The DGCEC and Catalonia's Cultural Sectors - 2014 Ministry of Culture Directorate General for Creation and Cultural Companies Catalan Institute ...
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2014 The DGCEC and Catalonia’s Cultural Sectors Ministry of Culture Directorate General for Creation and Cultural Companies Catalan Institute for the Cultural Companies
Ministry of Culture - Directorate General for Creation and Cultural Companies Cover images Els Feréstecs. © Ros Ribas L’esperança de vida d’una llebre. © Ferran Mateo Palau de la Música Catalana. © Antoni Bofill 10.000 km. © Óscar Sánchez Orengo / © Eladio Agudo Primavera Sound. © Dani Cantó The contents of this publication are subject to a Creative Commons Attribution Non- commercial 3.0 licence. The copying, distribution and public communication for non- commercial purposes is permitted, provided the source is cited. The full licence can be viewed at: http://creativecommons.org/licenses/by-nc/4.0/legalcode Catalan Institute for the Cultural Companies (ICEC) Passatge de la Banca, 1-3 08002 Barcelona Telèfon: 933 162 770 icec.cultura@gencat.cat www.gencat.cat/cultura/icec July 2014 Legal Deposit B.10948-2014 2
Contents
• Introduction 4
• Creation Area 9
• Public Facilities and Networks Area 13
Public facilities 14
Filmoteca de Catalunya 16
Networks 18
• Business Area 23
Business Development Area 24
Audiovisual 26
Performing Arts 30
Music 32
Books 34
Digital 36
Visual Arts 38
Architecture 40
• Markets Area 43
• Audiences Area 49
• + Info 57
• Macroeconomic data 58
• Piracy 60
• European fiscal information 61
• Offices and addresses 63
3
Ministry of Culture - Directorate General for Creation and Cultural Companies
Catalonia is one of the leading clusters in the field of cultural and
creative industries in Europe. The future of this sector is, therefore,
closely linked to the future of our country and to the opportunities
open to us.
The success of our cultural and creative companies will be a deter-
mining factor in enabling our voices to continue to be heard around
the world. In this way, we will facilitate the country’s move towards
a model of intelligent, sustainable and integrative growth, while
demonstrating that these activities drive progress and development.
They are similarly one of our best tools for strengthening our national
identity in the area of creative and innovative ideas.
It is, however, not yet possible to quantify creativity in the absence
of an adequate unit of measurement. What we can evaluate though
are its effects, the result of creative processes once converted into
tangible realities. It may seem cold to look at the figures when we are
dealing with cultural issues, but these are absolutely essential for the
definition of fields and as a way of describing traditionally inaccurate
profiles within the creative environment as well as its relationship
with society.
Only through detailed knowledge and accurate data is it possible to
trace the paths that we need to tread in order to successfully over-
come the challenges we face. Challenges that we must learn how to
convert into opportunities, such as the internationalisation of markets
and audiences, the natural outlet for endogenous talent, the holistic
view of the value chain, as well as a commitment to the professiona-
lization and industrialisation of creators and cultural SMEs.
We will, thereby, be generating a greater and deeper knowledge
of the creative and cultural business area. These solid reference
points relating to a field that, by definition, is constantly evolving are
the elements that will allow us, collectively, to continue to occupy a
prominent place on the world map of creativity and, as a result, on
that of those countries able to link culture and progress.
Ferran Mascarell i Canalda
Minister for Culture
4
More employment and a larger public. Two objectives that, each
day, guide the work of the Directorate-General for Creation and
Cultural Companies of the Ministry of Culture, which focuses
all its efforts on furthering culture in the professional sphere.
To speak of employment is to speak of the artists and all the
professionals in the performing arts, visual arts, audiovisual
media, music, literature and all those sectors such as digital
media or architecture that incorporate themselves into the
working dynamics of the Ministry of Culture. The effort made
in adapting all lines of support to the needs of the moment in
which we live must translate into greater capacity for creators
in Catalonia when bringing their projects to fruition and making
them accessible to society.
The policies aimed at promoting access to cultural activity
must result in an improvement in the numbers attending the
public and private facilities located throughout Catalonia. ‘The
public’ is not just a one-sided, one-way concept. Each cultural
activity has, by definition, an audience to which it transmits its
content and from which, at the same time, it receives an active
response. Only if we understand that the public is not a passive
subject but rather a key element in a circular process that comes
back to the creator can we begin to appreciate in just measure
the quantitative data available on the number of spectators,
readers and users.
This document summarises, on the one hand, data that allow
us to analyse, in the most up-to-date way possible, the situation
in which Catalonia’s creative and cultural sector finds itself.
On the other hand, it gives a summarised explanation of the
lines of public support for each of the links in the value chain
of the professional field of culture. They are new relations with
creation, new ways of working with the public culture network,
new funding tools for private entities, a new structure for
strategic trade fairs and markets and new activities to work with
the public in achieving our two objectives.
Jordi Sellas i Ferrés
Director General for Creation and Cultural Companies
5Ministry of Culture - Directorate General for Creation and Cultural Companies
Cultural and Creative Industry in Catalonia
Source: IDESCAT (Annual Survey of Services and Active Population Survey)
40.373
CULTURAL AND CREATIVE
182.200
CULTURAL AND CREATIVE
15.039 M€
CULTURAL AND CREATIVE
5.957 M€
GROSS VALUE ADDED (FC) (2011)
COMPANIES (2011) EMPLOYEES (1st QR. 2014) TURNOVER (2011) 3% OF THE CATALAN GVA
Objectives: Core elements:
+ Employment + Social return
+ Audiences + Excellence
+ Economic return
Objectives
DEPARTMENTALS OBJECTIVES STRATEGIC OBJECTIVES
• Promote Catalan cultural production and encourage creative people and the development of
Consolidate cultural creation
cultural enterprises.
and entrepreneurship as
• Improve access to funding and the competitiveness of cultural enterprises.
driving forces of economic
• Promote a business culture focused on new business models, emerging markets and support new
recovery and job creation
culture-based business areas (gastronomy, architecture, etc.).
• Export the country’s cultural creation and production worldwide.
Promote Catalan culture • Promote the Catalan language - as well as academic, intellectual and scientific work produced in
outside Catalonia and work this language – outside Catalonia.
towards its international • Promote joint relationships and increase the number of joint projects with cultural institutions and
recognition international organisations.
• Obtain recognition and full official status for Catalan in the EU institutions.
Emphasise the value of
national identity and the • Capitalise on heritage by turning it into a competitive and strategic element for the creation of
economic impetus provided wealth.
by cultural heritage and that • Disseminate cultural heritage, assuring public accessibility.
connected to it
Use landmark facilities to
• Ensure economic and regional sustainability with regard to cultural facilities.
support the National Cultural
• Ensure a quality public cultural service.
