LEISURE HOLIDAY & HOME PARK UPDATE 2021 - Savills
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LE ISU R E HOLIDAY & HOM E PARK U PDATE 202 1
SAVILL S LEISURE HOLIDAY & HOME PARKS
THE NATIONAL HOLIDAY
AND HOME PARK SPECIALISTS
Can our Specialist Leisure team assist you?
25 LEISURE AND TRADE SOLD
SPECIALISTS WORKING ACROSS
THE UK AND EUROPE AGENCY VALUATION
LEISURE &
TRADE
RELATED
WE HAVE ADVISED ON OVER
£1.5BN WORTH LEISURE ASSETS
IN THE LAST 12 MONTHS
BUSINESS PLANNING &
RATES DEVELOPMENT
EXPERT RATING TEAM WHO ACT FOR
THE MAJORITY OF GROUP HOLIDAY
PARK OPERATORS IN THE UK
3
SAVILL S LEISURE HOLIDAY & HOME PARKS
INTRODUCTION
TO SAVILLS
Welcome to Savills 2021 Holiday and Home Parks brochure. Index
PAGE
Whilst writing this an unprecedented shock to and Covid-19 has shaped
Holiday and
introduction I recall sitting the national economy, which an environment where Home Park 6-7
down at the end of 2019 and initially also had a dramatic domestic tourism can thrive. Market
writing an article entitled impact on the holiday park Caravan parks have found
The Private
“2020 vision”. I specifically sector. an enhanced popularity and Equity Market
8-10
remember the feeling of in some cases are viewed as
optimism that I had when I Despite the first lockdown, ‘open air hotels’ where social Golf Course
12-13
caravan parks continued to Developments
looked forward to what the distancing is possible and
year may have in store. transact and Savills were the outdoors can be enjoyed. Business Rates 15
able to complete on six In 2021 parks will need to Valuation 16
In Q1 of 2020, clients caravan park sales in April adapt to an emerging and Emerging
and park owners were and May alone. Despite evolving customer base 19
Trends
reporting that caravan the continued disruption, where the greatest challenge
sales were already above demand for parks of all Sustainability
for park owners is perhaps 20
Services
that of previous years and varieties did not falter demand outstripping supply
Brexit was likely to be the throughout the year. Many for caravans and lodges. 2020 Summary 21
contributing factor. This holiday parks reopened on This is likely to also be Case Studies:
viewpoint tied in with Savills 4th July commencing the reflected in the market for Planning 22-23
predictions for strong trade recovery for holiday park parks themselves, where
in 2020. The short lived businesses, which fortunately demand for good quality Agency 24-25
optimism gave way to the have been able to comply properties remains firm Selection of our
26-34
warning signs of disruption with social distancing and supply limited. We Properties
which, in hindsight, were requirements more easily therefore look forward with Selling Your
35
evident from the start of than other sectors of the optimism to 2021, and hope Caravan Park
the year, although it was hospitality industry. that 2020 will be viewed as Our Team 36
not until 29th January when a challenging year which
the UK had its first Covid-19 Whilst there is ongoing Savills Leisure
despite its setbacks, helped Services
37
case that the magnitude of disruption to the UK to raise the profile of the
the potential impact of the economy, news of progress holiday park sector and Why Savills 38
Pandemic became a reality. with vaccines has provided broaden its appeal to UK Our Sectors 39
The next six weeks leading hope that one day soon, we holidaymakers and second
up to the first national may return to some sort of home owners.
lockdown of all hospitality normality. In the meantime
and accommodation the melting pot created by Richard Prestwich
businesses was the start of the combination of Brexit
5
SAVILL S LEISURE HOLIDAY & HOME PARKS
HOLIDAY & HOME PARK
MARKET
Change
Change in Average
in Average 'Per Pitch'
'Per Pitch' ValuesValues Key
Key
£40,000
£40,000 Residential
Residential Park Average
Park Average
Going into 2020 many holiday park operators were pondering how Brexit would £35,000 HolidayHoliday Static
Static Park Park Average
Average
£35,000
impact their business. Many operators had already seen a boost in staycations since TouringTouring Park Average
Park Average
the vote to leave and were planning to accommodate more domestic holidaymakers. £30,000
£30,000
Then, with little warning, the parks had a new challenge to deal with. £25,000
£25,000
In March 2020, the UK went Holiday park operators generally equally strong, as in previous £20,000
£20,000
into lockdown and in an instant expect strong occupancy rates in years as illustrated in the Average
holiday park operations / July and August and in 2020 the ‘Per Pitch’ Values graph opposite. £15,000
£15,000
businessess came to a standstill. sector experienced occupancy There is little evidence of any
National and international rates of 99%, which were higher distressed sales resulting from £10,000
holidays were cancelled overnight that the long-term average of Covid-19, on the contrary the £10,000
and lockdown restrictions meant 95%. The popularity continued majority of operators believe that
people were not able to visit their into September and October, the industry will flourish in the £5,000£5,000
second homes, holiday caravans typically when operators would wake of Brexit and Covid-19.
or lodges. start to see declining occupancy £0 £0
The promise of Covid-19
rates, with sustained demand 2015 2016 2017 2018 2019 2020
The UK lockdown could not have vaccines is a welcome positive 2015 2016 2017 2018 2019 2020
near-full capacity. The second
come at a worse time, at the step in the right direction,
lockdown in November, whilst
beginning of the spring holiday although underlying caution will
perhaps less disruptive, was
season, with many parks due to likely cause further disruption
equally unwelcome as park
open on the Easter weekend. Four throughout 2021. Forecasting
owners were clawing back lost
months of 2020 trading were in 2021 remains a challenge, but
income from earlier in the year.
lost, including some key school
holidays and bank holidays, until
holiday parks were allowed to
Despite the unprecedented
disruption, 2020 has been
unlike 2020, the early lockdown
and roll-out of the vaccine gives
hope that restrictions might be
£18,710 £26,832 £52,066
reopen again in July. The general another strong year for holiday eased by the time this year’s HIGHEST PRICE ACHIEVED AVERAGE PRICE ACHIEVED HIGHEST PRICE ACHIEVED
consensus across operators and home park sales which is season kicks off in the Easter FOR A TOURING PITCH FOR A LODGE PITCH FOR A RESIDENTIAL PITCH
however is that many have been testament to the resilience of holiday, which could pave the way
fortunate to see a strong recovery the sector. There have been for a strong recovery in trading
in holiday stays over the second less transactions in 2020 when during 2021.
half of the season. compared to previous years
however demand has been
6 7
SAVILL S LEISURE HOLIDAY & HOME PARKS
PRIVATE EQUIT Y
STRIPPED BARE Why is the holiday market attracting private equity investors?
