SOFT DRINKS - Carlsberg We Deliver More
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
SOFT DRINKS
CONTENTS
CORE NO/LOW ALCOHOL
ESSENTIALS & WATER
Page 10 Page 24
ENERGY
Page 30
CONTENTS
CATEGORY INSIGHTS RANGING BY OUTLET CRAFTED &
PREMIUM
Page 4 Page 44
Page 16
Dive into some amazing insights into soft drinks Insight from our partners at Britvic on how to create
from industry giants Britvic. Here we look at topics your own ranges to maximise sales, upselling and
such as profitable growth, cash margins on mixers, cross-selling.
sector growth and consumer opinion.
SPIRITS RANGING BESPOKE DRINKS
Page 8 MENU SERVICE
In collaboration with Distilled, our spirits division, we Page 46
look at how soft drinks and mixers are inherently Let us help you create the perfect menu for your pub
KIDS MIXING
linked to the spirits category. Helping you to know or bar using our industry knowledge and insights. Page 22 MUST HAVES
how to leverage the relationship to improve your
Page 32
bottom line.
Terms & Conditions: All products are supplied subject to our standard terms and conditions of sale; copies are available at www.carlsberguk.co.uk/termsandconditions. By
law, we cannot sell or supply alcohol to anyone who isn’t over 18. By placing an order you confirm that you are 18 or over and have accepted and agreed to be bound by
all applicable terms and conditions. Whilst any recommendations or representations in this guide or otherwise made by Distilled/Crown Cellars are given in good faith, you
should not rely on them in place of your own independent professional advice. All images are for illustration only, product packaging may differ. Details correct at time of
going to print. We reserve the right to change details without notice. Errors and omissions excepted. These terms and conditions and any dispute or claim arising out of or in
connection with them shall be governed by English Law and subject to the exclusive jurisdiction of the courts of England and Wales.
Distilled is a trading name of Carlsberg UK Limited. Customer Contact Centre: 0800 0854646. Carlsberg UK Limited. Registered office: Jacobsen House, 140 Bridge Street,
Northampton, NN1 1PZ. Company number: 00078439
For details of allergens and other information please go to www.carlsbergwedelivermore.co.uk/legal.
2 CARLSBERG UK IS A MEMBER OF THE PORTMAN GROUP – PROMOTING RESPONSIBLE DRINKING 3
CATEGORY INSIGHTS
CATEGORY
INSIGHTS
Dive into some thought-provoking insights for the soft drinks
category. Here we look at topics such as market and consumer
trends, category value, growth and range information.
Soft drinks
licensed market
is worth
£4.35bn
1
+1.6% value growth YOY
Range is a
top 4 driver Ensure
of outlet choice 2
your range caters for all ends
of the price ladder, including
However
half of guests 3 mainstream,
feel the soft drinks range premium and
is too narrow when eating super premium
and drinking out
4 1
CGA Licensed w/e 11.8.2018 vs LY. 2Drink Differently Britvic Soft Drinks Growth Drivers 2017. 3Mintel Soft Drinks Review June 2017. 5
CATEGORY INSIGHTS
CATEGORY
INSIGHTS
1 in 3
consumers moderate their
alcohol
intake
3
Low Calorie
continues to
93%
of UK adult consumers drive growth
4
are eating out Premium soft drinks ahead of full sugar alternatives
Spend per visit is up continue to see growth
+15% +33%
3% +39%
1 2
in value YoY in value YoY (12 weeks)
Therefore when people Full sugar sees a decline of
do go out they are
willing to spend more -4% -3.4%
in value YoY in value YoY (12 weeks)
6 1
MCA. 2
CGA OPMS Data to 16/06/2018. 3
Adult drinking habits of BG 2006 - 2016 ONS May 2017. 4
Neilsen CGA Total on trade to 11.08.18. 7
SPIRITS RANGING
SPIRITS
RANGING
Historically, there has always been a strong link drinks and mixer scene has become a source of
between the soft drinks and spirits categories, with innovation, with a variety of new entrants offering
perfect serves and cocktails stretching back many bartenders greater choice when it comes to sourcing
decades. suitable soulmates for their spirits.
As the average spirits range is becoming more With over 25 years’ experience, Distilled offers a
eclectic and diverse, consumers are drinking less but carefully curated range of hundreds of spirits. With
willing to pay more; premium is growing ahead of Distilled, you get the best of both worlds, an expert
mainstream, and – thanks to the emergence of a team that’s as passionate and knowledgeable about
craft distilling movement – the bar community has the spirits category as you are and the scale and
witnessed a plethora of discerning sprits hitting the convenience of a big organisation that can meet all
market. of your drinks needs in a single drop.
Carlsberg UK strongly believe that this trend also
applies to soft drinks and mixers. After decades of
being dominated by a couple of big brands, the soft
DISTILLED OFFERS THE FOLLOWING POINTS OF DIFFERENCE
WHEN CONSIDERING YOUR SPIRITS RANGE:
Supported by dedicated Wines & Spirits Managers
Working in partnership with Tom Sandham & Ben McFarland,
The Thinking Drinkers
Annual Distilled Guide and quarterly themed periodicals
Ranging advice, menu creation and spirit tasting events
WSET Training Level 1 & 2
WANT TO KNOW MORE ABOUT OUR SPIRITS RANGE?
GET IN TOUCH: DISTILLEDUK.COM
DISTILLEDUKTW/FB +44 (0)845 072 7092
8 9
CORE ESSENTIALS CALL OUR SALES TEAM ON 0800 0854646
CORE
ESSENTIALS
The range anchors that your customers look for;
your engine room for volume and rate of sale.
Core
essentials
for every pub includes
an offer of a
cola, lemonade,
juice drink & cordial
Don’t forget your
low and no sugar range 92%
Low sugar sales are in of guests are trying to
strong growth
so ensure you have the breadth of range
reduce
the sugar in
to tap into this growth space as guests their diets 1
evolve to healthier alternatives
10 1
Kantar LinkQ Feb 2016, Attitudes to Nutrients GB Report. 11
CORE ESSENTIALS CALL OUR SALES TEAM ON 0800 0854646
CORE Sugar key:
ESSENTIALS
The range anchors that your customers look for;
1 Exempt (milk or fruit based) 3 Sugar content 5-8g/100ml
2 Sugar content 8g/100ml
your engine room for volume and rate of sale.