System and increase cultural
• Develop strategies to attract new audiences.
consumption
6DGCEC 2014 Budget
15.291.926,08€ 38.951.853,86€ 32.215.338,12€ 2.158.197,88€ 308.615,08€
CREATION PUBLIC FACILITIES BUSINESS MARKETS AUDIENCES
AND NETWORKS
2,4% 0,3%
17%
36%
43,8%
88.925.972€
2014 TOTAL
Functional organisation chart
Ministry of Culture
Directorate General for Creation and Cultural Companies
(DGCEC)
Subdirectorate General for Institució de Catalan Institute for the
Cultural Promotion les Lletres Cultural Companies (ICEC)
Catalanes
Management
Creation Public Facilities Filmoteca de Business Markets Audiences
and Networks Catalunya
7Ministry of Culture - Directorate General for Creation and Cultural Companies 8
Creation
9Ministry of Culture - Directorate General for Creation and Cultural Companies
Creation
15,3 M€ BUDGED
The mission of the Creation Area is to 2014 Activities
promote conditions that allow the creative
base of Catalonia to be expanded, in all areas Creative Catalonia
of artistic expression and thought, as well as • Linking the creative centres and the network of professionals
to increase support for artists as a requirement • Arts Santa Mònica / Creative Centre:
for better cultural development, improving • Showcase hub
conditions so that creators have access to • Reflection hub
the necessary resources to reach their full • Connection hub
potential, increasing the resources devoted • Training advice hub
to production areas, and obtaining first-hand • Communication hub
knowledge of the maximum possible number • Network of Visual Arts Centres of Catalonia
of embryonic projects across all sectors of • Cultural Ring and the European project Specifi
creative industry.
Lines of support
• Specific grants for research, creation, training and continuing
education
• Art projects that link professional sectors in the fields of
performing arts, music and visual arts
• Creative and production centre professional performing arts,
music and visual arts activities in public spaces
Network of Visual Arts Centres of Catalonia
Bòlit. Girona Contemporary Arts Centre
ACVic. Vic Contemporary Arts Centre
M|A|C. Mataró |Art| Contemporary
Barcelona Contemporary Arts Centre
Hospitalet de Llobregat. Tecla Sala Arts Centre
Lleida. La Panera Arts Centre
El Teler de Llum. Tarragona Arts Centre
Lo Pati - Terres de l'Ebre Arts Centre in Amposta
10Arts Santa Mònica 2014 Creative Centres
Hosted and programmed 29 exhibitions and 201 activities. 2014 Creative and production centre activities for professional
performing arts, music and visual arts in public facilities.
Noteworthy exhibitions:
“Marcel.lí Antúnez - Sistematúrgia” and series of activities
“MAX - Oh! Panòptica Ficció” and series of activities ACTIVITY AREA
“Un dilema”, co-organised by Arts Santa Mònica and the Net- La Factoria Visual arts
work of Visual Arts Centres of Catalonia L’Estruch Performing arts
“Catalunya Creativa. Creativitat + Tradició (I)”, a part of three-part cycle
La Caldera Dance
Noteworthy activities: La Escocesa Performing arts
Arts Libris 2014. V International Contemporary Publishing Fair La Central del Circ Circus
b’Ars 2014. Barcelona International Arts & VFX Fair Ateneu Popular Nou Barris Circus
Series Contemporary Music in Arts Santa Mònica
Obrador de la Sala Beckett Performing arts
DOCfield 2014. Documental Photography Festival in Barcelona
Loop 2014. Videoart Festival in Barcelona Hangar Visual arts
Philosophical Workshops V edition Nau Ivanow Performing arts
Cycle “Dilluns de poesia a l’Arts Santa Mònica” (poetry)
Roca Umbert Visual arts
Translocacions. Discussion Workshops: Urban Environment and
Artistic Action Fabra i Coats. Contemporary
Visual arts
Arts Centre
Innovation Forum: MID 2014. Design Ideas Market
Eye Catalunya
CultHunting Day
Anima’T
Institució de les Lletres Catalanes 2013
Over 500 activities in nearly 300 towns of Catalan language Specifi: An EU project that employs technological
domain, with the participation of 250 authors. experimentation to co-create and disseminate cultural
projects, and which aims to set up the European
New ‘Les Lletres Catalanes’ website: Creative Ring.
www.lletrescatalanes.cat
www.lletrescatalanes.cat/lletres-2-0/el-blog-de-la-institucio The Cultural Ring allows projects to be shared with cultural
National Literacy Plan institutions, such as the Barcelona Festival of Song, a
Grants: project through which master classes and concerts were
• Literary creation shared with the São Paulo Cultural Centre, thanks to the
• Translation Cultural Ring.
• Research
• Promotion and dissemination of Catalan literature
• Publication of literary works of special cultural interest
11Ministry of Culture - Directorate General for Creation and Cultural Companies 12
Public facilities
and networks
13Ministry of Culture - Directorate General for Creation and Cultural Companies
National theatre and music facilities
25,6 M€ BUDGET
The national theatre and music facilities are a network of public facilities, ensuring quality
standards and resource optimisation for cultural activity in the region. They head the Public
Theatre and Music Facilities System of Catalonia. The purpose of these facilities is to
contribute to the regional balance of Catalonia and act as a factor for cultural and economic
development and social cohesion.
Ministry of Culture contributions to the
theatre and music facilities. 2014
Source: DGCEC
GRAN TEATRE DEL LICEU 9,6 M€
TEATRE NACIONAL DE CATALUNYA 7,2 M€
L'AUDITORI 4,4 M€
TEATRE LLIURE 2,1 M€
MERCAT DE LES FLORS 1,2 M€
PALAU DE LA MÚSICA 0,9 M€
National theatre and music facility
activities. 2013
Source: DGCEC
FACILITY SHOWS PERFORMANCES AUDIENCE REVENUE
Gran Teatre del Liceu 37 142 210.636 12.162.712
TNC 22 316 107.781 1.731.811
L’Auditori 187 455 327.803 3.902.864
Teatre Lliure 41 470 98.422 1.442.900
Mercat de les Flors 72 200 36.112 298.567
Palau de la Música* 208 157.290 2.849.462
*Palau de la Música data only includes concerts produced and co-produced by the Fundació Orfeó Català [Catalan Choral Foundation] - Palau de la Música Catalana. It does not
include concerts staged by external promoters.
14©Jordi Play
©Jordi Belver
©Ferran Mateo/TNC
©Pau Fabregat
©Antoni Bofill
©Joan Altés
From top to bottom and left to right: Gran Teatre del Liceu, Teatre Nacional de Catalunya, L’Auditori, Teatre Lliure, Mercat de les Flors, Palau de la Música
15Ministry of Culture - Directorate General for Creation and Cultural Companies
Filmoteca de Catalunya
5,4 M€ BUDGET
The Filmoteca de Catalunya has a dual 2014 Activities
function and two centres: with the recovery,
preservation, cataloguing and restoration of Raval Centre (Barcelona)
film heritage at the Terrassa centre, and the • Film screening
dissemination of film culture, particularly that • Exhibitions
produced in Catalonia, at the Raval centre in • Film library
Barcelona. Responsible for organising joint • Access to collections
activities with other institutions and festivals, • Educational service
in addition to educational activities.
