WE GET YOU TWIN CITIES - Media Across The Market - OUTFRONT Media
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WE GET YOU TWIN CITIES Media Across The Market COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019
WE GET
YOU AMERICA.
At OUTFRONT, we understand that to brands, audiences are
everything. We provide an integrated and targeted platform to
connect brands to their desired audiences, as they live their lives.
We are famous for incomparable impact and creativity of our
medium – we champion the power of the biggest canvases
across North America to drive engagement, fame, and trust.
And we do it where it matters.
—— We are everywhere. We empower smart brands to take
advantage of our ubiquity (400K canvases), our national footprint
(25 top markets), and our local dominance (and relevance).
—— We are front and center in the places where people live, work,
and travel. From urban centers, to busy highways, to transit hubs,
to neighborhoods.
We leverage new technology to make OOH more relevant,
responsive, and rewarding. And it makes your existing digital
investments work harder.
Intelligent OOH is about the permanent versus the transient.
The IRL to the URL. The confluence of and flexibility between
screens. Truth, trust, and transparency.
OUTFRONT. Impact where it matters.
2
MINNEAPOLIS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019
IMPACT WHERE
IT MATTERS.
WE LEVERAGE THE POWER OF
TECHNOLOGY, LOCATION, AND CREATIVITY
TO DRIVE IMPACT AND ENGAGEMENT
BETWEEN BRANDS AND AUDIENCES.
TECHNOLOGY LOCATION CREATIVITY
Technology is a priority for OUTFRONT. We have the right With over 400K canvases & presence in highly trafficked Creative drives 70% of an ad’s effectiveness. OUTFRONT
hardware, software, and tools to make your campaigns more transit hubs, OUTFRONT has national breath with deep delivers the best inventory in the country, serving as the
targeted, efficient, and trackable. We know reaching the local depth. This scale allows all brands, national or local, perfect blank canvas for your brand story, illustrated
right people is a top priority. That’s why we use syndicated to make an impact and maintain a national presence through big, bold, and beautiful creative. Our location
research and real time mobile data to find people IRL. We (75% of US population reached each week), with targeted based media provides unmatched contextual relevance
also know that measurement matters. So, we have developed messaging by market or demographic, delivered at a high to your target audience.
an attribution model that is scalable to meet different frequency (20+ times a day).
business needs.
MINNEAPOLIS
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SOURCE: JIM SPAETH: CREATIVE ACCOUNTS FOR 70% OF OUT OF HOME AD
ROI, NIELSEN 2017, OCEAN & NEUROINSIGHT BEYOND OUT OF HOME. COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019
WE GET
YOU AUDIENCES
70%
Connected on-the-go audiences receive and share
information in soundbites, via mobile and social. Plus,
consumers continue to spend the majority of their day
outside the home.
OUTFRONT IS UNIQUELY
OF TIME IS SPENT POSITIONED TO SEAMLESSLY
OUT-OF-HOME INTEGRATE SNACKABLE BRAND
STORIES INTO HOW WE LIVE OUR
LIVES TODAY. OUR MEDIA (AND
YOUR BRAND) BECOME ADDITIVE
TO THE EXPERIENCE, RATHER THAN
INTERRUPTING IT.
Smartphones have universally become the remote
68%
control to our lives, we use them to get from point A to
point B, to communicate and share with family, and to stay
connected. Leveraging the core strengths of OOH with the
connectivity of mobile allows for additional touchpoints
of engagement.
This could be direct through interactions with QR or
social codes or clicking on a retargeted ad. It can also be
OF MOBILE USE IS indirect through inspiration to search or share the brand.
DONE ON THE GO
MINNEAPOLIS
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763.540.0031
SOURCE: TGI, 2017. COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019
WE GET
YOU
AUDIENCES ARE EVERYTHING AND WE DELIVER THE
RIGHT MESSAGE, IN THE RIGHT LOCATION, AT THE RIGHT
TIME. WHO DO YOU WANT TO GET TODAY?
5
MINNEAPOLIS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019
AMPLIFICATION
MATTERS.
OUTFRONT is the best primer for digital engagement.
14.28 377
360 369
341 338 349
WITH
OOH
+40%
BANNER AD ON COMPUTER
BANNER AD ON COMPUTER
BANNER AD ON COMPUTER
48% TO CLICK AFTER
BEING EXPOSED
5.97 MORE LIKELY TO OOH
5.57
DIGITAL 130 135 135
4.58
SEARCH
3.73 92 93 96
2.94
OOH
43
RADIO
RADIO
RADIO
1.37 41 38
PRINT
PRINT
PRINT
OOH
OOH
DIGITAL DIGITAL
TV
TV
TV
TV VIDEO DISPLAY PRINT TV OOH
SEARCH SOCIAL MOBILE
When OOH is added to the media mix, it increases OOH drives nearly 4x more social/digital activations, Consumers are 48% more likely to engage with a mobile
search’s return on ad spend by 40%. per ad dollar spent, than any other media. ad after being exposed to the same ad on OOH first.