BIB SKU Case Size & Quantity Sugar CARBONATES SKU Case Size & Quantity Sugar
7UP APPLETISER
7UP Free 62000 1 x 7L 2 Appletiser 56990 24 x 275ml Glass NRB 2
BRITVIC BRITVIC 55
Tonic 61992 1 x 7L 3 Britvic 55 Apple 56755 24 x 275ml Glass NRB 4
Britvic 55 Orange 56754 24 x 275ml Glass NRB 4
PEPSI
Pepsi 62002 1 x 7L 4 COCA-COLA
Pepsi Max 62003 1 x 7L 2 Coca-Cola 56895 24 x 200ml Glass NRB 4
Diet Pepsi 62009 1 x 7L 2 Diet Coke 56894 24 x 200ml Glass NRB 2
Coca-Cola 56729 24 x 330ml Glass NRB 4
R WHITES Diet Coke 56730 24 x 330ml Glass NRB 2
R Whites Lemonade 62004 1 x 7L 2
Coca-Cola Zero 57149 24 x 330ml Glass NRB 2
Coca-Cola 56539 24 x 330ml Can 4
TANGO
Diet Coke 56557 24 x 330ml Can 2
Tango Orange No Added Sugar 19404 1 x 7L 2
Coca-Cola 56867 24 x 500ml PET 4
COCA-COLA Diet Coke 56868 24 x 500ml PET 2
Coca-Cola 57427 1 x 7L 4
IRN-BRU
Coca-Cola Zero 13336 1 x 7L 2
IRN-BRU 56617 24 x 330ml Can 2
Diet Coke 57429 1 x 7L 2
IRN-BRU Sugar Free 56618 24 x 330ml Can 2
SCHWEPPES
Schweppes Lemonade 57428 1 x 7L 2
R WHITES PEPSI BRITVIC
LEMONADE MAX APPLETISER 55 ORANGE
No real secret, just great- Maximum taste. Indulge in 100%, sparkling Britvic 55 Orange has a crisp
tasting lemonade since 1845. No sugar. Appletiser. An expertly blended easy-drinking style and is the
and luxurious apple juice that no. 1 sparkling juice drink.
elevates every moment. It contains 55% juice.
REFRESHMENT LEMONADE COLA NO SUGAR APPLE SPARKLING ORANGE SPARKLING
SPARKLING REFRESHMENT REFRESHMENT REFRESHMENT
12 13
CORE ESSENTIALS CALL OUR SALES TEAM ON 0800 0854646
CORE
ESSENTIALS
The range anchors that your customers look for;
your engine room for volume and rate of sale.
CARBONATES SKU Case Size & Quantity Sugar CARBONATES SKU Case Size & Quantity Sugar
LEMONADE TANGO
7UP Free 13626 24 x 330ml Glass NRB 2 Tango Orange 56546 24 x 330ml Can 2
7UP Free 57978 24 x 600ml PET 2 Tango Orange No Added Sugar 56548 24 x 330ml Can 2
7UP 57117 24 x 500ml PET 3 Tango Orange 57976 24 x 600ml PET 2
Halls Lemonade 56538 12 x 1L Glass RB 2
R Whites Lemonade 56541 12 x 1.5L PET 2
CORDIAL SKU Case Size & Quantity Sugar
PEPSI Bottlegreen Elderflower Cordial 59667 6 x 500ml Glass NRB 2
Pepsi 57261 24 x 200ml Glass NRB 4 Britvic Blackcurrant Cordial 56727 12 x 1L PET 2
Diet Pepsi 57259 24 x 200ml Glass NRB 2 Britvic Lime Cordial 56728 12 x 1L PET 2
Pepsi 13627 24 x 330ml Glass NRB 4 Britvic Orange Squash 56726 12 x 1L PET 2
Diet Pepsi 13624 24 x 330ml Glass NRB 2 Robinsons Crushed Lime & Mint NEW 8 x 500ml Glass NRB 2
Pepsi Max 13625 24 x 330ml Glass NRB 2 Robinsons Pressed Pear & Elderflower NEW 8 x 500ml Glass NRB 2
Pepsi 56542 24 x 330ml Can 4
Diet Pepsi 56544 24 x 330ml Can 2 LONG DRINKS SKU Case Size & Quantity Sugar
Pepsi 56983 24 x 500ml PET 4
J20
Diet Pepsi 57979 24 x 600ml PET 2
J2O Apple & Mango 56724 24 x 275ml Glass NRB 2
Pepsi Max 57980 24 x 600ml PET 2
J2O Apple & Raspberry 57013 24 x 275ml Glass NRB 2
Pepsi 56543 12 x 1.5L PET 4
J2O Orange & Passion Fruit 56725 24 x 275ml Glass NRB 2
Diet Pepsi 57116 12 x 1.5L PET 2
J2O Spritz Apple & Watermelon 13630 24 x 275ml Glass NRB 2
Pepsi Max 16183 12 x 1.5L PET 2
J2O Spritz Peach & Apricot 13632 24 x 275ml Glass NRB 2
J2O Spritz Pear & Raspberry 13633 24 x 275ml Glass NRB 2
7UP DIET TANGO J2O ORANGE
FREE PEPSI ORANGE & PASSION FRUIT
7UP is the original Lemon Lime No sugar. Tango is an iconic British A delicious blend of fresh orange
soft drink, containing 100% No calories. brand, known and loved for and sweet passion fruit.
natural lemon and lime flavours, its distinctive taste and lip-
with no colourings, preservatives smacking, real fruit ‘tang’.
or caffeine.