Preservation and Restoration Centre (Terrassa)
• Cataloguing, preservation and restoration of film heritage
2011-2013 attendance figures for the 2013 Film season highlights
Filmoteca’s Barcelona Centre
SEASONS (ORDERED ACCORDING TO
ATTENDANCE FIGURES) ATTENDEES SESSIONS
2011 2012 2013
MNAC / For the love of art 7.592 52
Sessions 862 1.272 1.423
Pasolini, the cinema of poetry 6.471 55
Attendees 89.406 135.109 143.056
Tim Burton: the tenderness of 6.227 74
monsters
2012-2013 Pedagogical activities
El film a l’agulla (The Threaded 5.702 57
Needle): film and fashion
FILMOTECA FOR SCHOOLS YEAR 2012-2013 YEAR 2013-2014 Multiversions & Remakes 5.262 61
Sessions 54 51 The best films of the year 5.131 22
Students 3.814 3.949 Shakespearean 4.900 67
One city, one film 4.437 34
Classics of yesterday and tomorrow 3.891 37
AULA DE CINEMA YEAR 2012 YEAR 2013
[FILM CLASS] Juan Marsé – carte blanche 3.273 28
Sessions 25 30
Attendees 4.948 5.029
16Terrassa Preservation and Restoration Centre
• Opening of the new facility at the Audiovisual Park of Catalonia,
in Terrassa
• Completion of the restoration of the complete works of Catalan
filmmaker Jacinto Esteva
• Restoration of Le chevalier mystère [The Mysterious Knight]
(Georges Méliès, 1899) / Concierge et Tourlourou [The
Concierge and Tourlourou] (Pathé, 1900), in collaboration with
Filmoteca Vasca
• Launch of the Bàsics del cinema català [An Introduction to
Catalan Cinema], a catalogue listing the must-have film titles of
Catalan cinema, to be shown at film libraries and festivals Restored version of Die Nibelungen. Closed the 69th FIAF Congress at the Liceu. The
original score was performed by the National Youth Orchestra of Catalonia
Exhibitions
Exhibitions programmed in 2013-2014
• “Jacinto Esteva. In the shadow of the last tree”. Curator: E. Riambau
• “Multiversiones”. Curator: E. Riambau
• “El film a l’agulla: cinema i moda” (Narrative ‘Thread’: Film and
Fashion). Curator: O. Martí
Image from the “Multiversions” exhibition, coordinated by Esteve Riambau and the
symposium theme for the 69th FIAF Congress
Film library
2012 2013 %
Library visitors 11.798 14.098 19%
Documents borrowed 9.003 12.535 39%
Documents viewed 15.558 19.454 25%
Digital repository, number
- 6.715 -
of searches
Site for the International Federation of Film Archives
(FIAF) 69th Congress from 21 to 27 April 2013
FIAF Congress Information summary
Countries represented 61
Film Archives attending 99
Accredited delegates 398
Jean-Paul Belmondo and Jean Seberg promoting “Aula de Cinema” [Film Class]
17Ministry of Culture - Directorate General for Creation and Cultural Companies
Networks
7,9 M€ BUDGET
This Area is responsible for maintaining and optimising 2014 Activities
the use of the performing arts, music and visual arts
facilities in Catalonia. In this sense, the aim is to Cultural partnership
stimulate networking among the programmers and • Renewed support for professional and stable theatre and
agents involved. music programming in Catalan municipalities and joint support
in the case of Barcelona
In 2014, the Public Facilities and Networks Area • Project to revise the Catalonia Cultural Facilities Plan (PECCat
renewed its support for stable professional performing 2010-2020)
arts and music programmes in Catalan municipalities. • Consolidation and deployment of SPEEM
Determined to build a stable and solid subsidy model • Consolidation of new SPEEM working groups
for this programming, the Ministry of Culture and • SPEEM Forum
Barcelona Provincial Council decided to combine their • Launch of Artaccés
support through Programa.cat and annual agreements
with the municipalities in the Public Theatre and Lines of support
Music Facilities System of Catalonia (SPEEM) as
multifunctional local facilities (E3) and regional • Professional cultural activity programmes in the visual arts area
production centres (E4). The Directorate-General is • For the staging of non-profit performing arts and music
working to sign similar agreements with the rest of shows at local level and as part of festivals, tours and
Catalonia’s provincial councils. dissemination networks
Municipal Cultural Indicators Project.
PICEM
Professional activity registered on PICEM and audiences. Municipalities registered on PICEM. Distribution by province.
Distribution by genre. Catalonia 2013 (excluding the city of Catalonia 2013 (excluding the city of Barcelona)
Barcelona) Source: PICEM
Source: PICEM
81
BARCELONA
19 PROVINCE
SHOWS THEATRE MÚSIC DANCE CIRCUS TARRAGONA
Barcelona province 49 51 34 26
Girona 17 20 11 10 18
LLEIDA
Lleida 10 11 3 5
Tarragona 9 13 5 4
Audience* 368.512 384.163 50.286 35.649
% 42,0% 43,8% 5,7% 4,1%
*Provisional data
40
GIRONA
158
TOTAL MUNICIPALITIES
18Public Theatre and Music Facilities System
of Catalonia (SPEEM)
Classification by type. Catalonia 2014
Source: SPEEM
TYPE NUMBER 3% 5%
E4: REGIONAL E5: UNIQUE THEATRE
E5 UNIQUE THEATRE AND MUSIC FACILITIES 6 PRODUCTION CENTRES AND MUSIC FACILITIES
Centres of artistic excellence: TNC, Mercat
13%
de les Flors, Palau de la Música, L’Auditori, E3: LOCAL FUNCTIONAL
Gran Teatre del Liceu and Teatre Lliure THEATRE AND MUSIC
FACILITIES
E4 REGIONAL PRODUCTION CENTRES 3
Regional production centres, in-house and
specialised
Performing arts centres of Reus, Terrassa and
Salt
E3 LOCAL FUNCTIONAL THEATRE AND MUSIC FACILITIES 16
Municipalities with over 50,000 inhabitants
or regional capitals with over 15,000 inhabitants
Minimum of one space to hold an audience of
500 and one small space
E2 BASIC LOCAL THEATRE AND MUSIC FACILITIES 39
Municipalities with between 15,000 and 50,000 30%
E2: BASIC LOCAL 50%
inhabitants or regional capitals with between THEATRE AND E1: BASIC THEATRE
MUSIC FACILITIES AND MUSIC SPACES
5,000 and 15,000 inhabitants. Minimum of one
space to hold an audience of 300
E1 BASIC THEATRE AND MUSIC SPACES 64
Municipalities with fewer than 15,000
inhabitants. Minimum of one space
TOTAL 128
1
Catalonia Cultural Facilities Plan. PECCa 3
0
Registered facilities. Catalonia June 2014 7
3 20
Source: PECCat 13
2 5
10 7
TYPE NUMBER OF FACILITIES 8
29 24 17
3
Archives 344
25 19
Library 837 5
4 8 44
20 14 27
Museums and collections 593 44
8 4 6
Theatres and auditoriums 565 34 59
9 3 8
Art spaces 284 6
18
Cultural centres 1.257 4 30
5
Other 720 565
TOTAL THEATRES AND
TOTAL 4.600 5 AUDITORIUMS
4
Map of theatres and auditoriums
in Catalonia (Source: PECCat)
19Ministry of Culture - Directorate General for Creation and Cultural Companies
Municipal programming support
2014 saw renewed support for established professional performing arts and music programming in the municipalities of Catalonia in
accordance with the types of facilities set out in the Public Theatre and Music Facilities System of Catalonia.
