SPONSORSHIP 2019 - Central Coast Council
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2019
2020
CENTRAL COAST COUNCIL
SPONSORSHIP
PROSPECTUS
PAGE 2
JUL
PAGE 8 WINTER IN THE PARK
PAGE 38 SCHOOL HOLIDAYS
PAGE 10 WINTER BLUES AND
JAZZ FESTIVAL
PAGE 12 COUNTRY MUSIC
FESTIVAL
PAGE 14 CHROMEMFEST PAGE 16 THE LAKES FESTIVAL
PAGE 38 SCHOOL HOLIDAYS PAGE 18 CHRISTMAS
GOSFORD
PAGE 20 A LUMINOUS
CHRISTMAS
PAGE 22 NEW YEAR’S EVE
PAGE 24 CHALK THE WALK
PAGE 38 SCHOOL HOLIDAYS
PAGE 26 AUSTRALIA DAY
WOY WOY
PAGE 28 AUSTRALIA DAY
THE ENTRANCE
PAGE 30 LOVE LANES
FESTIVAL
PAGE 32 FLAVOURS BY THE
12 CHROMFEST PAGE 34 LIVE WELL FEST
SEA PAGE 38 SCHOOL HOLIDAYS
PAGE 36 HARVEST FESTIVAL
Page 4
About the Central Coast
The population of the Central Coast is 346,459 and is the
ninth largest urban area in Australia. The Central Coast
has been identified as a major population growth area,
expecting 414,615 residents by 2036, with the majority
of the population growth expected in the northern part
of the region. The Central Coast is a unique environment
located between NSW’s two major urban cities, with the
M1 Pacific Motorway and the Newcastle/Central Coast
train line providing quick access from both Sydney and
Newcastle airports.
WHY SPONSOR AN PARTNER. PROFILE. PROSPER. Central Coast Council (CCC) is proud to announce its calendar of events with the opportunity for organisations to partner with CCC to profile your organisation, brand, products and services to the many thousands in attendance. Since July 2018, Council’s events have attracted more than 250,000 attendees and delivered a local economic spend of more than $36.2million. (Source: National Institute of Economic and Industry Research). By getting behind one of our events as a sponsor, you will be directly contributing to the wellbeing of our community and the livelihood of our region. In return, your organisation will benefit from being seen as an active member in the development of our community and therefore positioning itself as the preferred service for the community. The purpose of this prospectus is to provide a comprehensive overview of 16 events taking place on the Central Coast and to ensure that organisations are aware and encouraged to take advantage of all sponsorship opportunities. As one of the fastest growing regions in NSW and positioned on the door-step of Australia’s largest city, there is no better time to partner with CCC, profile your organisation to an engaged audience and prosper in 2019/20. By investing in Council’s events, you can reach local and intrastate target markets and showcase your products and services through a personalised approach that is unique to this style of partnership. The following information is a summary of events, festivals and celebrations taking place from 1 July 2019 through to 30 June 2020.
PAGE 6
MARKETING AND
PROMOTION
Sponsorship of CCC events provides you with the opportunity to reach thousands of
people not only at the event, but via a strong tailored marketing campaign. A sponsor
will be profiled as an advocate of the Central Coast community while providing
a platform to showcase your organisation. All marketing campaigns consist of a
comprehensive plan ranging from 8 to 16 weeks using a variety of channels such as;
• Campaigns focused on local radio, TV, traditional print and digital media
• Council’s website, which receives over 54,006* unique page views per month
* Unique visit figures based on average monthly visitors from 01 Jan 2017 to 21 Dec 2017
• Council’s bi-monthly ‘What’s on Calendar’, which has an average readership of 3,000
people each month
• Online newspapers and blog advertisements including; news.com.au, smh.com.au,
dailytelegraph.com.au and HunterHunter
• Marketing collateral: flyers, invitations, posters, brochures, merchandise, distributed
to homes, businesses, cafes, shopping centres, CCC owned assets (holiday parks,
child care centres, leisure and lifestyle centres and libraries)
• Out of home advertising including; event signage, street banners, billboards, bus
wraps and variable messaging boards
• Radio advertisements with event radio sponsors SeaFM (2GO/Hit101.3) or Star104.5
• Social media channels;
o CCC’s Facebook page which has over 25,000 followers
o Individual event pages with a combined audience of over 21,000 followers
o CCC’s Twitter account, which has 5500 followers
• Onsite; Event signage, bespoke opportunities, stage banners, flags and experiential
activations
*The above list is an example only and each event utilises different campaign options for
relevant exposure.
Every event produced includes a detailed marketing and communications plan that
is tailored to maximise attendance and ensure all elements and programming are
included. As a sponsor, you will receive detailed information around the marketing and
advertising for your event(s) and we look to work with you to tailor a plan to meet your
organisational objectives.
CCC understands that your organisations objectives and strategies are unique. It is
with this understanding that our team is committed to creating tailored and bespoke
opportunities to suit your strategy and budget. Of the 16 events planned for 2019/20,
some will suit your brand more than others. It is our intention to provide your brand
exposure to the right audience and through the right sponsorship opportunity.
Sponsorship opportunities include:
• Naming Rights Sponsor • Stage Sponsor
• Major Sponsor • Kids Zone Sponsor
• Area Sponsor • Friends of the Festival
• Fireworks Sponsor • Lightshow Sponsor
• Laneway Sponsor • Christmas Tree Sponsor
NB: All values outlined in this document are exclusive of GST.
