Meet the Trend Pantone Colour of the Year - Classic Blue19-4052 - Croda Personal Care

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Meet the Trend Pantone Colour of the Year - Classic Blue19-4052 - Croda Personal Care
Meet the Trend

                                     Pantone®
                                  Colour of the
                                          Year

                                  Classic Blue19-4052

Smart Science to Improve Lives™
Meet the Trend Pantone Colour of the Year - Classic Blue19-4052 - Croda Personal Care
Source: Pantone

Classic Blue
     “Instilling calm, confidence, and connection, this enduring blue hue
  highlights our desire for a dependable and stable foundation on which to
                 build as we cross the threshold into a new era.”

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Meet the Trend Pantone Colour of the Year - Classic Blue19-4052 - Croda Personal Care
Source: Pantone

Who are Pantone®?
▪   Pantone present the leading colour matching system and
    are experts in how colour influences design and
    consumerism

▪   Pantone Colour System originated in 1963 to solve the
    problem of complicated colour matching in the printing

                                                                 Meet the Trend
    industry

▪   They introduced Colour of the Year in 2000 as a trend-
    setting concept for branding and marketing

▪   Pantone Colour of the Year influences purchasing decisions
    and product development in a wide range of industries from
    fashion, home furnishing and cosmetics to packaging and
    graphic design

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Meet the Trend Pantone Colour of the Year - Classic Blue19-4052 - Croda Personal Care
Source: Vogue

Inspired Fashion

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Meet the Trend Pantone Colour of the Year - Classic Blue19-4052 - Croda Personal Care
Source: Insider

Inspired Interiors

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Meet the Trend Pantone Colour of the Year - Classic Blue19-4052 - Croda Personal Care
Inspired Hair
                      Source: Allure                     Source: Adam Reed Hair

    Source: Allure

                                       Source: Essence
                                                                                  Source: Dicas De Mulher

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Meet the Trend Pantone Colour of the Year - Classic Blue19-4052 - Croda Personal Care
Inspired Lips

                                                     Source: Urban Decay

Source: Instagram: @itsmyrayeraye

                                                                           Source: Glaminati

                                    Source: Allure

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Meet the Trend Pantone Colour of the Year - Classic Blue19-4052 - Croda Personal Care
Inspired Make-Up
                                   Source: Essence Magazine    Source: Cosmopolitan
                                                                                            Source: Instagram @PaintedBySpencer

         Source: Ulta Beauty

                                         Source: Vanity Fair

                                                                      Source: Instagram
                                                                      @natascha.lindemann
 Source: Instagram @JamesCharles

                                                                                                 Source: Pat McGrath Labs

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Meet the Trend Pantone Colour of the Year - Classic Blue19-4052 - Croda Personal Care
Pantone 19-4052

                                                                Meet the Trend
                          In the ultimate display of personal
                          expression, PANTONE 19-4052
                          Classic Blue makes a dramatic
                          statement for eyes, nails, and hair
                          in a variety of finishes from
                          glittery and glam to dusty matte

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Meet the Trend Pantone Colour of the Year - Classic Blue19-4052 - Croda Personal Care
Commercial Examples                                                        Source: Harvey Nichols

Similar Croda
Formulation:                        Kosas®
    Gel
 Eyeshadow                          10 Second Liquid
  SG0034                            Eyeshadow
                                                                  Fenty Beauty
                                                                  Poutsicle Juicy Satin
                                                                  Lipstick

          Source: Cult Beauty                           Similar Croda
                                                        Formulation:
                                                        Cosmic Glaze
                                                         Lip Topper
                                                          CN0165
                                Jeffree Star
                                Cosmetics              Pat McGrath
                                Mini BlueBlood®        Labs
                                Lipstick Bundle        Astral Kiss Duo
Source: Beauty Bay                                                             Source: Pat McGrath

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Commercial Examples
               Yves Saint Laurent
               Vinyl Couture Mascara
                                                            Source: Melt Cosmetics

                                        Melt® Cosmetics
                                        Amor Eterno Gel Eyeliner

                   Source: YSL Beauty

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Commercial Examples                                                       Source: Beauty Bay

                                  Jeffree Star Cosmetics
                                  Blue Blood® Eyeshadow
                                  Palette