Programa.cat Annual agreements with the municipalities
included in SPEEM as multifunctional local
Programa.cat helps boost the booking of shows and concerts. facilities (E3) and regional production centres (E4)
Catalan programmers are able to select from a list of activities at
subsidised prices through an online platform. Agreements with 18 municipalities aimed at fostering professional
Basic data. 2014 * municipal theatre and musical programming, working towards
*Provisional data community promotion and audience communication and creation.
Basic data. 2014
*Provisional data
2014 Contribution 557.996€
Contracting municipalities 138 2014 Contribution 1.400.000€
Programa.cat contracted activities 962 Contracting municipalities 18
Planned activities for professional
1.730
programming through agreements
Programa.cat contracted activities 2014*
Distribution by genre Agreements with 18 municipalities
*Provisional data
BARCELONA PROVINCE MUNICIPALITIES IN THE
264 353
950.000€ TOTAL REST OF CATALONIA
THEATRE
617 · BADALONA DE CATALUÑA
· GRANOLLERS
· LʼHOSPITALET DE LLOBREGAT 450.000€ TOTAL
· MANRESA
44 186 · MATARÓ · FIGUERES
MUSIC 230 · SABADELL · GIRONA
· SANT CUGAT DEL VALLÈS · LLEIDA
· SANTA COLOMA DE GRAMANET · OLOT
· TERRASSA · REUS
73 5 · VIC · TARRAGONA
CIRCUS 78 · VILADECANS · TORTOSA
20 17
DANCE 37
67,9%
FAMILY
NOT FAMILY
32,1%
Agreement between the Ministry of Culture and Barcelona Provincial Council
With the aim of building a stable and solid model of support for established municipal programming, the Government of Catalonia
and Barcelona Provincial Council have agreed to unite in supporting the two lines of funding (programa.cat and agreements) with
regard to the municipalities in the territorial area of Barcelona.
20Performing and musical arts in the
municipalities. 2014 Grants
Distribution by type
MUNICIPAL PERFORMING
MUNICIPAL PRODUCTION ARTS FESTIVALS
376.718€ TOTAL
798.976 € TOTAL
· EL CANAL. GIRONA
· TNT. TERRASSA · TEMPORADA ALTA FESTIVAL
· CONCERT DEL PASTOR. PUJALT · INTERNATIONAL CLOWN FESTIVAL
· TERRASSA PERFORMING ARTS CENTRE
49% · SISMÒGRAF, “EL FESTIVAL QUE DETECTA EL MOVIMENT”
23,1% DANCE FESTIVAL
· “PLE DE RIURE” INTERNATIONAL COMEDY THEATRE
FESTIVAL
· FESTUS
· ESBAIOLAʼT 2014. 7TH VALLS DʼÀNEU THEATRE FESTIVAL
CIRCUITS AND
NETWORKS
454.287€ TOTAL
· ÒPERA IN CATALONIA
· CATALAN MUSIC NETWORK
· CONTRABAIX SEASON 27,9%
· LA XARXA. FAMILY THEATRE PROGRAMMING
· ALCOVER NETWORK
· RIALLES. FAMILY THEATRE PROGRAMMING
1.629.981€
TOTAL
©Inés Muñoz (TCTeamwork)
2014-2015 Touring exhibition programme
Municipal art centres and museums, along with public or
private foundations or art galleries interested in having their
exhibitions included in the Ministry of Culture Touring Exhibitions
Programme, can submit their proposals to the Directorate Presentation of the dance piece Doppel-
General for Cultural and Creation Companies. The Touring gänger, by the Big Bouncers group at
Exhibitions Programme is a collection of the most interesting the El Carme Cultural Centre, Badalona.
Activity at the “Echoes of Carles Buïgas”
exhibition projects.
exhibition, by Tom Carr
Exhibition projects for the 2014-2015 programme
“Estratègia de la precarietat” [Strategy for a state of
©ACVic
precariousness]. Francesc Abad
“Joan Brossa: Escolteu aquest silenci” [Listen to this silence]
“Ecos de Carles Buïgas” [Echoes of Carles Buïgas]. Tom Carr
Poster for the “Joan Brossa: escolteu Francesc Abad’s “‘Estratègia de la
aquest silenci [listen to this silence]” precarietat” [Strategy for a state of
exhibition, Joan Brossa Foundation and precariousness] exhibition at the ACVic
Ministry of Culture Contemporary Arts Centre
21Ministry of Culture - Directorate General for Creation and Cultural Companies 22
Business
The Business Area focuses on the cultural sector from a business
perspective, thereby seeking to improve the competitiveness of companies
and their financial autonomy, as well as to foster a culture of collaboration
that allows them to move towards the new economic paradigm.
23Ministry of Culture - Directorate General for Creation and Cultural Companies
Business Development
5,6 M€ BUDGET
The Business Development Area, through the 2014 Activities
grants and financial instruments available,
and also through training and information, New cultural finance model
provides cultural enterprises with tools for • Promotion of Repayable Contributions as a tool for financial
economic collaboration. success in the cultural sector
• Maintaining permanent lines of credit (Catalan Finance
Institute - ICF)
• Creating lines of participation in cultural and creative
businesses (participative loans)
• Collaboration between public-private funding
Lines of support
• Repayable contributions
• Cultural Projects. Generic
• Distribution and exploitation of shows in Catalonia
• Distribution of feature films
• Cultural consultancy
• Mode: diagnosis and priority
• Mode: specific
• Subsidies to cover financial cost arising from loan agreements
according to the agreement between ICF and ICEC
Summary of SDE’s training information. SDE Training information. Distribution by
2011-2013 sectors. 2013
Source: ICEC Source: ICEC
2011 2012 2013 SESSIONS SPEAKERS ATTENDEES
Sessions-activities 76 43 60 Marketing 12 37 580
Speakers 123 130 208 Business Management 21 68 1.136
Attendees 2.689 2.418 3.262 Digital Media / Music 16 57 938
International 9 46 608
External Collaborations 2
TOTAL 60 208 3.262
Session for cultural and creative SMEs organised by ECIA. Bizbarcelona 2014
24Repayable contributions. Sums granted Culture consultancy. Sums granted.