PAGE 8 WINTER IN
THE PARK
JUL
6-20
SUMMARY
Winter in the Park is two weeks of whacky winter wildness, fun and excitement
for kids of all ages, offering live entertainment, food stalls and interactive craft
activities.
Kibble Park, Gosford
TARGET AUDIENCE
FORECAST ATTENDEE NUMBERS
This event attracts a split demographic with 85% ranging between 10-54 years.
12,000
Mums, dads, grandparents, friends, family members and children enjoy the two
weeks of activations.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERS
SPONSORSHIP PREVIOUS SPONSORS
Southern Cross Austereo, Star 104.5,
OPPORTUNITIES
GBID
Major Sponsor: $2,500 Sponsor: $1,500
• A $2,000 commercial campaign with • Organisation logo on
Star 104.5, solely dedicated to your promotional material and event
organisation (please note Star 104.5’s specific web page
conditions below) • Display of organisation signage
• Exposure of organisation logo on at the event
promotional material and event specific • Two dedicated Facebook posts
web page acknowledging Sponsor
• Opportunity to address the event
audience and/or provide giveaways
• Display of organisation signage around
the event site
• A prominent 3x3 site at the event,
providing your organisation with the
opportunity to conduct an interactive
activation to promote your organisation
• Three dedicated Facebook posts
acknowledging Sponsor
Note - the $2,000 airtime must be used by the
sponsor within 2 months of the event date. Star
104.5 reserves the right to approve the sponsor
before the $2,000 is awarded. Current advertisers
will be bonused this campaign over and above any
booked advertising. Star 104.5 advertising terms and
rate card apply.
PAGE 10 WINTER BLUES
AND JAZZ
JUL
13-14
FESTIVAL
SUMMARY
Waterfront Plaza and Memorial Winter Blues and Jazz Festival is held annually in July at The Entrance, and several
Park, The Entrance venues over the weekend. The event includes live blues and jazz entertainment
across two stages, the waterfront plaza and Memorial Park stage, market stalls,
FORECAST ATTENDEE NUMBERS food vendors and a licenced alcohol area, plus more.
11,000 TARGET AUDIENCE
10,000 broad catchment residents and 1,000 intrastate visitors with an interest in
Blues and Jazz entertainment. Target demographic ranges between the 40-65 age
groups.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP PREVIOUS SPONSORS
Star 104.5, NBN, The Greens The
OPPORTUNITIES
Entrance, Macron Music, Newspapers
Central Coast, Central Coast Holiday
Parks.
Naming Rights Sponsor: $5,000 Sponsor: $2,500
• Naming right of the festival ‘your • Organisation logo on
organisation, Blues and Jazz promotional material and event
Festival’ specific web page
• Sponsor banner across the front • Display of organisation signage
of the main stage (1m high x 10m at the event
length) • Acknowledgements by the MC
• Exposure of organisation logo on during the event.
promotional material and event
specific web page
• Acknowledgement by the MC
during the event
• Opportunity to address the
event audience and/or provide
giveaways
• Four teardrop banners (or
similar) displayed at the event
site
• A prominent 6x3 site at the event,
providing your organisation with
the opportunity to conduct an
interactive activation to promote
your organisationPAGE 12 COUNTRY
MUSIC
AUG
11
FESTIVAL
SUMMARY
This festival is an annual event at The Entrance, focusing on live country music
Waterfront Plaza and Memorial entertainment. The event is held in Memorial Park, which comes alive with music,
Park, The Entrance food stalls, entertainment and activities. This year, the line-up consists of Amber
FORECAST ATTENDEE NUMBERS Lawrence, Sunny Cowgirls, Christie Lamb, The Viper Creek Band and Toyota’s Star
Maker’s winner Blake O’Connor.
15,000 TARGET AUDIENCE
11,000 Broad catchment residents and 4,000 regular intrastate visitors with an
interest in the country music circuit.
60% of attendees are families and
40% of attendees fall within the
over 55 category.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP PREVIOUS SPONSORS
Southern Cross Austereo, NBN, The
OPPORTUNITIES
Greens The Entrance, Macron Music,
Today’s Country 94.1, Country Music
Capital News
Naming Rights Sponsor: $5,000 Sponsor: $2,500
• Naming right of the festival ‘Your • Organisation logo on
organisation, Country Music promotional material and event
Festival’ specific web page
• Sponsor banner across the front • Display of organisation signage
of the main stage (1m high x 10m at the event
length) • Acknowledgements by the MC
• Exposure of organisation logo on during the event
promotional material and event
specific web page
• Acknowledgement by the MC
during the event
• Opportunity to address the
event audience and/or provide
giveaways
• Four teardrop banners (or similar)
displayed at the event site
• A prominent 6x3 site at the event,
providing your organisation with
the opportunity to conduct an
interactive activation to promote
your organisationPAGE 14
CHROMEFEST
OCT
SUMMARY
Established in 2009, ChromeFest has become NSW’s largest Rock ‘n’ Roll, rockabilly
and nostalgic car festival paying tribute to classic American autos and hot rod
25-27
cars. ChromeFest is the Central Coast’s annual signature event with the free festival
comprising of a 4 night, 3 day program jam-packed full of music, dancing and
nostalgia in a safe, family friendly environment at the beautiful seaside location
of The Entrance. The event program includes a massive show and shine, twilight
cruise, lunch cruise, Lowrider car display, live entertainment on three outdoor stages
Waterfront Plaza and Memorial
with undercover dance floors, evening dances at over ten local venues, Pinup Doll
Park, The Entrance Australia finals, Viva La Vintage glam workshops plus more than 70 retro market
FORECAST ATTENDEE NUMBERS and food stalls.