What is the outlook for private equity investment in the holiday park market?
Private equity is risk capital which is model, sector dynamics and market that the rent is set at no higher than
not publicly listed. The raison d’etre conditions. For instance, buy out around 15% of sustainable profits.
of private equity funds is usually to groups traditionally have a three to
generate a capital gain from the sale five year holding period; in a stronger
Private equity buyers are
opportunistic in nature and like
Resilient market Investors are Strong levels of
of investments. Private equity money market, the hold period is shorter as
will commonly actively manage a the rate of return is higher. A more
other groups of buyers, many are compared to over-exposed to return in the
currently waiting for the bottom of
business before realising a higher crowded market place is creating
the market, to maximise their returns.
other sectors other markets sector
value on exit. Private equity fund greater competition between private
While some trends emerge which
managers fulfil a range of roles, such equity groups, supporting higher
link one recession to another, there
as raising funds from investors, finding prices. Increasingly therefore, a longer
are a number of key differences
and managing investments and holding period is required to make a
between the Global Financial Crisis Due to its operational resilience, Moreover, many groups are over- A greater number of group operators
generating a capital gain. gain on the invested capital. Many of
and the current pandemic. One is relatively few distressed assets are exposed to certain operational sectors of scale, could serve to increase the
the opportunities are off market and
In broad terms, the concept of that the banking sector is far better expected in the holiday park sector. and the opportunity to diversify into possible number of targets for private
are relationship driven.
private equity emerged in the 1980s, capitalised than during the Global Despite this, we expect the holiday a market with such a flexible business equity buyers. It could also give rise
out of development and venture What characteristics have marked Financial Crisis (GFC), with the banks park market to remain attractive to model is an attractive one. to an even more pronounced two tier
capital. Development capital is equity private equity investment in the able to take a slightly different stance private equity investors. Why? Firstly, market, with an increased number
funding used to expand established holiday park sector, to date? Exact through various forbearance policies, Finally, a holiday park acquisition off
it is relevant to identify operational of groups affordable only to private
businesses. It is less risky than venture requirements differ from one investor for instance extending existing a multiple on sustainable profits of
trends and investment patterns equity buyers, with cash reserves
capital, which is financing provided to to the next however for their initial debt facilities or rolling up interest say 12, represents an attractive return
in other operational sectors. For well in excess of £100M and an ability
start-up businesses. investment, groups will typically wish payments. when viewed in the context of a
instance, the hotel market is not to justify multiples on profit beyond
to place at least £75M, in order to multiple on sustainable profits of say
The private equity industry has gone The current expectation is that expected to return to pre Covid levels those considered sustainable by
establish a platform in the market, 14 – 15 for a regionally located hotel.
through various evolutions, including distressed assets will start to filter of trade until 2023 or 2024. While sector specific operators.
from which they can drive economies that market is likely to see plenty of In terms of the longer term outlook for
the emergence of two distinct tiers through in certain operational markets The market may also see a gradual
of scale. Subsequent acquisitions may distressed assets come to the market the holiday park sector, we expect to
of fund: the first being sector specific in Q2 2021. Distress is expected to be move towards greater operational
comprise smaller lot sizes of perhaps in 2021, private equity groups may see increased levels of consolidation
and the second more focused on particularly prevalent in those markets transparency, allowing operators
£20M, comprising either a single or need to hold assets for longer than a amongst the top 15 or 20 operators
cross border investments. If they are where properties were over-leveraged and buyers alike to benchmark
multiple assets. Although perhaps traditional five year period, in order in the market, either through mergers
entering new markets, private equity or where pricing was over-heated performance, broadening the appeal
a third of the top ten operators in for there to be a sufficiently buoyant or selective acquisitions which
groups will commonly retain the leading into the pandemic, or where of the sector to private equity groups
the sector hold properties which market for subsequent disposals. complement existing portfolios.
existing staff structure of a business, there has otherwise been a seismic who have previously shied away
are subject to ground rents, this is a
with the aim of building a platform. shift in operational performance due from the sector, due to its perceived
structure with which private equity
The holding period will depend on to the pandemic. The hotel and pubs opaqueness, relative to some other
groups are comfortable, provided
the type of group and its business sectors are two such examples. trading sectors.
8 9
SAVILL S LEISURE HOLIDAY & HOME PARKS
Changes in operator profiles
Current private
equity targets
Some lifestyle owners Current mid-sized
are looking to expand parks being developed
operations & purchased by
Lifestyle and Mid-Market national operators National
Single Park Groups Operators
Operators Groups
A consequence of increased private equity investors, who seek the equity groups have shied away from
operator consolidation is improving asset management potential offered buying from other private equity
tenant covenants, which when by unencumbered businesses. groups however with a dearth of
occupational leases are put in place, suitable opportunities, they may have
Irrespective of the direction in which
prove attractive to a different set of no choice in the matter.
the holiday park sector evolves, to an
buyers again, the institutional funds.
extent it will always remain relatively Ultimately, in ten years’ time, we may
This group of buyers is seeking
fragmented, given the significant look back at Covid as a key turning
long leases with inflation linked rent
market share taken by single owner point in the structural evolution of
review mechanisms and rents set at
operators, for whom running a the holiday park market, having
around 50% of underlying profits.
holiday park is a lifestyle choice. As highlighted the benefits of investment
Improving tenant covenants may
a result, we expect demand from to a new set of private equity buyers.
therefore give rise to an increasing
private equity investors to continue to
number of operators taking leases, as Savills has close relationships with
outstrip the supply of suitable targets
a way of releasing capital for further multiple private equity groups, who
with buyers having to alter their
investment or reward. Should this either have or are looking to obtain a
criteria, in order to gain a foothold in
come to pass, this would depress the presence in the sector.
the market. Historically, many private
number of available opportunities for
10
SAVILL S LEISURE HOLIDAY & HOME PARKS
PENRHOS PARK,
CEREDIGION
An excellent example of golf
HOLIDAY PARK DEVELOPMENT
diversification, Penrhos Park comprises
an 18 hole championship golf course,
further 9 hole course and driving
range, with adjoining holiday park,
EVOLVING GOLF DIVERSIFICATION hotel and leisure facilities. We obtained
planning permission on behalf of the
owners for an extension to the holiday
park for the siting of 34 static holiday
caravans, bringing the total number of
permitted holiday caravans and lodges
at the park up to 191.