Distribution by type. 2013 Distribution by type. 2013
Source: ICEC Source: ICEC
262.190 €
GRANTS FOR THE STAGING OF 19.270 € 3.270 €
1.026.287 € SHOWS IN CATALONIA SPECIFIC CONSULTANCY DIAGNOSIS CONSULTANCY
GRANTS FOR FEATURE FILM
DISTRIBUTION PLANS
1.210.975 € 41.733 €
GRANTS FOR PUBLISHING 3.440.308 € PRIORITY CONSULTANCY
PROJECTS AND PLANS GRANTS FOR CULTURAL PROJECTS
5.939.760€ 64.273€
TOTAL TOTAL
Session on Audience Management at Arts Santa Monica, organised by the SDE and the Session on the performing arts festivals, fairs and markets map in Catalonia, organised
ICEC Audiences Area by the SDE and the ICEC Markets Area
25Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Audiovisual
7,5 M€ BUDGET
The audiovisual challenges, in adapting 2014 Activities
to the digital environment and new forms
of distribution means that the support of Specific programs for cultural and creative fields
this sector is going through a period of Audiovisual
readjustment. The new tax on technology • Reform of the audiovisual fund financing system: connection tax
companies is intended to promote the sector. • Promotion of the Sitges Film Festival (Festival Internacional
It is a reflection of the desire to strengthen the de Cinema Fantàstic de Catalunya) as a benchmark
sector in terms of production, distribution, • Implementation of ArtAcces for the integration of people with
exhibition and dissemination. Audience sight and hearing impairments
promotion policies and the debate over pricing • Reform of the audiovisual fund financing system established
policy are at the other end of this value chain. in Catalan Film Law
Lines of support
• For the organisation of audiovisual festivals, screenings
and seasons in Catalonia, as well as their promotion and
distribution
• Digitisation of cinemas
• To boost industry revenue resulting from the exploitation
and distribution of feature films and large format audiovisual
productions
• Production of feature films
• Repayable contributions. Distribution of feature films
©Nostromo Pictures
Sean Penn in the Catalan coproduction The Gunman by Nostromo Pictures, filmed in
an El Prat de Llobregat transformed into Africa
26Cinemas and screens. Catalonia. 2009–2013
Source: ICEC
2013 171
798
2012 792
174
2011 814
184
2010 809
187
2009 791
183
CINEMAS IN OPERATION
SCREENS IN OPERATION
Dani de la Orden directs his film debut, produced by El Terrat, Playtime Movies and
Sábado Películas
Catalan feature film production. 2009–2013
Source: ICEC
20
13
17 20 16
18
18
20 27
18
CO-PRODUCTIONS WITH
OTHER COUNTRIES
CO-PRODUCTIONS WITH OTHER
AUTONOMOUS COMMUNITIES
CATALAN
37 56 37 25 40 PRODUCTIONS The documentary that won the Gaudi for Best Film, with Neus Ballús winning Best
2009 2010 2011 2012 2013 Director and both Neus Ballús and Pau Subirós picking up the award for Best Screenplay
27Ministry of Culture - Directorate General for Creation and Cultural Companies
Cinema audiences and revenue in Catalonia.
2009–2013
Source: ICEC
25.000.000 148.075.024€ 150.000.000
141.350.368€
136.874.883€
131.842.538€
20.000.000 22.584.807€ 120.000.000
20.432.597€ 111.494.533€
20.099.823€
19.117.698€
15.000.000 90.000.000
16.296.702€
10.000.000 60.000.000
2009 2010 2011 2012 2013
REVENUE
AUDIENCE
Audience and revenue for Catalan film
production in Catalonia 2009–2013
Source: ICEC
2.250.000
11.923.136€ 11.659.945€ 12.500.000
10.327.813€
1.750.000 9.500.000
7.079.023€
7.437.393€ 1.821.658€
1.739.855€
1.580.252€
1.250.000 6.500.000
1.196.263€
750.000
1.041.919€ 3.500.000
2009 2010 2011 2012 2013
REVENUE
AUDIENCE
28©Teresa Isasi-Isasmendi
Distribution of films shown in Catalonia by
production nationality. 2013
Source: ICEC
CATALONIA*
6%
REST OF SPAIN
6,3%
EUROPEAN UNION
12,1%
UNITED STATES
69,2%
REST OF WORLD
Ricardo Darín and Belén Rueda in Séptimo [Seventh], a thriller co-produced with
6,3%
Argentina. Grossed over €7.4 million worldwide in 2013
*Includes productions and co-productions
Worldwide revenue for Catalan feature film
production. 2013
Source: Rentrak
SCREENED %
FEATURE FILMS REVENUE
Catalonia 54 6.583.050,40 4,2%
Rest of Spain 54 21.761.865,09 14,0%
Rest of World 16 126.720.178,00 81,7%
TOTAL 155.065.093,49 100%
4,2%
CATALONIA
81,7%
REST OF WORLD
14%
REST OF SPAIN
The horror film Mama, co-produced with Canada and directed by Andrés Muschietti,
grossed €98 million worldwide in 2013
29Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Performing Arts
5,3 M€BUDGET
Support for performing arts is provided through 2014 Activities
production grants and comprehensive sector-
based plans (circus, dance and entertainment Specific programmes for cultural and creative fields
for all ages), as well as fairs and festivals. A Performing Arts
new feature has been launched in the form of • Comprehensive plans for Circus, Dance and Family Theatre
Programa.cat, a web platform that allows public • Reform of the three-year agreement system of production
programmers (or private programmers working support
on behalf of a public authority) to contract • Reform regarding facilities related to SPEEM
Catalan performing arts and music companies,
having posted the services they provide directly Lines of support
on the platform. Thus, facilitating quicker and
increased professional programming. • For professional performing arts programming or exploitation
activities in private theatres
• For the improvement of infrastructure and/or purchase of
equipment for performing arts companies and private theatres in
Catalonia, with the exception of the city of Barcelona
• Theatre productions for a specific production
• Professional circus activities
• Professional dance activities
Performing arts shows and performances in PERFORMANCES
Catalan theatres. 2007-2011 SHOWS
Source: Ministry of Culture 15.488
15.000
3.500
14.323
13.655
13.177
12.143
3.308
3.157
3.000 10.000
2.907 2.907
2.738
2.500 5.000
2007 2008 2009 2010 2011
30Theatres in Catalonia by Ownership. 2011 Figures for theatres in Barcelona. 2010-2013
Source: Ministry of Culture Source: ADETCA
PRIVATS PUBLIC TOTAL BCN THEATRES SEASSON SEASSON SEASSON % DIF.