         Source: Cult Beauty

Huda Beauty
Sapphire Obsessions
Palette
                                                                       Certifeye®
                                                                       The Affinity
                                                  Source: Beauty Bay
                                                                       2 Palette

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Commercial Examples
                                                       Gucci
                                                       Rouge à Lèvres
                                                       Lunaison Lipstick

                                      Similar Croda
                                      Formulation:
                                     Metallic Fusion
                                        Lipstick
                                       ED0080a

                           Tom Ford
                           Boys and Girls
                           Lipstick
 Source: Tom Ford                                                          Source: Gucci

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Meet the Trend

                                           Trend
                                  Inspiration for
                                    Blue Colour
                                      Cosmetics

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Croda Formulations
Cosmic Glaze Lip Topper Blue
CN0165
Transport your look out of this world with this
easy to apply formula, which glides on to give
a dazzling sparkle effect on the lips.
Transform the finish of any lip product with the
help of our Moonshine™ Effect Series

                                                   Meet the Trend
pigments which provide a hint of colour and a
jewel-like sparkle. The larger particle size of
Moonshine Effect Blue Sparkle provides a
unique, dazzling effect without compromising
on skin feel. A combination of Cropure™
Mango Butter, Super Sterol Ester and
Avocadin® HU25 provides rapid and deep
repair to the lips, keeping them soft and
moisturised. Crodabond™ CSA helps to
enhance wear-resistance, whilst Crodamol™
STS enhances shine. By stimulating the
synthesis of collagen, Maxi-Lip™ works to
hydrate lips, making them more defined whilst
appearing firmer and smoother.

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Cosmic Glaze Lip Topper – Blue
                           CN0165
Ingredients (INCI Name)                                                                                      Functionality               % w/w
Part A
Crodabond™ CSA (Hydrogenated Castor Oil/Sebacic Acid Copolymer)1                                             Long-wear enhancement        18.00
Syncrowax™ ERLC (C18-36 Acid Glycol Ester)1                                                                  Structurant                   6.00
Super Refined Beeswax (Beeswax)1                                                                             Structurant                   5.00
Cropure™ Mango Butter (Mangifera Indica (Mango) Seed butter)1                                                Moisturising & nourishing     5.00
Jeenate H5 (Polyethylene)4                                                                                   Structurant                   5.00
Super Sterol Ester (C10-30 Cholesterol/Lanosterol Esters)1                                                   Repairing                     4.00
Part B
Crodamol™ OP (Ethylhexyl Palmitate)1                                                                         Emollient                   To 100
Crodamol STS (PPG-3 Benzyl Ether Myristate)1                                                                 Shine enhancing emollient    10.00
Cromollient™ DP3A (Di-PPG-3 Myristyl Ether Adipate)1                                                         Emollient                    10.00
Crodamol DA (Diisopropyl Adipate)1                                                                           Emollient                     5.00
SunCROMA™ Manganese Violet C43-001 (CI77742)5                                                                Pigment                       0.10
Covanol Blue OS 6742 (CI 42090 (and) Octyldodecanol (and) Stearic Acid (and) Magnesium Hydroxide (and)       Pigment                       0.05
Aluminum Hydroxide (and) Sorbitan Oleate)6
Part C
Moonshine™ Effect Pigments Blue Sparkle (Calcium Sodium Borosilicate (and) Titanium Dioxide)1                Effect pigment              10.00
Avocadin® HU25 (Persea Gratissima (Avocado) Oil (and) Phytosterols (and) Olea Europaea (Olive) Fruit Oil)2   Lip repairing active         5.00
Maxi-Lip™ (Ethylhexyl Palmitate (and) Tribehenin (and) Sorbitan Isostearate (and) Palmitoyl Tripeptide-1)3   Lip volumizing active        1.00
Phytolea™ Cherry Kernel (Prunus Avium (Sweet Cherry) Seed Oil)2                                              Hydrating extract            1.00
Suppliers: 1. Croda 2. Crodarom 3. Sederma 4. JEEN 5. Sun Chemical 6. Sensient

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Croda Formulations
Starstruck Holographic Hair
Mousse Blue       ED0116a
Get glitter and glam with this innovative, shade-
shifting holographic hair mousse. Utilising
Moonshine™ Effect Pigments in an aerosol
format delivers a glitter-packed foam that shifts
colour in the light, allowing the reflection of the

                                                      Meet the Trend
multiple colours visible within the Moonshine
Colour Travel pigments. The formulation starts
off one colour but quickly transforms into a
galaxy of colour with reflections of gold, red,
violet, and blue sparkles. It is also infused with
Crodarom™ Green Caviar and Arlasilk™ PLN
for added moisturising and conditioning benefits.

