PARKSEN WHITEPAPER CREATING GREEN, SMART & CONNECTED CITIES - PARKSEN PARKING - PARQ
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www.parqtoken.com Parksen Whitepaper Creating Green, Smart & Connected Cities Parksen Parking Paasheuvelweg 50 1105BJ Amsterdam The Netherlands Questions? Reach us at firstname.lastname@example.org
Creating Green, Smart & Connected Cities www.parqtoken.com 2 CCTV GPRS Communication 3G/4G/WIFI base station Management SMS system Geomagnetism RFID RFID Detection Parking Sensor Electronic Tag ABSTRACT Parksen is an easily adoptable Green, Smart and Connected City Platform that is accessible through a public API and runs entirely on the existing Parksen Parking Cloud. By utilizing the Ethereum blockchain, the IOTA Tangle and our own PARQ utility tokens, we will offer a variety of solutions and smart contracts that will directly benefit a wide spectrum of stakeholders within urban metropolises and smaller cities. We aim to use an open and universal ledger to record and map data that will give us a picture of major chokepoints in urban areas. With that information we can continuously improve the flow of traffic and decrease carbon monoxide emissions and congestion, while replacing and renewing outdated technology and investing in smart parking solutions through IoT (Internet of Things) devices, green field appliances, a real-time parking app and universal dashboards.
Creating Green, Smart & Connected Cities www.parqtoken.com 3 Table 1. EXECUTIVE SUMMARY 1.1 The Challenges Ahead 4 7 of Contents 1.2 Our Global Solution 8 1.3 Stakeholders and Users 10 2. OUR HISTORY 12 2.1 A word from our CEO 12 2.2 Parksen Parking App 13 2.3 Parksen Parking Cloud 14 3. YOUR FUTURE 15 3.1 Parksen Market Potential 16 3.2 Parksen Global Expansion 17 3.3 Parksen Features & Integrations 21 3.4 Parksen Streams of Revenue 22 3.5 Parksen Roadmap 23 4. THE PARQ TOKEN 26 4.1 PARQ Token Functionality 26 4.2 PARQ Token details 27 4.3 PARQ Token Distribution and Allocation 28 4.4 PARQ Charity and Smart City Project Budget 29 4.5 Why PARQ is a Utility Token and Not a Security 29 5. THE PARQ ICO 30 5.1 Pre-Sale Information 30 5.2 Public Sale Information 30 5.3 Use of Proceeds 31 5.4 Buyback tokens from exchanges 31 6. THE PARKSEN TEAM 32 7. CONCLUSION 37 8. REFERENCES 38 9. DISCLAIMER 39
Creating Green, Smart & Connected Cities www.parqtoken.com 4 1 EXECUTIVE SUMMARY The Parksen Green, Smart and Connected drivers are estimated at $33 billion. Their City Platform has the power to revolutioni- American counterparts spent 17 hours ze urban infrastructure industries. To pro- (nationwide average) per driver per year, ve our solution works, we are first going to which costs US citizens a total of $72.7 bil- bring the desired and necessary innovation lion annually. to one of the most outdated industries out there: Parking and Transportation. These amounts get higher still. When we factor in parking fines and overpaying (ha- Loss of Time and Money ving to pay for extra parking time), drivers According to the 2017 The Impact of Par- in the U.K. pay a whopping $44.2 billion king Pain in the US, UK and German  per year while Americans fork over a grand INRIX research paper, drivers have to pay total of $95.7 billion. a substantial price (both economically and emotionally) to find themselves available Economic and Non-Economic Impact and affordable parking spots. Aside from obvious economical problems, The search itself costs citizens of the U.K. the INRIX research also argues that the 44 hours (nationwide average) per driver non-economic impact of searching for par- per year. Combined, the yearly costs of all king weighs heavily on drivers as well. From
Creating Green, Smart & Connected Cities www.parqtoken.com 5 getting into arguments with fellow drivers asonable rates, drivers also end up paying (32% of male drivers during 2016 in the for hours of parking that they do not need. U.S.) and feeling stressed (69% of female Reasons for this include having to pay for a drivers during 2016 in the U.K), to missing minimum of two hours while only needing appointments (40% of all participating dri- 30 minutes, for instance, or paying for ex- vers in 2016). tra hours out of fear for parking tickets. To put it in perspective, let’s have a look at On average, drivers in the U.S. overpay some more numbers. Drivers in New York for 13 hours per year while drivers in the City spent an average of 107 hours (against U.K. do the same for 45 hours. In the most a nationwide average of 17) per driver per extreme cases we’re looking at 96 hours year looking for parking, and this costs per year and $896 per driver in New York, them $2,243 per driver per year. Wasting against 67 hours per year and $539 per time and fuel makes up the bigger part of driver in London. the cost for searching parking spots. The INRIX research paper also specifies Londoners end up driving around 67 the biggest problems that drivers expe- hours (against the national average of rience while searching for parking spots, 44) per driver per year, which costs them with congestion and delays being the most $1,566 per driver per year. These are no prominent. Parking availability, wasted se- small amounts of money to waste just on arch time, cost of parking and stress rela- parking. ted to parking make up for the most fru- Because of outdated technology and unre- strating aspects of their endeavors.
