THE AUSTRALIAN MADE BLIND MANUFACTURER IS LAUNCHING ITS BEST RANGE YET
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W FA
I S S U E 72 MAY 2020
THE AUSTRALIAN MADE
BLIND MANUFACTURER
IS LAUNCHING ITS
BEST RANGE YET
M AY 2 0 2 0
IS S U E 7 2
B L I N D M A C H I N E R Y | M A N U FA C T U R I N G + C O V I D 1 9 | S U N S C R E E N FA B R I C S
Beautiful new fabrics now available at
Lifestyle Blinds
The Louvolite 2019 -2022 fabric collection features new exquisite
colourways and designs, in addition to many of the most popular
existing ranges having been enhanced with a fresh new colour
palette.
• Bright, energetic and bold colours
• Elegant, stylish and sophisticated designs
• Whimsical, cheeky and fun patterns
Now available as part of the Lifestyle Blinds fabric range for custom
made Roller, Roman, Panel and Vertical Blinds.
This fabulous new collection will be current for 3 years unlike
previous collections that ran for 2 years.
Contact Lifestyle Blinds today for your new Louvolite 2019 -2022
Fabric Collection books.
BY
68 BUSINESS STREET, YATALA QLD, 4207 P: (07) 3382 5999 E: CUSTOMERSERVICE@LIFESTYLESHUTTERS.COM.AU W: WWW.LIFESTYLESHUTTERS.COM.AU
ISSUE 72 | MAY 2020
Wilson Fabrics.
34
THE R ETU R N OF WILS ON FA B RI C S
After three and a half challenging years, Australian wholesaler Wilson Fabrics is back on
form with the launch of its highly anticipated fabric range. The company also has a new
way of doing business, sparked by current commercial challenges but future-proofed to
bring advantages to customers well into the long term. WFA reports.
08 PRODUCT NEWS A run-down of the latest Window Furnishings product news
38 MANUFACTURING REPORT: 52 CLASSIC COVERAGE
SILVER LININGS PLAYBOOK Roman blinds are experiencing a renaissance, with new
Like most industries and indeed the rest of the world, the technology and textiles offering end users a wider range
window furnishings sector has been left reeling at the of options.
sudden and unprecedented impact of the Coronavirus
ON TRACK FOR GROWTH
pandemic. But WFA has discovered a rich seam of
resourcefulness in which many businesses have used the 56 With curtains undergoing a resurgence of their own,
crisis as an opportunity for innovation, improvement, the underpinnings of innovative hardware are also
collaboration and community. experiencing growth and innovation.
PLEATED + HONEYCOMB A CENTURY SERVING THE
46 BLINDS REPORT 58 BAYSIDE COMMUNITY
The pleated and honeycomb blinds category is maturing, A retail mainstay of Martin Street in the smart Melbourne
with product the latest product refinements responding suburb of Brighton since the 1920s, Nicholls Interiors
to the evolving needs of end users. is celebrating a century of providing window furnishing
solutions to local residents.
PA G E 0 1
W E L C O M E editor & publisher
James Boston
associate editor
Belinda Smart
advertising manager
Liana Treadwell
art director
Rizla Herdaru
Kate Noseda
print
Southern Colour
advertising
03 8060 1002
JAMESBOSTON editorial submissions
james@bostonpublishing.com.au
Editor & Publisher
front cover image
Putting opinions in print is always a challenge To sign off on a more hopeful note, have a read
when writing about current events, thanks to the of our profile of Nicholls Interiors (Page 58). The Wilson Fabircs
delay and inevitable gear shift between the writer’s family-run business, celebrating 100 years, survived
thoughts being expressed and the publication two world wars and a depression which included head office
finding its way to the reader. And as anyone can several instances of rationing, where at times, family 237 Swan Street, Richmond
VIC 3121, Australia
attest at the moment, there has never been a time members had to act as security, limiting customers
in living memory where information has become in the store, supplies were limited, and people
so out of date so quickly. Fortunately for us here were panicked. Sounds familiar. We too are hoping telephone
at Window Furnishings Australia, April 2020 will to be around in the long-term and are taking the 03 8060 1002
also be remembered for the month we launched attitude that to trade through this crisis, we need
our new online presence (See page12). This should to work together as an industry. We have asked our fax
remedy a few of the issues we face as a bi-monthly advertisers who are also taking this approach as to 03 8692 2780
print publication, in a world where things can join our campaign: “Trading through a crisis”. You
change by the hour. Keep a look out for increasing will see the symbol below on many ads throughout wfasource.com.au
digital communication from us as well as our this edition. All of these companies have agreed to
regular print publications which will (eventually) join our campaign to show confidence in the future
arrive on your desk. of this industry. They have all agreed to support
industry colleagues, customers, even competitors,
We will all have lasting memories of this period of throughout this difficult period, with the belief that
lockdown, and the near future will also provide its we can emerge a better industry on the other side.
share of testing circumstances. But like any crisis, Stay safe, where possible, stay home, and I look
opportunities will abound. The support provided forward to seeing many of you in person again soon.
by state and Federal Governments is tailor-made
for most in this industry. It may also offer a silver
lining for local manufacturers if we can return to a
domestically focused economy asap. There will be
a share of pain, which we will all feel, and the ways
of doing business in the past will certainly change Printed by Southern Colour.