OOH drove 170% increase in search for a fashion A contextually relevant domination drove 335M OOH & mobile drove an 85% lift in engagement and over
brand in Boston in only 4 weeks. Read more. earned press and social impressions. Read more. 32,600 store visits to WeWork in 4 weeks. Read more.
MINNEAPOLIS
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SOURCE: SEARCH: BENCHMARKETING, 2017, SOCIAL: NIELSEN, 2017,
MOBILE: OCEAN NEURO INSIGHTS. COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019
OOH & MOBILE
GROW TOGETHER
US Media 2019 Forecast
20.4%
MOBILE
2.5% 2.0%
OOH ALL MEDIA
-4.2%
-7.2% -6.2% RADIO
TV INTERNET
(EXCL. MOBILE)
-17.8%
PRINT
OOH IS THE ONLY TRADITIONAL MEDIA CHANNEL EXPECTED
TO GROW. PLUS, IT MAKES DIGITAL WORK HARDER!
MINNEAPOLIS
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763.540.0031
SOURCE: MAGNA GLOBAL, 2018 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019
IMPACT WHERE
IT MATTERS
YOUR STORY & YOUR AUDIENCE. OUR CANVAS.
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MINNEAPOLIS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019
TOP 50 MARKETS
CBSA POPULATION POSTERS & COMMUTER RAIL
TOP 50 MARKETS BULLETINS WALLSCAPES BUSES STREET FURNITURE SPECIALTY MOBILE NETWORK
AGE 18+ JUNIOR POSTERS & SUBWAY
1 New York-Newark et al, NY-NJ-PA 15,854,407 ●● ● ●● ●●● ●● ●● ●● ●
2 Los Angeles-Long Beach, CA 10,451,893 ●● ● ●● ●● ●● ●●● ●● ●
3 Chicago, IL 7,317,590 ●● ● ●● ● ●● ●
4 Dallas-Forth Worth-Arlington, TX 5,493,383 ●● ● ●● ●
5 Houston-The Woodlands, TX 5,139,142 ●● ● ● ●
6 Miami Ft Lauderdale, FL 4,928,584 ●● ● ●●● ●● ●●● ●
7 Washington, DC-VA-MD-WV 4,792,045 ● ● ●●● ●● ● ●
8 Philadelphia, PA 4,760,831 ●● ● ● ● ●
9 Atlanta, GA 4,469,298 ●● ●● ●● ●● ●●● ●
10 Boston-Cambridge-Newton, MA-NH 3,869,173 ●● ● ●●● ●● ●● ● ●
11 San Francisco-Oakland, CA 3,791,851 ●● ● ● ●●● ●● ●● ● ●
12 Phoenix-Mesa-Scottsdale, AZ 3,629,102 ●● ●● ●● ●● ●
13 Riverside, CA 3,400,434 ●● ● ●● ●
14 Detroit-Warren-Dearborn, MI 3,349,295 ●● ● ● ●● ●
15 Seattle-Tacoma-Bellevue, WA 2,037,653 ● ● ●
16 Minneapolis-St. Paul, MN 2,745,894 ●● ● ● ●● ●
17 San Diego-Carlsbad, CA 2,612,004 ●● ● ● ● ● ●
18 Tampa St. Petersburg, FL 2,488,858 ●● ● ●
19 Denver-Aurora-Lakewood, CO 2,157,155 ●● ● ● ● ●
20 Baltimore-Columbia-Towson, MD 2,199,095 ● ●
21 St. Louis, MO-IL 2,184,791 ●● ●● ●
22 Orlando-Kissimmee-Sanford, FL 1,969,080 ●● ● ● ●
23 Portland-Vancouver, OR-WA 1,937,025 ● ● ●
24 Pittsburgh, PA 1,891,339 ● ●
25 San Antonio-New Braunfels-TX 1,868,353 ● ●
● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE
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MINNEAPOLIS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019
TOP 50 MARKETS
CBSA POPULATION POSTERS & COMMUTER RAIL
TOP 50 MARKETS BULLETINS WALLSCAPES BUSES STREET FURNITURE SPECIALTY MOBILE NETWORK
AGE 18+ JUNIOR POSTERS & SUBWAY
26 Sacramento-Roseville, CA 1,792,435 ●● ●● ●
27 Las Vegas-Henderson-Paradise, NV 1,703,138 ●● ●● ● ●
28 Cleveland-Elyria, OH-KY-IN 1,615,250 ●● ●
29 Kansas City, MO-KS 1,612,246 ●● ● ● ●
30 Columbus, OH 1,584,094 ●● ● ● ●
31 San Jose-Sunnyvale, CA 1,552,839 ●● ● ● ● ●● ● ●
32 Indianapolis-Carmel-Anderson, IN 1,530,232 ●● ●
33 Nashville-Davidson, TN 1,470,997 ●● ●
34 Virginia Beach, VA-NC 1,354,497 ● ●
35 Providence-Warwick, RI-MA 1,297,094 ● ●● ●
36 Jacksonville, FL 1,181,026 ●● ●
37 Raleigh, NC 1,013,132 ● ●● ●
38 Memphis, TN-MS-AR 1,010,521 ●● ●
39 Richmond, VA 1,009,213 ● ●
40 Louisville, KY-IN 1,002,724 ●● ● ● ●
