passion. Home l Lifestyle Beauty l Wellness Grocery l Hospitality An ‘inspire me’ mindset rules. Create a sense of wellbeing Stimulate powerful sensory Make trends and knowledge and empowerment. Influence triggers. Create trust through accessible. Solve competence purchase through meaningful championing provenance, barriers by enabling customers to information that gives decision quality and nutritional benefits. effortlessly achieve a look. Balance confidence. Integrate features Promote fresh and seasonality. aesthetic and practical needs. Aid to make buying effortless. Make Present assortment choice, quick, easy, and effective product expertise relevant and relatable brand and category authority. selection. And present assortment with demonstrations. Elevate the Inspire to explore, with product choice, brand and category brand through precise execution combinations and use authority with precision. and cleanliness. suggestions.
Pop Ups / Spaces
Gucci
USA. Various
gucci.com
Brings to life excitement of unexplored,
exciting places
Integrated technology features, with Gucci
PokéStop and QR codes
Innovative retail design and VM blend for
‘moments’ of sensory pleasure. Image © gucci.com
Swarovski
Italy. Milan
swarovski.com
Tempting brand devotees into creative
exploration
Precision display storytelling, using octagonal
shaped sections
Opulence reigns supreme in heady and
Image © swarovski.com immersive experience.
Pop Ups / Spaces
Off-White TM
USA. Miami
off---white.com
Expression of brand personality with
thought-provoking statements
Blended retail and exhibition spaces
elevate interactivity
Flexible design schemes reflect the need
Image © off---white.com for mutable VM concepts.
Coach Forever
Singapore. Wisma
coach.com
A series of immersive pop-ups that blend
online and offline worlds
Absorbing storytelling experience that invites
customer curiosity
Celebrates Coach’s heritage, present day
and future commitment. Image © coach.com
Brilliant because…
Here VM does no more than it needs
to, but does so sublimely. Following
Flannels its razor sharp, boutique hotel like
interior aesthetic, in-store VM is
entirely complementary. Brands are
presented in separate spaces with
display features uniting overall into
a cohesive and stylish designer offer.
The Flannels concept has added a
much-needed new dimension to the
increasingly tired iterations of others.
Avoiding all the predictable retail
cliché, this is restrained, refined
and absolutely relevant for the
modern customer
UK. Birmingham, Fort Retail Park
Design Argent (London/Miami)
“ 70’s retro cool. It’s a new
in-store narrative that
reinvents with high style for
the high street. Chic. Daring…
Opened October 2020 Superstar brand power.
Format 1,115 sqm
Sector Luxury Clothing and Accessories
Kirsty Kean. Lead Retail Specialist
Range Women’s. Men’s. Accessories. Shoes
Features New Café and Bar hospitality concepts
Future Additional 17 store UK rollout 2021
Image © www.cloud9.photos
flannels.com
Brilliant because…
B+Tube In terms of pure aesthetic appeal, this
store reinvents the notion of what beauty
retail can be. Featuring an adventurous
materials pallet of curved iridescent
steel and concrete. Unlike typical beauty
environments shouting with competitive
brand messages, their absence focuses
attention to product displays and
onscreen information. The curvaceous
arches that are not just to be passed
through, but simultaneously admired,
provide a sensual third dimension to
the space. Finishes provide colour and
warmth to a hard base, where concept
and reality align
China. Changsha Jinmao Lanzhou City
“ Girls just want to have fun!
Here it’s intended and
encouraged. It stirs the
senses and emotions.
Design Storeage (Netherlands/Shanghai)
Opened November 2020 Lisa Lawson. Senior Retail Specialist
Format 218 sqm
Sector Beauty. Luxury International and local labels
Range +200 Brands. Cosmetics. Fragrance Lifestyle
Features Digital Education Centre. Intelligent Mirrors
Image © Wen Studio
bplustube.com
Nike
Brilliant because…
A grandiose location, rich in Parisian
historical features has been transformed
with cool, modern purpose. Here, focused
creativity meets cutting edge technology,
with enabling features that offer exclusivity,
loyalty and shopper engagement benefits
through the Nike app and social media
connectivity. The brutalist interior is
softened by expert product presentation
that pops with bright accent colour
“
and graphic detail. Demonstrating an
inner confidence and conviction to VM
Impresses at every level.
and Nike’s unwavering commitment to
An exhilarating, heart-racing outstanding brand execution
experience. Sets a high bar,
and overshoots.