The printer and paper used to produce this publication have
forever. You can read about how companies in our Forest Stewardship Council® (FSC®) and ISO 14001 environmental
certification. FSC® is a Chain of Custody (COC) process.
industry are already adjusting to the ‘new normal’ in This publication is printed using vegetable based soy inks.
our special feature on the coronavirus (Page38).
Window Furnishings Australia is a
publication of Boston Publishing Pty Ltd
P A G E 0 2 | w f a so ur c e.com. au
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N E W S
PA RT NE RSHI P USHE R S
NEW PRO DUCT I N TO
L OC A L MAR K E T
alternative to standard films
for glass walls in office and
commercial interiors.
“Squid gives you privacy,
sun protection and delivers a
lower temperature inside your
workspace or home. Squid
textiles can be digitally printed
to showcase unique artwork
or applied as a natural fabric,
with both effects offering one-
way vision for privacy during
the day. Squid can be used
on any window shape. The
self-adhesive textile is both
moisture and heat resistant,
and very easy to tailor to
exact specifications. Squid is
available in six modern colours
that have been chosen carefully
to complement existing décor.
Other benefits of the textile are
that it is PVC free, fire retardant
M1/B1, and anti-bacterial.”
Ricky Richards General
Manager Kathryn Polgar
commented: “We have never
seen anything like Squid
before. It fills a gap in the
windows market and presents
us with so many opportunities
for our printing customers
in wide format print media.
Forming a solid partnership
with the Belgium company
made sense for Ricky Richards’
interest in both the window
Ricky Richards has Squid is a self-adhesive textile Squid comprises a self- coverings and the printing
forged a partnership designed to create window adhesive ‘curtain’ that still markets. We met the Squid
with Belgium company and glass decoration for both allows a building’s occupants team in Germany at FESPA
Lampe Textiles that commercial and domestic to see out during the day 2017 and we were chosen
will innovative glass interior projects. while blocking others from to become their exclusive
window treatment Squid being able to look in. This distributor in Australia.”
distributed to the local Developed and produced by privacy aspect has led to
market. Lampe Textiles in Belgium, Squid becoming a high-quality www.rickyrichards.com.au
P A G E 0 8 | w f a so ur c e.com. auAUSTRALIA’S LEADING SUPPLIER OF SUN CONTROL AND OUTDOOR FABRICS Contact your Sun Control expert rickyrichards.com.au | 02 9735 3333
N E W S
SOMF Y LENDS A
H E L PI N G HAND
Somfy is proud to have recently Once again, Somfy partnered
sponsored the Charlie Teo with Habitat for Humanity
Foundation Masquerade Ball in in March, as part of their
Brisbane. The evening, aimed International Women’s
at raising awareness and much- Day efforts. The volunteers
needed funds for brain cancer assisted in renovating a shelter
research, raised over $32,000. for women and children
experiencing homelessness,
In addition to the fun and laughter often due to domestic violence.
shared on the night, the 260 guests
heard from a panel of people “This is my fourth-year
Somfy volunteers with Habitat for Humanity
directly and indirectly touched by volunteering with Habitat for
brain cancer. The moving talk also Humanity, and we are so lucky
touched on the ripple effect this to be in the position to be able
can have on the entire family. to give back to the community
and help those who need it
Australian neurosurgeon, Professor most,” said Somfy’s Marketing
Charlie Teo, officially launched the Executive Mary Maidiotis.
foundation in early 2018, and Somfy
is pleased to have been able to “Every year, I know I’m going
support the cause ever since. to leave the project exhausted
and feeling sore the next day,
Somfy is committed to Corporate but I also know we are putting
Social Responsibility, giving back to smiles on the faces of those
the community and lending a hand, less fortunate, and that is what
not only financially, but through makes it worth coming back
Somfy staff and customers with Charlie Teo at the Masquerade Ball.
volunteering efforts too. every year.”
P A G E 1 0 | w f a so ur c e.com. auWhisper Quiet.
Global leader in cur t ain t r ack sys t em innovat ion
Recessed + Motorised + Hand drawn solutions.
Bending specialists. State of art template plotting software.
Sound of silence. Unique, patented 2C Glider technology.
NEW SG 6465 Hand SG 6465 Recess SG 6840 Hand SG 3840 Cord SG 5600 Motor SG 6970 Hand
DEALER OPPORTUNITY AVAILABLE!