60,000
TARGET AUDIENCE
40,000 car enthusiasts and rock n roll fanatics; with a further 20,000 attendees from
a broad catchment of residents and traveling visitors; families; people of all ages.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP
PREVIOUS SPONSORS
Southern Cross Austereo, NBN, Destination
NSW, Pinnacle, Southern Cross Austereo,
OPPORTUNITIES
Shannon’s Insurance, NBN, Central Coast
Holiday Parks, Star 104.5, Mingara, Cruzin
Magazine, Gosford Classic Car Museum, The
Greens The Entrance, Rainbows and Fairies
Major Sponsor: $10,000 Stage Sponsor: $7,000 Shuttle Bus Sponsor: $3,000
• A $2,000 commercial campaign • Waterfront Plaza Stage (and • Shuttle bus renamed and branded
with Star 104.5, solely Bayview stage optional) as your organisation on marketing
dedicated to your organisation branded and renamed as your collateral
(please note Star 104.5’s organisation on marketing • Exposure of organisation logo on
conditions below) collateral promotional material and event
• Naming rights of the main • A 3x3m backdrop banner for the specific web page
stage in Memorial Park Waterfront Stage (and Bayview • Display of organisation signage at
• Opportunity to display stage optional) the shuttle bus pick up and drop
organisation signage around • Exposure of organisation logo on off points
the main dance floor (three promotional material and event • One dedicated Facebook post
banners – approx. 1m high x specific web page acknowledging sponsor
12m length) • One tear drop banner (or similar) • Acknowledgements by the MC
• Acknowledgements of displayed either side of the during the event
sponsorship on designated Waterfront Stage (and one either
recorded radio commercials side of Bayview stage optional) Friends of the Festival: $1,500
• Exposure of organisation logo • Two tear drop banners (or similar) • Organisation logo on promotional
on promotional material and displayed in Memorial Park material and websites
event specific web page • A prominent 3x3 site at the event, • Acknowledgements by the MC
• A full page ad in the official providing your organisation with during the event
32 page program (completed the opportunity to conduct an • One dedicated Facebook post
artwork supplied by sponsor to interactive activation to promote acknowledging sponsor
advertising specs) your organisation onsite
• Opportunity to address the • Two dedicated Facebook posts
event audience and/or provide acknowledging sponsor
giveaways • Acknowledgements by the MC
• Six tear drop banners (or during the event
similar) displayed at the event
site (two banners either side of Sponsor: $5,000
the main stage) • Exposure of organisation logo on
• A prominent 6x3 site at promotional material and event
the event, providing your specific web page
organisation with the • Three tear drop banners (or
opportunity to conduct similar) displayed throughout the
an interactive activation to event site
promote your organisation • A 3x3 site at the event, providing
onsite your organisation with the
• Opportunity to provide opportunity to conduct an
a unique activity or interactive activation to promote
entertainment to the family your organisation onsite
audience, previous ideas have • One dedicated Facebook posts
included children’s activations acknowledging sponsor
and VIP tents • Acknowledgements by the MC
• Four dedicated Facebook posts during the event
acknowledging sponsor
• Acknowledgements by the MC
during the event
Note - the $2,000 airtime must be used
by the sponsor within two months of
the event date. Star 104.5 reserves the
right to approve the sponsor before the
$2,000 is awarded. Current advertisers
will be bonused this campaign over
and above any booked advertising. Star
104.5 advertising terms and rate card
apply.PAGE 16 LAKES FESTIVAL
NOV
SUMMARY
The ten day festival features a program of over 20 sporting, family, cultural,
education and live music events aimed at making the Central Coast’s beautiful
waterways come alive! Celebrations are focused over 7 event hubs designed to
8-17
showcase our waterways including The Entrance, Long Jetty, Budgewoi, Norah
Head/Canton Beach, Gosford, Ettalong, and Picnic Point. The Lakes Festival sees
55,000 people in attendance – increased from 2017 numbers of 50,000. The Lakes
Festival also injected over $8.7 million into the local economy, and delivered key
7 Event Hubs environmental messages across all events. Our unique partnership approach
The Entrance, Long Jetty, Budgewoi, Norah Head/ produced multiple events delivered by a blend of government, community and
Canton Beach, Gosford, Ettalong, and Picnic Point organisation working together towards the shared vision of activating, educating
and celebrating our spectacular coastal environment.