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Starstruck Holographic Mousse - Blue
                           ED0116a
Ingredients (INCI Name)                                                                         Functionality           % w/w
Part A
Deionised Water (Aqua)                                                                          -                        29.75
DynamX®     H20 Polymer (25% active) (Polyurethane-14 (and) AMP-Acrylates    Copolymer)3        Plasticiser              12.00
Xiameter®   OFX-0193 Fluid (PEG-12   Dimethicone)5                                              Emulsifier                5.00
DL-Panthenol    (Panthenol)8                                                                    Moisturiser               0.05
Dissolvine®   GL-47-S chelate (47% active) (Tetrasodium Glutamate   Diacetate)3                 Preservative              0.20
Glycerin                                                                                        Humectant                 0.50
Euxyl®   PE 9010 (Phenoxyethanol (and)   Ethylhexylglycerin)6                                   Preservative              0.50
Black Amber Plum Fragrance     (Fragrance)7                                                     Fragrance                 0.25
Crodarom Green Caviar (Aqua (and) Glycerin (and) Caulerpa Lentillifera Extract)2                Moisturisation active     0.10

Arlasilk™ PLN (Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone)1                   Conditioning agent        1.00
Part B
Moonshine™ Ultra Effect Brazen Blue Sparkle (GL00064) (Calcium Sodium Borosilicate (and)
                                                                                                Effect pigment            5.00
Titanium Dioxide Cl 77891 (and) Ferric Ferrocyanide Cl 77510)1
Moonshine Colour Travel Red-Violet-Blue Sparkle (GL01543) (Calcium Sodium Borosilicate
                                                                                                Effect pigment            5.00
(and) Silica (and) Titanium Dioxide Cl 77891)1
Structure® XL starch (Hydroxypropyl Starch Phosphate)3                                          Rheology modifier         0.75
AEROSIL® 200 (Silicone Dioxide)4                                                                Rheology modifier         1.50
DRY-FLO® TS starch (Tapioca starch (and) Polymethylsilsesquioxane)3                             Rheology modifier         4.00
Part C
Aeron A-31 (Isobutane)5                                                                         Propellant               34.40
Suppliers: 1: Croda 2: Crodarom 3. AkzoNobel 4. Evonik 5. Dow Chemicals 6. Schülke 7. Orchidia 8. Protameen

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Croda Formulations
Commitment Free Temporary Hair
Colour – Holographic Blue
ED0082a
This temporary hair colour makeup is made with
Croda’s borosilicate-based Moonshine™ Effect
and Colour Travel Pigments, to create multiple
colours seen from different angles and sparkles

                                                   Meet the Trend
even on the darkest hair. It contains No Ammonia
and No Peroxide, therefore causes No Damage
and requires No Commitment because it washes
out in one shampoo. This cold process formula is
made using VisCaress™ PC, a rheology modifier
that provides instant thickening, in addition to
Crodasone™ P which cross-links upon drying.