Creating Green, Smart & Connected Cities www.parqtoken.com 6 Requested Solutions by Drivers Our platform will run on the Ethereum The INRIX research states that some of the blockchain because of the capability to most desired features include real-time host smart contracts, which will be an im- parking availability, advanced parking re- portant factor for Parksen. Those smart servation, advanced payment and naviga- contracts make it possible for us to draft tion with parking. All of which are features up immutable agreements between local which will be a part of our Green, Smart municipalities, companies and consumers. and Connected City Platform. By including parking pricing lists within Real-time availability and parking reser- these smart contracts, we can guarantee vation are most popular. With only 8% of that, for the agreed upon time, drivers will Americans using some sort of reservation never pay more than what than what it against 77% that would use such a more states in the contract. specific feature if it existed, only 15% Our platform will run on the Ethereum would never use it. Real-time parking avai- blockchain and IOTA Tangle because of the lability is being used by 7% of Americans capability to host smart contracts and the while 84% would use such a feature if they ability to support a high amount of tran- could, 9% would not. sactions, which will be an important factor In summary, we’re looking at an extremely for Parksen. Those smart contracts make fertile and underdeveloped industry with it possible for us to draft up immutable a lot of areas that are ripe for immediate agreements between local municipalities, improvement. This includes, but is not li- companies and consumers. By including mited to, decreasing our carbon footprint, parking pricing lists within these smart utilizing IoT devices and offering a one-si- contracts, we can guarantee that, for the ze-fits-all cloud-based solution that can be agreed upon time, drivers will never pay easily adapted by cities, parking garages, more than what than what it states in the companies and individual consumers. contract.
Creating Green, Smart & Connected Cities www.parqtoken.com 7 1.1 The Challenges Ahead such as Internet of Things devices, univer- LOSS OF TIME AND MONEY sal software systems and clear communi- As mentioned in the introduction, the big- cation directly contributes to an increase gest problem for drivers right now lies in congestion and driver frustration as well in searching and overpaying for parking as irregular pricing rates. spots. Not knowing where they can find available spots, the inability to select and ENVIRONMENTAL ISSUES reserve them ahead of time and the stea- According to a 2017 U.K. study titled dy increase of inner-city congestion costs Tackling Pollution and Congestion  by a lot in terms of time and money. Professor David Begg and Claire Haigh, congestion has been rising in all major OUTDATED SYSTEMS U.K. cities. When congestion occurs, tail- A large and global problem is that cities, pipe emissions are four times higher than companies and garages alike use varying when the traffic flows smoothly. Moreover, software and hardware. Due to a lack of congestion has been leading to a decrea- cooperation between the different parties, se in traffic speed which in turn leads to many parking spots remain unused and more emission and health issues. People workload for developers, maintenance in the U.K. are 64 times as likely to die of personnel and administrators is unneces- air pollution compared to Sweden and twi- sarily high. The lack of modern equipment ce as much as drivers in the U.S.
Creating Green, Smart & Connected Cities www.parqtoken.com 8 DEPENDENCY clude real-time information on traffic situa- If you’re at a bar and forget to add more tions, congestion and, most importantly, coins to renew your parking session you’ll a guidance system that helps drivers find probably get a fine. Much like you will get the closest and most affordable parking charged extra for forgetting to turn off your spots near them. parking app. In the end, you’re wasting money while it shouldn’t be something for Further down the road, we’ll offer clear, you to worry about. The system is set up to universal API’s and dashboards for compa- take as much of your money and time as nies, parking garages, municipalities, main- possible. We’re here to change that. tenance workers, emergency services and consumers. By offering everyone the same 1.2 Our Global Solution service, which runs entirely on the Parksen GREEN, SMART & CONNECTED Parking Cloud, we ensure that all included CITY PLATFORM parties can cut out the middleman that Our platform has been created with the drives up their margins, thus guaranteeing intention of dramatically improving outda- reasonable and affordable rates across ted and ancient city infrastructures. The the board. aim is to streamline day-to-day activities for anyone who finds themselves in the These API’s and dashboards will be con- heart of busy cities. To prove beyond the nected to a variety of smart city solutions shadow of a doubt the necessity of our which will focus and rely heavily on IoT in- platform, we are going to put it to the test tegrations and smart car technology. The by tackling the problems of the Parking collection of traffic related data will allow and Transportation industry. our app and platform to provide our users with a constant stream of accurate and First, we will revamp and expand our Mi- real-time situations in the streets, while nimum Viable Product (MVP): the Parksen local governments and municipalities can Parking application. New features will in- use the data to fight congestion on a more The only limit to our realization of tomorrow will be our doubts of today.” Franklin D. Roosevelt
Creating Green, Smart & Connected Cities www.parqtoken.com 9 fundamental level. Companies are already PARQ to purchase software or hardware investing heavily in IoT, and it will be a mat- upgrades for their existing systems, but ter of time  before every car becomes a also licenses and other parking related smart car, ready to connect to our Parksen expenses from our partners. Platform. We have here a unique possibility to come together and make greatness happen. By Finally, and perhaps most importantly, in connecting cities all over the world and order to stimulate constant development having them operate under one universal and innovation of our platform, we will of- platform, we will be able to influence par- fer a public API and release special SDKs king prices and make sure that no spots for all you developers out there to play are wasted, while simultaneously comba- around with. ting congestion and harmful emissions. Are you ready for the challenge and take The Parksen Green, Smart & Connected back the power into your own hands? We City Platform will run exclusively on PARQ, certainly are. Let’s build something great our own Utility Token on the Ethereum together and make our cities green again! Blockchain. With these tokens you will be If you’ve got the skills and desire to contri- able to undertake several actions depen- bute, we want to know about it. Keep an ding on the kind of user that you are. eye on our bounty program going forward Drivers can use it to pay for parking, whi- if you feel like you can add to the Parksen le individuals or groups that offer parking platform! spots will be able to earn tokens and use
Creating Green, Smart & Connected Cities www.parqtoken.com 10 1.3 Stakeholders and Users DRIVERS PARKING SPOT OWNERS Being the primary end-user of our app, Whether you are part of a corporation drivers are at the top of our list. We strive that rents out parking spots to employe- to make your parking experience so easy es, a parking garage owner, a municipality that you barely have to think about it. By representative or simply an individual with offering real-time information on availa- extra spots: you will be able to manage bility and price, you will be able to see in your available parking spots through our advance where there’s heavy congestion. platform by means of an easy dashboard. Thanks to countless future integrations Add and remove available parking spots with IoT and smart devices  you won’t whenever you want and use the available even have to worry about pressing a “stop” data in the dashboard to analyze your button when you’re finished parking, as it busiest and least busy moments of the will all be done for you. Forget about over- day. Seeing a big drop in activity during paying on parking and risking tickets – you the hours of 2 and 4 PM? Advertise your can just enjoy the activities of your day and availability during those hours to optimize leave the rest to us. your usage and profits.