Align with market leader to offer clients the
Blinds
world’s finest tracks in a range of pricepoints S I N C E
1987
Head Office + Showroom
25 Richmond Rd Homebush NSW by Peter Meyer
Freecall Aust: 1 800 254 631
NZ Phone: +64 9 302 2499
www.petermeyerblinds.com.au
Q U A L I T Y + D E S I G N E X C E L L E N C EN E W S
W I NDO W FU RN I S HI N GS
AU S TRAL IA LA U N C HES
NEW WEB S I TE
Window Furnishings Australia the easy retrieval of past articles over time and people hang onto “We see this more as extending
magazine has launched a that have appeared in print. back issues for long periods.” our reach in the industry, as
brand new website to allow well as giving us the ability to
its content to reach an even A high quality flip book version of “I have been to companies where deliver industry content and
bigger audience. the magazine has been available they have retained every single messages to other sectors
online for many years, and will copy on file since we began!” including construction, architects,
Launched in April, the new continue to be accessible via the designers plus industry groups and
website (www.wfaus.com.au) will new website and social channels. “This is great, because it shows a government bodies.”
allow for more industry content love for the medium, but it does
and news to be published, whilst “The new website is timely present a challenge for people “There has been significant
regular emails will keep the considering people’s working when they want to find a specific investment on our part, but
industry informed with news conditions at the moment, and article they have read in the past.” we believe that our efforts will
and features. has been put together over the strengthen the industry further in
last year on the back of requests Boston confirmed the archive its communications, and that will
Content will also be regularly from suppliers and retailers currently covers the last 12 months, benefit us all in the long term.”
shared on the invite-only Window alike for a better digital product but the team is working to extend
Furnishings Australia LinkedIn and archive,” James Boston, this back several more years for To sign up to monthly newsletters
group, which already has over Publisher of Window Furnishings major features and profiles. and features, go to www.wfaus.
500 members. Australia said. com.au and to participate in the
“The launch of the site won’t LinkedIn group, search for Window
The site also acts as an archive “Our readers have such a strong impact on the size or the print Furnishings Australia and ask for
for the industry, with historic attachment to our print version, run of WFA for now because permission to join.
content being uploaded and a and we know this because demand for the printed product
modern search engine allowing subscription requests have grown is still really high.” www.wfaus.com.auIntroducing. . . WFA ONLINE IF YOU’RE A WINDOW FURNISHINGS OR SHADING SOLUTIONS BUSINESS WANTING TO PROMOTE YOUR UNIQUE POINT OF DIFFERENCE, AN EXCITING NEW PRODUCT OR A GREAT SERVICE PROPOSITION, ADVERTISE IN THE INDUSTRY’S LEADING PRINT PUBLICATION, WINDOW FURNISHINGS AUSTRALIA, AND ITS NEWLY L AUNCHED WEBSITE. YOU’LL BE VIEW OUR PREMIUM QUALIT Y DIGITAL E-MAG! OPENING THE WINDOW TO A A PERFECTLY REPLICATED DIGITAL VERSION OF WORLD OF OPPORTUNITIES. THE INDUSTRY’S LEADING PRINT MAGAZINE. W FA U S .C O M . A U CONTACT LIANA@BOSTONPUBLISHING.COM.AU FOR ALL ADVERTISING INQUIRIES
N E W S
GREEN SHOOTS:
INDUSTRY TRAINING
SNAPSHOT
In an overall market where window furnishings sector. Age • February 2019:
training and apprenticeships and gender are interesting Queensland traineeship
are often de-prioritised, the factors in the uptake too, with program commenced.
window furnishings industry 80% of apprentices in the blind
is reporting clear evidence of industry over 35 and 38% female • December 2019: Eight
positive change. (highest of all industries). To date fully qualified Certificate
there have been 148 apprentices III apprentices.
The Frontline Group, which with total training plans and
manages training for the an 81%retention rate. NSW is • November 2019-January
window furnishings industry on the largest region, with 29% of 2020: Installation safety
the behalf of the BMAA, has establishments registered in the program.
confirmed that Certificate III is state. And there have now been
now being delivered in NSW, 828 completions in Victoria and • January 2020:
while the development of Cert II Queensland. Development of micro-
Manufacturing is underway. credentials/skill sets
Key training highlights to date (security, installation).
Significantly, while include:
apprenticeships are dropping • July 2018-April 2019: • February 2020: Curtains
nationally across the board, Leadership program and manufacturing and
uptake remains strong in the graduation. installation stream.
(02) 9838 1442 | info@blindsbb.net | www.blindsbb.netN E W S
K R ES TA STA N DS
DO WN WO R K E R S,
SH UTTER S ST O R E S,
AS CO V ID-19 B IT ES
ASX-listed blind retailer supportive of the various next 24 months from the
Kresta Holdings Limited measures undertaken by date of the 2019 half-year
has stood down part of its the government to prevent financial report.
workforce as it grapples the spread of COVID-19
with the impact of the through social isolation and In that report, released in
Covid-19 pandemic. distancing measures.” early April, Xianfeng Lu said
that the ability of the Group to
The company, which has The decision is likely to continue as a going concern
booked losses of $30 million add to the group’s woes; is principally dependent upon
over the past two years, however the business still the ability of the Group to
announced that it was continues to trade online. secure funds by raising capital
temporarily closing all of from equity markets and
its stores from Monday 30 “The Company has been managing cash flow in line
March 2020, for an initial monitoring the potential
with available funds.