Kirsty Kean. Lead Retail Specialist
France. Paris
Design In-house
Opened July 2020
Format 2,400 sqm
Sector Sports Clothing. Footwear. Equipment
Range Womens. Mens. Kids
Features Largest, most digitally connected store
Also New York and Shanghai
Image © nike.com
nike.com
Brilliant because…
Ikea Painstaking thought has gone into
reformulating the traditional IKEA retail
concept for space-challenged urban
locations. Not just smaller, or diluted; it’s
measured and uniquely crafted to both
environment and audience. An entirely
new format of modern, stylish, highly
space efficient stores for city shoppers.
All delivered without compromising
quality or the experience in-store. The
brand’s signature room sets, market hall
and service proposition are intelligently
elevated with the integration of expert
visual merchandising, display and
technology features. Confirming even
for a low cost proposition, adopting an
added-value approach offers shoppers
even more reasons to visit
“ The monotony of big box
stores is overcome by clever
use of space, creating the
curiosity to discover more.
Helen Bonser. Senior Retail Specialist
IKEA. Ukraine. Kiev. Blockbuster Mall
Design In-house
Opened February 2021
Format City Store Format
Sector Home
Range 5000+ lines. Furniture. Accessories
Features Marketplace. Kitchen Studio. Order Point
Image Image © Visual Thinking
ikea.com/ua
Brilliant because…
Making radical changes within an
Esselunga established retail formula requires vision,
courage and competence to make it work.
Especially when what has gone before
seemed to give all the answers. Here,
supermarket design dogma is thoroughly
challenged. The customer experience has
been fundamental to in-store decisions.
The results are extraordinary. Shoppers
are transported from sleepy autopilot
behaviour, their senses awakened to
experiment with new products, categories
and experiences. For a sector more used
to evolution, than exciting revolution, this
is undeniably game changing
Italy. Brescia, Triumplina Retail Park
“ Taking the conventional and
turning it on its head... there’s so
much to like. Great integration
of design, VM and service
Design Landini Associates (Sydney) features. Deliciously fresh.
Opened February 2020
Format 4,600 sqm Suzanne Tanner. Senior Retail Specialist
Sector Grocery
Range Fresh. Ambient. Specialist Departments
Features In-store Food Production Centre
Image © Andrew Meredith
esselunga.itBrilliant because…
A streamlined concept befitting of a company
Polestar that breaks with tradition. Sleek in every way,
it revolutionises established methods and norms
– complimenting the design-focus of Polestar’s
electric and hybrid performance vehicles. From
the pared back use of materials to the discrete
‘revealing’ of parts and features, a connected
hi-tech, high spec narrative runs throughout.
Product display is subtle and understated.
Niches highlight featured items beautifully, and
with clear voice. This is precision engineering in
retail environment form. The near perfect fit and
finishes confirming expectations of what lies
behind the wheel
USA. Denver
Design
From
Format
SDA Partnership (Irvine/CA)
December 2020
‘Spaces’ within city centres
“ A light-flooded space with an
extraordinary ‘discovery’ wall
that elevates. It’s a masterclass
in purist minimalism.
Sector Automotive Retail
Range Polestar 1 and Polestar 2 vehicles Karl McKeever. Founder, Visual Thinking
Features No salespeople in-store. No pressure
Special Also buy direct online
Image © SDA Partnership
polestar.comBrilliant because…
Lacoste Polaroid, the 1970’s favourite with a purist
flat graphic identity that still endures
today. Now brought together with a simple
three-dimensional product expression for
Lacoste premium clothing in-store. The
marriage of simplicity. Bold ‘pop’ colour
stands out with clean merchandising
and display clarity. Whether amplified by
scale or setting, this installation makes
an impact. Successful for its minimalism,
it takes the core spirit of each brand and
elevates them equally
“ Classic design icons united.