Creating Green, Smart & Connected Cities www.parqtoken.com 11 PARKING APP PROVIDERS DEVELOPERS & EARLY ADAPTORS One of the very best things about our pla- Have you ever seen Steve Balmer’s in- tform is that it’s globally adoptable and famous “Developers, developers, deve- made in such a way that it can be effort- lopers!” video? Well, not unlike Steve, we lessly integrated into your own systems. absolutely love developers too. That’s why That’s why local parking app providers can our main API is entirely publicly available integrate their own app, or use a white la- for you to play around with. bel version of the Parksen app and enjoy all of our functionalities while customizing In an effort to drive adoption of smart city its design to their own taste. integration, our goal is to break through the skillset inefficiencies of the average de- veloper and general difficulty surrounding API’s by supplying a simplified abstraction layer API in a familiar and easy to use for- mat. Developers familiar with existing RE- SOFTWARE / HARDWARE PROVIDERS STful APIs will feel at home using the free In order to create truly green and con- SDK’s to interact with the Parksen network. nected cities, we are looking to replace as many old brownfield appliances with The API and SDK suite will support the modernized and green replacements. In same set of uniform core APIs in nearly all order to do this, we want to connect pro- of today’s most popular programming lan- viders of such equipment with cities and guages. Starting with Python,JS, .NET, C#, companies. The goal here is to connect re- Objective-C, Java, Node.Js, Go and PHP. levant vendors with city councils, corpora- te institutions and individuals that want to API contributions, integrations with third cater to the ever-growing world of smart parties and industry-related decentrali- parking. zed applications will be rewarded throu- gh a bounty program. Keep an eye out for updated bounties on our website both du- ring the ICO and after its conclusion.
Creating Green, Smart & Connected Cities www.parqtoken.com 12 2 OUR HISTORY PARQ is a creation of Parksen Parking, whi- “Now we are going to do the same on a global ch a fully functional and tested parking app scale. We will build the platform, integrate and that has been operational in the Netherlands incorporate smart IoT devices and continue since 2015. Parksen was created and built al- to develop our app according with the wishes most entirely by our CEO Eddie Postma, who of our users. Developers will be allowed to has been active in the parking industry for ye- contribute to our platform through an open ars himself. API and free SDKs. We are looking forward to seeing all of your innovative creations!” 2.1 A word from our CEO “Together with our real-time Parksen Parking “Of course, we will not forget to reward our app, the all new global Parksen platform will enthusiastic community and developers. Do allow us to create fight congestion in highly you have a good idea or a solution that will populated urban areas with the help of small, enrich your town or city and makes your area energy-efficient, smart and affordable IoT de- better, more sustainable and a lot smarter? vices.” We want to know about it, and, if it fits within our ecosystem and has the support of our “Our app and platform have been tested in community, we will implement it in our pla- the Netherlands. My team and I have worked tform.” on digitizing small and big cities across the country, while keeping in mind the need to “Let’s get this show on the road!” keep the cities efficient and green, so as to not ruin all of the beautiful nature.”
Creating Green, Smart & Connected Cities www.parqtoken.com 13 2.2 Parksen Parking App You can easily import existing and relevant The Parksen app currently allows users to ea- data and add it to the central system for re- sily locate and reserve parking spots throu- gistration and licensing. Additionally, you can ghout the Netherlands. Because our app add parking zones without as much as brea- runs entirely on the cloud and is connected king a sweat. You can complete the parking to municipalities and garages through a va- zone profiles by adding additional metadata riety of APIs, users are always guaranteed to such as location, status, price, timeslots, con- receive real-time information on parking pos- ditions and exceptions. sibilities near them. You can also keep an eye on the status of Something else that has already existed for connected smart devices, sensors, parking several years now is our dashboard for mu- machines and access control systems. Than- nicipalities, companies and parking garages. ks to acquired real-time information you can It maps how many cars have parked in your easily optimize and improve your available spots, predicts activity in the next hour / week infrastructure. You can even purchase new and provides you with analytical insights ba- hardware directly though the dashboard. sed on which you can optimize your spaces.
Creating Green, Smart & Connected Cities www.parqtoken.com 14 2.3 Parksen Parking Cloud Our universal solutions are made available for all participating Dutch stakeholders and From our previous experiences, we’ve seen users. Everyone uses the same data, the the downsides of having individual servers same systems and the same databases. This and databases. Keeping each of them upda- way users do not have to suffer inconsisten- ted with new data separately costs far too cies and the stakeholders are always guaran- much, not to mention the number of man- teed to be up-to-date. hours it takes developers and maintenance The way our systems are set up will allow par- personnel to update the systems. That is why ticipants immediate access to all of the ne- we decided to host our platform entirely in eded information, without having to pay for the cloud. expensive hardware and individual software
Creating Green, Smart & Connected Cities www.parqtoken.com 15 3 YOUR FUTURE We strongly believe that, by working on modern, urban areas that will benefit together and putting faith in each other, the most from green solutions, cost re- the troubles of packed, smog-filled cities ductions and infrastructural optimization. will soon be behind us. Our community All products will be made in such a way will be spearheading a campaign that will that they fit perfectly into the existing Par- fight hard for greener cities and a better, ksen ecosystem. healthier future. A greener world starts We’re living in an age of technological with us, and with Parksen you can finally wonders. Boundaries and limitations are do something and be a part of the change being pushed every day and everything is that you seek in the world. evolving at the speed of light. Parksen is The Parksen app, our Parksen Green, here to make sure that the Parking and Smart & Connected City Platform and all Transportation industry evolves in a heal- future Parksen product lines will focus thy and progressive manner.