41 New Orleans-Metairie, LA 998,197 ●● ● ●
42 Hartford-West Hartford, CT 961,069 ●● ●● ● ●
43 Buffalo-Cheektowaga, NY 903,131 ● ●
44 Rochester, NY 854,315 ● ●
45 Grand Rapids, MI 803,636 ●● ●● ●
46 Fresno, CA 712,009 ●● ● ●
47 New Haven-Milford, CT 680,701 ●● ●● ● ●
48 North Port-Sarasota, FL 674,397 ●● ●
49 Allentown-Beth, PA 664,490 ●● ●
50 Dayton, OH 626,034 ●● ●
● INDICATES OUTFRONT MEDIA AVAILABLE ● INDICATES DIGITAL MEDIA AVAILABLE ● INDICATES WRAPPED MEDIA AVAILABLE
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MINNEAPOLIS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019MEDIA ACROSS
THE TWIN CITIES
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MINNEAPOLIS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019WE GET
YOU TWIN CITIES
Minneapolis and St. Paul are known for their diverse culture, highly
educated people, and high quality of life. The Twin Cities serve as
headquarters to corporations such as Target, 3M, Medtronic, Cargill,
BestBuy, Carlson Companies, SuperValu, Fair Isaac, Blue Cross, St.
Jude, General Mills, Sun Country Airlines, Aveda, and many more.
It is also home to many Regional and National Banking Institutions,
including Wells Fargo and US Bank, which makes them a powerful
financial center.
WHY TWIN CITIES?
—— Metro areas seeing record breaking population growth
—— Millions of residents and visitors each year
—— Third largest economic center in the Midwest
—— Thriving theater, cultural center, and museum scene
—— Seven national sports teams across all the major leagues
NFL-Vikings, MLB-Twins, NHL-Wild, NBA-Timberwolves,
NLB-Saints, WNBA-Lynx, MLS-MN United.
In the Twin Cities, OUTFRONT reaches 95% of the CBSA
consumers weekly.
MINNEAPOLIS
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763.540.0031
SOURCE: US CENSUS , US CENSUS AMERICAN COMMUNITY SURVEY COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019MINNEAPOLIS/ST. PAUL
Profile
40% 187 66%
mi.
College Degree Total miles traveled White-collar
or higher past week occupation
51% 16 18%
min.
African American
8%
Asian
7% Female Time spent traveling to Blue-collar
White and from work each day occupation
76%
Hispanic/Latino 49% 95% 68%
6%
Other/Mixed
3%
MINNEAPOLIS/ST.PAUL Male Drive alone or Employed
2.75 MILLION A18+ CBSA carpooled
MINNEAPOLIS
763.540.0031
SOURCE: US CENSUS, SCARBOUROUGH RESEARCH, MINNEAPOLIS CBSA.MINNEAPOLIS MEDIA PRODUCTS AT A GLANCE
BULLETINS DIGITAL BULLETINS JUNIOR POSTERS LIVEBOARD NETWORKS
BACKLIT DIORAMAS WALLSCAPES DOMINATIONS COLUMN WRAPS
ELEVATOR WRAPS FLOOR GRAPHICS EXPERIENTIAL MOBILE NETWORK
14
MINNEAPOLIS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019MEDIA FORMATS
BILLBOARDS 16 SECOND SCREEN MEDIA 43
BULLETINS 17 MOBILE NETWORK 44
DIGITAL BULLETINS 19 SOCIAL INTEGRATION 45
JUNIOR POSTERS 21 INFLUENCERS 46
SKYWAY MEDIA 23
MINNEAPOLIS/ST. PAUL
SKYWAY SYSTEMS 25
MALL OF AMERICA 29
ROCHESTER 31
LIVEBOARD NETWORKS 34
BACKLIT DIORAMA 35
WALLSCAPES 36
DOMINATIONS 37
COLUMN WRAPS 38
ELEVATOR WRAPS 39
FLOOR GRAPHICS 40
TARGET FIELD/TARGET
CENTER ARENA 41
EXPERIENTIAL 42
15
MINNEAPOLIS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019BILLBOARDS
BACK TO MEDIA FORMATS
COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019 16BULLETINS
Bulletins offer the most powerful impact of all outdoor advertising
formats. Located on key highways, intersections and integral choke
points throughout the Minnesota, bulletins provide the advertising
message a long-term presence and tremendous visibility to all
traffic.