Presented with colourful VM flair,
respect and balance for both
brands. Picture perfect in-store
execution for a new generation.
USA. Los Angeles / New York
Suzanne Tanner. Senior Retail Specialist
Design In-house
Opened March 2021
Format 30sqm. Select boutiques and global spaces
Sector Branded Apparel
Range Clothing. Footwear. Underwear. Accessories
Features Collaboration between iconic brands
Special Limited Edition Polaroid 600 instant camera
Image © Lacoste
lacoste.comAlso Visit
Kith
France. Paris
kith.com
Holistic lifestyle experience
Progressive, relevant vision
Immersive store design.
Image © kith.com
Louis Vuitton
Japan. Ginza
louisvuitton.com
Sophisticated in-store experience
Refined expression across all stores
VM reinforces premium proposition.
Image © louisvuitton.com
Primark
Spain. Seville
primark.com
Aligned to overall brand positioning
Simple, modular ‘plug and play’ design
Approachable. Relevant. Dynamic.
Image © www.cloud9.photos
Glossier
UK. London
glossier.com
Reflection of locality through VM
Sense of intrigue and exploration
Confident environment execution.
Image © luxurylondon.co.uk
Sports Direct
UK. Portsmouth
sportsdirect.com
Shop-in-shop destination scheme
Social spaces relating to target customer
Striking, impactful, no fuss messaging.
Image © www.cloud9.photos
On NYC
USA. New York
on-running.com
An immersive, explorational journey
Seamless technology integration
Integrated sensory VM elements.
Image © on-running.comAlso Visit
Sainsbury’s
UK. Hempstead Valley
sainsburys.co.uk
‘Focus on Fresh’ proposition renewal
New storewide design and VM concepts
Experiential branded product displays.
Image © Visual Thinking
Weber
Chile. Santiago
weber.com
Authoritative statement merchandising
Clear product categorisation
Knowledge and expertise driven.
Image © Visual Thinking
Le Silpo
Ukraine. Boyarka
fozzyshop.ua
Dynamic and immersive installations
Individual and unique design concepts
Experimental but entirely relevant VM.
Image © fozzy.ua
Fristo
Argentina. Villa Maria
fristo.de
Materials accentuate product ethos
Layout and wayfinding supports exploration
Sensory. Experiential. Immersive.
Image © Gonzalo Viramonte
Brompton Bikes
UK. London
brompton.com
Authority with product and servicing messaging
In-store demos supported with experiential features
Store design replicates the rider streetscape.
Image © @westfieldlondon
Shimano Experience Centre
Netherlands. Valkenburg
shimano-ec.com
Multi-discipline experience centre
15,000 sqm (Indoor/Outdoor space)
Experiential learning and simulation spaces.
Image © shimano-ec.comVM. It’s Our Bag©
Change Philosophy
2021
Better
Like this? Then read our Change Philosophy 2021
manifesto to learn about our commitment to reset retail.
To download, please visit www.visualthinking.co.uk
For more information about Visual Thinking,
contact our team of retail specialists:
+44 (0)20 8050 6028
mail@visualthinking.co.uk
Search: shoptactics
#NobodyBuysBlandReset Retail
VM. It’s Our Bag©
2021
Be inspired, respect copyrights. system, without permission in writing Credits
from Visual Thinking. All images and
All rights reserved. No part of this Contributors: Karl McKeever,
trademarks reproduced in this publication
publication may be reproduced or Kirsty Kean, Suzanne Tanner,
are either the property of, or used with
transmitted in any form or by any means, Helen Bonser, Lisa Lawson.
permission by, their respective owners.
electronic or mechanical, including Series Editor: Marc Baker
photocopy or any storage and retrieval © Visual Thinking 2021 Published by Visual Thinking Limited.You can also read