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Commitment Free Temporary Hair
Colour – Holographic Blue
                          ED0082a
Ingredient (INCI Name)                                                                       Functionality          % w/w
One Kettle Cold Process
Deionised Water                                                                              -                      75.30
DC 949 Cationic Emulsion (Amodimethicone (and) Trideceth-12 (and) Cetrimonium Chloride)3     Conditioning agent      3.00
Moonshine™ Colour Travel Violet-Blue-Green Sparkle (GL00355) (Calcium Sodium                 Effect pigment          3.00
Borosilicate (and) Silica (and) Titanium Dioxide Cl 77891)1
Moonshine Ultra Effect Brazen Blue Sparkle (GL00064) (Calcium Sodium Borosilicate            Effect pigment          0.30
(and) Titanium Dioxide Cl 77891 (and) Ferric Ferrocyanide CI 77510)1
VisCaress™ PC (Polyquaternium-37 (and) Propylene Glycol Dicaprylate/Dicaprate (and) PPG1-    Rheology modifier       3.50
Trideceth-6)1
Alcohol Denatured                                                                            Solvent                10.00
Syntran™ 5760-CG (Styrene/Acrylates/Ammonium Methacrylates Copolymer (and) Butylene Glycol   Film former             0.50
(and) Sodium Laureth-12 Sulfate)4
Brij™ LT3 (C12-13 Pareth-3)1                                                       Nonionic surfactant/emulsifier    1.00
Span™ 80 (Sorbitan Oleate)1                                                        Nonionic surfactant/emulsifier    0.50
Crodasorb™ UV-HPP (Polyquaternium-59 (and) Butylene Glycol)  1                     UV absorber                       0.20
Crodasone™ P (Aqua (and) Hydrolyzed Pea Protein PG-Propyl Silanetriol)1            Thermal protection protein        0.50
Glycerox™ PK-70 (PEG-45 Palm Kernel Glycerides)   1                                Water-soluble emollient           0.50
Versene™ 100 (Tetrasodium EDTA (40% Solution))5                                    Chelating agent                   0.30
Fragrance TLC   6                                                                  Fragrance                         0.15
Crodarom™ Moonstone (Water (and) Glycerin (and) Moonstone Extract)2                Extract                           0.10
Citric Acid (50%)                                                                  Buffer/pH adjuster                0.15
Euxyl™ PE 9010 (Phenoxyethanol (and) Ethylhexylglycerin)7                          Preservative                      1.00
Suppliers: 1: Croda 2: Crodarom 3: Dow Corning 4: Interpolymer Corp. 5: Dow Chemical 6: Symrise 7: Schülke

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Croda Formulations
Sparkle Me Holographic Blue Hair
Gel with OptaSense RMA-IS
ED0101a
This holographic gel is made with Croda’s
borosilicate-based Moonshine™ Effect and
Colour Travel Pigments, to create multiple
colours seen from different angles and sparkles.

                                                     Meet the Trend
It is good for adults, safe for kids and it washes
out in one shampoo. This cold process formula
is made using OptaSense™ RMA-IS, a
rheology modifier that provides instant
thickening, in addition to Crodasone™ P which
cross-links upon drying.

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Sparkle Me Holographic Blue Hair
Gel with OptaSense RMA-IS
                          ED0101a
Ingredient (INCI Name)                                                                     Functionality                % w/w
One Kettle Cold Process
Deionised Water                                                                            Diluent                      90.83
PVP-K30 (Polyvinylpyrrolidone)2                                                            Fixative                      0.50
Moonshine™ Colour Travel Violet-Blue-Green Sparkle (GL00355) (Calcium Sodium               Effect pigment                4.75
Borosilicate (and) Silica (and) Titanium Dioxide Cl 77891)1
Moonshine Ultra Effect Brazen Blue Sparkle (GL00064) (Calcium Sodium Borosilicate          Effect pigment                0.25
(and) Titanium Dioxide Cl 77891 (and) Ferric Ferrocyanide CI 77510)1
OptaSense™ RMA-IS (Sodium Polyacrylate (and) Caprylic/Capric Triglyceride (and)            Rheology modifier             2.00
Paraffinum Liquidum (and) Tri(PPG-3 Myristyl Ether) Citrate (and) Sorbitan Laurate (and)
Trideceth-6)1
Fragrance TLC3                                                                             Fragrance                     0.15
Crodasone™ P (Aqua (and) Hydrolyzed Pea Protein PG-Propyl Silanetriol)1                    Thermal protection protein    0.50
Euxyl™ PE 9010 (Phenoxyethanol (and) Ethylhexylglycerin)4                                  Preservative                  1.00
Citric Acid (50%)                                                                          Buffer/pH adjuster            0.02
Suppliers: 1: Croda 2: Ruicolor 3: Symrise 4: Schülke

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Croda Formulations
Mermaid Jelly Shampoo                                                MX0045
This fun jelly shampoo contains Crodasinic™ LS30 and Adinol™ CT24 to provide
mild but effective cleansing whilst improving foam quality and quantity. Crovol™ A70
acts as a mild solubiliser while Cromollient SCE delivers a soft after-feel with anti-
irritant properties. Cutissential™ 18-MEA-40 replenishes the hair fibre for a smooth
and healthy hair look. Keravis™ PE has dual action, penetrating the hair shaft to
increase moisture content and plasticity of the hair, and coating the hair to lubricate
and reinforce the cuticle. Finally, Moonshine™ Colour Travel Blue-Green-Gold