PRODUCT INFORMATION
—— 20’H x 60’W
—— 14’H x 48’W
—— Unique Sizes
—— Extensions available
on some locations
COVERAGE
—— See map for coverage
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MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019BULLETIN COVERAGE
Market Wide Coverage Reaching the Metro Area
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MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019DIGITAL
BULLETINS
Add an extra layer of timeliness and relevance to your campaign
through a digital execution. Easily change creative messaging
based on triggers such as time of day, weather, or sports
scores. Digital provides ultimate messaging.
The digital network spots will run 1,228 spots per day,
8596 per week, 34,384 per 4 weeks!
PRODUCT INFORMATION
—— 14’H x 48’W
—— 16’H x 55’W
—— Spot Length: 8 seconds
—— Loop Length: 64
—— Advertiser Slots: 8
—— Dynamic Capabilities
COVERAGE
—— See map for complete coverage
19
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019DIGITAL BULLETIN COVERAGE
Coverage Reaching high-traffic areas
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MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019JUNIOR
POSTERS
Junior posters offer point-of-purchase opportunities and are
a great medium for local businesses to drive traffic to their
stores. Junior posters can target neighborhoods, shops and
ethnic areas. These impactful canvases are located in local
neighborhoods where many other media options may be
zoned out.
PRODUCT INFORMATION
—— 5’H x 11’W
—— 6’H x 12’W
COVERAGE
—— See map for complete coverage
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MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019JUNIOR POSTER COVERAGE
Select Neighborhood Coverage
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MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019SKYWAY MEDIA
BACK TO MEDIA FORMATS
COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019 23SKYWAY MEDIA
Target the masses in the heart of the cities! Our Skyway Media
platform reaches the largest concentration of upscale, educated,
working adults in the state, everyday with our downtown skyway
signage. Skyway Media is strategically placed to target high demand
areas within our markets, such as: the Minneapolis Convention Center,
Target Corporation, Target Field, Target Center, Xcel Energy Center,
law firms, financial institutions, and many more.
SKYWAYS
Skyways are an interconnected collection of 2nd story pedestrian
walkways that connect buildings in the downtown cores. The skyways
allow downtown workers and visitors to move easily through the city
cores in climate controlled comfort. Skyways are heavily used for
speed, convenience and protection from the weather.
Media:
Backlit Dioramas, Liveboard Networks, Wallscapes, Dominations,
Column Wraps, Elevator Wraps, Floor Graphics, Experiential
Opportunities and many more.
Coverage:
Minneapolis, St. Paul, Rochester, Mall of America
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MINNEAPOLIS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019SKYWAY MEDIA
MINNEAPOLIS SKYWAY ST. PAUL SKYWAY
With over 9 miles of skyways and 260,000 daily consumers, the Minneapolis Skyways are Saint Paul Skyway system is over 4 miles long and connects the Central Business District
the largest concentration of upscale, working adults in the state. This system is home to with the cultural and entertainment areas of dowtown allowing advertisers to reach
the headquarters for many Fortune 500 businesses, the country’s second largest Theatre upscale consumers.
District, per capita, and twenty-four of the twenty-five largest law firms.
Coverage Area:
Coverage Area:
—— Minneapolis Convention Center —— Theatre District —— Xcel Energy Center —— Science Museum of MN
—— Target Corporation —— Financial Institutions —— River Center —— Children’s Museum
—— Target Field —— U.S. Bank Stadium —— Ecolab —— Ordway
—— Target Center —— Many more —— Securian Financial —— MPR
—— Lawson Software —— Many more
MINNEAPOLIS
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763.540.0031 BACK TO MEDIA FORMATS
SOURCE: MINNEAPOLIS.ORG/MAP-TRANSPORTATION/MINNEAPOLIS-SKYWAY-GUIDE/APTA, GEOPATH COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019MINNEAPOLIS/ST. PAUL SKYWAY
Profile
187 16
62% 38% mi. min.