period of four weeks until 27 impact of COVID-19 on its
April 2020. operations and has plans in
“These conditions indicate a
place to minimise the impact
material uncertainty that may
“Unfortunately, the and is well placed financially
cast significant doubt about
Company has also made to sustain short-term
the ability of the Group to
the difficult decision to disruptions to its operations.
continue as a going concern.
stand down approximately Given the uncertainty over
In the event the above
130 team members from the situation, the Company
matters are not achieved, the
30 March 2020. Full-time is not in a position to
Company will be required to
and part-time members will determine the full impact
raise funds for working capital
have access to their annual that COVID-19 will have on
from debt or equity sources.”
leave and long service its operations or quantify any
entitlements, in addition financial impact,” Lu said.
to government assistance “Based on the cash flow
measures,” Xianfeng Lu The company has had a forecasts, the directors are
Executive Chairman of small win with its parent satisfied that the going
Kresta said in a statement. company Van Dairy offering concern basis of preparation
a financial letter of support is appropriate. In particular,
“The health and wellbeing of to the Group a maximum of given the Group’s history
customers, team members, CNY 50 million (AUD $10.4 of raising capital to date,
their families and the million), to the extent that the directors are confident
broader communities remain money is not otherwise of the Company’s ability to
the Company’s priority. The available to meet such raise additional funds as and
Company, therefore, fully liabilities for at least the when they are required.”
P A G E 1 6 | w f a so ur c e.com. auINFINITY
The refinement of a seamless fabric
With its extra-wide 3.2-metre span, Infinity awning
allows you to create seamless sun protection for
optimal aesthetic results. Available in 15 solid
colours, Infinity adds character to any terrace.
ORCHESTRA MAX SPARK FR
The waterproof and easy to maintain fabric The flame retardant awning fabric
Orchestra Max protects from the heat, from UV rays but Made of fire-retardant, mass-dyed polyester fibers,
also from the rain. The coating of the Orchestra Max Spark FR is the Dickson awning fabric designed for ww.dickson-constant.com
fabric increases its water resistance, and offers great establishments open to the public. It is also certified in
ease of maintenance. accordance with the main fire standards in the world.
PA G E 1 7N E W S
SOMF Y
D R I V E S H IGH -
P ER F ORM AN C E
SOLU T I O N S
MESSA G E
Somfy recently partnered high-performance facade which and things like shadow
with the Green Building can have a positive contribution management. It’s around
Council of Australia (GBCA) as on the building. constant improvement in a
part of TRANSFORM Online product offer and an ability to
2020, a virtual conference Access to natural daylight which deliver that offer to the market.
offering a forum for thought can be adjusted to create a
leaders to come together and healthier indoor environment “When you’re seeing facades
make a collective impact on and provide occupants with both like 200 George Street, those
the industry. thermal and visual comfort will facades have got a high level
lead to higher productivity and of performance right from
Anders Hall, President of improved well-being the get-go. A building like
the European Solar Shading that which has an adaptable
Organisation (ES-SO) and Users report increased facade, they’re going to be
International Business satisfaction thanks to personal in a better position in the
Development for Somfy individualised control, allowing coming years to change and
International, presented on them to manage heat and glare adapt to the climate.”
the importance of Somfy to suit their own needs
innovations in a time when To learn more about Somfy’s
buildings are focusing on It will generate energy savings, dynamic solar shading and
sustainability and the wellbeing providing a significant decrease high-performance solutions,
of occupants. in the need for artificial heating visit somfy.com.au/projects.
and cooling
“We need to realise the
importance of dynamic, Speaking to the Green Building
automated, smart behaving, Council of Australia, Somfy
solar shading combined with Oceania’s Head of Marketing,
the correct type of glass,” Alistair Grice touched on the
said Hall. importance of resilience and
adaptability in the industry.
Hall used Somfy’s flagship
project, 200 George Street “We take innovation from all
Sydney, as an example of how over the world. Improvement Anders Hall, President of
well-planned control solutions in controls, solutions, European Solar Shading
Organisation. The EY Centre, 200 George Street.
come together to create a technologies, protocols
P A G E 1 8 | w f a so ur c e.com. auN E W S
TWO KEY ASSOCIATES
APPOINTED FOR WINCOVER
SOFT LAUNCH
The BMAA is forging ahead the WincovER Committee right we will put our energy forces with the WincovER
with plans for energy will be working closely with and focus behind the soft launch, which enables us
rating scheme WincovER them, developing tools that launch, with the view of to continue manufacturing
and has appointed two key will include online training making it as successful products that are deemed
associates for the initiative’s for retailers, documentation as possible.” to be the most compliant
soft launch. and online media. We aim to or provide the best star
be able to monitor retailers’ “Ozroll is proud to be rating possible. We have
“Recent months have seen experience with WincovER, associated with the a very strong affiliation
the WincovER Committee including consumer reaction, WincovER project through with a National Dealer
setting up the infrastructure as we progress with the soft- the BMAA and pleased that Network with whom we
to support the soft-launch launch.” we have been selected as work very closely. This
of WincovER. This includes an associate partner for helps us to understand the
agreements with our service The BMAA did confirm that the soft launch along with thought process driving
providers: including test due to the current Covid-19 Hunter Douglas,” said Ozroll end consumers’ decisions
laboratories, Dr Peter Lyons emergency, further progress CEO Chris Parkinson. “We and provide intel as to what
who will provide technical with the WincovER project first came to be involved they believe is fundamental
support and WincovER may slow down to fit with with this project back in when purchasing goods. In
simulation services, and the business priorities of 2011 when it was known as particular we are interested
AGWA, the Australian Glass partners and the availability BERS (Blind Energy Rating to find out the importance
and Window Association of service providers. “In any Scheme); we had initially that they place on energy
who will run and maintain case, we aim to have the provided a sample of our efficient products and the
the WincovER Certified infrastructure in place as external roller shutter for ability to create a return
Product Database.” soon as possible, so that we testing. In 2016 we were on their investment when
are ready to roll-out when officially recognised as a purchasing scientifically
“We are very pleased to the time is right.” sponsor, providing financial proven star rated
announce that two BMAA assistance to help with products.”