The golf industry has suffered over recent years with a decrease in popularity and
declining membership numbers. As a result, many club owners are now looking for ways
to diversify their businesses and utilise their often large land holdings, and a popular
choice is to expand into holiday lodge accommodation.
Golf courses are well suited to It is also important that you There are a number of benefits to
the addition of holiday lodges for consider the inclusion of site adding holiday lodges to a golf
a number of reasons. The scenic facilities. Golf clubs often already course, primarily the diversification
location of many courses make offer facilities such as a restaurant of income for the owners, thereby
them an attractive proposition for and bar, so proximity to these on reducing the reliance upon
those looking to get away from site facilities can be an attractive membership and fees. It may also PENNANT PARK,
the hustle and bustle. Golf courses offering to holidaymakers. encourage more golfers to visit FLINTSHIRE
are also established tourism the course and open it up to ‘pay
Finally, it is imperative that you
destinations with people willing to as you play’ business and a wider Pennant Park is a picturesque golf
are aware of any designations course with views over the Dee
travel to have time away from their catchment.
on the land you are looking to Estuary. We were first instructed at
local courses. Pennant Park some 15 years ago to
develop. Due to the countryside There is also the more overlooked advise on a modest development of
There are several key nature of golf courses, there can benefit of creating a rural tourism holiday lodges to supplement the
considerations when applying sometimes be statutory and local business which can generate golf course’s income. With a positive
for planning permission to add designations on the land for the additional employment and off-site policy framework in the Development
Plan, the course now has consent for
holiday lodges on a golf course. It purposes of protecting biodiversity spend into the local community 73 lodges and static caravans on 4
is important to fully consider the and landscape character. Golf all of which are key focal points separate areas of the golf course which
economic viability and number courses that are liable to flooding to support a positive planning can be occupied all year round.
of lodges to ensure the business from rivers or the sea can be application.
will be profitable. This can be difficult to promote, and it is also
done by checking the anticipated challenging to secure permission
sale and rental values of the for development on courses that
lodge properties against the lie within the green belt.
development costs.
12 13
SAVILL S LEISURE HOLIDAY & HOME PARKS
BUSINESS RATES
AND COVID
A tax on the occupation, or the right to occupy non-domestic property in
the UK. Savills rating team can manage and mitigate this cost for clients,
and has been doing so for many years, specialising in the various sectors.
We do this for landlords and and property management Office (VOA). Progress has
tenants alike, reviewing and services, which provides been slow which has now
challenging rateable values; our rating experts with been compounded by the
auditing and managing more transactional and COVID pandemic, where
rates payments; and comparable data than many some 200,000 additional
offering advice on vacant of our competitors, and appeals have been lodged.
or underutilised space, or with recent changes to the
The VOA are under pressure
space undergoing works. appeal system in England,
to clear these appeals whilst
access to this wider source
Our business rates service also working towards the
of market evidence is vital
is suitable for anyone with postponed 2021 Revaluation
to achieving successful
an interest in non-domestic which will currently take
appeals.
property, whether they be a place in 2023.
trading business, a charity, This seamless service allows
The original discussions with
an investor or a developer. us to provide a variety of
the VOA were finalised in
The sectors we cover include different service levels
an agreement concerning
caravan and holiday parks, which can be tailored to
the 2021 Practice Note
marinas, golf courses leisure each client’s requirements,
for holiday and touring
and trade-related, industrial, with the common objective
parks which will now need
logistics, office, as well as of reducing both the level
amending to take into
specialist properties which of rates liability and the
consideration the 2020
may not be conventionally administrative burden.
trading season. Our clients
valued.
With the 2017 Rating will be informed of the
As well as interacting with Revaluation into its fourth changes in due course.
most commercial teams in year, a number of ‘Checks’
Savills, we work particularly and ‘Challenges’ have been
closely with Savills agency lodged with the Valuation
Photograph courtesy of Celtic Holiday Parks 15
SAVILL S LEISURE HOLIDAY & HOME PARKS
VALUATION
There are several reasons why you may require a valuation of your caravan park or leisure
business. You may require a valuation for a specific purpose, or it may be you just want to
review your current position and understand the value of your business. Our valuation team
is always available to discuss your requirements, but it can be useful to know what to ask for
depending on your circumstances.
Valuations can be prepared for a to choose from. It is important the information provided is accurate
variety of reasons including loan lender appoints and instructs the and reliable in order to reflect a
security, taxation purposes, internal valuation directly as it will be the realistic opinion of Market Value.
information purposes, dispute lender that relies upon the advice
The methodology relies on the
resolution, accounting purposes within the report. For most other
valuer’s knowledge, understanding
or as pre-acquisition or disposal purposes, you would generally
and judgement of the particular
advice. For each of these purposes instruct the valuation directly.
market or sector. Valuers are
you would require a valuation
Whatever the purpose of the required to consider how the
prepared in accordance with the
valuation, if the business is open and historic trading performance sits in
RICS Valuation – Global Standards,
trading, the valuation methodology comparison to similar businesses
also known as the Red Book. The
should be similar. Valuations and how it is likely to fare in
only times you would not require a
of caravan parks and leisure the future. An in-depth market
valuation in accordance with these
businesses consider the land and knowledge is required to make
standards is, if you are looking
property as being intrinsic to the such judgements and the valuer’s
for pre-disposal advice on a more
trading business, and as such the experience in the particular market
informal basis or in some cases, for
valuation will be completed using is paramount, and could not be
internal information purposes; this
the profits method of valuation. more important than now with
advice would usually be provided on
The valuer will need to review and economic pressures on trading
a non-reliance basis.
analyse the businesses trading performance.