REFRESHMENT LEMON COLA NO SUGAR ORANGE SPARKLING REFRESHMENT JUICE
LIME SUGAR FREE REFRESHMENT REFRESHMENT ORANGE PASSION FRUIT
14 15
CRAFTED & PREMIUM CALL OUR SALES TEAM ON 0800 0854646
CRAFTED &
PREMIUM
Premium soft drinks are driving high-value growth
with consumers willing to pay more for authentic
and crafted soft drinks.
Consumer demand
for premium soft drinks
remains high, with
65%
1
stating that they
would pay more for a
premium product
A wider range of mature
56% of consumers 2
soft drinks
would like to see more
aimed at adults
craft-style non-alcoholic drinks would be welcomed by over
when eating and drinking out 2/3 of guests in restaurants,
pubs and bars 3
16 1
CGA Peach track April 2017. 2
MCA on trade bespoke research June 2016. 3Mintel Soft Drinks review June 2017. 17
CRAFTED & PREMIUM CALL OUR SALES TEAM ON 0800 0854646
CRAFTED & Sugar key:
PREMIUM
Premium soft drinks are driving high-value growth with consumers
1 Exempt (milk or fruit based) 3 Sugar content 5-8g/100ml
2 Sugar content 8g/100ml
willing to pay more for authentic and crafted soft drinks.
ADULT PREMIUM SKU Case Size & Quantity Sugar ADULT PREMIUM SKU Case Size & Quantity Sugar
BELVOIR FRANKLIN & SONS
Organic Ginger Beer 17379 12 x 250ml Glass NRB 4 Apple & Rhubarb 15306 12 x 275ml Glass NRB 2
Raspberry Lemonade 16297 12 x 250ml Glass NRB 3 Dandelion & Burdock 15307 12 x 275ml Glass NRB 3
Sparkling Elderflower Pressé 16296 12 x 250ml Glass NRB 3 Ginger Beer 16547 12 x 275ml Glass NRB 4
Strawberry & Raspberry 15302 12 x 275ml Glass NRB 2
BOTTLEGREEN PRESSÉ
Crisp Apple 61093 12 x 275ml Glass NRB 2 LONDON ESSENCE
Elderflower 59668 12 x 275ml Glass NRB 2 Soda Rhubarb and Cardamom NEW 12 x 200ml Glass NRB 2
Pomegranate & Elderflower 59874 12 x 275ml Glass NRB 2 Soda White Peach & Jasmine NEW 12 x 200ml Glass NRB 2
FENTIMANS R WHITES
Apple & Blackberry NEW 12 x 275ml Glass NRB 3 Raspberry Lemonade 18538 24 x 330ml Can 2
Dandelion & Burdock 57533 12 x 275ml Glass NRB 3
Elderflower 15598 12 x 275ml Glass NRB 3 SANPELLEGRINO
Ginger Beer 56860 12 x 275ml Glass NRB 3 Aranciata 13722 24 x 330ml Can 2
Mandarin & Seville Orange Jigger 60796 12 x 275ml Glass NRB 3 Aranciata Rossa 15507 24 x 330ml Can 2
Rose Lemonade 60794 12 x 275ml Glass NRB 3 Limonata 13721 24 x 330ml Can 2
Victorian Lemonade 57534 12 x 275ml Glass NRB 3 Pompelmo 15701 24 x 330ml Can 2
BELVOIR FENTIMANS LONDON ESSENCE
RASPBERRY MANDARIN & SEVILLE SANPELLEGRINO SODA WHITE PEACH
LEMONADE ORANGE JIGGER ARANCIATA & JASMINE
Made using lots of real pressed Containing more than 50% Medium-sweet balanced with subtle A precise blend of white peach juice and
raspberry juice, blended with Mandarin juice, enhanced by a bitter notes of natural orange, carried distilled essence of jasmine for a fruity
squeezed lemon juice and lightly particularly fine Mandarin oil, through to a caramelised orange yet floral finish. It is exquisite when
sparkling spring water. orange is the predominant aroma finish, creating a truly unique taste drunk alone, or adds a light sweetness
and taste with just a hint of ginger. that dances in the mouth. to round off the bitterness of a gin.
RASPBERRY SPARKLING ORANGE JUICE ORANGE SPARKLING PREMIUM PEACH
ZINGY CRAFTED REFRESHMENT REFRESHMENT GIN
18 19CRAFTED & PREMIUM CALL OUR SALES TEAM ON 0800 0854646
CRAFTED &
PREMIUM
Premium soft drinks are driving high-value growth with consumers
willing to pay more for authentic and crafted soft drinks.
CARBONATES SKU Case Size & Quantity Sugar JUICE SKU Case Size & Quantity Sugar
BUNDABERG FROBISHER’S
Ginger Beer 19949 12 x 375ml Glass NRB 2 Apple Juice 20214 24 x 250ml Glass NRB 1
Cranberry Juice 20213 24 x 250ml Glass NRB 1
OLD JAMAICA Mango Juice 20212 24 x 250ml Glass NRB 1
Diet Ginger Beer 18440 24 x 330ml Can 2 Orange Juice 20215 24 x 250ml Glass NRB 1
Ginger Beer 12898 24 x 330ml Can 2
TING INSPIRATION
Ting 17531 24 x 330ml Can 2 #01
PAMPERO’S ESPECIAL
CORDIAL SKU Case Size & Quantity Sugar CARACAS MULE
INGREDIENTS:
BOTTLEGREEN
50ml Pampero Especial
Elderflower Cordial 59667 6 x 500ml Glass NRB 2 Fentimans or Old Jamaica Ginger Beer
Orange sliced
ROBINSONS PREMIUM METHOD:
Crushed Lime & Mint NEW 8 x 500ml Glass NRB 2
Fill a tall glass or copper mug with the desired amount of ice
Pour in Pampero Especial
Pressed Pear & Elderflower NEW 8 x 500ml Glass NRB 2 Fill the glass with Fentimans ginger beer
Garnish with a slice of orange
OLD JAMAICA ROBINSONS FROBISHER’S
GINGER PREMIUM MANGO
BEER TING LIME & MINT JUICE
A genuine Jamaican brand, It’s a lightly sparkling citrus Robinsons Fruit Cordial is a Smooth and rich, using only the best
made from the potent flavourful cocktail chameleon made with sophisticated twist to squash Alphonso mangoes, our mango juice
roots of ginger. It is as amazingly the zing of real grapefruit and with combinations of real fruit drink delivers fabulous freshness that is
refreshing and crisp as it is a dash of glorious Jamaican and botanical flavours. delicious served over ice, topped up with
unique and original. sunshine. soda or mixed into a mocktail or cocktail.