Male Female 86% Total miles traveled 11% Time spent traveling to 97%
69% past week and from work each day
White-collar Blue-collar Employed
College Degree occupation occupation
or higher
African American 18-34 > $50K
3% 35% 10%
Asian 35-54 $50K-$99,999
5% 48% 28%
White 55-64 $100K-$149,999
90% 13% 33%
Other/Mixed 65+ $150K+
2% 4% 29%
MINNEAPOLIS
763.540.0031
SOURCE: US CENSUS, SCARBOUROUGH RESEARCH, MINNEAPOLIS CBSA.MINNEAPOLIS SKYWAY S 2ND ST
10TH AVE S
CBD Coverage S WASHINGTON AVE
E
D AV
Gateway
N 2N
Marquette The Ramp
Plaza Crossings
N 3R
D ST
S 3RD ST
NICOLLET AVE
Tritech Haaf
C Ramp US District Ramp Radisson Mills
Service Red Hotel
hstar
E
Minneapolis Ritz Court Fleet
AVE
Ctr
D AV
Central Residence Wells Wells Farm
Nort
Library Towle Fargo Bank Fargo Bank Ramp
S 4TH ST
IN
N 3R
Bldg Tower Tower
N 4T
NEP
H ST Tritech Ctr
S 4TH ST
HEN
Mills Fleet
AC Xcel Xcel Hotel Hennepin Farm
Hotel Bldg Bldg
Tunnel
Mpls Mpls County Ramp
City Public Commons Park
5th St CenturyLink Safety
Light Lumber Hall
Rail Nic on Towers Facility US Bank
Exchange
N 5T Fifth Light Rail
Target H ST Stadium S 5TH ST
CHICAGO AVE
Field Plymouth Canadian GOVT S 5TH ST Plaza
517
E
B Ramp US
Pacific Center
T AV
Butler Bldg Westin Bank
Square Tower
Plaza Mpls
N 1S
Armory
Embassy Rand
RBC
N 7T N 6T Suites Tower
H ST H ST
N Capella S 6TH ST
6 Quebec Tower Hennepin
10 Target Loews
9TH AVE S
10TH AVE S
11TH AVE S
12TH AVE S
TH County
RO
Center Hotel Grand Government
ST Gaviidae
YA
Mayo Clinic Wells North Star Hotel Center Thrivent
City Center
L
Financial
ST
Sports Med Fargo
N 7T Marriott
ON
H ST Bank Crowne
Hotel
S 7TH ST S 7TH ST
N
Plaza
AV
hstar
First Radisson
9T
Marquette
E
Avenue Hennepin
Blu 701
H
Hotel
Y
Accenture County
Nort
S WA
ST
Baker Medical
5TH AVE S
PORTLAND AVE S
A Ramp Park & Dayton’s Centre
Bldg Center
Shop Project Ameriprise Village
TWIN
IDS
NICOLLET AVE
N 8T Hyatt
VE H Place
PARK AVE
ST
DA
N
O S 8TH ST
10
WO Bus Residence RSM
TH
EN Plaza Best
GL Depot Hampton Inn TCF St. Krause-
ST
Olaf Western
Inn US Anderson
Pence Bancorp Energy HCMC
Hawthorne Center HQ Expansion Elliot Park
Building Lasalle 811 Medical Campbell
Ramp Lasalle Foshay Apartments
Plaza Arts Bldg Mithum
11T
394 S 9TH ST S 9TH ST
H
Orpheum
CENTENNIAL PL
Le Meridien
AV
Chambers
S MARQUETTE AVE
2ND AVE S
3RD AVE S
4TH AVE S
E
N
10 Amerprise
S
Art Tenth & Int’l
TH Target
E
ST Hennepin Center Service
AV
Institutes Store
Int’l Young Center
NE
University of Quinlan
OR
AT&T
N St. Thomas S 10TH ST
EL
TH
11T
H
LIO
VE
LASALLE AVE
W
E
ST
TA
AV
Target
HA
ST
TA
U
TN Commons H
IN
Target Hilton
4T
CH
ES University of
VE
E1
EP
CH St. Thomas Plaza
I CA
Leamington
S
NN
WCCO
GO
Transit Hub
HE
S 11TH ST ST
AV
NT
RA
SKYWAY MEDIA
E
Hotel Holiday EG
PA
NICOLLET AVE
S1 Hilton
2T DoubleTree Orchestra Inn Garden
RK
H University of Orchestra Hall Ramp Ivy Century
ST St. Thomas Hall Express Plaza Inn
AV
11th &
Backlit Dioramas
PL
5T
E
Marquette
ON
H
(Full, Triple, Single,
AV
RM
S 12TH ST
4T
E
S1
HA
Central
3T or Double)
S
35W
H
H Lutheran
ST
AV
Westminster
Church & Church
ES
Expansion
Liveboard Displays