members will be the Hunter Douglas Managing marketing and promotion.
BMAA’s associates for the Director Tony Politis Now, Jack McDonald our Parkinson added that in
WincovER soft-launch: Hunter commented: National Sales & Marketing the current COVID 19
Douglas and Ozroll. Both Manager is directly environment Ozroll was in
companies have been long “We are excited and involved with the WincovER “a very fortunate situation
term sponsors of WincovER delighted to see the committee and playing an where we have continued
and manufacture a wide program reach its current important role in the roll-out to maintain a business as
range of end products that phase and to be part of the of the WincovER project. usual approach.”
include materials that can be soft launch process. Much
WincovER rated. The success of what will be learnt during “Since 2002 Ozroll has been “Not only is this a
of WincovER will be linked the soft launch will help committed to the testing massive positive for
not only to having a database the various sub committees of our products to ensure the industry overall, it
of WincovER rated product fine tune the program as that we provide accurate possibly highlights the
but also, very importantly, in we move forward and this proven data,” Parkinson importance placed on
communicating effectively will certainly assist as we said. “This includes Cyclone shading products, which
with the end consumer, turn the dial up and extend Testing, Sound Transmission we expect will flourish
specifiers and other the program in its entirety. loss, Radiant heat / Bushfire even more when we can
stakeholders including Naturally some aspects protection and also Energy support the benefits of
the government. Hunter of the soft launch will be Savings, previously through our products with accurate
Douglas and Ozroll both impacted and delayed due Nathers (National Housing data, in conjunction with
have extensive dealer to current circumstances, Energy Rating Scheme). So an industry standard
networks in Australia and however once the timing is it made sense for us to join rating scheme.”
P A G E 2 2 | w f a so ur c e.com. auN E W S
R+T AND
RELATED
FIXTURES
POSTPONED
The organisers of R+T Asia and However, the unforeseen “The worldwide spread of the
home decorating expo HD+ global development of the corona pandemic and official
Asia, have announced their pandemic has necessitated the orders prevent trade fair events
decision to postpone both further postponement of the from taking place in Brazil,”
shows to March 16-18, 2021, trade shows. a statement confirmed. “The
while the South American third R+T South America will
edition of R+T has also been “For 16 consecutive years, we therefore take place together
put on hold have worked hard together to with the parallel GLASS South
grow the entire industry, and we America from November 5 to 8,
The move to delay R+T Asia and will put all our efforts to make 2020. National and international
HD+ Asia follows comprehensive sure that R+T Asia 2021 and co- exhibitors of both trade fairs have
market analysis, constructive located HD+ Asia 2021 will be already expressed their support
discussions with exhibitors, as exceptional, bringing together for this date. The important
well as recommendations from networking opportunities, the synergy effects of both events will
the China’s Joint Prevention and newest products, educational remain and a date in the business
Control Mechanism of the State events and co-exhibitions,” said year 2020 will enable contracts
Council, VNU Exhibitions Asia Zhu. “This is the moment to to be concluded and the
and Landesmesse Stuttgart, stand together, support each opportunity to acquire urgently
other and our industry. This is needed new customers.”
“We believe that postponing why we are working now on
our shows until March 2021 is new concepts, including digital Manuela Keller, project manager
best for the health and safety of marketing solutions, which will for R+T trade fairs abroad,
exhibitors and visitors, as well be announced soon.” commented: "With the new
as for the vitality of commerce dates we have now been able to
and trade,” said Jessica “The organisers of R+T Asia create planning security for our
Zhu, Vice President of VNU and HD+ Asia thank their exhibitors and visitors. It is clear
Exhibitions Asia. exhibitors and visitors for that R+T Asia and R+T South
their understanding, trust America are and will remain
At the beginning of the year, and their long-term support, important industry meeting
in the early stages of the and remain committed to points in their respective
coronavirus outbreak, organisers working together with all their markets. The continuity of
postponed the show from supporters to find the best our trade fair activities is the
February to June 2020. They solutions for the future.” top priority for all exhibitors,
were convinced that it was partners and for us as a trade fair
the best solution, and they Meanwhile R+T South America company, in order to facilitate
invested massive manpower (Sao Paolo, Brazil) has been global exchange and trade again
and resources toward that end. postponed to November 2020. as quickly as possible".