GINGER JAMAICA GRAPEFRUIT JAMAICA LIME MINT MANGO JUICE
RUM MIXER COCKTAILS ZINGY PREMIUM TROPICAL
20 21KIDS CALL OUR SALES TEAM ON 0800 0854646
Sugar key:
1 Exempt (milk or fruit based) 3 Sugar content 5-8g/100ml
KIDS
2 Sugar content 8g/100ml
Kids want fun and tasty drinks made for them. KIDS SKU Case Size & Quantity Sugar
Parents are often willing to pay a premium for this.
FRUIT SHOOT
Apple & Blackcurrant NAS NEW 24 x 200ml PET 2
Summer Fruits NAS NEW 24 x 200ml PET 2
Orange Low Sugar NAS NEW 24 x 200ml PET 2
FRUIT SHOOT WATERS
Hydro Apple & Raspberry 58228 24 x 350ml PET 2
Hydro Orange & Pineapple 58227 24 x 350ml PET 2
FRUIT SHOOT JUICE
Spend is
70%
2 Juiced Apple & Pear 19167 24 x 200ml PET 2
12%
1 Juiced Orange & Pineapple 19168 24 x 200ml PET 2
of parents are
more per concerned
79%
3
household about sugar content
if kids are present in their child’s diet of parents think it’s important
to have a range of soft drinks for their children,
and are willing to
pay a premium
FRUIT SHOOT FRUIT SHOOT
JUICED APPLE HYDRO ORANGE &
& PEAR PINEAPPLE
Simply pressed from tangy Give your taste buds a burst of
apples and juicy ripe pears sunny, tropical flavours with
grown in the best climates for Hydro Orange & Pineapple
delicious tasting fruit. low sugar.
APPLE PEAR LOW SUGAR SPRING WATER
SCHOOLS COMPLIANT SCHOOLS COMPLIANT
22 1
MCA Eating Out Panel Full Year Dec 2017. 2Mintel focus on Soft Drinks 2016. 3Britvic online research, total foodservice, July 2017. 23NO/LOW ALCOHOL & WATER CALL OUR SALES TEAM ON 0800 0854646
NO/LOW ALCOHOL
& WATER
Consumers are increasingly looking to moderate their alcohol consumption, and
soft drink choice is becoming more considered. This has led to an increase in the
appetite for non-alcoholic alternatives across all categories, including beer, spirits,
soft drinks and water.
66% of consumers 1
have visited a licenced venue
on a night out and
not drunk alcohol
62%
2
1/3
of consumers state they
of consumers
proactively try to lead a don’t drink alcohol 3
on a night out
healthy lifestyle for health reasons
24 1
CGA consumer panel September 2018. 2
CGA Brand Track April 2018. 3
CGA consumer panel September 2017. 25NO/LOW ALCOHOL & WATER CALL OUR SALES TEAM ON 0800 0854646
NO/LOW ALCOHOL
& WATER
Consumers are increasingly looking to moderate their alcohol consumption, and soft drink
choice is becoming more considered. This has led to an increase in the appetite for non-
alcoholic alternatives across all categories, including beer, spirits, soft drinks and water.
NO/LOW ALCOHOL SKU Case Size & Quantity ABV WATER SKU Case Size & Quantity Sugar
BEER & CIDER ACQUA PANNA
Adnams Ghost Ship 20167 8 x 500ml Glass NRB 0.5% Natural Still Mineral Water 17412 24 x 250ml Glass NRB 1
Brooklyn Special Effects 20144 24 x 355ml Glass NRB 0.4% Natural Still Mineral Water 13711 12 x 750ml Glass NRB 1
Carlsberg 0,0 20504 24 x 330ml Glass NRB 0%
Erdinger Alcohol-free 18499 12 x 500ml Glass NRB 0.5% BALLYGOWAN
San Miguel 0,0 13186 24 x 330ml Glass NRB 0% Pure Irish Still Water 15647 24 x 330ml Glass NRB 1
Kopparberg Mixed Fruit No Alcohol 61712 8 x 500ml Glass NRB 0%
Pure Irish Sparkling Water 15649 24 x 330ml Glass NRB 1
Pure Irish Still Water 12560 24 x 500ml PET 1
SPIRITS
Pure Irish Still Water 15648 12 x 750ml Glass NRB 1
Gordon’s Ultra Low G&T Grapefruit 20932 12 x 250ml Glass NRBNO/LOW ALCOHOL & WATER CALL OUR SALES TEAM ON 0800 0854646
NO/LOW ALCOHOL
& WATER
Consumers are increasingly looking to moderate their alcohol consumption, and soft drink
choice is becoming more considered. This has led to an increase in the appetite for non-
alcoholic alternatives across all categories, including beer, spirits, soft drinks and water.