3R
PL
D
Minneapolis
AV
LA
Convention
E
YE
S
Millennium Center
Hyatt Marquette
Regency Hotel
Place
ST
A NT
Loring Ramp G R
E
NI
27
CO
MINNEAPOLIS T BACK TO MEDIA FORMATS
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TS
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763.540.0031 AN COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019
TA
LA
GR
W
SA
VE
LLE
AV
EST. PAUL SKYWAY St. Joseph's 10TH ST E
CBD Coverage Hospital
WACOUTA ST
BROADWAY ST
PINE ST
EXCHANGE ST W EXCHANGE ST E
JACKSON ST
Fitzgerald Central
SAINT JOSEPHS LN
VE N
JOHN ST
MINNESOTA ST
ITH A
Towers
TEMPERANCE ST
SM O Theater
LD Ramsey Co. 9TH ST E
5TH ST
MN Public
5TH
EB I9
6T Juvenile and
SB I3
Radio
SB I3
H Family Justice 9TH ST E
SIBLEY ST
ST
ST W
4 TO
Center
5E T
Wold Trade Robert St. Wacouta
W
5E T
City
Center Ramp Ramp Commons
WAL
Walk
O SB
O EB
7TH ST W
L ST
HWY
I94
Minnesota 7TH ST E
Wells Fargo 8TH ST E 8TH ST E
Children's
52
OLIVE ST
Museum Place Golden
6T UBS Town Rule Bldg
H Square Metro
ST ECOLAB Plaza
SAINT PETER ST
WABASHA ST N
Palace Square
W Tower
Theatre
Xcel
Energy 7TH PL E 7TH PL E
5T Town
Center 401
H Park Square
ST Square Bldg Securian
W Treasure Island Center Gilbert
Travelers Theatre
Center & Mears Park Bldg
Park ST E
Roy Wilkins TRIA Rink Place Apt Square 6TH
River TO
I94
Auditorium Double Tree 400 Court
Bldg Park B
by Hilton Chamber of Securian
Lofts W
Commerce Center
Light Rail
Hotels
Landmark 6TH ST W 6TH ST E
Center
Ordway
ST
Saint Paul Galtier YMCA
Center Alliance Met
N
Landmark Lawson Towers
TO
RiverCentre Bank Center Council 375
Plaza Commons
G
EX Jackson
IN
SIBLEY ST
WACOUTA ST
WALL ST
BROADWAY ST
ST
C Mears
SH
K H Park
EL A Ecolab
ET
A
N Ri
W
LO G ve Rice Park Corporate US Bank 375
RK
ROBERT ST N
G E r Jackson CHS
G ST Ce St. Paul Center Center
MA
Saint Paul B S ntr Field
LV e Hotel 5TH ST E 180 E
RiverCentre D Tu
CEDAR ST
Parking Ramp W n ne 5th Bldg
l Landmark Pioneer Lowertown
George Latimer LRT Vertical
Towers The
Press
Connection Pioneer Jackson St. Lofts
Central Library 4T Ramp
Lowry First Endicott
H
ST National Bldg 333 Farmers
James J. Hill W Victory
Bank Bldg on Market
Science Center City Hall Parking Athletic the Northwestern
Museum Annex Ramp Club Bldg Park Bldg
of MN
CenturyLink 4TH ST E
Walsh Light Rail
Gaertner
JACKSON ST
Minnesota
City Hall Twin Cities
Bldg Kellogg
& Court
SKYWAY MEDIA
Square Warren Burger PBS
House Federal Courts
Wellstone
InterContinental Elementary Bldg
Union
Hotel
ONT
School Depot Map Locations
ARI KELLOGG BLVD E
OS (must remain triple)
T
Backlit Dioramas
Kellogg Mall Park
SHE
PAR
Ramsey (Full, Triple, Single,
D ROA
D 2ND ST
County Govt
Center East
Concourse or Double)
Mississippi River Liveboard Displays
28
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019MALL OF AMERICA
Our illuminated backlit signage is located at high-traffic, main entry
points into the Mall of America. These impactful units allow advertisers
to have the first and last impression with consumers on their purchase
paths. Each panel is estimated to deliver 250,000 impressions per 4
weeks.