P A G E 2 4 | w f a so ur c e.com. auPA G E 2 5
N E W S
ROLLEASE ACMEDA
COMPLETES STRATEGIC
ACQUISITION
Rollease Acmeda has further Derick Marsh, CEO of Rollease
consolidated its market Acmeda (international),
position across Australia commented: “Our customers
with the recent acquisition around the world will benefit
of Waypoint. from our continued investment
in top quality people and
Headquartered in Adelaide, products, raising the bar
Waypoint is a leading for customer service and
supplier of window covering innovation.”
components, hardware,
fabrics, and shutters serving Waypoint leadership will
customers in South Australia, remain in place with Managing
Western Australia, and the Director, Tim Way, and
Northern Territory. Operations Manager, Kathy
Sanderson continuing to
“This acquisition not only manage the business. “While
secures our distribution in all Waypoint falls under new
of Australia, it also opens the ownership, our standards
regions served by Waypoint and our commitment to
for distribution of our Texstyle servicing our customers better
fabric range.” said Rollease than anyone else remains
Acmeda (Australia) Managing unchanged,” said Way.
Director, Adam Licciardi.
ROLLEASE ACEMDA
INTRODUCES
VERSATILE MOTOR
Rollease Acmeda has launched “Versa can be mounted the lowest setting offering the
its new Automate Versa Motor, vertically within a ceiling quietest operation.
perfect for drapery applications, pocket for a premium invisible
with greater power source and aesthetic and features “You can also still manually
installation flexibility. convenient micro USB charging, activate the curtain by gently
when using the rechargeable pulling on the fabric and the
“You can choose between a line battery pack.” motor will complete the action
voltage for continuous power or a - automatically moving the
wire- free set-up with a lithium-ion Three speed settings are drapes to the preferred, open or
rechargeable battery pack, to available to either speed up close, position, while ensuring a
suit your installation needs,” the operation or slow it down soft stop for an elegant refined
company said in a release. depending on preference, with aesthetic.”
P A G E 2 6 | w f a so ur c e.com. auLUXAFLEX
PARTNERS
WITH QANTAS
FREQUENT
FLYER
Luxaflex Window Fashions has Luxaflex Window Fashions ran largest loyalty programs. Over 13 and thoroughly tested for the
announced a partnership with a consumer campaign entailing million members are rewarded harsh Australian climate with its
Qantas Frequent Flyer that points per dollar doubled with with Qantas Points across a range individually crafted products are
will enable customers to earn any purchase from the Luxaflex of categories, including travel, made to specific requirements
Qantas Points on all Luxaflex Softshades collection, including financial services, retail, health from the very best materials. This
purchases. Duette Shades, Modern Roman and wellbeing, food and wine meticulous attention to detail
Shades, Luminette Privacy and small business services. with every made-to-measure
For every dollar spent on Sheers, Pirouette Shadings and window covering is what makes
Luxaflex products, members will Silhouette Shadings*. Luxaflex Window Fashions the Luxaflex difference.”
earn 1Qantas Point. Available has been a leading brand in
across all products in the Luxaflex “The Qantas Frequent Flyer Australian homes since 1954. Its www.luxaflex.com.au/qantas
range, the offer can be applied program is one of Australia’s patented designs are engineered * Minimum spend applies
against blinds, awnings and
shutters.
“We are extremely excited
about this new partnership
with Qantas Frequent Flyer,”
said Vera Meharg, Marketing
Communications Manager,
Luxaflex Window Fashions. “It is
an honour to align ourselves with
such an iconic and quintessential
Australian brand, and we are
proud to be able to bring
such a strong initiative to our
customers. Qantas Frequent
Flyer has partnered with a range
of premium brands, and we are
excited to join the program.”
To celebrate the launch, between
28 February and 16 April 2020,
PA G E 2 7N E W S
SHAW HAS
AUSTRALIA
COVERED,
INSIDE AND
OUT
Shaw of Australia now has 2020 will also see Shaw continue while the Base Plus full Cassette
distribution centres in four the roll out their Shaw Outdoor can be automated or manual
states after it announced the products. up to 5.5m width and a 3.1m
opening of a new distribution projection.
centre in Western Australia. The move in to the outdoor sector
commenced last year when Shaw Shaw outdoor shading
Located in Perth, the new made the strategic acquisition systems can be used with
centre is available for daily of Bti Industries, a Queensland any outdoor fabric including
dispatch and pickups of its based company with 25 years’ the company’s Dayscreen
large range of indoor and experience in external systems fabric which is perfect where
outdoor fabrics and systems. and components designed in Italy, filtered light and excellent
adapted to Australian and New sunscreening is required.
To assist its coverage of the Zealand conditions.
western state, a new Business Dayscreen comes in a 5%
Development Manager, Grant Shaw Outdoor offers a range of openness, in a range 16
Wells, has been appointed. Wells premium quality awning systems in colours, is Greenguard and
joins the Shaw sales team with component or kit form, including Oekotex accredited and is
a wealth of experience gained folding arm, straight drop with Flame Retardant (tested to
though years in the window channels or wire guide and the AS1530 Part II & III, NFPA 701
coverings industry in production, verso pivot arm, in both automated (USA), B1 (German)) and carries
sales and general management. or manual control options. a 10 year warranty.