WATER SKU Case Size & Quantity Sugar WATER SKU Case Size & Quantity Sugar
HILDON STRATHMORE
Still Mineral Water 17347 24 x 330ml Glass NRB 1 Still Water 57174 24 x 330ml Glass NRB 1
Sparkling Mineral Water 17346 24 x 330ml Glass NRB 1 Sparkling Water 57177 24 x 330ml Glass NRB 1
Still Mineral Water 17376 12 x 750ml Glass NRB 1 Still Water 57180 24 x 500ml PET 1
Sparkling Mineral Water 17349 12 x 750ml Glass NRB 1 Still Water Sports Cap 57176 24 x 500ml PET 1
Sparkling Water 57179 24 x 500ml PET 1
S.PELLEGRINO Still Water 57175 12 x 1L Glass NRB 1
S.Pellegrino 17411 24 x 250ml Glass NRB 1 Sparkling Water 57178 12 x 1L Glass NRB 1
S.Pellegrino Natural Mineral Water 13710 12 x 750ml Glass NRB 1
Can0 WATER
Still Water NEW 24 x 330ml Can (ringpull) 1
Sparkling Water NEW 24 x 330ml Can (ringpull) 1
Low and no alcohol sales 1 in 5 guests
grew by 20% drink tap water
1 2
last year therefore there’s a BIG
opportunity to trade guests up
HILDON STILL STRATHMORE
NATURAL Can0 STILL SPARKLING
MINERAL WATER S.PELLEGRINO SPRING WATER WATER
Hildon comes from beneath the S.Pellegrino is a fine quality CanO Water was created in response to the Sourced from Scotland, Strathmore
chalk hills of the beautiful Hampshire natural mineral water that flows damaging impact that plastic bottles have on Spring Water is a pure, clear spring
countryside in the South of England. from natural springs in the San the environment, it is an infinitely recyclable water created by nature in a 50 year
The water is wholesome, naturally Pellegrino Terme area. alternative to plastic bottles. Recycle your can and filtration process through the sandstone
filtered and crystal clear. it will be back on the shelf in as little as 6 weeks. layers of the Vale of Strathmore.
WATER BRITISH WATER ITALY CAN NON-PLASTIC SPARKLING WATER
PREMIUM MINERAL PREMIUM REFRESHMENT REFRESHMENT
28 1 2 29
CGA Dec MAT 2017. MCA May 2018.ENERGY CALL OUR SALES TEAM ON 0800 0854646
Sugar key:
1 Exempt (milk or fruit based) 3 Sugar content 5-8g/100ml
ENERGY
2 Sugar content 8g/100ml
The energy drink market is growing rapidly and consumers have a growing ENERGY SKU Case Size & Quantity Sugar
consciousness regarding health and fitness, especially amongst the younger crowd.
GATORADE
Gatorade Cool Blue 14710 24 x 500ml PET 2
Gatorade Orange 57619 24 x 500ml PET 2
KICK
Kick Energy 57890 24 x 250ml Can 2
MONSTER
Monster Energy Ultra 17578 24 x 355ml Can 2
Monster Export 17582 24 x 355ml Can 4
Monster Energy Ultra NEW 24 x 250ml Can
Energy drinks
2
The increase Monster Export NEW 24 x 250ml Can 4
is the in health/fitness consciousness Monster Mango Loco NEW 24 x 250ml Can 4
2nd
1
fastest growing
is growing PURDEY’S
Purdey’s Edge 19395 12 x 250ml Can 2
the demand for Purdey’s Rejuvenate 19397 12 x 250ml Can 2
segment in the on-trade,
energy drinks
growing at +1% Val. RED ALERT
Red Alert Energy 59125 24 x 250ml Can 2
RED BULL
Red Bull Sugarfree 56897 24 x 250ml Can 2
Red Bull 56704 24 x 250ml Can 4
Red Bull Editions Tropical 16146 12 x 250ml Can 4
PURDEY’S MONSTER
EDGE EXPORT
A unique blend with dark fruit Smooth Monster Energy blend giving
juices, sparkling spring water and you that traditional energy buzz, a
botanical extracts, enhanced brand built for the current generation of
with vitamins to help you stay consumers. Monster is not just another
sharp. energy drink, it’s a lifestyle in a can.
SPARKLING BOTANICALS ENERGY SPARKLING
VITAMINS LOW SUGAR CAFFEINE TAURINE
30 1
CGA On Premise Measurement Service P06 2018, MAT vs. YA. 31MIXING MUST HAVES CALL OUR SALES TEAM ON 0800 0854646
MIXING
MUST HAVES
Guests are seeking interesting flavours and seasonal
serves, both with or without alcohol.
Mixers is the
fastest
growing
sub-category +25% YoY 1
Mixers Premium mixers
are driving significant share of
1/3
growth premium soft drinks value; would buy more
has been driven from tonics,
as a result of the
sales growth 2 mixed drinks 3
if staff were more
in line with the accomplished at delivering a
gin boom crafted spirits revolution compelling serve
32 1
CGA - On premise Aug 2018. 2CGA Aug 2018. 3MCA On-Trade bespoke research June 2017. 33MIXING MUST HAVES CALL OUR SALES TEAM ON 0800 0854646
MIXING
MUST HAVES
Guests are seeking interesting flavours and seasonal
serves, both with or without alcohol.
KNOW YOUR GIN FLAVOURS:
As gin goes from strength to strength, it’s no longer selection that covers all bases, keeps the customer
acceptable to have a handful of bottles behind interested and makes sense for your business. Here
the bar. And the growth isn’t slowing: with new then, is a flavour map, which provides a simple
distilleries popping up on an almost monthly basis, insight into the core flavours at the forefront of
you can expect sales to continue the upward surge. gins and combines profile guidance with price
The WSTA’s end of year market report showed a point. A quick glance through it will massively help
massive boost in gin sales over the summer, taking you navigate through the massive selection and
the total UK sales value to over £1.9 billion in 2018. help you create a gin section on your menu that
But with literally hundreds now available, it does satisfies the palates of the most demanding gin
help to have a bit of guidance, and unless you’re customers.