                                                                                          Meet the Trend
Sparkle adds colour shifting sparkles for an appealing formulation

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Mermaid Jelly Shampoo
                                                                                                                 MX0045
Ingredient/INCI Name                                                                               Functionality                  % w/w
Part A
Water Deionised (Aqua)                                                                             -                             To 100
Potassium Chloride                                                                                 Thickening salt                  0.30
Part B
Glycerin                                                                                           Humectant                        4.00
Genugel CG-130 (Carrageenan)2                                                                      Gelling agent                    1.40
Part C
Crodasinic™ LS30 (Aqua (and) Sodium Lauroyl Sarcosinate)1                                          Anionic surfactant              10.00
Adinol™ CT24 (Aqua (and) Sodium Methyl Cocoyl     Taurate)1                                        Anionic surfactant              15.00
Cutissential™ 18-MEA-40 (C10-40 Isoalkylamidopropylethyldimonium Ethosulfate (and) Dipropylene
                                                                                                   Lipid replenishing agent         1.00
glycol)1
Cromollient™ SCE (Di-PPG-2 Myreth-10 Adipate)1                                                     Emollient                        2.00
Crovol™ A70 (PEG-60 Almond Glycerides)1                                                            Mild solubiliser                 0.50
Part D
FD&C Blue No. 1                                                                                    Colour                         0.0025
Moonshine™ Colour Travel Blue-Green-Gold Sparkle (Calcium Sodium Borosilicate (and) Silica (and)
                                                                                                   Effect pigment                   0.05
Titanium Dioxide CI 77891)1
Part E
Citric Acid (20% Solution)                                                                         pH Adjuster                To 6.0 -6.5
Part F
Keravis™ PE (Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (and) Water (aqua))1               Strengthening protein            1.00
Biosure® WB (Benzyl Alcohol (and) Methylchloroisothiazolinone (and) Methylisothiazolinone)3        Preservative                     0.20
Suppliers: 1. Croda 2. CP Kelco 3. Petrocarbono

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Croda Formulations
Gel Eyeshadow                        SG0034

Gel eyeshadow that uses Synperonic PE/F 127 for
film forming properties and Moonshine™ Effect
Pigment for a shimmery and dazzling effect

                                                  Meet the Trend
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Gel Eyeshadow
                                                                                                  SG0034
Ingredient/INCI Name                                                                        Functionality          % w/w
Part A
Deionised Water                                                                             Solvent                To 100
Synperonic PE/F 127 (Poloxamer 407)1                                                        Film former              2.00
Span™ 80 (Sorbitan Oleate)1                                                                 W/O Co-emulsifier        1.00
Volarest™ FL (Acrylates/Beheneth-25 Methacrylate Copolymer)1                                Rheology modifier        3.00
NaOH (10% solution)                                                                         Neutraliser              1.00
Euxyl® PE 9010 (Phenoxyethanol (and) Ethylhexylglycerin)2                                   Preservative             1.00
Part B
Prolevis™ (Aqua (and) Hydrolyzed Vegetable Protein)1                                        Feel enhancer            5.00
ViscOptima™ SE (Sodium Polyacrylate (and) Ethylhexyl Cocoate (and) PPG-3 Benzyl Ether
                                                                                            Polymeric emulsifier     2.00
Myristate (and) Polysorbate 20)1
Part C
Moonshine™ Ultra Effect Brazen Blue Shimmer (GL00954) (Calcium Sodium Borosilicate (and)
                                                                                            Effect pigment          12.00
Titanium Dioxide CI 77891 (and) Ferric Ferrocyanide CI 77510)1
Moonshine Ultra Effect Grey Shimmer (GL00136) (Calcium Sodium Borosilicate (and) Titanium
                                                                                            Effect pigment           4.00
Dioxide CI 77891)1
Suppliers: 1. Croda 2. Schülke

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Croda Formulations
Metallic Fusion Lipstick Sapphire
Moon
ED0080a
Break the rules with our Metallic Fusion Lipstick.
This formulation adds alluring dimensions to your
lips, made possible by the addition of our
Moonshine™ Effect Pigments. These

                                                     Meet the Trend
borosilicate-based pigments turn the ordinary into
extraordinary, with their brilliant reflective
properties creating a mesmerising metallic sheen
that you won’t be able to ignore. When used in
conjunction with our Liquiwax™ PolyIPL and
additional ingredients from our Syncrowax™
range, this formulation gives both the robust
structure and delicate glide performance desired
by consumers. A final touch of Midsummer
Night’s Dream Oil™ will give your lips the
nourishment they deserve.