THE MALL
The Mall of America is the largest retail complex in the United
States including an indoor amusement park with over 25 rides and
attractions. More people visit the Mall of America than Disney World,
Graceland and the Grand Canyon combined. It has more than 40
million visitors annually.
Media:
Vertical Backlit Dioramas, Horizontal Backlit Dioramas, Elevator Wraps,
Floor Graphics, Wallscapes
Coverage:
West Parking, East Parking, Transit Station
MINNEAPOLIS
29
763.540.0031
SOURCE: MALL OF AMERICA COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019MALL OF AMERICA
Multi-level Coverage
JW Marriott
Central
Parkway
Nordstrom Sears
North Garden
West Parking Underwater East Parking
Adventures
Ramp Ramp MALL OF AMERICA MEDIA
Nickelodeon
Universe LOWER
3'x 6' Backlit Diorama
West East
Market Broadway Transit LEVEL 1
Station 6'x 4' Backlit Diorama
3'x 6' Backlit Diorama
LEVEL 2
3'x 6' Backlit Diorama
LEVEL 3
6'x 4' Backlit Diorama
South Avenue 3'x 6' Backlit Diorama
LEVEL 4
Macy’s 6'x 4' Backlit Diorama
Crayola LEVEL 6
Experience
6'x 4' Backlit Diorama
Radisson Blu
30
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019ROCHESTER
SKYWAY & AIRPORT
Rochester hosts both a second level and underground, interconnected
skyway/subway system. Half of the city has above ground skyways,
but the closer you get to Mayo Clinic the connected system goes
underground.
Rochester is known for the world famous Mayo Clinic which resides
in the heart of downtown Rochester. OUTFRONT offers signage
throughout the bustling downtown skyways and subway system,
and also signage in the Rochester International Airport. Each of our
platforms deliver an estimated 150,000 impressions per 4 weeks.
MAYO CLINIC
The Mayo Clinic employs 35,000 medical care professionals who care
for over one million outpatient visitors per year. The median household
income for the market is 20% higher than the US average.
Media:
Vertical Backlit Dioramas, Horizontal Backlit Dioramas, Liveboard
Network, Elevator Wraps, Floor Graphics, Wallscapes, Experiential
Opportunities, many more
Coverage:
Mayo Clinic, Retail shops, Dowtown Office Buildings, Downtown
Hotels, Multi Parking Lots/Garages, Mayo Civic Center, many more
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MINNEAPOLIS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019ROCHESTER SKYWAY
Mayo Clinic & Downtown Coverage
MEDIA
Media includes:
Backlits & Digital
32
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019ROCHESTER AIRPORT
Airport Coverage
MEDIA
Backlits
(Sizes vary)
Speciality media
also avaiable
33
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019LIVEBOARD
NETWORKS
The only digital OOH network in Minnesota that covers
downtown Minneapolis, St. Paul and Rochester. The network
reaches daily downtown workers and visitors commuting in
the central business districts for meetings, dining, concerts,
events, shopping, theatre, entertainment, sporting events,
etc. Liveboard audiences tend to be a highly sought
after upscale commuters. The flexibility and dynamic
capabilities of the network provide advertisers with
limitless creative opportunities.
The Liveboard Network spots will run 1,228 spots per
day, 8596 per week, 34,384 per 4 weeks!
PRODUCT INFORMATION
—— 86” diagonal
—— 66” diagonal
—— Spot Length: 8 seconds
—— Loop Length: 64
—— Advertiser Slots: 8
—— Static/Full Motion
—— Dynamic Capabilities
COVERAGE
—— Minneapolis
—— St. Paul
—— Rochester
34
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019BACKLIT
DIORAMAS
Backlit Dioramas command attention, are fully illuminated and
eye-catching! Located in the highest demand areas, this media
targets an affluent, educated, white collar demographic with
excellent frequency.
We can enhance this media by adding brochure racks, wall
graphics, experiential opportunities and much more.
PRODUCT INFORMATION
—— 3’H x 6’W
—— 3’H x 2’W
—— 6’H x 4’W
COVERAGE
—— Minneapolis
—— St. Paul
—— Mall of America
—— Rochester
35
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019WALLSCAPES
Wallscapes vary in size and are PRODUCT COVERAGE
customizable depending on budgets INFORMATION
and creative needs. These units allow —— Minneapolis
advertisers to dominate areas of the —— Sizes vary by —— Saint Paul
skyways reaching consumers in a bold location
—— Mall of America
and unexpected way. Some locations
may include backlit dioramas to —— Rochester
add additional impact to an already
powerful media.