FORECAST ATTENDEE NUMBERS
60,000
TARGET AUDIENCE
60,000 broad catchment residents and visitors with an interest in outdoor activities,
the Coastal waterways, entertainment with 80% of event attendees families with
young children, couples
with disposable income;
people of all ages.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP PREVIOUS SPONSORS
Greater Bank, Star 104.5, NBN,
OPPORTUNITIES
Central Coast Holiday Parks, Love our
Living Lakes
Major sponsor: Fireworks Sponsor: $5,000
SOLD – 2019, 2020 • Fireworks presented by your
organisation
Sponsor: $7,000 • Organisation to do the official
• Exposure of organisation logo on countdown to the fireworks on-
promotional material and event stage
specific web page • Organisation logo on
• Display of organisation signage promotional material and
at designated event hubs websites
• Two dedicated Facebook posts • Display of organisation signage
on Event page followed by over at the event
6,000 people • One dedicated Facebook post
• A prominent 3x3 site at the event, on Event page followed by over
providing your organisation with 6,000 people
the opportunity to conduct an • Organisation acknowledged in
interactive activation to promote the event program, under the
your organisation onsite ‘Light Up The Lake’ event
• Acknowledgements by the MC • Acknowledgements by the MC
during the event during the eventPAGE 18 CHRISTMAS
GOSFORD
NOV
29
SUMMARY
The lighting of the Christmas tree at Gosford will take place in Kibble Park on
Friday 29 November, with live entertainment, Santa photos, free kids activities
and food stalls. The tree will remain in the park for 30 days following the event.
Kibble Park, Gosford
TARGET AUDIENCE
FORECAST ATTENDEE NUMBERS 5,000 broad demographic of residents and visitors with an interest in outdoor
activities, CBD events, celebrating Christmas, entertainment and family
5,000
activities, 80% of attendees reside in Gosford and surrounding suburbs.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP
OPPORTUNITIES
Christmas Tree Sponsor: $10,000 Main Stage Sponsor: $5,000 Sponsor: $2,500
• Exposure of organisation logo • Exposure of organisation logo on • Exposure of Organisation logo on
on promotional material and promotional material and event promotional material and event
event specific web page with the specific web page with main specific web page
Christmas tree “brought to you stage “brought to you by your • Display of organisation signage
by your organisation” organisation” at the event
• Opportunity to address the • Opportunity to address the • Acknowledgements by the MC
event audience and/or provide event audience and/or provide during the event
giveaways at the event giveaways
• Display of organisation signage • Display of organisation signage
around the Christmas tree for 30 on and around the main stage
days • Acknowledgements by the MC
• A prominent 6x3 site at the event, during the event
providing your organisation with
the opportunity to conduct an
interactive activation to promote
your organisation onsite
• Acknowledgements of
sponsorship on designated
recorded radio commercials
• Acknowledgements by the MC
during the eventPAGE 20 A LUMINOUS
CHRISTMAS
NOV
30-29 Dec
SUMMARY
After an extremely successful 2018, we will re-create and re-invigorate ‘A Luminous
Christmas’ at the Waterfront Plaza, The Entrance for 2019. This activation provides
a festive atmosphere for 30 days of December during the peak holiday season. The
lighting display is a fun interactive Christmas disco that encourages kids, parents
and friends to gather together to laugh, sing and dance the night away, sharing a
Waterfront Plaza and Memorial truly unforgettable experience. The launch night is Saturday 30 November which
Park, The Entrance will include roving entertainment, kids craft activities and live entertainment. Carols
in the park will be 6pm-9pm on Christmas Eve which will include craft activities, live
FORECAST ATTENDEE NUMBERS entertainment and carols plus a spectacular fireworks display over the water.
60,000
OVER 30 DAYS
TARGET AUDIENCE
36,000 broad demographic of residents and 24,000 visitors within a 2-4hr drive
radius to The Entrance with an interest in outdoor activities, CBD events, celebrating
Christmas, entertainment and family activities. 60% of attendees reside in The Entrance
and surrounding suburbs with the other 40% of residents or visitors to the area for
Christmas holidays.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP PREVIOUS SPONSORS
Star 104.5, The Greens The Entrance
OPPORTUNITIES
Presenting Partner: $15,000 screen installation throughout to conduct an interactive
• Presenting partner of the 30 day the 30 days activation to promote your
event ‘A Luminous Christmas • Acknowledgements of organisation onsite
presented by your organisation’ sponsorship on designated • Two teardrop banners (or similar)
• Exposure of organisation logo on recorded radio commercials displayed at the launch event
all promotional print material and • Acknowledgements by the MC on 30 November and the Carols
event specific webpage during the event event on Christmas Eve
• Option to display organisation • Acknowledgements by the MC
signage on six truss legs (eight Fireworks Sponsor: $5,000 during the event
metres high) • Fireworks presented by your
• Opportunity to address the organisation at Carols in the park Sponsor: $2,500
event audience and/or provide • Organisation to do the official • Exposure of organisation logo on
giveaways at the launch event countdown to the fireworks on- promotional material and event
• Display of organisation signage stage specific web page
at the event • Opportunity to promote • Display of organisation signage
• A prominent 3x3 site at the event organisation’s logo on side at the Event
(up to 30 days), providing your screen installation throughout • Acknowledgements by the MC
organisation with the opportunity the 30 days during the event
to conduct interactive activations • Exposure of organisation logo on
to promote your organisation promotional material and event
onsite specific web page
• Opportunity to promote • A prominent 3x3 site at the
organisation’s ads or logo on side Carols event, providing your
organisation with the opportunityPAGE 22 NEW YEAR’S
EVE
DEC
31
SUMMARY
The New Year’s Eve celebrations bring together a diverse crowd of up to
25,000 people. This event is held annually in Memorial Park and consists of
live entertainment on stage, food stalls, free activities, craft spaces, rides and a
spectacular fireworks display at 9pm.