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Metallic Fusion Lipstick – Sapphire Moon
                                                                                                                                                         ED0080a
Ingredients (INCI Name)                                                                                                                      Functionality              % w/w

Part A
Crodamol™ PTIS (Pentaerythrityl Tetraisostearate)1                                                                                           Emollient                   29.50
Liquiwax™ PolyIPL          (Stearyl/PPG-3 Myristyl Ether Dimer Dilinoleate (and) Beeswax)   1                                                Emollient                   15.00
Crodamol™ STS (PPG-3 Benzyl Ether Myristate)1                                                                                                Emollient                   10.00
Syncrowax™ ERLC (C18-C36 Acid Glycol             Ester)1                                                                                     Structuring wax              5.50
Syncrowax HGLC (C16-C18 Acid Triglyceride)1                                                                                                  Structuring wax              2.00
Microwax 190 (Microcrystalline     wax)4                                                                                                     Structuring wax              2.00
White Ozokerite Wax Pastilles (Ozokerite wax)5                                                                                               Structuring wax              2.00
Part B
Cromollient™ DP3A (Di-PPG-3 Myristyl Ether Adipate)1                                                                                         Pigment dispersing agent    10.50
Solaveil™ XT-300 (Titanium Dioxide CI 77891 (and) Caprylic/Capric Triglycerides (and) Polyhydroxystearic Acid (and) Stearic Acid             Broad spectrum UV filter     8.50
(and) Alumina)1
SunCROMA FD&C Blue 1 Al Lake C39-4433 (FD&C Blue 1 CI                      42090)6                                                           Pigment                      7.50
SunCROMA D&C Red 6 Ba Lake C19-012 (FD&C Red No 6 Cl 15850)6                                                                                 Pigment                      0.50
Part C
Moonshine Astral™ Effect Series Silver White Shimmer (GL03732) (Calcium Sodium Borosilicate (and) Titanium                                   Effect pigment               4.00
Dioxide CI 77891)1
Midsummer Night’s Dream Oil™                    (Glycine Soja (Soybean Oil) (and) Jasminum officinale (Jasmine) Flower Extract (and)
Paeonia officinalis Flower Extract (and) Prunus serrulata Flower Extract (and) Citrus aurantium amara (Bitter orange) Flower Extract (and)   Botanical oil                2.00
Lavandula angustifolia (Lavender) Flower Extract (and) Sambucus nigra Flower Extract (and) Rosa damascena Flower Oil)3
Maxi-Lip™ (Ethylhexyl Palmitate (and) Tribehenin (and) Sorbitan Isostearate (and) Palmitoyl Oligopeptide)2                                   Volumising active            1.00
Suppliers: 1: Croda 2: Sederma 3: Crodarom 4: Frank B. Ross Co, Inc. 5: Strahl & Pitsch, Inc. 6: Sun Chemical

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Meet the Trend
                                     Pantone®
                                  Colour of the
                                          Year

                                   Classic Blue19-4052

                                  Non-warranty
                                  The information in this publication is believed to be accurate
                                  and is given in good faith, but no representation or warranty
                                  as to its completeness or accuracy is made. Suggestions for
                                  uses or applications are only opinions. Users are responsible
                                  for determining the suitability of these products for their own
                                  particular purpose. No representation or warranty, expressed
                                  or implied, is made with respect to information or products
                                  including, without limitation, warranties of merchantability,
                                  fitness for a particular purpose, non-infringement of any third
                                  party patent or other intellectual property rights including,
                                  without limit, copyright, trademark and designs. Any
                                  trademarks identified herein, unless otherwise noted, are
                                  trademarks of the Croda group of companies.
                                  ©2018 Croda International Plc
                                  02/20PCEMP2477v1EN

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