If you are looking to have a valuation performance and there are specific
Savills Leisure & Trade team hold
prepared for loan security, you operational factors which will need
this in-depth knowledge and
should work with your lender to to be considered. In order to do
understanding of the caravan park
appoint an appropriately competent so, the valuer will request trading
and leisure market, and are ideally
valuer. Each lender has different information such as profit and
placed to provide valuation services
requirements and they will usually loss accounts, occupancy and fee
to either you or your lender.
have a panel of approved valuers information. It is important the
16
SAVILL S LEISURE HOLIDAY & HOME PARKS
EMERGING
TRENDS
Over recent years, there have been a number of emerging trends with
planning for holiday accommodation in the UK. Redevelopment and
extensions to existing holiday parks will continue to be the core market,
however, developers are looking at alternatives and thinking outside the box.
Remediated quarries can often land is located close to established location of many courses make
provide an excellent location in holiday areas in the UK. Whether them an attractive proposition for
the open countryside for holiday it be for luxury lodges, static and those looking to get away from the
development particularly if water touring caravans or glamping hustle and bustle. Particularly with
features have been created from units, there is demand for all types golf courses, diversifying income is
excavated material. In many of holiday accommodation. The essential with membership numbers
cases, quarries will benefit from location of land for new sites is vital, decreasing on many courses.
having good access to main roads. therefore, identifying its notation
When considering planning
Often, the key considerations to in the Development Plan and any
proposals for holiday
developing quarry sites are visual constraints to development is very
accommodation, it is important
impact and biodiversity therefore, important.
to engage with Local Planning
working in conjunction with the
Tourist attractions such as Authorities early in the process to
remediation strategy or promoting
theme parks, golf courses and ascertain whether there is support
a new remediation strategy is
farm parks are also diversifying locally for the scheme.
vital for a successful proposal.
their income by offering holiday
Furthermore, it is vital to establish, At Savills, we can assist land
accommodation. Alton Towers
at the earliest opportunity, owners and developers from
recently added their Stargazing
that the quarry will be safe for inception to implementation. We
Pods to the accommodation at
any future use such as holiday can also advise on the next steps
the theme park which has proved
accommodation. once planning permission has been
very popular. Golf courses and
achieved whether it be developing
Developers are also targeting farm parks are well suited to the
the site themselves, disposing or
well-appointed agricultural land for addition of holiday accommodation
entering into a joint venture.
brand new sites, particularly if the for a number of reasons. The scenic
19SAVILL S LEISURE HOLIDAY & HOME PARKS
SUSTAINABILIT Y 2020
SERVICES SUMMARY
Considering environmental compliance, resource use and social impact is now an
integral part of a property acquisition and management approach.
Valuation Agency
Our award winning Sustainability as such, we tailor our services to Whilst we use established data
team can support and advise you best suit our clients needs and systems as a tool to measure We undertook circa 100 We had an exceptionally good
on all aspects of your Sustainability pride ourselves in terms of being and improve environmental caravan park valuations in year with over £190 million
and Carbon Strategies. Savills focus innovative, informed and passionate. performance, often leading to 2020 and were instructed by worth of parks sold or under
is very much dedicated to enabling financial savings, measurement is lenders, operators, private offer in 2020
We stand out from our competitors equity funds and individuals
our clients to proactively engage not the only focus for us, making a
in terms of making real changes
with their real estate, align property difference to each client’s objectives
to ESG ( Environmental, Social &
with the needs of the business and is. We typically consider a holistic
Governance) objectives at both
to create competitive advantage. ESG approach to service delivery,
the corporate and asset levels.
Our recently formed Energy and something our clients really
Our team are outcome focussed,
Sustainability Hub brings together, love us for. Our highly qualified
in one team, over 80 consultants
concentrating on physical
sustainability improvements,
Sustainability team has a range of Planning Business Rates
with specific expertise in Energy and qualifications and over 200 years
visible at a property level as We have obtained planning
Sustainability Services. of experience working within the We act for in excess of 95%
well as ensuring we manage all permission for over 800
property industry which enables us of the large groups within the
We are committed to providing a sustainability risks, impacts and caravan pitches in the last 12
to give a best in class sustainability caravan park industry
high quality, bespoke service and, compliance requirements. months
service.
PRIMARY SUSTAINABILITY ADVISOR FOR
£5.63 BILLION
15 WORTH OF PROPERTIES WERE PUT THROUGH The majority of holiday and
OF SAVILLS TOP PROPERTY OWNERS AND INVESTORS THE GRESB SUBMISSION PROCESS IN 2018 home park sales achieved We act for all major high street
by Savills in 2020 were lenders and various challenger
confidential and were at the banks in the UK
OVER 80
guide price or above
WINNERS
RICS SOCIAL IMPACT PROJECT OF THE YEAR COMMERCIAL ENERGY AND SUSTAINABILITY EXPERTS IN
BUILDING OF THE YEAR FOR HERE EAST BUILDING
THE SAVILLS SUSTAINABILITY AND ENERGY HUB
(MANAGED BY SAVILLS PROPERTY MANAGEMENT)
20 21SAVILL S LEISURE HOLIDAY & HOME PARKS
LAND AT
PLAYTERS OLD
FARM
CASE STUDIES Suffolk
• Greenfield land in a rural
location close to Beccles
PL ANNING • Obtained planning
permission for a brand new
development comprising
35 holiday lodges and one
warden’s residential lodge
NANT NEWYDD
CARAVAN PARK
Anglesey
• Holiday park with permission
for 84 static caravans in
popular tourist spot
• Obtained a Lawful
Development Certificate to
retain a further 114 touring GLAN Y MOR
caravan pitches and 20
tented pitches HOLIDAY PARK
Ceredigion
• Holiday park comprising
174 static caravans and 155
touring caravan pitches
• Established and attractive
tourism destination at
Clarach Bay
• Obtained planning
permission for 57 static
caravans and lodges in
lieu of 155 touring caravan
pitches
22 23SAVILL S LEISURE HOLIDAY & HOME PARKS
BECKENHAM
MOBILE HOME PARK
Rainham, Kent
Savills, on behalf of Haulfryn Group,
CASE STUDIES has completed the sale of Beckenham
Mobile Home Park to Wyldcrest Parks.