Creating Green, Smart & Connected Cities www.parqtoken.com 16 3.1 Parksen Market Potential With over 700 million drivers worldwide, What has happened over the last 3-5 the Parking and Transportation industry years? Let’s take a look at what has chan- generated an annual $25 billion in the ged since then. A lot of local and some United States and another $50 billion international parking apps were deve- in Western Europe, according to a 2013 loped, and even though it certainly was Frost & Sullivan analysis . The same an important first step to offer real-time document predicted that the industry parking information, we’re still only at the would flourish thanks to a variety of in- beginning of actual change. vestments of about $200 – $250 million over the next 3 to 5 years. Why is everything moving so slowly? A fair assessment would be to say that, in These investments were meant to impact part, the slow development is because both on- and off-street parking, but go- local governments and municipalities vernments (on-street parking providers) play a big part in the Parking and Tran- and corporations (off-street parking pro- sportation industry, and these guys have viders) have been struggling to keep up never been known for their speed. This with the demand of consumers that are would explain the emergence of so many getting used to technologically innovative peer-to-peer solutions, but we believe creations. that a true fix for environmental and
Creating Green, Smart & Connected Cities www.parqtoken.com 17 infrastructural issues can only be achie- Parksen is the connecting factor betwe- ved by working together with corporate en all stakeholders and users, adding a institutions and government bodies. very important pillar to green and smart city solutions. Instead of battling along- Simply put, industries and governments side one-dimension apps, our platform alike cannot afford to stay behind in this will combine the best of all three worlds age of technological development and and create a global norm, a true Green, disruption. Driven by political and socie- Smart and Connected City Platform. tal pressure , cities and companies are being forced to look into long-term su- 3.2 Parksen stainable solutions in order to drive back Global Expansion congestion and harmful emissions. Even though Parksen is currently located in Amsterdam, and our new platform is The rise of IoT technology has sped up being developed here, we are primarily the entire process significantly, now focusing on English-speaking (specifically more than ever are we able to gather the United States and United Kingdom), and distribute data that directly contri- Russian and Asian markets first due to bute to healthier city infrastructures. All their high level of congestion, harmful we need now is a platform that utilizes emissions and high costs of driving. After all of this data and uses it to improve our which we will seek expansion towards quality of life, which is exactly what Park- Africa, the Middle East and South Ameri- sen is creating. ca.
Creating Green, Smart & Connected Cities www.parqtoken.com 18 UNITED STATES OF AMERICA and heavy congestion, has been tied to Losing an average of 107 hours per an increase in respiratory sickness like: driver per year, citizens of Los Angeles asthma and bronchitis among inhabitan- scores highest in terms of congestion ts of larger cities. on the 2017 INRIX Global Traffic Score- card . New York City comes in on third The possibilities for improvement throu- place with 91 hours and drivers in San gh our Green, Smart and Connected City Francisco (5th) and Atlanta (10th) spend Platform are enormous. Municipalities 79 and 70 hours respectively. are undertaking their own projects to push back pollution and congestion as it Driving in these cities costs its citizens is, but they lack a unified effort. By offe- a pretty penny as well, parking related ring a universal solution, using our pla- costs superseding car ownership. For tform to connect municipalities to each instance, in New York city, which is fa- other and with interested third parties, mous for unbelievably expensive parking, we can start making a difference almost drivers pay about $7,237 per year for instantly. car ownership and another $5,395 for parking, but if we add indirect costs such as congestion ($2,960) and parking pain UNITED KINGDOM ($3,334) the total surges to a total annual London also finds itself in the top 10 cost of driving of $18,926. of the INRIX Global Traffic Scorecard. Coming in at the 7th place, Londoners A 2014 article posted on the Union of spent an average of 74 hours per driver Concerned Scientists  states that, in per year in congestion. In fact, conge- 2013, transportation made up for more stion has been steadily deteriorating and than half of carbon monoxide and ni- predictions made in the “Tackling Pol- trogen oxides in the United States. Such lution and Congestion” research paper emission, often created by diesel cars state that it will continue to get worse. A city is not gauged by its length and width, but by the broadness of its vision and the height of its dreams. Herb Caen
Creating Green, Smart & Connected Cities www.parqtoken.com 19 An interesting thing to note is that the versal plan in place, which makes the UK average traffic speeds are said to be a perfect place to roll out our platform. dropping each and every year. The ave- rage driving speeds during morning RUSSIA rush hour in London have fallen from 16 Moscow traffic is known for low speeds km/h in 2006 to 12 km/h in 2016. Driving and high congestion. On the INRIX Glo- slower means more congestion, which in bal Traffic Scorecard, it ranks 2nd place turn means more pollution. with 91 hours per driver per year suffe- ring from congestion. According to the Pollution in the United Kingdom accoun- TomTom Traffic Index, drivers in Moscow ts for 40,000 to 50,000 deaths per year, have to deal with 49 extra minutes in and has been linked to cancer, strokes travel time each and every day. and asthma, to name a few. The costs of these illnesses are estimated at approxi- mately $28 billion. Shockingly, it is often The Russian government has implemen- those in poorest societal circles that end ted a major Intelligent Transport System up paying most. (ITS) in 2014. This system included instal- lation of over 7,000 sensors which were The United Kingdom is in dire need of placed on roadside posts and buildings smart and green solutions to fight back throughout Moscow. They are being against deteriorating circumstances. used to measure road traffic intensity, Besides a few peer-to-peer parking apps average speed and congestion. They also and government actions, there’s no uni- placed over 1,200 road security cameras
Creating Green, Smart & Connected Cities www.parqtoken.com 20 all over the city, which will warn drivers SOUTH KOREA about dangers and accidents, according Seoul is a frontrunner in terms of al- to a ITS International article  from ternative solutions in the battle against 2015. congestion and pollution. However, rather than trying to “fix” traffic, they Despite these actions, Moscow still deals are attempting to change the commute with incredibly high congestion and slow behavior of their citizens, investing hea- traffic speeds. The Russian Federation is vily in public transportation optimization the only large emitter that hasn’t ratified  by using smart sensors, which col- the Paris Agreement  , opting to go lect data that is then broadcasted to the for a national strategy instead. public through roadside signs. The wider Seoul Capital Area is home to While it might prove challenging to enter over 25 million people, which makes up the Russian market due to their skeptical for almost half of South Korea’s popula- attitude towards foreign involvement in tion. In order to keep up with an incre- governmental issues, they would surely asing population, the city has no other stand to benefit from universal solutions. option than to proactively prepare. Given the technical nature of the Fede- ration, they would be very open to IoT in- The technical nature of the country, tegrations and blockchain technologies, paired with the governmental desire to especially considering the amount of make sustainable and green changes, data they are currently collecting through makes Seoul a perfect target for our their ITS implementation. platform.