2010 / 2011 2011 / 2012 2012 / 2013
Barcelona Area 34 14 48
Audience 2.675.736 2.890.713 2.333.685 -19%
Rest of Catalonia 12 90 102
Revenue 63.326.502 68.162.773 51.212.144 -25%
Total Catalonia 46 104 150
Shows 948 1.082 1.155 7%
Performances 11.713 12.674 12.791 1%
Audience at Catalan theatres. 2007-2011 Revenue from Catalan theatres. 2007-2011
Source: Ministry of Culture Source: Ministry of Culture
2.839.311 261.736 59.014.445€ 4.085.880€
2007 3.101.047 2007 63.100.325€
68.549.225€ 3.452.224€
2008 3.392.275 2008 72.001.449€
3.142.628 249.647
3.131.876 557.081 68.172.981€ 13.066.775€
2009 3.688.957 2009 81.239.755€
64.702.459€ 14.422.841€
2010
3.109.667 653.020
3.762.687 2010 79.125.300€
3.333.761 752.343 67.044.855€ 16.383.407€
2011 4.086.104 2011 83.428.262€
PERFORMING ARTS MUSIC PERFORMING ARTS MUSIC
©Ros Ribas
One-off shows performed in Catalonia
Distribution by genre. 2011
Source: Ministry of Culture
41 153
POETRY OTHER
58 RECITALS PERFORMING ARTS
MAGIC
68
OPERA,
1.855
TOTAL
OPERETTAS
AND ZARZUELAS
77
CIRCUS, CLOWNS
AND JUGGLING
119
PUPPET,
SHADOW
AND OBJECT
THEATRE
162
MUSICAL THEATRE
323 854
DANCE GENERAL THEATRE Julio Manrique in L’Orfe del Clan dels Zhao
31Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Music
4,6 M€ BUDGET
Industry data shows a continued decline 2014 Activities
in the physical market for recorded music
but a slight increase in the digital market. Specific programmes for cultural and creative fields
Live music has suffered a slight downturn Music
in audience numbers, although there is an • New support system programme for established music
increase with regard to the big festivals. Music groups
grants account for these periods of change • Reform of support tools for programming and festivals
in consumer habits and make a commitment • Reform with regard to facilities related to SPEEM
to supporting new business models related
to digitalisation, and also the live experience, Lines of support
with a specific line of support providing for
live music. • Established music group activities around Catalonia
• Catalan record company activities
• Festivals and strategic seasons
• Programming of professional live music performances
• Recording and videos for musical productions of special cultural
and/or heritage interest
• Repayable contributions. Projects in the field of recording and/or
music production
Recording market turnover. Distribution Digital market turnover. Distribution by
according to format. 2013 format. 2013
Source: IFPI. Recording Industry in Numbers. 2014 Source: IFPI, Recording Industry in Numbers 2014
1% 3% 5%
SPAIN’S
POSITION 8% 8%
IN WORLD-
MUSIC WIDE
RECORDED 2013 WORLD EUROPE SPAIN RANKING
19% 24%
TOTAL 5%
15.029 M$ 4.040 M€ 113 M€ 13
VALUE
30%
physical 51% 56% 47% 13
Digital 39% 32% 30% 18
Publishing
rights 7% 11% 22% 7
43%
Synchronisation 2% 1% 1% 14 OTHER
ADVERTISING STREAMING
VARIATION SUBSCRIPTIONS
2012/2013 -3,9% 0,60% -12,40% MOBILE
67% 59% 28% DOWNLOADS
WORLD EUROPE SPAIN
32©Ray Molinari
Live music in Catalonia. 2010–2012
Source: SGAE
2010 2011 2012
Audience 5.991.536 5.319.601 5.188.781
Revenue 43.720.492 41.607.827 41.605.255
Concerts 18.747 18.398 17.963
Performance by Núria Graham, a Vic resident with Irish and Basque roots and one of the
breakthrough artists of 2013
Spanish record industry exports. 2013
(in millions of euros)
Source: Promusicae (Promusicae production members)
TOTAL
1,46M€
10,89M€
17,36M€
3,62M€
1,39M€
SALES IN PHYSICAL FORMAT SALES TO FOREIGN DIGITAL OPERATORS
PUBLISHING RIGHTS LICENCES AND SALES REVENUE FROM CONCERTS PERFORMED ABROAD
1,9% 39%
OTHER EUROPEAN UNION
Top destination countries for Spanish exports.
2013 (the EU is considered as one destination) 23,1%
LATIN AMERICA
Source: Promusicae
LATIN
USA 34% EU 39% AMERICA 23,1% OTHER 1,9%
ANDO-
MEXICO 15% RRA 1,4%
34%
ARGENTINA 5% JAPAN 0,5% USA
COLOMBIA 1%
VENEZUELA 0,9%
CHILE 0,6%
BRAZIL 0,6%
33Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Books
3,6 M€ BUDGET
The Catalan publishing industry, which 2014 Activities
maintains its status as a sector leader in Spain,
has seen physical book sales figures drop, as Specific programmes for cultural and creative fields
digital format revenue rises. Meanwhile, the Books
reading index score (65,3%) is close to the • Promotion of a comprehensive plan for the book sector
European average (68%). Therefore, the books • Increase in the lines of support aimed at production through
area, along with the Institució de les Lletres Repayable Contributions linked to greater business stability
Catalanes and other associated entities, has • Strategic events (Frankfurt Book Fair and Bologna Book Fair)
launched the National Reading Plan. The and the map of Catalonia’s book fairs
Plan seeks boost writing, encourage reading • Monitoring of the National Reading Plan
within the network, enhance and strengthen
the book industry, promote bookshops and Lines of support
increase the number of library users. This
drive has the support of associated agents, • Modernisation of bookshops
from the media to cultural and sporting • Publishing production in Catalan or Occitan and publishing
organisations. sheet music of special cultural interest
• Grants for publishing production in Catalan
• Repayable contributions. Publishing projects and plans
Basic data for Catalan publishers. 2008-2012
Source: Comercio Interior del Libro en España 2012.
Spanish Federation of Publishers’ Guilds
NUMBER EMPLOYMENT DOMESTIC MARKET
PUBLISHERS GENERATED TURNOVER*
2008 306 6.334 1.623,84
2009 301 5.233 1.588,40
2010 288 5.488 1.434,97
2011 286 5.290 1.332,45
2012 272 4.907 1.208,99
*In millions of euros L’analfabeta que va salvar un país
(The Girl Who Saved the King of
Sweden) reigned supreme for the 2014
Diada de Sant Jordi (National Book Day)
34Catalan publishers’ titles published and
catalogue titles. 2008-2012
Source: Comercio Interior del Libro en España 2012.
Spanish Federation of Publishers’ Guilds
TITLES % IN CATALOGUE % IN
PUBLISHED CATALAN TITLES CATALAN
2008 32.741 35,1% 166.437 33,9%
2009 33.428 34,4% 175.110 32,7%
2010 34.414 33,2% 188.988 31,1%
2011 33.970 32,9% 200.458 31,6%
2012 31.759 26,8% 213.800 30,9%
Distribution of the publishing market in
Spain by company location. 2013
(% of turnover)
Source: Avance Comercio Interior del Libro en España 2013.