planning to run a ‘gin bar’ you need to present a
JUNIPER CITRUS HERBACEOUS FRUIT FLORAL OTHER
THE DEFINITION OF FRESH, ZESTY, BURSTS OF REFRESHINGLY DIFFERENT SWEETER FLAVOUR GIVES A SMOOTH,
CLASSIC GIN, CLEAN AND FLAVOUR ADD A TWIST TO FOR A MORE COMPLEX PROFILES BRING FRESH FRAGRANT AND DELICATE
BITTERSWEET ANY GIN DRINK GIN EXPERIENCE FRUIT TO THE FRONT OF LIFT TO ANY G&T DRINK
THE G&T EXPERIENCE
BEEFEATER ABER FALLS CYGNET BLOOM ADNAMS COPPER HOUSE AVIATION
BOMBAY DRY BEEFEATER 24 DEATH’S DOOR BOË PASSIONFRUIT BLOOM LONDON NO.1
BONAC 24 BOMBAY SAPPHIRE EDINBURGH BOSFORD ROSE BOË VIOLET OPIHR SPICED
BROKERS CHASE PINK GRAPEFRUIT GIN MARE BROCKMANS BROCKMANS STAR OF BOMBAY
BURLEIGH’S SIGNATURE COPPERHEAD LIVERPOOL BULLDOG BULLDOG
CHASE GB DRY FOUR PILLARS MARTIN MILLER’S BURLEIGH’S PINK EDITION GORDON’S ELDERFLOWER
FIFTY POUNDS MALFY CON ARANCIA MARTIN MILLER’S CHASE ELEGANT 48 NORDÉS
GORDON’S MALFY CON LIMONE WESTBOURNE STRENGTH CHASE RHUBARB & BRAMLEY SILENT POOL
HARRINGTON MALFY CON ROSA APPLE THE BOTANIST
HAYMAN’S PLYMOUTH FOUR PILLARS BLOODY WARNER’S ELDERFLOWER
SHIRAZ MIXING
HAYMAN’S OLD TOM SIPSMITH LEMON DRIZZLE WARNER’S HONEYBEE MUST HAVES:
GORDON’S PINK
KING OF SOHO TANQUERAY FLOR DE SEVILLE
LANGLEY’S NO 8 TANQUERAY NO. TEN
GORDON’S SLOE Don’t forget to
LIVERPOOL TANQUERAY RANGPUR
HENDRICK’S stock at least
PORTOBELLO RD THOMAS DAKIN
MONKEY 47 one gin from
SIPSMITH LONDON DRY WHITLEY NEILL DRY
SIPSMITH SLOE each flavour
SOUTHBANK
WARNER’S RHUBARB profile in your
TANQUERAY
WARNER’S SLOE range
WHITLEY NEILL RASPBERRY
34
WARNER’S 35
WHITLEY NEILL RHUBARBMIXING MUST HAVES CALL OUR SALES TEAM ON 0800 0854646
MIXING Sugar key:
1 Exempt (milk or fruit based)
‘Goes great with’ Gin key:
MUST HAVES
Guests are seeking interesting flavours and seasonal
2 Sugar content 8g/100ml
MIXERS SKU Goes great with Case Size & Quantity Sugar MIXERS SKU Goes great with Case Size & Quantity Sugar
ADCOCKS FEVER-TREE
Soda Syphons 57411 6 x 850ml Glass RB 1 Aromatic Tonic 17820 24 x 200ml Glass NRB 3
Elderflower Tonic Water 14836 24 x 200ml Glass NRB 3
BRITVIC Ginger Ale 13717 Calvados, Armagnac 24 x 200ml Glass NRB 3
Bitter Lemon Low Calorie 18575 24 x 125ml Glass NRB 2 Lemon Tonic 16432 24 x 200ml Glass NRB 3
Diet Lemonade 16805 24 x 125ml Glass NRB 2 Sicilian Lemonade 13719 24 x 200ml Glass NRB 3
Spicy Ginger Ale 57270 Rum & Whisk(e)y 24 x 125ml Glass NRB 4 Light Tonic 13715 24 x 200ml Glass NRB 2
Tonic 57272 24 x 125ml Glass NRB 2 Madagascan Cola 16803 Rum, Bourbon, Whisk(e)y 24 x 200ml Glass NRB 3
Tonic low calorie 57271 24 x 125ml Glass NRB 2 Mediterranean Tonic Water 15554 24 x 200ml Glass NRB 3
Bitter Lemon Low Calorie 16609 24 x 200ml Glass NRB 2 Soda Water NEW Vodka 24 x 200ml Glass NRB 1
Spicy Ginger Ale 16608 Rum & Whisk(e)y 24 x 200ml Glass NRB 4 Smoky Ginger Ale 20513 Bourbon, Whisk(e)y, Vodka 24 x 200ml Glass NRB 3
Ginger Beer 16612 Rum & Whisk(e)y 24 x 200ml Glass NRB 4 Spiced Orange Ginger Ale 20520 Cognac, Malts & Whisk(e)y 24 x 200ml Glass NRB 3
Soda Water 16606 Vodka 24 x 200ml Glass NRB 2 Tonic Water 13720 24 x 200ml Glass NRB 3
Tonic 16605 24 x 200ml Glass NRB 2
Tonic low calorie 16607 24 x 200ml Glass NRB 2 FRANKLIN & SONS
Elderflower Tonic Water
NEW 24 x 200ml Glass NRB 2
with Cucumber
FENTIMANS
Indian Tonic NEW 24 x 200ml Glass NRB 3
Light Tonic Water 60793 24 x 125ml Glass NRB 2
Light Tonic NEW 24 x 200ml Glass NRB 2
Pink Grapefruit Tonic 17532 24 x 125ml Glass NRB 3
Rhubarb and Hibiscus Tonic NEW 24 x 200ml Glass NRB 2
Premium Indian Tonic Water 57806 24 x 125ml Glass NRB 2
Valencian Orange Tonic NEW 24 x 125ml Glass NRB 3
FENTIMANS FRANKLIN & SONS FEVER-TREE
PINK GRAPEFRUIT BRITVIC ELDERFLOWER TONIC MEDITERRANEAN
TONIC TONIC WATER WITH CUCUMBER TONIC
The balanced sweet and sour flavour of The subtle bitterness and zesty Elderflower is the perfect partner for gin A blend of essential oils from the flowers,
pink grapefruit is perfectly rounded by the notes of Britvic Indian Tonic Water and wine-based serves and cocktails due to fruits and herbs of the shores of the
subtle addition of quinine, complemented complement a range of gins, from its light and natural sweetness. Cucumber Mediterranean, combined with the highest
by a sweet and warming hint of orange. floral to juniper-heavy, providing the provides a wonderful fresh cut through the -quality quinine from the ‘fever trees’ of
The finish is refreshingly dry and crisp. perfect pairing for a classic G&T. subtle bitterness of quinine. the Democratic Republic of the Congo.