Located on the North Kent Coast,
AGENCY Beckenham Park occupies an
attractive setting with views over
Otterham Creek towards the
Medway Estuary on a site extending
to approximately 6.33 acres (2.56
hectares). The property comprises
35 single units and 39 twin units, with
further development potential subject
to planning permission.
Beckenham Park was offered to the
market by the Savills Leisure & Trade
team on a confidential basis in July
2020, with a number of active buyers
being approached directly with details
of the opportunity. Following strong
interest and competitive bidding, the
sale was concluded in December for an
ROSETTA undisclosed value.
HOLIDAY PARK
Scottish Borders
Savills, on behalf of Nottinghamshire
County Council Pension Fund, has WOOD FARM CARAVAN
sold Rosetta Holiday Park in the
Scottish Borders to Darwin Alternative AND CAMPING PARK
Investment Management Limited. The Dorset
site was sold with a guide price of
offers in excess of £3.0 million. Wood Farm Caravan and Camping Park
Set across circa 48 acres (19.4 in Dorset is under new management
hectares), the mixed holiday park further to its sale by Savills in November
comprises 252 lodges, static caravans, 2020.
touring caravans and tents. The site Located within the Char Valley in
sits within the grounds of Grade Dorset, the 38.1 acre (15.43 hectare)
II listed Rosetta House, a historic site currently includes 90 caravan
mansion dating back to 1802 holiday homes, 2 pitches permitted to
alongside an attractive walled garden be occupied by staff on a residential
and a listed gate house known as basis, 142 touring caravans pitches, 32
Rosetta Lodge. The park also benefits camping pitches, 5 bedroom farmhouse,
from converted stable buildings which 4 bedroom house, two 1 bedroom flats
accommodate a bar with enclosed and a 2 bedroom holiday apartment. The
beer garden, restaurant, laundrette, park includes a substantial central leisure
toilet block and games room. building incorporating a café and heated
Situated on the edge of the indoor swimming pool. The park was
picturesque market town of Peebles, purchased by Park Holidays UK to enable
Rosetta Holiday Park benefits from them to further expand their already
beautiful rural surroundings, as well as established portfolio.
strong nearby amenities.
24 25SAVILL S LEISURE HOLIDAY & HOME PARKS
A SELECTION OF OUR PROPERTIES
SKYE CAMPING AND CARAVANNING CLUB SITE DALEFORD MANOR CARAVAN PARK
Caravan and camping site in a stunning location on the Well established mixed holiday park in the Cheshire
YORK HOLIDAY PARK DEVELOPMENT shores of Loch Greshornish, Isle of Skye countryside
DRUMMOHR HOLIDAY PARK
Well located holiday park development opportunity Portree, Isle of Skye Northwich, Cheshire
Superb holiday park on the peripheries of Edinburgh
Status: For Sale Status: Sold
Musselburgh, East Lothian York, North Yorkshire
Guide Price: £1,195,000 Guide Price: £1,200,000
Status: Under Offer Status: For Sale
Area: Site extending to approximately 207 acres (84 hectares) Area: Site extending to approximately 3.58 acres (1.49 hectares)
Guide Price: Offers in excess of £3,750,000 Guide Price: £2,000,000
EPC Ratings: F • Planning permission for 50 caravans
Area: Site extending to approximately 10.74 acres (4.35 hectares) Area: Site extending to approximately 81.75 acres (33.08
• Planning permission for 105 touring caravans • Operational period from 1 March to 2 January
EPC Ratings: E - G hectares)
• Developed for 105 touring pitches including 2 camping pods and 2 • First time to the market
• Developed for circa 155 touring caravans, tents and motorhomes and • Planning application for a 323 static and touring caravans yurts
20 glamping units • Benefitting from mature landscaping • Site Licence from 10 February to 10 January
• Exclusive development for 12 luxury holiday letting lodge • Accessible location approximately 7 miles south of the city of York
• 3 bedroom bungalow utilised as holiday letting accommodation
OAKWOOD VALLEY LODGES PLAS DOLGUOG HOTEL & CHALET PARK BERTH DDU CARAVAN PARK WOODLAKES PARK
Prestigious holiday lodge park in the Welsh countryside Historic renowned Hotel & profitable Chalet Park with Established holiday park in North Wales Successful holiday lodge business in Norfolk with
with views over the Banwy Valley views overlooking Snowdonia National Park Llanwrst, Conwy further development potential
Welshpool, Powys Machynlleth, Powys Status: Sold King’s Lynn, Norfolk
Status: Sold Status: For Sale Guide Price: £400,000 Status: Under Offer
Guide Price: £2,250,000 Guide Price: £1,900,000 Area: Site extending to approximately 4.5 acres (1.86 hectares) Guide Price: £5,250,000
Area: Site extending to approximately 10.74 acres (4.35 hectares) Area: Site extending to approximately 5.31 acres (2.15 hectares) • Planning permission for 21 static caravans to include one twin unit Area: Site extending to approximately 62 acres (25 hectares)
EPC Ratings: C - D park home EPC Ratings: C
• Planning permission for 64 lodges
• Chalet park to include rents & service charges received for 22 holiday • Site Licence period 1 March to 31 October
• 11 month holiday season • 44 timber lodges; five fishing lakes with potential to develop a
chalets • Amenity building further 99 lodges
• One lodge with residential planning consent
• Grade II Listed hotel with 3 reception rooms, restaurant, 7 en suite • Reception/shop, maintenance workshop and two shower blocks
• Site office, reception and amenties bedrooms
• New clubhouse, let out to a third party
• 6 bedroom annexe utilised as letting accommodation and 2 separate
dwellings
26 27SAVILL S LEISURE HOLIDAY & HOME PARKS
GREENHILL FARM WOOD PARK HOLIDAY PARK WEIR MEADOW HOLIDAY HOME & TOURING PARK THE GRANGE
Diversified mixed farm Established static holiday & touring park in a prime Established holiday park situated in the Vale of Evesham Established holiday park with planning permission on