Creating Green, Smart & Connected Cities www.parqtoken.com 21 3.3 Parksen Features lection will directly improve the stability & Integrations and accuracy of the system. Doing so will earn you PARQ tokens, the amount will REGISTERING & be based on the completeness of your OFFERING PARKING SPOTS information as well as on the number of Anyone in possession of a parking spot parking spots you’ve added to our sy- can use the Parksen platform to make it stems. available for other drivers. Do you have a free spot in front or inside of your INCORPORATING SMART, IoT & GREEN apartment building? Rent it out to your DEVICES fellow commuters! Thanks to our smart If you own a garage or simply an indivi- contracts you can rent out your spots dual parking spot and feel like you can and earn PARQ Utility Tokens. The Park- make it smarter or greener, our partners sen Platform will claim a commission of are here to help you out. By purchasing 5-10% for facilitating services. supporting equipment, you will directly contribute to cleaner and smarter cities, LOCATING & MAPPING PARKING and, because you do, we will reimburse SPOTS a part of the price in PARQ tokens after If you are the owner of, or know of any you’ve installed them and added the unused, parking spots, please let us information to your parking spot profile. know! Contributing to our metadata col- Go green!
Creating Green, Smart & Connected Cities www.parqtoken.com 22 REVIEWS, SURVEYS & DATA SHARING ded with a modest amount of PARQ Data makes the world spin, and it will tokens, how much exactly will depend on most certainly help us continuously im- a few factors such as accuracy, volume prove our platform and ensure you have and usefulness. In the future you will find the best possible experience. We will more detailed information on this system never sell your data to third parties, it will on the PARQ website. only be used to improve the quality of our platform and parking app. 3.4 Parksen Collaborations Much like with Uber, we will ask you to leave reviews and remarks every time IOTA you use one of the parking spots that is IOTA is a permissionless distributed being offered through Parksen. How was ledger, designed for a new economy that the accessibility? What were the condi- thrives on sharing and machine-to-ma- tions of available hardware? Of course, chine transactions. It has been designed we will also ask you to rate the drivers. to power the future of Internet of Things Did they leave your spot the same shape with feeless microtransactions and data they found it in? Let us and your fellow integrity for machines. users know! Seeing how mainstream adaption has Alternatively, we will also ask you to fill put strain on the processing speed of out surveys so we can stay on top of transactions on traditional blockchain what you, as a user, find most important. networks, IOTA created the Tangle. The We want to be able to build the platform Tangle, IOTA’s distributed ledger, does that you would actually love to use, and not consist of transactions grouped into to do this properly we need as much of blocks that are stored in a chain, but ra- your feedback and input as possible. ther of a stream of individual transaction Finally, we will ask you to share with us entangled together. data that includes but is not limited to IOTA offers a secure, scalable and feeless parking duration, average search time, transaction settlement layer, which takes price ranges and the like. Help us provi- the power away from powerful miners de you with the service you expect. that have gotten rich off mining fees. All data-related requests will be rewar- With the Tangle, IOTA will power machi-
Creating Green, Smart & Connected Cities www.parqtoken.com 23 nes and humans alike in new permission- on every parking action depending on less economies, most important of which the local prices and systems – this will being the Machine Economy. be our main source of income during All in all, Parksen believes that IOTA is the first stages. Later on, by offering doing an exceptionally important job in equipment and services for municipali- this industry. They offer high scalability, ties, companies and individual users for devices with low resource requirements, a lower-than-market price, we will also zero-fee transactions, secure data tran- claim a commission fee for any and all sfer, offline transactions and signatures purchases made at one of our partners. that make IOTA resilient to the next Finally, at a future stage, we also want to generation of computing. We envision work closely with maintenance and re- strong collaboration during the develop- pair companies. Connecting the perfect ment and placements of the Parksen IoT firm to one of our clients will also include devices that will power our Green, Smart a small commission fee. and Connected City Platform. Adoption and usage of our Platform by cities will be free of charge in order to 3.5 Parksen Streams stimulate the growth and health of our of Revenue eco-system. Potential partnerships with Parking providers currently earn money automotive- and city-development in- through commission, as they kickback dustries are subject to individual pricing almost all of the money paid by a driver depending on the scope of the coopera- for a municipal- or parking garage-ow- tion. ned spot to the respective owner of that location. Parksen will operate under this same principle, earning between 5% and 10%
Creating Green, Smart & Connected Cities www.parqtoken.com 24 3.5 Parksen Roadmap Development of the Parksen Cloud and Parking App Q1 2016 The parking app was developed and connected to 113 cities in the Netherlands, including Amsterdam, Rotterdam and The Hague. Beta Testing of Parksen Cloud and Parking App Q2 We tested the app with thousands of end-users and municipalities across the 2016 Netherlands. First Round of Private Funding from Dutch Government & Investors Q3 2016 We received funding to develop a nationwide platform with support from both angel investors and the local governments. Alpha Launch of Parksen Cloud and Parking App in the Netherlands Q1 Parksen app became available on Apple App Store and Google Play Store for 2017 end-users in the Netherlands. Started Research for Green, Smart & Connected City Platform Given immediate success, we started conceptualizing the Green, Smart & Con- Q1 nected City Platform and dove into Market Research for global expansion. Idea for 2017 ICO took form and the company started preparation. Hired Additional Team Members Towards ICO Q2 2017 Localized and recruited specialists to aid and assist us with ICO preparation. ICO Prep, Website, Smart Contract and Whitepaper Development Q1 With a complete team, we continued our ICO preparation, drafted our first official 2018 whitepaper and built the ICO website. We have also started the development of the first few Smart Contracts for parking prices and actions.