The distribution centre and well The Shaw Outdoor folding arm
will be supported by Shaw’s call awning suite is available in three
centre, 8.30am – 4.30pm AEST configurations; Australia R 90,
and AWST, Monday to Friday. Australia R Pitch and Base Plus
full cassette.
Despite the challenging times
presented by COVID-19, Shaw The Australia R-90 and R Pitch
is operating and distributing as come in automated or manual
normal, with consideration for the options with a max width of seven Grant Wells, Business
safety of its staff and customers. metres, and a 3.6 metre projection, Development Manager, Shaw
P A G E 2 8 | w f a so ur c e.com. auCreate more space with
Shaw Outdoor Awnings O u t d o o r P ro d u c t s
Shaw Outdoor
premium quality awning systems
• available to manufacturers in component or kit form
• systems include folding arm, straight drop with channels or
wire guide and the verso pivot arm
• automated or manual control options
Shaw Outdoor awning systems are designed in Italy then
perfected to perform in Australian conditions.
Shaw Outdoor systems are locally supplied & supported.
Australia R-90
Folding Arm Awning
Shaw Outdoor - the
ultimate awning for
Australian conditions
For information or to open
an account contact us today!
SHAW Distribution Centres: WA | VIC | QLD | NSW outdoor@shawaust.com.au 1800 225 313N E W S
LUXAFLEX JOINS FORCES WITH TV INTERIOR DESIGN GURU
Luxaflex Window Fashions brand, sharing insights into the product range, and Neale captures Later in the year, he will host
has forged a new brand latest interior design trends and the sophistication, class and style a masterclass, sharing top tips
ambassador deal with celebrity offering advice on choosing that Luxaflex Window Fashions on how to style a contemporary
interior design expert, window furnishings to suit the encompasses. We look forward to home using the most innovative
Neale Whitaker. homeowner’s style, needs watching this partnership flourish.” and sophisticated products
and taste. from the Luxaflex Window
Whitaker most recently graced The partnership, which took effect Fashions collection.
TV screens on Foxtel’s ‘Love “We are delighted to have in late February, will see Whitaker
It or List It Australia’ helping Neale on board to represent feature in the all-new Luxaflex “I’ve admired and respected
homeowners decide whether to Luxaflex Window Fashions PowerView campaign, supporting the Luxaflex brand for many
move or improve their current and all the brand stands for,” the brand’s advances in innovation years, for the quality, style and
homes, and is a well known face said Vera Meharg, Marketing with its forward-thinking stance innovation of its products.
on Nine’s ‘The Block’. Communications Manager, on motorisation. This will include It’s a brand with great integrity
Luxaflex Window Fashions. a TVC that will gift customers a and I’m excited to now be
“Supplying a wealth of “Luxaflex Window Fashions Powerview Hub, unlocking working closely with Luxaflex
knowledge and style, Neale will celebrates and champions style, Smart Home Automation in Window Fashions as an
act as the face of the premium elegance and innovation across its their home. ambassador,” he said.
LUXAFLEX EXTERNAL AWNINGS PERFORMING WELL
Luxaflex external awnings fabric skin to effortlessly return
including the iconic MagnaTrack to its channel if dislodged, the
continue to draw strong demand. Evo MagnaTrack Awning has
patented magnetic technology
“External awnings offer both air that holds its fabric taut, ensuring
flow control and sun protection, a smooth finish.”
effectively shading the windows of
your home to aid in temperature “The magnetic force in the
management. This, in turn, reduces track system allows the fabric to
the reliance on air conditioners, move while under wind pressure
and helps to save on energy costs. as it floats within the channel.
The Luxaflex External Window Once the wind pressure
Fashions range is specifically subsides, the magnetic bond “The Luxaflex Evo MagnaTrack the Luxaflex brand, is always
designed to withstand the harsh of the rare earth neodymium Awning can also assist in undertaking research into the
UV and demanding weather of magnets will automatically providing substantial savings most popular shades. We then
the Australian climate. The most re-tension the fabric back to its on home electricity bills. use these insights to develop
recent addition to the portfolio original appearance – a world- With up to 87%1 of a home’s and introduce new colours to the
is the Luxaflex Evo MagnaTrack first in functionality which goes heat gain in summer through latest seasons of Luxaflex awning
Awning. The vertical external far beyond what a standard the windows, Evo Awnings ranges.”
shade is trusted to remain stable zipped system can do. Using can reduce cooling energy
and resilient in Australia’s most nothing more than the awnings costs by up to 60% 2. When www.luxaflex.com.au
erratic weather conditions.” remote control, this technology combined with Luxaflex Spectra
vastly reduces costly service Sunscreen’s ability to eliminate 1. Based on research by the Australian
“Australian engineered and calls, compared to standard up to 95% 3 of heat from solar Window Association http://www.awa.org.au/
designed, the Evo MagnaTrack zip systems.” radiation, the Evo MagnaTrack documents/item/214
Awning is the most technologically Awning can bring you long
advanced awning available on “External blinds can aid in term savings and help you feel 2. Based on independent modelling
the current market, with its overly substantial savings on a home’s comfortable all year round.” conducted by White Box Technologies in
generous, wide application of up cooling bills. The harsh climate, conjuction with Peter Lyons & Associates.