Memorial Park, The Entrance
FORECAST ATTENDEE NUMBERS TARGET AUDIENCE
25,000
Overall attendance of 25,000 families, young adults and music enthusiasts. About
50% of attendees are families and 30% fall into the teen/young adult category with
the remaining 20% made up of visitors or residents of the Entrance. Figures show
the attendance trend changes throughout the event as the target demographic
transitions across the afternoon/evening.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP PREVIOUS SPONSORS
Southern Cross Austereo, Mingara,
OPPORTUNITIES
The Greens The Entrance
Main Stage Sponsor: $10,000 Fireworks Sponsor: $5,000 Sponsor: $2,500
• Exposure of organisation logo • Fireworks presented by your • Exposure of organisation logo on
on all promotional material and organisation promotional material and event
event specific webpage • Organisation to do the official specific web page
• Opportunity to address the countdown to the fireworks on- • Display of organisation signage
event audience and/or provide stage at the event
giveaways at the event • Organisation logo on • Acknowledgements by the MC
• Display of organisation signage promotional material and event during the event
at the event specific webpage
• Sponsor banner across the front • Display of organisation signage
of the main stage (1m high x 10m at the event
length) • Acknowledgements by the MC
• Two dedicated Facebook posts during the event
acknowledging sponsor
• A prominent 3x3 site at the event,
providing your organisation with
the opportunity to conduct an
interactive activation to promote
your organisation onsite
• Acknowledgements of
sponsorship on designated
recorded radio commercials
• Acknowledgements by the MC
during the eventPAGE 24 CHALK THE
WALK
JAN
18-19
SUMMARY
Chalk the Walk will bring the pavement to life with 3D interactive artworks by
professional and local artists, free chalk sketching areas for the kids plus some fun
group artwork activities. The festival will enrich the experience for local residents,
businesses and visitors to the area. The aim is to provide an outdoor festival that
engages the broader Central Coast community creating a more connected and
Memorial Park, The Entrance vibrant space.
FORECAST ATTENDEE NUMBERS
TARGET AUDIENCE
5,000
5,000 broad catchment of residents and Visitors to the area with an interest in live
street art, entertainment; families and people of all ages. 80% of attendees are
families and 20% attendees fall within the youth category.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP OPPORTUNITIES Naming Right Sponsor: $3,500 Sponsor: $1,500 • Naming right of the festival ‘your • Organisation logo on organisation, Chalk the Walk promotional material and event Festival’ specific web page • Exposure of organisation logo on • Display of organisation signage promotional material and event at the event specific web page • One dedicated Facebook post • Opportunity to address the acknowledging sponsor event audience and/or provide • Acknowledged by the MC during giveaways the event. • Display of organisation signage at the event • A prominent 6x3 site at the event, providing your organisation with the opportunity to conduct an interactive activation to promote your organisation onsite • Two dedicated Facebook posts acknowledging sponsor
PAGE 26 AUSTRALIA DAY
WOY WOY
JAN
26
SUMMARY
Held annually along the Woy Woy foreshore, this Australia Day street festival
includes live entertainment on stage, kid’s activities, food stalls, market stalls and
fun lawn games. The annual lantern building workshops and community lantern
parade are highlights of the event culminating in a spectacular fireworks display.
Woy Woy
TARGET AUDIENCE
FORECAST ATTENDEE NUMBERS
Overall attendance of 20,000 attendees made up of families, young adults and
20,000
music enthusiasts. About 50% of attendees are families and 30% fall into teen/
young adult category with the remaining 20% made up of residents based in the
peninsula area.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP PREVIOUS SPONSORS
Star 104.5
OPPORTUNITIES
Major Sponsor: $7,000 Fireworks Sponsor: $5,000 Sponsor: $2,500
• Exposure of organisation logo on • Fireworks presented by your • Exposure of organisation logo on
promotional material and event organisation promotional material and event
specific webpage • Organisation to do the official specific web page
• Sponsor banner across the front countdown to the fireworks on- • Display of organisation signage
of the main stage (1m high x 10m stage at the event
length) • Exposure of organisation logo on • Acknowledgements by the MC
• Opportunity to address the promotional material and event during the event.
event audience and/or provide specific webpage
giveaways at the event • Display of organisation signage
• Display of organisation signage at the event
at the event • Acknowledgements by the MC
• A prominent 3x3 site at the event, during the event
providing your organisation with
the opportunity to conduct an
interactive activation to promote
your organisation onsite
• Acknowledgements by the MC
during the event
• Acknowledgements of
sponsorship on designated
recorded radio commercialsPAGE 28 AUSTRALIA DAY
THE ENTRANCE
JAN
26
SUMMARY
Held on Australia Day each year, this festival celebration includes live
entertainment, free kid’s activities, food stalls, market stalls and a spectacular
fireworks display.
Memorial Park, The Entrance TARGET AUDIENCE
FORECAST ATTENDEE NUMBERS Overall attendance of 20,000 attendees made up of families, young adults and
music enthusiasts. About 60% of attendees are families and 40% fall into the teen/
20,000
young adult category. Of these, 80% live within The Entrance and surrounding
suburbs with the remaining 20% made up of visitors to the area.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP PREVIOUS SPONSORS
Star 104.5
OPPORTUNITIES
Major Sponsor: $7,000 Fireworks Sponsor: $5,000 Sponsor: $2,500
• Exposure of organisation logo on • Fireworks presented by your • Exposure of organisation logo on
promotional material and event organisation promotional material and event
specific webpage • Organisation to do the official specific web page
• Sponsor banner across the front countdown to the fireworks on- • Display of organisation signage
of the main stage (1m high x 10m stage at the event
length) • Organisation logo on • Acknowledgements by the MC
• Opportunity to address the promotional material and event during the event
event audience and/or provide specific webpage
giveaways at the event • Display of organisation signage
• Display of organisation signage at the event
at the event • Acknowledgements by the MC
• A prominent 3x3 site at the event, during the event
providing your organisation with
the opportunity to conduct an
interactive activation to promote
your organisation onsite
• Acknowledgements by the MC
during the event
• Acknowledgements of
sponsorship on designated
recorded radio commercialsPAGE 30 LOVE LANES
FESTIVAL
FEB
8
SUMMARY
Love Lanes Festival is a celebration of Wyong as you’ve never seen it before.