GRAPEFRUIT CRISP BITTER CRISP CUCUMBER ELDERFLOWER REFRESHING FLORAL
GIN GIN GIN DELICATE
36 37MIXING MUST HAVES CALL OUR SALES TEAM ON 0800 0854646
MIXING Sugar key:
1 Exempt (milk or fruit based)
‘Goes great with’ Gin key:
MUST HAVES
Guests are seeking interesting flavours and seasonal
2 Sugar content 8g/100ml
MIXERS SKU Goes great with Case Size & Quantity Sugar
LONDON ESSENCE
INSPIRATION
Ginger Ale 17423 24 x 200ml Glass NRB 2
#02
Grapefruit & Rosemary 17420 24 x 200ml Glass NRB 2
Orange & Elderflower 17422 Vodka 24 x 200ml Glass NRB 2 FEVER-TREE CUBA LIBRE
Pomelo & Pink Pepper Tonic 20485 24 x 200ml Glass NRB 2
INGREDIENTS/METHOD:
Tonic 17421 24 x 200ml Glass NRB 2 Highball glass full of ice
50ml Premium golden rum
200ml Fever-Tree Madagascan Cola
SCHWEPPES 1 lime squeezed
Canada Dry Ginger Ale 56914 Whisk(e)y 24 x 125ml Glass NRB 2 1 lime wedge to garnish
Bitter Lemon 56913 24 x 125ml Glass NRB 2
Slimline Indian Tonic 56912 24 x 125ml Glass NRB 2
Tonic Water 56911 24 x 125ml Glass NRB 2
Canada Dry Ginger Ale 57454 Whisk(e)y 24 x 200ml Glass NRB 2
Bitter Lemon 57104 24 x 200ml Glass NRB 2
Slimline Bitter Lemon 56892 24 x 200ml Glass NRB 2 INSPIRATION
Lemonade 57105 Vodka 24 x 200ml Glass NRB 2
#03
Slimline Indian Tonic 56891 24 x 200ml Glass NRB 2
GIN & PINK GRAPEFRUIT TONIC
Tonic Water 56890 24 x 200ml Glass NRB 2
INGREDIENTS:
50ml Floral or citrus gin
125ml Fentimans Pink Grapefruit Tonic
Cubed ice
1 x wedge of fresh lime
METHOD:
Fill a copa glass with ice
LONDON ESSENCE Pour 50ml Floral or citrus gin over the ice
GRAPEFRUIT & SCHWEPPES Add 125ml Fentimans Pink Grapefruit Tonic water to the glass
ROSEMARY TONIC CANADA DRY Garnish with a wedge of fresh lime
A precise balance of crisp Schweppes Canada Dry Ginger
grapefruit oils and distilled Ale is part of the Schweppes
rosemary essence, with a hint
of quinine. This pairs well with
Mixers range. It can be enjoyed
on its own or combined with
WANT TO KNOW MORE ABOUT OUR SPIRITS RANGE?
citrus-led gins. alcohol or fruit juice.
GET IN TOUCH: DISTILLEDUK.COM
GRAPEFRUIT CITRUS GINGER SPARKLING DISTILLEDUKTW/FB +44 (0)845 072 7092
GIN RUM
38 39MIXING MUST HAVES CALL OUR SALES TEAM ON 0800 0854646
MIXING
MUST HAVES
Guests are seeking interesting flavours and seasonal
serves, both with or without alcohol.
JUICE SKU Case Size & Quantity Sugar JUICE SKU Case Size & Quantity Sugar
BIG TOM SCHWEPPES
Spiced Tomato Drink 58309 24 x 250ml Glass NRB 1 Orange 56900 24 x 125ml Glass NRB 2
Pineapple 56901 24 x 125ml Glass NRB 2
BRITVIC Tomato Juice 56902 24 x 125ml Glass NRB 2
Grapefruit 57267 24 x 125ml Glass NRB 4 Orange 56981 24 x 200ml Glass NRB 2
Orange 57268 24 x 125ml Glass NRB 1 Pineapple 56980 24 x 200ml Glass NRB 2
Pineapple 57266 24 x 125ml Glass NRB 1 Tomato Juice 56979 24 x 200ml Glass NRB 2
Cranberry 16615 24 x 200ml Glass NRB 4
Grapefruit 16613 24 x 200ml Glass NRB 4 DEL MONTE
Orange 16611 24 x 200ml Glass NRB 1 Pineapple Juice 15153 6 x 1l Tetra 1
Pineapple 16614 24 x 200ml Glass NRB 1
Tomato 16610 24 x 200ml Glass NRB 2 EAGER
100 Apple Pure 58241 24 x 250ml Glass NRB 1 Apple 59671 8 x 1l Tetra 1
100 Orange Pure 58240 24 x 250ml Glass NRB 1 Cranberry Juice 17310 8 x 1l Tetra 1
Orange 59672 8 x 1l Tetra 1
FROBISHER’S Pineapple 59673 8 x 1l Tetra 1
Apple Juice 20214 24 x 250ml Glass NRB 1 Pink Grapefruit 21191 8 x 1l Tetra 1
Cranberry Juice 20213 24 x 250ml Glass NRB 1
Mango Juice 20212 24 x 250ml Glass NRB 1 SUNPRIDE
Orange Juice 20215 24 x 250ml Glass NRB 1 Apple 57996 12 x 1l Tetra 1
Cranberry 57994 12 x 1l Tetra 2
Orange 57536 12 x 1l Tetra 1
BIG TOM SPICED BRITVIC 100 EAGER EAGER
TOMATO DRINK APPLE APPLE PINK GRAPEFRUIT
Big Tom – a powerful blend of spices Made from 100% pure juice and Eager naturally cloudy pressed apple Pure squeezed Pink Grapefruit juice is
to make the ultimate Bloody Mary not from concentrate, just full of juice comes from a variety of the finest sourced directly from the groves of the
mix. Add a dash of vodka and we’ve natural goodness. Best served in European apples. They’re less sweet finest Cuban grapefruit growers. We’ve
done the hard work for you! a tall glass, over plenty of ice. with more bite, resulting in a lighter banished the bits, resulting in the perfect
cleaner taste. balance between taste and consistency.