36
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019DOMINATIONS
Dominate the consumer journey with a PRODUCT COVERAGE
larger than life experience that engages INFORMATION
each passerby. The combination of —— 517 Building
multiple formats create an unforgetable —— Sizes vary by —— Northstar Center
experience. opportunity
—— 6 Quebec
—— 811 Lasalle
—— Many more
37
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019COLUMN
WRAPS
Column Wraps are typically sold in multiples per building
creating a domination with multiple message/creative
opportunities. They reach consumers in a unique and
unexpected way to make your message really stand out!
PRODUCT INFORMATION
—— Varies by opportunity
COVERAGE
—— 6 Quebec Building:
5 pillars, ~90 sq ft each
—— Northstar Center:
14 pillars, ~25 sq ft each
—— Convention Center Rotunda: 4 pillars,
~18 sq ft each
38
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019ELEVATOR
WRAPS
Elevator Wraps are an unexpected way to garner attention.
Advertisers can dominate a bank of muliple elevators with a
variety of creative executions which target a captive audience
as they wait for their elevator to arrive.
PRODUCT INFORMATION
—— Varies by opportunity
COVERAGE
—— Varies
39
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019FLOOR
GRAPHICS
Floor Graphics are a step out of the ordinary. They reach
consumers in a unique and unexpected way. Floor Graphics
can be created in a variety of shapes, colors and sizes to make
your message stand out! Floor Graphics can be combined
with multiple media options for added impact that is sure to
stop traffic.
PRODUCT INFORMATION
—— Varies by opportunity
COVERAGE
—— Minneapolis
—— St. Paul
—— Mall of America
—— Rochester
40
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019TARGET FIELD/
TARGET CENTER ARENA
Both Target Field and Target Center are connected via the PRODUCT COVERAGE
skyway to ABC parking ramps. These ramps are the largest INFORMATION
ramps in the city and are located within 1 to 2 blocks of each —— Target Field —— Cowles Dance Center
venue. —— Backlit Dioramas —— Target Center —— Nightlife Areas
—— Liveboard Network —— Orpheum Theater —— Restaurants
This media interacts with the 3+ million Twins, Timberwolves
and other events fans, along with thousands of everyday —— Wallscapes —— State Theater —— Lifestyle Centers
downtown workers. —— Floor Graphics —— Pantages Theater
—— New Century Theater
41
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019EXPERIENTIAL
Experiential events are a great additon to bring your skyway
advertising campaign and brand to life! These opportunities
include product sampling, literature/sample distribution, brand
ambassadors, games, mascots and many more.
PRODUCT INFORMATION
—— Varies by location
COVERAGE
—— Minneapolis
—— St. Paul
—— Rochestor
42
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019SECOND
SCREEN MEDIA
BACK TO MEDIA FORMATS
COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019 43MOBILE NETWORK
Combine the power of OOH with mobile DROVE OVER 32K+
to create new engagement opportunities ESTIMATED VISITS
with your target audience. Targets the
right users by geofencing your OOH and
TO WE WORK
strategic locations, target by behavior, Disclaimer: OUTFRONT does not guarantee
then create message frequency with this results or end user activity/engagement
with respect to OUTFRONT Mobile Network
audience through retargeting. campaigns, including, without limitation, the
click through rate (CTR), the secondary action
rate (SAR) or increased traffic/visits, customer
interactions, commercial opportunities,
revenue or ROI.
44
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019SOCIAL MEDIA
INTEGRATION
DRIVING CLIENT RESULTS ENGAGEMENT OPPORTUNITIES IRL TO URL IMPACT
Social monitoring tracks lifts in location —— Snap Codes & Filters OOH secures 4X more social
based social conversation and search —— QR Codes activations, per ad dollar spent,
with geofencing, plus social conversation compared to all other media.
around specific campaigns using —— Shazam Codes
keywords, hashtags, phrases, etc. Social —— Spotify Codes
listening metrics include: Reach, Spread, —— AR
Mentions, Sentiment, and Trends.
—— Paid Social
—— Influencers
45
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019INFLUENCERS
Choose the right influencers for your brand METRICS
and continue to amplify the impact of your
OOH campaign on social media. Content —— Views
can live infeed on Facebook, Twitter or —— Engagement
Instagram or as an Instagram story.
—— Clicks
—— Downloads
46
MINNEAPOLIS BACK TO MEDIA FORMATS
763.540.0031 COPYRIGHT © 2018 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED LAST REVISED 2/26/2019OUTFRONTMEDIA.COM 763.540.0031 815 HIGHWAY 169 N. - MINNEAPOLIS, MN 55441 INSTAGRAM | YOUTUBE | LINKEDIN | TWITTER | FACEBOOK | GOOGLE+
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