Explore the heritage laneways and discover new hidden gems. Immerse yourself
in an abundance of colour, sounds, smells and flavours. Enjoy the many stages of
live entertainment at this unique outdoor Festival for the whole family to enjoy.
Wyong
TARGET AUDIENCE
FORECAST ATTENDEE NUMBERS
20,000 families and couples attend this event with 60% of the attendees being
20,000
families and 20% fall into the couples with disposable income category and the
remaining 20% are made up of young adults. The attendance trend changes
throughout the event as the target demographic transitions across the afternoon
/ evening. 80% of the above attendees live within Wyong and surrounding
suburbs. 20% of the attendees are visitors who live in Newcastle and Gosford
who travel specifically for this event.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP PREVIOUS SPONSORS
Gallery Precinct 2259, The Chapman
OPPORTUNITIES
Building, Star 104.5, Sea FM, Bendigo
Bank, Coastwide First National Real
Estate, Royal Hotel, Central Coast
Holiday Parks
Naming Right Sponsor: Laneway Sponsors: $4,000 Friend of the Festival: $1,500
SOLD – 2019, 2020, 2021 Rankens Court | Wyong Town Park • Exposure of organisation logo on
| Bakers Lane | Robleys Lane promotional material and event
Main Stage Sponsor: • Exposure of organisation logo on specific web page
SOLD OUT – 2019, 2020, 2021 promotional material and event • Display of organisation signage
specific webpage at the event
Fireworks or Circus Sponsor: • Laneway re-named on collateral
$7,000 to ‘your organisation lane or
• Exposure of organisation logo on park’
promotional material and event • Opportunity to address the
specific webpage event audience and/or provide
• Fireworks or Circus “presented by giveaways at the event
your organisation” • Display of organisation signage
• Opportunity to address the at the event
event audience and/or provide
giveaways Alison Rd & Peters Ln:
• Display of organisation signage SOLD – 2019, 2020, 2021
at the event
• A prominent 3x3 site at the event,
providing your organisation with
the opportunity to conduct an
interactive activation to promote
your organisation onsitePAGE 32 FLAVOURS BY
THE SEA
SUMMARY
21
CCC will celebrate Harmony Day with a live multicultural event - Flavours by the
Sea. This festival is held annually in March at The Entrance and focuses on the
region’s diversity with a taste of the world’s best food, music and art. Memorial
Park comes alive with music and food stalls that showcase the many cultural
influences we have on the coast. Harmony Day is a celebration of our cultural
Memorial Park, The Entrance
diversity – a day of cultural respect for everyone who calls the Central Coast
home.
FORECAST ATTENDEE NUMBERS
TARGET AUDIENCE
8,000 8,000 broad catchment residents and visitors with an interest in music, art and
foods ‘of the world’; families; people of all ages. 70% of attendees are families
and 30% attendees fall within the over 55 category.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP PREVIOUS SPONSORS
Southern Cross Austereo
OPPORTUNITIES
Major Sponsor: $5,000 Sponsor: $1,500
• Prominent exposure of • Exposure of organisation logo on
organisations logo on all promotional material and event
promotional material and specific web page
websites • Display of organisation signage
• Opportunity to address the at the event
event audience and/or provide • Organisation logo on council
giveaways picket signs around event site
• Display of organisations signage four picket signs minimum
at the event • Acknowledgements by the MC
• A prominent 3x3 site at the event, during the event
providing your organisation with
the opportunity to conduct an
interactive activation to promote
your organisation onsite
• Acknowledgements by the MC
during the eventPAGE 34 LIVE WELL
FEST
APR
5
SUMMARY
Live Well Fest is aimed at showcasing healthy options in food, fitness and wellness
on the Central Coast. The festival program will encourage attendees to discover
the many ways you can nourish your body, participate in workshops and classes,
eat at many of the healthy food stalls, or connect with local businesses to find
out more about the health benefits of their products and services. The festival is
Gosford Waterfront a celebration of the lifestyle on offer to us all on the Central Coast, and will bring
business and community together by showcasing all aspects of healthy living,
FORECAST ATTENDEE NUMBERS nutrition, food, wellness and happiness.