Spanish Federation of Publishers’ Guilds
2,5%
BASQUE COUNTRY
1,9%
ANDALUSIA
1,1%
GALÍCIA
43,6%
48,3% MADRID 1,2%
CATALONIA VALENCIAN
COMMUNITY
1,3%
CASTILE AND LEÓN
Catalonia hosts as many as 16 book fairs throughout the year
35Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Digital
1,5 M€
INCORPORATION OF THE 2013 BUDGET INTO THE PARTICIPATIVE LOAN PROGRAMME
Digital culture: innovation with regard to creativity 2014 Activities
and methods of consumption. A transversal area,
with special emphasis on the audiovisual, book, Specific programmes for cultural and creative fields.
music and video game areas, and it facilitates Digital
the emergence of transmedia projects. The Area • Launch of the Digital Cultural Plan
coordinates the Digital Plan, a set of activities
aimed at collaboration with Catalan companies Lines of support
dedicated to the development of cultural video
games and apps and enhancement of the digital • Participative loan programme
area for those working in a more traditional • Events: Gamelab, MWC
framework. Other initiatives in this new area are
the digital culture blog, as an information tool, and
Digital 4C, as a space aimed at meeting up and
exchanging ideas and experiences.
Video game revenue Digital industry in Catalonia. 2012
Spain. 2011-2013 (in millions of euros) Source: In-house. Data estimates based on SABI and PIMEC
Source: ADESE, PWC
2011 2012 2013
Hardware 373 297 275 DIGITAL INDUSTRY
161 COMPANIES
Peripherals 107 97 86 2.011 EMPLOYEES
Physical format software 499 428 401 146,5 M€ REVENUE
MEDIUM-SIZED CO
AND MPA
Mobile and online ALL NIE
336 374 404* SM S
game software
TOTAL REVENUE 1.315 1.196 1.166
*DGCEC Data estimate based on estimated growth in the PWC 2013-2017 GEMO
report
T
ER DIGITAL CONTEN
50 COMPANIES 30 COMPANIES
Worldwide video game revenue. Weighted
VIDEO GAMES
797 EMPLOYEES 709 EMPLOYEES
comparison against total media and 54,2M€ REVENUE 43,8M€ REVENUE
entertainment. 2011-2013 (in millions of euros)
37 COMPANIES 44 COMPANIES
OTH
Source: PWC
2011 2012 2013* 230 EMPLOYEES 274 EMPLOYEES
22,1M€ REVENUE 26,3M€ REVENUE
Total Media and
1.561.144 1.640.750 1.733.241
Entertainment Revenue
Video game 48.366 49.336 52.981
% Video game / total Media
3,1% 3,0% 3,1%
and Entertainment SM S
ES A ISE
ND MICROENTERPR
*2013 data estimates from the PWC 2013-2017 GEMO report
36Digitalisation in Traditional Sectors
Cinemas in Catalonia. 2013*
Source: Censo AIMC de salas de cine
CONVENTIONAL DIGITAL 3D TOTAL
Barcelona 502 315 135 502
Girona 87 39 15 87
Lleida 50 8 4 50
Tarragona 98 36 16 98
Created by Catalan company, Creative Lab, Lukas Bahrle and Andrew Taberner have
TOTAL 737 398 170 737
put these square-headed characters on the list of top ten Apple Store downloads
*Data up to April 2013
Distribution of downloads of music recorded
in Spain. 2010-2012
Source: SGAE. Basis: have downloaded music files from the Internet in the previous
three months
2010 2011 2012
Payment 7,7% 8,3% 12,0%
No payment 92,3% 91,7% 88,0%
Digital format data from Catalan publishers The Tiny Thief game from 5 Ants Games was nominated in the Los Angeles Annie
in Spain. 2010-2012 Awards for Best Animated Game. The Annie Awards are prestigious animation awards
Source: Comercio Interior del Libro en España 2012. and include a video game category
Spanish Federation of Publishers’ Guilds
2010 2011 2012
Titles published in
digital format 2.785 10.738 8.700
Digitised titles in
catalogue 6.910 16.200 24.455
Titles marketed in
digital format 6.453 13.476 22.440
Digital format turnover* 12,78 25,40 32,00
*In millions of euros
Nihilumbra, from Catalan company BeautiFun Games, won the 2012 App Store Hidden
Gems award, the Indie Prize at the 2013 Casual Connect in Hamburg and the Gamelab
2013 Best Game Design award
37Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Visual Arts
0,4 M€ BUDGET
Supporting the visual arts encompasses 2014 Activities
the entire value chain of the industry,
starting with the Arts Santa Monica creation Specific programmes for cultural and creative fields.
centre, including the support of galleries Visual Arts
and fairs, to public promotion strategies. • Supporting the established strategic events for driving the art
It also strengthens the organisation and market in Catalonia (Loop Fair and Screen Festival; SWAB and
consolidation of the various agents in the Arts Libris Fairs)
sector, such as the current collaboration • Support for industry cohesion projects (GAC Awards-Gallery
between the Visual Arts Network and the night; Autumn Art. Planning of the Gallery Weekend project)
Loop Fair. • Presence of Catalan galleries at ArtRio’14 (International Art
Fair in Rio de Janeiro)
• Consolidation of Talking Galleries
Lines of support
• For Catalan art galleries for the purchase and/or improvement
of technological equipment
• For Catalan art galleries and professional associations for
dissemination and promotion projects with regard to their
activities
Art Fairs in Catalonia. 2013
GALLERIES ARTISTS WORKS OF ART ACREDITED MEDIA VISITORS
Loop Fair 44 46 44 68 5.300
Screen from
17 370 520 68 113.000
Barcelona
Swab 52 200 500 50 15.000
Arts Libris 98 400 850 55 10.354
38©Carles Collado
Basic figures for art galleries in Catalonia.
2013
Source: Ministry of Culture
Art galleries 144
Staff 260
Total surface area (m2) 24.978
Number of exhibitions 1.007
Exhibited artists 3.617
2014 LOOP Fair. Hélène Delprat at the Galerie Christophe Gaillard (Paris) stand
Global art market. Sales revenue
©Marta Andreu
Distribution by periods (%)
July 2012–June 2013
Source: Mercado del arte contemporáneo. Artprice annual report
9,4% 47,6%
GRAND MASTERS MODERN
9,5%
19TH CENTURY
13%
CONTEMPORARY
Arts Libris 2014
20,5%
POST-WAR
Spanish art gallery sales by distribution
channel. Spain. 2011
Source: Mercado del arte 2012. Foundation for Art and Patronage
GALLERIES 57,8%
INTERNATIONAL ART FAIRS 17,1%
ART FAIRS IN SPAIN 15,9%
ONLINE SALES 5,3%
PRIVATE 3,5%
AUCTIONS 0,5%
39Ministry of Culture - Directorate General for Creation and Cultural Companies
BUSINESS
Architecture
0,05 M€ BUDGET
Architecture is one of the country’s key culture Activities
sectors, from its architectural heritage to the
heath of its present-day studios. An action International positioning and visibility:
plan has been introduced to further boost the • Website to promote Catalonia’s architecture and studios
sector, which involved the participation of 85 internationally
architectural studios. Based on this strategic
reflection, the Architectural Promotion Town planning, public space, landscaping
Group, comprising 15 architecture studios, • Attracting international delegations (come & see)
representatives of the Ministry of Culture • Integral action within one country
and the dean of the Architects’ Association • Partner search workshops
of Catalonia (COAC), has been set up. In • Market studies in cities with potential projects
addition, in 2014, Catalonia participated for the
second consecutive year in an exhibition at the Health
Venice Architecture Biennale, this time with • Map of agents in the health construction industry value chain
the exhibition “Arquitectures empeltades/ • Market studies and partner searches: Algeria
Grafting Architecture”.