Creating Green, Smart & Connected Cities www.parqtoken.com 25 Q2 Start of the Pre-Sale and Public Sale 2018 Interested parties are able to participate in our Pre- and Public ICO Sale. Q4 Setting Up Offices and Expanding Teams for Global Expansion 2018 Targeting the USA, UK, Europe, and Asia for our first round of Global Expansion, locating new offices, expanding our teams and conducting further market research. Start Development of IoT Devices for Smart Parking Solutions Q4 Collaborating with third parties and partners towards the creation of innovative IoT 2018 devices, which will be integrated in participating cities and connected to our pla- tform. Start Development of Beta Parksen City Platform 2019 Creation of (micro)APIs and integrating them with Parksen Cloud for easy imple- mentation in our Selected Test Cities, localizing app and services in 5+ different languages. Mapping of parking zones, environmental issues and outdated systems. Launch Beta of Parksen City Platform Selected Test Cities get full access to the Beta of our Green, Smart & Connected City 2019 Platform. Extensive testing will follow thanks to close cooperation with local munici- palities and end-users. Collecting data, identifying areas of improvement and gathe- ring community feedback. Final Product Launch in Selected Cities Rolling out the end-product in all of the selected Test Cities after improvements. 2020 Continuing to gather data and feedback from the communities and municipalities to ensure a healthy growth of our Platform and Ecosystem. Global Release of Green, Smart & Connected City Platform After extensive testing, our Platform and app will be rolled out globally and be made available to all participating cities and their citizens. During this stage we will conti- 2020 nue to work on the platform based on feedback from different markets. We will rely heavily on community input to make sure that our product works the way that it should.
Creating Green, Smart & Connected Cities www.parqtoken.com 26 4 THE PARQ TOKEN In order to make sure our community and the participating municipalities have the freedom 4.1 PARQ Token Functionality to grow strong and stable, we have decided We are issuing PARQ Utility Tokens for several to issue a total of 1.000.000.000 PARQ utility reasons: tokens. After careful consideration we believe that this will allow us to focus on the long-term To raise funds for the long term-deve- goals of our platform. lopment of our Green, Smart & Con- By managing our distribution properly, we nected City Platform ensure the potency of our ecosystem as well as the health of our community. With this in To serve as go-to payment method mind, during the pre-sale we will accept pur- within the Parksen app and platform chases for a minimum of 0.1 ETH. During the for all stakeholders and end-users. public sale there will not be a minimum contri- bution, we would love to offer even the smal- Our PARQ Utility Tokens are ERC20 compati- lest of investors a fair chance of getting on our ble, built on the Ethereum blockchain and are platform thus suited for many wallets and, most impor- PARQ tokens can be bought with FIAT curren- tantly, for smart contracts. cy, Paypal, Credit cards and the following cryp- tocurrency: ETH, BTC. All purchased PARQ will be transferred to the wallets of ICO participan- ts after the ICO, KYC and audit have conclu- ded.
4.2 PARQ Token details City life is stressful. Everybody is running around like crazy, 1.000.000.000 PARQ stuck in traffic jams Total tokens Ticker trying to make meetings, trying to make ends meet, trying to meet deadlines, trying to ERC20 None get kids to and from Type Inflation activities. There aren’t enough hours in the day for all this business. 01 – 06 - 2018 1 year Token sale start Sale length Rebecca Pidgeon $ 0,10 $ 19.500.000 Token Base Price Hard Cap
Creating Green, Smart & Connected Cities www.parqtoken.com 28 4.3 PARQ Token Distribution and Allocation Total Tokens Total Tokens Amount of total 1.000.000.000 Charity 1% 10.000.000 Bounties / Referrals 2% 20.000.000 Airdrop & Hodlers reward 5% 50.000.000 Private Sale 3% 30.000.000 Business Development 4% 40.000.000 Team 5% 50.000.000 Pre-ICO sale 5% 50.000.000 Public ICO sale 20% 100.000.000 Development 15% 150.000.000 Marketing 20% 200.000.000 Smart City Projects 20% 200.000.000 1% Charity 2% Bounties 5% Airdrop & Hodlers reward 3% Private sale 4% Business Development PARQ Token Distribution and 5% Parksen Team Allocation 5% Pre-ICO sale 20% ICO sale 15% Development 20% Marketing 20% Smart City Project Budget
Creating Green, Smart & Connected Cities www.parqtoken.com 29 4.4 PARQ Charity and willing to give enthusiastic participants a Smart City Project Budget helping hand towards realizing our goals. To keep in line with our green, smart and 4.5 Why PARQ is a Utility Token and connected ambitions, we will be setting Not a Security aside a fund for charitable organizations that we feel fit well with our own identity. Globally, tokens are considered either to Originally, we will keep 10.000.000 PARQ be utility or security. As the name sugge- utility tokens stored for this purpose alo- sts, utility tokens are tokens which have an ne. underlying utility function within the pla- We will also hold onto 200.000.000 PARQ tform or product, whereas security tokens utility tokens for our smart city project bu- are solely used as a fundraising and tra- dget. These funds are going to be made ding currency. available for cities that are interested to As this whitepaper has properly proven, implement the Parksen platform but who PARQ is a utility token. End-users engage do not possess the immediate funding to in transactions with other end-users and acquire necessary equipment. Additional- can either spend or earn PARQ through ly, we aim to support innovative blockchain several actions within both the Parksen developments and projects that could lead Parking app and the Parksen Green, Smart to strategic partnerships. and Connected City Platform. PARQ is, in We are very serious about turning the wor- other words, a consumable resource that ld into a better place, and we are equally forms a red line within all of our products.