8,000
TARGET AUDIENCE
The aim of year two is to see over 8,000 families, seniors, teens/young adults and
individuals with a focus on their health and wellbeing. Forecast of attendees are
40% families and 60% of attendees fall within a health, wellbeing, fitness interest.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP PREVIOUS SPONSORS
Unity Bank, Star 104.5
OPPORTUNITIES
Presenting Partner: $7,000 on designated recorded radio • Organisation acknowledged in the
• Presenting partner of the festival commercials official event program
“Live Well Festival presented by your
organisation” Zone / Hub Sponsor: $5,000 Stage Sponsor: $2,500
• Exposure of organisation logo on • Exposure of organisation logo on • Exposure of organisation logo on
promotional material and event promotional material and event promotional material and event
specific web page specific web page specific web page
• Opportunity to address the event • Hub / Zone renamed or • Stage renamed or “presented by your
audience and/or provide giveaways “presented by your organisation” organisation”
on all stages • A prominent 3x3 site at your Zone • A 3x3 Stage backdrop banner
• Four tear drop banners (or similar) / Hub, providing your organisation supplied by sponsor
displayed at the event site or with the opportunity to conduct • One tear drop banner (or similar)
a welcome arch supplied by an interactive activation to displayed near your stage area
organisation promote your organisation onsite (location to be determined by CCC)
• Two dedicated Facebook posts • Opportunity to address the • Organisation acknowledged in all
acknowledging sponsor event audience and/or provide social media posts relating to the
• A prominent 6x3 site at the event, giveaways ‘XXX stage in the XXX zone / hub’
providing your organisation with • Three tear drop banners (or • Organisation acknowledged in the
the opportunity to conduct an similar) displayed within your official event program
interactive activation to promote your Zone / Hub (location to be
organisation onsite determined by CCC) Friend of the Festival: $1,500
• Organisation acknowledged in the • One dedicated Facebook post • Exposure of organisation logo on
official event program acknowledging sponsor promotional material and event
• Acknowledgement by the MC during • Organisation acknowledged in all specific web page
the event social media posts relating to the • Display of organisation signage at the
• Acknowledgements of sponsorship ‘XXX stage in the XXX zone / hub’ eventPAGE 36 HARVEST
FESTIVAL
JUN
6-7
SUMMARY
Harvest Festival Central Coast celebrates the fantastic local produce and
producers from around the region and focuses on recognising our unique region,
its people and culture. The festival program is designed to encourage attendees
to follow an event trail encouraging visitation at multiple local farms and food
Calga, Somersby, Peats Ridge, Mangrove hubs, family activities and event hubs. The festival will deliver a combination
Mountain, Kulnura, Yarramalong, Jilliby, of community staged events, community partnership events, open farms and
Dooralong
commercial events to provide a diverse festival program.
FORECAST ATTENDEE NUMBERS TARGET AUDIENCE
19,000 13,000 broad catchment residents and 6,000 visitors within a 2-4 hour drive
radius to the region with an interest in learning where local produce comes from,
connecting to the environment, entertainment. Intrastate visitors.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP PREVIOUS SPONSORS
Destination NSW, Star 104.5, Central
OPPORTUNITIES
Coast Express Advocate, News Corp,
Fixx Events, Sustainable Education
Major Sponsor: $5,000 Shuttle Bus Sponsor: $2,500 Friend of the Festival: $1,500
• Exposure of organisation logo on • Shuttle buses renamed to ‘your • Exposure of organisation logo on
promotional material and event organisation, Harvest Festival promotional material and event
specific web page Shuttle service’ specific web page
• Acknowledgements of • Organisation logo placed on side • Display of organisation signage
sponsorship on selected recorded of bus for the event along the trail
radio commercials • Display of organisation signage • Organisation logo on council
• Display of organisation signage at designated pick up / drop off picket signs around event site
along the trail points (four picket signs minimum)
• A prominent 3x3 site (at
a designated event hub
determined upon final event
programming), providing your
organisation with the opportunity
to conduct an interactive
activation to promote your
organisation onsite
• Designated 1/2 page advertising
in official event program
(completed artwork supplied by
sponsor to advertising specs)
• Organisation logo on council
picket signs around event site (six
picket signs minimum)PAGE 38 SCHOOL
2019 7-19 July HOLIDAYS
2019 11 Oct-30 Nov SUMMARY
2020 7-24 Jan Council is committed to providing free children’s activations and feature
2020 13 -24 Apr stage shows throughout each school holiday program at The Entrance. These
programs generally include approximately 2 weeks of free kids activities and a
live stage show (usually held over 3 days) such as PJ Masks, Paw Patrol, Kung Fu
Memorial Park, The Entrance Panda, Ice Age and Dirtgirl just to name a few. Fun kids activations can include,
craft activities, interactive workshops, kids roving entertainers and more.
25,000
FORECAST ATTENDEE NUMBERS
TARGET AUDIENCE
20,000 broad catchment residents and 5,000 holiday makers. Target
ACROSS FOUR SCHOOL demographic is Families; Over 55’s with Grandchildren; Parent groups and
intrastate holiday makers with an interest in free, fun and educational kids
HOLIDAY PROGRAMS activities.