Oxford, Oxfordshire location on the banks of the River Avon the picturesque Flamborough Headland Heritage Coast
Status: Sold Tenby, Pembrokeshire Evesham, Worcestershire Flamborough, North Yorkshire
Guide Price: Price on application Status: Sold Status: Sold Status: Sold
Area: Site extending to approximately 242 acres (98 hectares) Guide Price: £2,500,000 Guide Price: £3,000,000 Guide Price: £2,000,000
EPC Ratings: D Area: Site extending to approximately 9.84 acres (3.98 hectares) Area: Site extending to approximately 9.8 acres (3.9 hectares) to Area: Site extending to approximately 25.8 acres (10.15 hectares)
• 7 bedroom Grade II listed farmhouse and 4 bedroom barn EPC Ratings: C - E include an acre of river bed • Caravan park developed for 90 touring and camping pitches plus a
conversion • Planning permission for 166 static holiday caravans and 75 touring further camping field
• Developed for 94 static holiday caravans and 33 touring pitches
• Caravan park and campsite caravans • Caravan storage for circa 200 caravans
• Clubhouse, reception, launtrette, store & games room • Developed to accommodate 123 caravans/lodges and 26 touring
• Commercial buildings • 6 bedroom farmhouse, 2 bedroom annex & 5 holiday cottages
• Detached 4 bedroom house caravans
• 3 bedroom detached dwelling & boathosue with 7 apartments
FAIRWAY HOLIDAY PARK NANT NEWYDD CARAVAN PARK
Established static holiday park in a prime location 5* (Visit Wales) holiday park in a popular North Wales ROSETTA HOLIDAY PARK WOODSIDE CARAVAN PARK
holiday destination Substantial holiday park with further development Caravan park redevelopment opportunity in a prime
Sandown, Isle of Wight
potential within attractive mansion grounds location in North Wales
Status: Sold Brynteg, Anglesey
Peebles, Scottish Borders Bangor, Gwynedd
Guide Price: £3,000,000 Status: Sold
Area: Site extending to approximately 18.67 acres (7.56 hectares) Guide Price: £3,000,000 Status: Sold Status: Sold
EPC Ratings: G Area: Site extending to approximately 65.33 acres (26.44 Guide Price: £3,000,000 Guide Price: £850,000
hectares) Area: Site extending to approximately 47.74 acres (19.31 hectares) Area: Site extending to approximately 3.397 acres (1.375
• Developed for a total of 215 static caravan pitches and 5 twin unit
EPC Ratings: C - E • Mixed holiday park developed to accommodate 252 lodges, static hectares)
lodges
holiday caravans, touring caravans and tents • Planning permission for 53 holiday caravans and 27 touring caravans
• Land with potential for further development for 35 pitches • Planning permission for use of land as a static holiday and touring
caravan site • Grade II Listed residential accommodation & walled garden • Developed to accommodate 31 static caravans and a touring field
• Licensed clubhouse,outdoor pool, office, arcade & amenities
• 4 bedroom farmhosue & 4-5 bedroom dormer bungalow • Amenities • 2 bedroom dwelling
• Reception, shop, outdoor pool & children’s play equipment
28 29SAVILL S LEISURE HOLIDAY & HOME PARKS
APPLEDORE PARK LLANRHYDIAN HOLIDAY PARK WALWORTH RESIDENTIAL PARK BOVINGDON PARK
Detached four bedroom farmhouse and caravan touring Substantial static holiday caravan park with extensive Residential mobile home park development and country Attractive park home estate on the outskirts of
park, set on the edge of Dartmoor National Park central facilities on the Gower Peninsula pub in County Durham Hereford with views of the Welsh mountains
Okehampton, Devon The Gower, Swansea Darlington, Co. Durham Hereford, Herefordshire
Status: Under Offer Status: Sold Status: For Sale Status: Under Offer
Guide Price: Offers in Excess of £1,000,000 Guide Price: £14,000,000 Guide Price: £4,950,000 Guide Price: Offers in excess of £1,800,000
Area: Site extending to approximately 23.5 acres (9.51 hectares) Area: Site extending to approximately 39.1 acres (15.8 hectares) Area: Site extending to approximately 11.12 acres (4.5 hectares) Area: Site extending to approximately 3.66 acres (1.48 hectares)
EPC Ratings: E • Developed for a total of 390 static holiday caravans and lodges EPC Ratings: D • Planning permission and Site Licence for 60 mobile homes
• Four bedroom farmhouse and five agricultural buildings • Planning via a Certificate of Lawful Use for a residential mobile home
• The Purple Badger Bar and Restaurant • Developed for 60 mobile homes (40 twin and 20 single units)
• 40 touring pitches with 12 month use and caravan storage for up to park
120 units • New salon, nail bar, gym facilities and heated outdoor swimming • Storage facilities
pool • First phase development completed for 31 park homes
• Amenity block and further development potential, subject to
planning permission • Dog Inn country pub with first floor apartment
HIGHER GOLLA TOURING PARK HALL WOOD DEVELOPMENT SITE LOCH WATTEN CARAVAN PARK BLUE SKY CLOSE & SUNNINGHILL CLOSE
A rare opportunity to acquire a well-established and mature Lodge development site within currently undeveloped Opportunity to develop a Mobile Home Park in North Two adjoining mobile home parks in a residential area
holiday park set in a popular tourist location with good access woodland setting East Scotland with further development potential
to the coastlines of North and South Cornwall Pelynt, Cornwall Wick, Caithness Great Yarmouth, Norfolk
Truro, Cornwall Status: Sold Status: For Sale Status: Sold
Status: Sold Guide Price: £1,000,000 Guide Price: Reduced to £275,000 Guide Price: £3,500,000
Guide Price: Offers in excess of £1,550,000 Area: Site extending to approximately 53.5 acres (21.6 hectares) Area: Site extending to approximately 1 acre (0.40 hectare) Area: Site extending to approximately 3.397 acres (1.375
Area: Site extending to approximately 22 acres (5.26 hectares) • Woodland with planning consent for 25 holiday lodges EPC Ratings: F hectares)