TOMATO VODKA APPLE REFRESHMENT APPLE REFRESHMENT PINK GRAPEFRUIT
SPICE JUICE JUICE MIXER BITTER
40 41MIXING MUST HAVES CALL OUR SALES TEAM ON 0800 0854646
MIXING
MUST HAVES
Guests are seeking interesting flavours and seasonal
serves, both with or without alcohol.
COCKTAIL MIXERS SKU Goes great with Case Size & Quantity Sugar SYRUPS SKU Case Size & Quantity Sugar
FUNKIN TEISSEIRE
Espresso Martini 20477 Vodka 6 x 1l Tetra 1 Almond 14002 1 x 70cl Glass NRB 1
Raspberry Mojito 15509 Rum 6 x 1l Tetra 1 Cane Sugar 61874 1 x 70cl Glass NRB 1
Passion Fruit Martini 60553 Vanilla Vodka 6 x 1l Tetra 1 Caramel 61096 1 x 70cl Glass NRB 1
Strawberry Daiquiri 59481 Rum 6 x 1l Tetra 1 Cherry 61165 1 x 70cl Glass NRB 1
Coconut 13996 1 x 70cl Glass NRB 1
Grenadine 13979 1 x 70cl Glass NRB 1
PURÉES SKU Case Size & Quantity Sugar
Hazelnut 61097 1 x 70cl Glass NRB 1
Coconut 17639 5 x 1kg Pouch 1
Passion Fruit 12436 1 x 70cl Glass NRB 1
Lemon 17371 5 x 1kg Pouch 1
Peach 12445 1 x 70cl Glass NRB 1
Lime 17370 5 x 1kg Pouch 1
Raspberry 12435 1 x 70cl Glass NRB 1
Mango 17372 5 x 1kg Pouch 1
Strawberry 14538 1 x 70cl Glass NRB 1
Passion Fruit 17373 5 x 1kg Pouch 1
Vanilla 12444 1 x 70cl Glass NRB 1
Raspberry 17374 5 x 1kg Pouch 1
Strawberry 17375 5 x 1kg Pouch 1
White Peach 17357 5 x 1kg Pouch 1
STEP BY STEP GUIDE TO BUILD FUNKIN
RASPBERRY TEISSEIRE TEISSEIRE
YOUR FAVOURITE COCKTAIL MOJITO CARAMEL PASSION FRUIT
WITH FUNKIN MIXERS: A twist on the classic Funkin The wonderful taste of freshly It tastes sweet and tart, all at the
Mojito, combining raspberries made caramel, cooked to the same time. A rich, intense, tropical
sourced from Chile and Serbia, point of sticking. Just enough fruit flavour with plenty of texture
with mint and lime to create a ‘burnt’ flavour to offer real and a long-lasting exotic note of
perfect blended cocktail mixer. character. passion fruit at the finish.
COCKTAIL RASPBERRY CARAMEL COCKTAIL FRUIT COCKTAIL
MOJITO JUST ADD RUM RUM MARTINI
42 43RANGING BY OUTLET
RANGING
BY OUTLET
WET-LED FOOD-LED
An excellent choice of soft drinks will satisfy Mixers and Juices Softs are important to food occasions with 7 in Mixers and Juices
your guests’ needs; with many guests looking Ideally, mixers and juices should be stored on 10 food occasions involving a soft drink2. Families Ideally, mixers and juices should be stored on
to moderate alcohol consumption, you need to ambient shelves, close to spirits, as long as they are important to food-led pubs and they spend ambient shelves, close to spirits, as long as they
inspire them with some great soft alternatives. are perfectly served over ice. more than any other guest type – there must be are perfectly served over ice.
a range to satisfy younger children’s needs.
Mixers are critical – 71% of spirits are drunk Water should be stored as ambient, as guests Water should be stored as ambient, as guests
with a mixer1, making the combination the most don’t choose water from the fridge. Softs are more important to food occasions than don’t choose water from the fridge.
profitable drink you can sell. alcohol, with flavoured cola and juice drinks over
indexing.
Alcohol - 65% Soft drinks - 35% Alcohol - 40% Soft drinks - 60%
Bottled Beer Bottled Beer Fruit, Mixers & Lemonade Bottled Beer Fruit, Mixers & Lemonade Kids
Fruit, Mixers
Bottled Beer Bottled Cider Cola Energy Juice Drinks Bottled Beer Cola Juice Drinks
& Lemonade
Bottled Beer RTD Juice Drinks Manager’s Kids Bottled Cider RTD Pure Juice Kids Juice Drinks
Special
44 1
CGA on premise data 2016. 2
MCA Consumer Panel 2018. 45BESPOKE MENU SERVICE
BESPOKE
MENU SERVICE
Having a good drinks menu in your venue is a critical tool to help maximise sales.
Not only will a good menu showcase your range to your customers, but more
importantly, if used correctly, it will help with upselling and incremental purchases,
and promote your profitable listings.
For more information, please speak
to your local sales manager
Menus are the 71%
No.1 tool of guests would choose
something different if they
when guests choose a soft drink
were more aware of the range:
Spend on drinks is it is key to have
17% higher soft drinks on
1
when a menu is provided the menu 1
46 1
MCA on-trade bespoke research June 2016. 47carlsbergwedelivermore.co.uk Customer Contact Centre 0800 0854646 Carlsberg UK is a proud member of the Portman Group promoting responsible drinking.
You can also read