EVENT AUDIENCE
0-10 TODDLERS, CHILDREN
11-17 TWEENS, TEENS
18-24 STUDENTS, ENTRY LEVEL PROFESSIONALS
25-39 YOUNG PROFESSIONALS
40-54 ADULTS
55-64 BABY BOOMERS
65+ PENSIONERSSPONSORSHIP
OPPORTUNITIES
Stage Show Presenting Partner: your organisation onsite • A prominent 3x3 site at the event,
$10,000 - shared across each • Eight dedicated Facebook posts providing your organisation with
school holiday program shared across each school the opportunity to conduct an
• A $2,000 commercial campaign holiday marketing campaign interactive activation to promote
with Star 104.5 radio, exclusive (Two per campaign) your organisation onsite
to your organisation for both the • Four dedicated Facebook posts
July and October School Holiday Note - the $2,000 airtime must be shared across each school
periods worth $4,000 (please used by the sponsor within Two holiday marketing campaign
note Star 104.5’s conditions months of each event start date (One per campaign)
below) (July and October School Holidays
• Stage Show presented by ‘your only). Star 104.5 reserves the right to Sponsor: $1,500 - one school
organisation’ on promotional approve the sponsor before the $2,000 holiday event only
material and event specific web ($4,000 total package) is awarded. • Organisation logo on
page Star 104.5 advertising terms and rate promotional material and event
• Sponsor banner across the front card apply. specific web page
of the main stage (1m high x 10m • Display of organisation signage
length) Major Sponsor: $6,000 - shared at the event
• Display of organisation signage across each school holiday • A prominent 3x3 site at the event,
on designated activation days program providing your organisation with
• A prominent 6x3 site on • Exposure of organisation logo on the opportunity to conduct an
designated activation days, promotional material and event interactive activation to promote
providing your organisation with specific web page your organisation onsite
the opportunity to conduct an • Display of organisation signage • One dedicated Facebook post
interactive activation to promote on designated activation days acknowledging SponsorPAGE 40 SPONSORSHIP
APPLICATION
Organisation name:
(as registered with ABN)
ABN:
Contact:
Position:
Phone:
Email:
Address:
Website:EVENTS
Winter in the Park Australia Day, Woy Woy
☐ $2,500 Major Sponsor ☐ $7,000 Major Sponsor
☐ $1,500 Sponsor ☐ $5,000 Fireworks Sponsor
☐ Other - please complete the alternative proposal section ☐ $2,500 Sponsor
Winter Blues and Jazz Festival Australia Day, The Entrance
☐ $5,000 Naming Rights Sponsor ☐ $7,000 Major Sponsor
☐ $2,500 Sponsor ☐ $5,000 Fireworks Sponsor
☐ Other - please complete the alternative proposal section ☐ $2,500 Sponsor
Country Music Festival Love Lanes Festival
☐ $5,000 Naming Rights Sponsor ☐ $15,000 Naming Right Sponsor – SOLD OUT
☐ $2,500 Sponsor ☐ $7,000 Main Stage Sponsor – SOLD OUT
☐ Other - please complete the alternative proposal section ☐ $7,000 Fireworks Sponsor
☐ $7,000 Circus Sponsor
ChromeFest ☐ $4,000 Laneway / Park Sponsor
☐ $10,000 Major Sponsor ☐ Rankens Court
☐ $7,000 Stage Sponsor ☐ Bakers Lane
☐ $5,000 Sponsor ☐ Wyong Town Park
☐ $3,000 Shuttle Bus Sponsor ☐ Robleys Lane
☐ $1,500 Friend of the Festival ☐ $1,500 Friends of the Festival
Flavours by the Sea
The Lakes Festival
☐ $5,000 Major Sponsor
☐ $15,000 Major Sponsor – SOLD OUT
☐ $1,500 Sponsor
☐ $7,000 Sponsor
☐ Other - please complete the alternative proposal section
☐ $5,000 Fireworks Sponsor
☐ Other - please complete the alternative proposal section
Live Well Fest
Christmas, Gosford ☐ $7,000 Presenting Partner
☐ $10,000 Christmas Tree Sponsor ☐ $5,000 Zone / Hub Sponsor
☐ $5,000 Main Stage Sponsor ☐ $2,500 Stage Sponsor
☐ $2,500 Sponsor ☐ $1,500 Friend of the Festival
☐ Other - please complete the alternative proposal Section
A Luminous Christmas, The Entrance
☐ $15,000 Christmas Installation Sponsor Harvest Festival
☐ $10,000 Major Sponsor ☐ $5,000 Major Sponsor
☐ $2,500 Sponsor ☐ $2,500 Shuttle Bus Sponsor
☐ $1,500 Friend of the Festival
New Year’s Eve, The Entrance
☐ $10,000 Main Stage Sponsor Combined School Holiday Program
☐ $5,000 Fireworks Sponsor ☐ $10,000 Major Sponsor
☐ $2,500 Sponsor ☐ $6,000 Major Sponsor
☐ $1,500 Sponsor
Chalk the Walk
☐ Other - please complete the alternative proposal section
☐ $3,500 Naming Right Sponsor
☐ $1,500 Sponsor
☐ Other - please complete the alternative proposal sectionPAGE 42 Alternative Proposal Event: Value offered: Return requested: By signing this application you confirm that the details provided herein are true and correct and that you are duly authorised to lodge this application on behalf of the applicant organisation. Print Name: Signature: Date:
Let us tailor a package for you. Central Coast Council understands that your organisation’s strategy and purpose is unique. All Event Officers at Central Coast Council have extensive event experience in planning, coordinating, activating and executing events and sponsorship packages. Each Event Officer brings a dynamic element into the planning of their events with their own personal skill set. Central Coast Council and our staff are committed to creating tailored and bespoke opportunities to suit your organisation’s objectives and budget. Please let us know how we can make this work for you. For further information or to discuss the sponsorship opportunities in more detail, please contact: Fin McDonough, Sponsorship Manager fin.mcdonough@centralcoast.nsw.gov.au P: 4350 5555 Cobey Linsley, Team Leader Events cobey.linsley@centralcoast.nsw.gov.au P: 4350 5524
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