Heritage intervention
• Market studies and partner searches: Mexico
Characterisation of the architecture sector in Distribution of architectural studio revenue
Catalonia in Catalonia. 2012*
Source: Reflexió estratègica del sector de l’arquitectura a Catalunya. Source: Reflexió estratègica del sector de l’arquitectura a Catalunya.
Cluster Development Cluster Development
NUMBER OF
COMPANIES OPERATING INCOME 58% 14,2% 7% 49,5%
AND STUDIOS 2012* (million €) OF STUDIOS OF REVENUE OF STUDIOS OF REVENUE
Companies 1.300 226
Prominent self-employed
68 10
(individuals or associates)
TOTAL 1.368 236
*Estimated figures
* Estimated figures
35% 36,3%
OF STUDIOS OF REVENUE
40Proposed cooperative activity between the
profession and public sector
Source: Reflexió estratègica del sector de l’arquitectura a Catalunya. Cluster Development
NEW MARKET POSITIONING AND INNOVATION THROUGHOUT BUSINESS STRATEGY, MANA-
DEVELOPMENT VISIBILITY THE VALUE CHAIN GEMENT AND COOPERATION
Cross-cutting 1.- Tool (intranet) to support 3.- Group website for 7a.- Business management
access to new markets architectural studios course
(map of countries with 7b.- International Project
potential projects, calls 4.- Catalan Architecture brand Management training to
detection) facilitate mobility
5.- Architecture museum
2.- Proactive activities with 8.- Network creation
cities possessing 6.- Publications and between studios and large
agreements with BCN Dissemination: books, companies
articles, exhibitions, etc. 8b.- Architectural Law
Town planning, 9.- Studies of cities with 11.- Dissemination 13.- Working groups with - Collaborations
potential for public projects: activities: Yearbook, media agents in the value chain (Teams / alliances) to enter
public spaces,
France, Benelux, Italy... and presence, Awards, Biennial (with constructors, calls for tender
landscaping and Poland, Hungary, Croatia, Landscape, etc. engineers, manufacturers
public facilities Romania ... of urban elements) - Manufacturers
12.- come & see Specifications
10.- Partnership search (delegation attraction)
workshops
GROUP
Health 14.- Market studies 5 key 15.- Value chain catalogue 18.- Map of agents in the - Collaborations / alliances
countries identified: Algeria, health construction industry with other agents to access
India, China –Chengdu, 16.- Missions in situ value chain new markets
Turkey, Russia. Market (Algeria)
potential and partner search 19.- Collaborations within
17.- Organise the value chain to be able
international Health to offer joint service
Construction conference packages and health
(touring) and Attendance at know-how (Min. of Health)
international fairs (Nanjing...)
Heritage 20.- Market studies in key 21.- Value chain catalogue 23.- Map of agents in value 26.- Masters specialising in
countries identified: Algeria, chain Heritage intervention
intervention
Morocco, Libya; other 22.- Positioning activities
countries Middle Eastern; (awards, conferences and 24.- Development of joint - Collaboration with other
Mexico. Market potential workshops, space at the services: e.g. Rehabilitation agents to access new
and partner search Architecture Congress...). Master Plans markets
Algerian Mission
25.- Local market sponsors
Leisure 27.- Forecasting market 28.- Attendance at fairs 29.- Collaborations within - Collaborations/ alliances
potential (LATAM and Middle (MIPIM and Cannes) the chain (materials manu- to access new markets
East) and in situ events facturers, façade design...)
INDIVIDUAL
30.- Internationalisation 31.- English marketing 32.- Strategic Planning for
SUPPORT
plans: commercial activities, (studio websites, books the Architecture Studios
implementation in other featuring projects carried
countries out by the studio...)
41Ministry of Culture - Directorate General for Creation and Cultural Companies 42
Markets
43Ministry of Culture - Directorate General for Creation and Cultural Companies
Markets
2,2 M€ BUDGET
The Markets Area aims to increase the 2014 Activities
competitiveness of cultural enterprises in
domestic and international markets. It hopes • European projects accelerator. Creative Europe
to improve market access and strengthen the • Management of strategic markets in Catalonia:
core of the culture value chain (Business to • FiraTàrrega
Business B2B). One of the highest profile • Mercat de Música Viva de Vic
on-going projects is the promotion of Creative • Trapezi
Catalonia within the framework of the EU’s • Mostra d’Igualada
Creative Europe Programme. • Loop
• Sitges, Festival Internacional de Cinema Fantàstic de
Catalunya
• New additions:
• PrimaveraPRO
• Sónar +D
• IPAM
• Litterarum
• Gamelab
• Working together towards objectives and the creation of a
unique indicator model
Lines of support
• Attendance at and participation in international fairs, festivals
and markets
Fairs Attendance at international fairs, festivals
Attendance at 31 fairs in 7 countries (Netherlands, France, and markets with the grant for attending fairs
Germany, Austria, UK, Belgium and Catalonia) with a stand or from the ICEC. 2013
direct activity at 10 of those. Source: ICEC
Presence at international fairs with ICEC FAIRS COMPANIES SUMS GRANTED
stand or direct activity. 2013 Performing Arts 6 10 3.743€
Source: ICEC
Visual Arts 43 37 308.027€
FAIRS FEATURING
STAND OR DIRECT COMPANIES SHOWCASES Books 23 73 106.380€
ACTIVITITY
Music 7 16 10.202€
Performing arts 1 1 -
Video games 1 1 1.597€
Music 8 66 5
TOTAL 80 137 429.949€
Performing arts
1 30 12
and music
TOTAL 10 97 17
44Catalan artists on international tours.
Number of performances by country. 2013
Source: ICEC
FRANCE 435
GERMANY 307
BELGIUM 123
UNITED KINGDOM 112
REST OF EUROPE 240
LATIN AMERICA 62
ASIA AND OCEANIA 41
NORTH AMERICA 38
©Jordi Bover
Catalan artists on international tours.
Number of performances by genre. 2013
Source: ICEC
17 3
38 CINEMA POPULAR
VISUAL CULTURE
ARTS
97 511
DANCE MUSIC
139
STREET In 2014, the Los Galindos circus will fill a number of European circus rings with flour as
ART
part of their Maiurta show
167
CIRCUS
386
THEATRE
1.358 The Creative Catalonia stand was the umbrella stand for Catalan professionals at
TOTAL MIDEM 2014
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