Creating Green, Smart & Connected Cities www.parqtoken.com 30 5 THE PARQ ICO As illustrated in the PARQ Utility Token Distribution and Allocation chapter, we The pre-sale will begin on 01–06–2018 and end when the tokens are sold out. are making a total of 25% available for The public sale will begin after all pre-sale the community and for angel investors tokens have been sold. by means of a token sale. The token sale will be divided between a pre-sale and a 5.2 Public Sale Information public sale. During our public sale we will sell 200.000.000 available PARQ tokens. 5.1 Pre-Sale Information Investors will be able to buy our tokens A limited amount of people will be invited against a 20% discount at $0,08. The pu- to participate in the exclusive first round blic sale will run for a full year or until all of of our ICO. We want to reward early adap- the tokens have sold out. tors and enthusiasts accordingly by giving All unused tokens at the end of our run them early access and softer prices. We will be burned. will make 5% of all tokens available for the pre-sale, which will sell at a 30% discount The specific details of all our sales are at $0,07. Minimum contributions during found below. the pre-sale is 0.1 ETH. sale start tokens price PRE-SALE 01 – 06 - 2018 50.000.000 $0,07 (30% discount) PUBLIC SALE AFTER PRE-SALE 200.000.000 $0,08 (20% discount)
Creating Green, Smart & Connected Cities www.parqtoken.com 31 our team and move to new locations in 5.3 Use of Proceeds order to reach global markets. The rest All of the raised funds will be used of the funds will be used for Research towards the realization of Parksen Green, and Development of our Platform and for Smart and Connected City Platform. In the enthusiastic future city participants. early stages, this means we will expand 10% Business Development Use 15% Global Expansion of Proceeds 30% Marketing 45% Research & Development 5.4 Buyback tokens from exchanges ning tokens. This will also provide PARQ Parksen will use up to 10% of its yearly investors with a larger ROI and raise the profit to buy tokens back from exchanges. token price if the same price-to-earnings By doing this it will reduce the amount of (P/E) ration is maintained. tokens available of exchanges, with the result of increasing the value of the remai-
Creating Green, Smart & Connected Cities www.parqtoken.com 32 6 THE PARKSEN TEAM Eddie Postma CEO & Founder As a veteran project manager and fearless internet entrepre- neur, Eddie Postma has been building and maintaining enterpri- ses for nearly three decades. With experiences varying from onli- ne magazines and video production companies to the Parksen Parking app, Eddie tackles each of his projects with unlimited energy and dedication. Paul Heath Chief Security Officer Our very own Certified Ethical Hacker, Paul Heath, worked for the Dutch Ministry of Justice as a Migration Specialist before becoming a Senior Developer at the Ministry of Defense. From there he moved on to the Parking industry and Amsterdam mu- nicipality as a Senior Technical Consultant, before finally landing at KPN as a Solutions Architect. Fokko van den Bosch IT Architect A city is only as good as its infrastructure, much like every ap- plication or platform, and that’s why we’re happy to have Fokko in our corner. With more than a decade of experience as an IT Architect, our platform and the backend modules could not be in better hands. He has been putting his talents to the test for one of the largest Dutch telecom companies KPN.
Creating Green, Smart & Connected Cities www.parqtoken.com 33 Arjan Douwes Senior Developer Arjan is our All-Star developer, which isn’t that surprising considering his lengthy resume which includes several gigs at Parking Providers, Airports and a whopping six years tenure where he worked on a Parking Platform for the city of Amsterdam. He is a highly skilled developer who loves to keep up with the latest technological innovations. MASSIMO BENSI Senior Developer An exceptionally experienced Azure Solution Architect and Developer from Italy, Massimo joined Parksen to assist in the creation of our Smart, Green and Connected City Platform. His experience as Senior Software Developer at a rivaling parking app makes him a perfect fit, and so does his experience working on blockchain and smart contract development. Professor Joost Platje Global Sustainability Strategist Joost is a renowned professor of Economics and researcher who is cur- rently teaching at the WSB University in Wroclaw, Poland. He has done extensive research on sustainable transport and has written several in-depth reports, which can be found on his own website. Roy van Pamelen Urban Development Specialist As our very own City Planning Expert, Roy is quite literally the man with the plan, if you will. For over a good decade, he has been involved with numerous sustainable and urban renewal projects in the Netherlands. Driven by the desire to bring green solutions to large cities, he is a crucial part of our team.
Creating Green, Smart & Connected Cities www.parqtoken.com 34 Tanna Heath Risk Assessment Manager Tanna is the angel watching over our collective shoulders. The Dutch govern- ment is very lucky to able to say that she has been working for the Ministry of Justice and Safety for over a decade now, and so are we. Tanna was also active for the first Dutch internet provider, XS4ALL, for over 3 years as a Project Support Officer. Cor Alberts Legal Counsel Specialized in corporate law, Cor Alberts has been at the helm of his own company Legal Today for over 8 years. Providing a wide spectrum of legal advice, his company focuses primarily on counseling companies that generate sustainable energy, which ties in perfectly with our own green ambitions. Maarten Voskuil Legal Counsel for Consumer Privacy Privacy is a very important part of what we’re trying to do, managing data is a tricky thing. Thankfully we have Maarten at our side to keep us on the right path. He has a strong background in all things IT and advises several boards on related legal matters. Wilhelm Roth Marketing & Communications Manager In 2014 Wilhelm founded WTR Strategic Consultancy, a company speciali- zed in European legislation. Constantly stimulated by political and econo- mic development, he quickly turned into one of Europe’s top Instagram pundits. His background makes him one of the sharpest tools in our modest shed, which incidentally makes him the perfect Marketing & Com- munications manager.