EPC Ratings: D • Picturesque setting with far reaching views • Planning permission to develop a residential park for 10 mobile SUNNINGHILL CLOSE
• Approximately 0.72 hectares (3 acres) have been developed to • Rare opportunity to create a new holiday lodge development homes • 46 mobile home pitches with potential for further development of
accommodate the touring park • Currently developed to accommodate static holiday caravans pitches
• 4 bedroom bungalow set in private gardens • 3-4 bedroom single storey cottage, barn & amenity building BLUE SKY CLOSE
• Reception, shop, toilet and shower facilities • 98 mobile home pitches situated on a site extending to approx 12.42
acres (5.03 hectares)
30 31SAVILL S LEISURE HOLIDAY & HOME PARKS
BUNGALOW PARK DOWNTON HOLIDAY PARK ALLERTHORPE GOLF & PARK RETREAT HENLLE PARK GOLF CLUB
Attractive and well maintained residential park home Established family owned holiday park on the coastal Exciting holiday park development at an established Premier parkland golf course with development potential
estate with potential for further development edge of the New Forest golf course on the Welsh border
Amesbury, Wiltshire Downton, Lymington York, North Yorkshire Oswestry, Shropshire
Status: Under Offer Status: For Sale Status: Sold Status: For Sale
Guide Price: £2,500,000 Guide Price: £2,900,000 Guide Price: £4,500,000 Guide Price: Offers invited
Area: Site extending to approximately 3.83 acres (1.55 hectares) Area: Site extending to approximately 3.61 acres (1.46 hectares) Area: Site extending to approximately 96.37 acres (39 hectares) Area: Site extending to approximately 140.16 acres (56.72 hectares)
EPC Ratings: G EPC Ratings: C
• 74 caravan holiday homes • Holiday park development on the grounds of a former 18 hole golf • Award winning 18 hole parkland golf course extending to 6161 yards,
• Capacity for 71 mobile homes; 61 owner occupied, 6 vacant plots
• Detached 4 bedroom owner/ manager’s house with office and course (retaining 9 holes) par 70 (white tees)
• Space for 4 additional homes, subject to planning & Site Licence
conditions reception • Planning permission for 150 lodges and caravans • Modern clubhouse/function building
• 2 semi-detached one bedroom residential units; block of 7 garages • Detached garage • Substantial owner’s / manager’s dwelling, clubhouse & greenkeepers • Planning application submitted for 120 holiday caravans to replace 9
• Closing date for offers Thursday 4 March 2021 at 12.00 noon facilities holes of the golf course
KINGSDOWN MOBILE HOME PARK TOP FARM GOOLE BOATHOUSE EASTLAND BOATYARD
Established 150 berth marina with associated facilities Operational boatyard with adjoining industrial park on
Well located mature residential mobile home park Opportunity to purchase a farm and leisure business
Goole, East Riding of Yorkshire the River Hamble - Available as a whole or in separate
Swindon, Wiltshire near Chester Zoo
Status: Under Offer lots
Status: Sold Chester, Cheshire
Guide Price: £600,000 Swanwick, Southampton
Guide Price: £1,200,000 Status: For Sale
Area: Land area approximately 6.96 acres (2.82 hectares) Status: Sold
Area: Site extending to approximately 2.12 acres (0.85 hectare) Guide Price: £1,400,000
EPC Ratings: C - D Guide Price: Price on Application
• Site licence for 41 residential pitches - 40 currently developed and Area: Site extending to approximately 28.23 acres (12.47
space for one additional pitch hectares) • Developed to accommodate 150 berths Area: Site extending to approximately 12.45 acres (5.04 hectares)
• 30 singles and 10 twins EPC Ratings: E • Dry storage for up to 40 boats (60ft/20 ton max) EPC Ratings: C - E
• 39 owner-occupied units and one home owned directly • Reception, chandlery, office, licensed clubhouse, maintenance • Licensed for 70 moorings with dry storage
• Substantial 8-bedroom farmhouse with reception & office
facilities & covered dry dock • Light industrial park (13 fully let units) & detached 3 bedroom
• 40-45 moorings over ½ a mile of the Shropshire Union Canal
bungalow
• Caravan storage for approximately 140 touring caravans
• Planning permission for 8 holiday lodges
32 33SAVILL S LEISURE HOLIDAY & HOME PARKS
SELLING YOUR
CAR AVAN PARK
WE ACQUIRE MULTIPLE LARGE
The process of selling a park has changed
HOLIDAY PARKS FOR RETAINED considerably within the last 10 years.
CLIENTS.
WOOD FARM CAMPING & CARAVAN PARK In order to stay up to date with the latest Both the trading business and property will
A substanical holiday park set within the Char Valley in IF YOU WOULD LIKE TO DISCUSS legislation and market trends it is worth need to be well presented so that any buyer
Dorset, owned by the same famiy for over 48 years YOUR PROPERTY WITH US, PLEASE taking professional advice at an early stage and their professional advisors can see the
Charmouth, Dorset CONTACT YOUR NEAREST SAVILLS to avoid unnecessary delays later on in the business at its best. Good preparation will
Status: Sold LEISURE OFFICE WHERE OUR process. Initial advice should be taken at inevitably avoid later disruption and ensure
Guide Price: Offers over £6,000,000 EXPERTS WILL BE PLEASED TO least two years prior to the requirement to the best price is achieved. It is becoming
Area: Site extending to approximately 28.1 acres (15.4 hectares) ADVISE YOU, WITHOUT OBLIGATION. sell your property to allow for preparation increasingly rare for buyers to let slide any
EPC Ratings: E - A and to address any potential stumbling potential issues that may affect the future
• 90 caravan holiday homes, 142 touring caravans, 32 camping pitches, blocks. In order to achieve the best price, operation of the site without significant
2 staff pitches and 5 dwellings it is advisable to sell your property when compensation or requisite remediation.
• Central leisure building with a café and heated swimming pool the business is at its peak, showing at least
• Permitted to operate through 12 months of the year The market for holiday and home parks
three years of strong trading figures.
is highly specialist, much more suited to a
It is highly likely that an element of due confidential approach to marketing rather
diligence is required to prepare the than open marketing which can be harmful
property for sale in order to achieve to park businesses. Over the many decades
the best price. Items that often require that Savills has been marketing holiday
reviewing prior to sale include; and home parks, it has become clear
OVER £190 MILLION WORTH OF PARKS SOLD & UNDER OFFER IN 2020
that confidential marketing, without the
• Planning permission; do all pitches benefit
requirement for internet listings, can yield
from the appropriate consents?
better results opposed open marketing
• Site Licence; does it reflect the latest alternatives. Savills utilise their experience
planning consent and season? in the sector and extensive list of buyers to
tailor a process best suited to your property
• Are business records accurate and up to
and/or business.
date?
If you are considering selling your business,
• Do the services to the property meet the
please get in touch with us to discuss your
required standards?
requirements.
34 35SAVILL S LEISURE HOLIDAY & HOME PARKS
OUR TEAM
CHESTER EXETER
David Gale-Hasleham Chris Sweeney Rosie Barclay SAVILLS LEISURE
+44 (0) 1244 702 050
dgalehasleham@savills.com
+44 (0) 1392 455 742
csweeney@savills.com
+44 (0) 1392 455 767
rosie.barclay@savills.com SERVICES
Key
David Middleton Leisure and Trading offices
+44 (0) 1244 702 052
damiddleton@savills.com Offices providing other leisure
OXFORD & LONDON services including hotels, licensed
Edinburgh
premises and urban leisure
Ian Simpson Alan Plumb
Richard Prestwich +44 (0) 2074 098 060 +44 (0) 1865 269 020 Glasgow Other key Savills offices – part of
+44 (0) 1244 702 053 isimpson@savills.com aplumb@savills.com our presence in 85 UK locations
rprestwich@savills.com
James Higham Amanda Blythe-Smith
Jennifer Gill +44 (0) 1865 269 023 +44 (0) 1865 269 117
jhigham@savills.com absmith@savills.com
+44 (0) 1244 702 055 Newcastle
jennifer.gill@savills.com Carlisle
Ellis Auger Kelly Hulatt
+44 (0) 2038 109 883 +44 (0) 1865 269 108
Philip Jones
ellis.auger@savills.com khulatt@savills.com
+44 (0) 1244 702 054 Leeds
pbjones@savills.com
Kay Griffiths Tom Griffiths
+44 (0) 1865 269 109 +44 (0) 1865 269 135 Dublin Manchester
Katherine Wigham
kgriffiths@savills.com tagriffiths@savills.com
+44 (0) 1244 702 058 Lincoln
kwigham@savills.com Chester
Polly Graham Justine Morris Norwich
+44 (0) 1865 269 029 +44 (0) 2074 099 902
Philippa Davey Birmingham
pgraham@savills.com jmorris@savills.com
+44 (0) 1244 702 056
philippa.davey@savills.com Cambridge
Oxford
Gina Cole Joshua Wraight Ipswich
+44 (0) 1865 269 046 +44 (0) 1865 269 106
Gill Davies georgina.cole@savills.com josh.wraight@savills.com
+44 (0) 1244 702 057 Cardiff London
gdavies@savills.com
Southampton
Charlotte Parr Angela Simmons
+44 (0) 1865 269 086 +44 (0) 1865 269 015
Maria O’Connell
cparr@savills.com asimmons@savills.com Exeter
+44 (0) 1244 702 059
mjoconnell@savills.com
Truro
36 37SAVILL S LEISURE HOLIDAY & HOME PARKS
WHY OUR
SAVILLS SECTORS
HOLIDAY PROPERTIES VISITOR ATTRACTIONS LICENSED PREMISES TRADE-RELATED
Static & touring caravan Theme parks Public houses PROPERTY
parks Museums and heritage Restaurants Ports and airports
Holiday resorts and centres Bars Waste transfer and
villages Children’s activity centres recycling centres
Our Director led teams.. Holiday cottage Wildlife parks HOTELS
Abattoirs and food
…are guaranteed to provide a bespoke service. Over 140 Years Experience complexes
Lodge and chalet parks City centre
processing
Crematoria, graveyards
WATER-BASED LEISURE Country house and woodland burial sites
They are experienced in forming amicable and We have a proven track record of concluding Timeshare resorts and
complexes Marinas and moorings Resort Religious facilities
effective working relationships quickly. similar sales and maximising value throughout
the process. This means we can deliver similar Piers Business Nurseries and garden
Put simply, you’ll deal with people who are MOBILE HOME PARKS Sports and activity lakes centres
success stories for you. Budget
focused on your needs, are very responsive and
Fishing complexes Schools and colleges
easy to get on with. GOLF Sites and schemes
Children’s day nurseries
Courses
EQUESTRIAN URBAN LEISURE Mineral extraction sites
Driving ranges
Racecourses Bowling centres
Golf developments
Studs and training ENERGY
Golf and country clubs Cinemas
establishments Photovoltaic
Theatres
Polo facilities Wind turbines
SPORTS VENUES Snooker clubs
Riding schools Anaerobic digesters
Health and fitness clubs Night clubs
Livery yards Waste to energy
Sports grounds Casinos
Equine health centres
Long Standing Local Knowledge & Presence Motor sports venues Bingo clubs
Traditional generation
Shooting schools
Relationships with Operators with National Coverage Ski centres and resorts
As we have specialised in the trade related property Leisure centres
With over 130 offices, Savills has the largest UK
sector for over 140 years we have forged strong
network. We have our ears ‘close to the ground’
relationships with both national and local operators.
– we know what is driving the market and we can
This will allow us to provide you with unrivalled SERVICES
move quickly on your behalf.
knowledge to gain the best out of your investment.
Valuation / Planning / Rating / Expert witness / Sales / Lettings
38 39LEISURE OFFICES Chester 16 Grosvenor Court Foregate Street Chester CH1 1HN +44 (0) 1244 328 141 Oxford Wytham Court 11 West Way Oxford OX2 0QL +44 (0) 1865 269 000 Exeter Sterling Court 17 Dix’s Field Exeter EX1 1QA +44 (0) 1392 455 794 London 33 Margaret Street London W1G 0JD +44 (0) 207 409 8060 savills.co.uk
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