Creating Green, Smart & Connected Cities www.parqtoken.com 35 Jan Heemskerk Content Manager Born into a family of journalists and writers, Jan could not escape his calling for long. After a brief Marketing education, he moved on to Journalism and joined the Dutch newspaper Volksrant in 2013. Two years later, he decided to switch it up and became a part of a daring Fintech startup called bunq. His newfound love and enthusiasm for tech finally led him to us. Marc Garcia Abellan Community & Social Media Manager Born in Spain, Marc swapped the sunny sky of Barcelona for the Amster- dam climate to help us develop and manage Social Media Content, while also creating interactive and engaging relationships with our users and partners. Having started out in the Hospitality industry, Marc made his way here through a Community Management job for Dutch Fintech bunq.
Creating Green, Smart & Connected Cities www.parqtoken.com 36 7 THE PARKSEN ADVISORS Simon Cocking Being an established journalist and having founded several suc- cessful companies, Simon’s vast experience as an entrepreneur and writer is undeniable. A winner of 2016 Littlewoods Best Ire- land Blog for Digital & Tech, he currently works as Editor in Chief of Irish Tech News – which has been called Ireland’s answer to TechCrunch. Over the years, he’s built an impressive network and is now well known as one of the most influential ICO advi- sors. Jason Hung Jason Hung is a veteran entrepreneur who has lent his ears and offered advice to over 35 different ICOs. This has earned him the reputation of being one of the most respected advisors in the industry. Jason has invested in blockchain ecosystems, AI, digital marketing and mobile businesses. Being a co-founder of several companies, Jason has over 20 years of experience managing RD, IT, Sales and Consultancy Services. Dennis Schouten Dennis is an experienced IoT member with a proven record of working within the computer software industry as a (freelance) consultant. Currently, he holds a seat on the steering committee of the IOTA Evangelist Network and is one of its driving forces in the Netherlands. We hope to see Dennis play an instrumental role within our research and development of IoT devices and smart city development.
Creating Green, Smart & Connected Cities www.parqtoken.com 37 Nick Reineman When first entering the startup industry, Nick had one very clear goal in mind: to add all of the startup founders and CEOs to his ever-growing network of serious entrepreneurs. To facilitate this growth in his personal circles, he founded the Startup Boot (a boat that hosts events for startups and tech-savvy entrepre- neurs). Since then, Nick has created a network with over 7300 people, and that number is steadily rising. Richard Krawczyk Richard Krawczyk is a former investment banker who now is Editor in Chief of The ICO World, one of the largest ICO websites, and he sits among the top 1% of social media influencers in the industry. Richard assists ICOs with their initial and post-ICO mar- keting, and with making sure that the organization is following the most recent regulations as defined by the U.S. Securities and Exchange Commission. Mohamed Roushdy Being a true industry veteran, Mohamed has over 22 years of extensive experience as a Chief Information Officer within the Fintech and IT industries. As an advisor and avid blockchain enthusiast, he assists businesses with optimizing bottom-line productivity and helps them achieve their goals.
Creating Green, Smart & Connected Cities www.parqtoken.com 38 8 CONCLUSION Our Green, Smart and Connected cipalities. By involving them in the City Platform will help cities all ever-changing landscape of tech- across the world step into the nology, the transition into every- future by investing in sustainable day-use will go a lot smoother. and green solutions, fighting It is our duty as citizens of the against pollution, extortion and world to work together against waste of time and resources. the deterioration of our planet. By As our platform and community embracing new technologies and, grows, we will be able to put pres- perhaps more importantly, ta- sure on organizations that have king away the stress that current stood in the way of innovation. solutions still cause, we will not We might be focusing on parking only create a cleaner future for now, but there are many aspects the next generations, we will also of urban life that are ready for im- undo some of the damages cau- provement. sed by those who came before us. This is a long-term project, and This is Parksen’s mission, and we we are well aware that it requires are confident that, together with the real world to catch up with our community, we will be able to blockchain, crypto and Internet of make an actual difference. We’re Things (IoT). Mass adoption is re- going to take the world by storm, quired, which is why we are invol- will you be a part of it? ving the governments and muni-
Creating Green, Smart & Connected Cities www.parqtoken.com 39 9 REFERENCES 01 02 G. Cookson and B. Pishue, “The Impact of Parking Pain in the US, UK and Germany,” INRIX, 2017. D. Begg and C. Haigh, “Tackling Pollution and Congestion,” Greener Journeys, 2017. 03 A. Meola, “Automotive Industry Trends: IoT Connected Smart Cars & Vehicles,” Business Insider, 2016. 04 N. DePuis and E. Stahl, “Trends in Smart City Development,” National League of Cities, 2016. 05 F. &. Sullivan, “Mobility-related Innovations in Parketing Management,” Frost & Sullivan, 2013. 06 V. Halleux, “Cities: Front line of climate action,” European Parliament, 2018. 07 INRIX, “Global Traffic Scorecard,” INRIX, 2017. 08 Editors, “Cars, Trucks, and Air Pollution,” Union of Concerned Scientists, 2014. 09 Editor, “Russia looks to ITS to curb congestion and reduce accidents,” ITS International, 2015. 10 Editor, “Climate Assessment Russian Federation,” Climate Action Tracker, 2017. 11 A. Watson, “How Seoul is using technology to avoid ‘traffic hell’,” CNN, 2017.
DISCLAIMER This whitepaper has been written with the sole purpose of informing readers about Parksen as a business and our Ethereum-based PARQ token. In this white paper we will go into the future of Parksen as a business and our Ethereum-based PARQ token, and as such we make several predictions based on a fair number of variables. Given that many things can change over time, none of the statements should be considered guarantees or promises of future performance. The information in this document is subject to change or update without notice.
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