to 6.5m and up to four metre drop. combined with large windows “A popular trend is to colour June 2013. Savings vary based on location,
The only straight-drop awning in Australian homes results in coordinate external blinds with home type and fabric used.
system in Australia to boast a self- increased levels of heat travelling the home. As such, Hunter 3. See http://www.endurisglasscore.com/
correcting feature that allows the through our windows and doors.” Douglas, the company behind for details
P A G E 3 0 | w f a so ur c e.com. auF E A T U R E S P A G E 3 2 | w f a so ur c e.com. au
C O V E R S T O R Y
THE
RETURN OF
WILSON FABRICS
After three and a half in recent years, it would be
challenging years, Australian understandable if the sudden
wholesaler Wilson Fabrics is emergence of Covid 19 were
back on form with the launch of seen as a challenge too far for
its highly anticipated new fabric Wilson Fabrics.
range. The company also has On the contrary however, the
a new way of doing business, current crisis seems to have
sparked by current commercial strengthened the arm of one of
challenges but future-proofed Australia’s longest standing
to bring advantages to fabric specialists.
customers well into the long
term. WFA reports. The launch happening this
month sees the introduction
Having successfully faced down of seven new designs of
its own business challenges blockout blinds encompassing
Daintree
a combination of plain and beaches. Australia is
textured fabrics in an on-trend beautiful country and we want
colour palette. to celebrate it.’
“Comprising a good, better, Wilson is also re-launching
best story, these fabrics are its core fabric range including
modern, elegant and stylish,” Mercury, Boston Tuscany,
confirms Wilson CEO Chris Broome, and Concord
Sencek, who goes on to with new colour palettes in
explain that the seven new September this year.
designs will all be named
after Australia landmarks. Key to the launch, says
Sencek, is a return to
‘We are proud to be Wilson’s core values and
manufacturing here in original identity. “In today’s
Australia. Our collection pays world, and in an industry
homage to our beautiful currently plagued by a ‘race
country. Our new colour to the bottom’ via imported
palette draws inspiration from fabrics that compete solely
some incredible landscapes on price, Wilson Fabrics
we have at our door step. continues to feel strongly
From the remote outback that about the choice we’ve made
has the unique vibrant earthy to commit to quality since
Longreach tones to our magnificent the company’s inception.”
P A G E 3 4 | w f a so ur c e.com. auThe 94-year old business
has always been dedicated
to offering superior product
quality and service, a dedication
only made possible through
its Australian Made heritage,
Sencek says. “Being Australian
Made means meeting high
product standards and
requirements. It also means
that we can supply our local
customers better and more
quickly than our competitors.”
And he adds that the Covid-19
crisis has given a new appeal
to Australian Made products,
with customers across the
board increasingly wanting
to feel confident about their
purchases. “The reputation,
history, manufacturing process
and quality of our products
matter more than ever and
give our customers the peace
of mind they need in these
unsettling times.”
This Mood board conveys the essence of our fresh and vibrant designs.
For any business in an industry
typically used to doing business
face-to-face, launching a new
range in the current climate
of social distancing and
lock-downs is undoubtedly a
challenge, but Wilson Fabrics’
new Marketing Manager Gaëlle
Guesdon sees the crisis as
an opportunity to educate
customers to use online tools
and ultimately broaden their
reach to their end consumers.
“Range presentations will be
organised via video conferencing
tools this year,” she confirms.
“This will allow us to make better
use of everyone’s time and reach
more people while still being
able to customise our messaging
and be more connected than
ever. Launching new products
through new channels is the
perfect opportunity to get out
there and interact with our
customers, while considering
today’s new rules and remaining
creative in our communication.”
Bottom Mood board is a reflection on our subtle textures with organic tones.
PA G E 3 5C O V E R S T O R Y
“Our team will go through house stock system so we’re
each new style, outline all on the same page, at the
their specs and answer same time.”
customers’ questions.
Each customer will “In the short term, our
then be given access to marketing team will be
our marketing portal. reaching out to existing
The portal aggregates customers to provide them
everything our customers with their new login details
need to be able to sell and some training to use
our products and story, the new system. Ultimately
all in one page and in a though, we’ve deliberately
downloadable format, made it easy for everyone
from range presentations to use. If you have shopped
to brochures, images, online before, you’ll know
decal artworks and how to use our website.”
price lists.”
“Our message to industry
The marketing portal is is that Wilson Fabrics is
however just one piece back on form, despite the
of a broader project now current challenges created
coming into fruition; Wilson by Covid19, with an exciting
Fabrics’ new website. new range and exciting new
“We’re very excited about way of doing business. For
the new site,” she says. “It Wilson Fabrics customers,
makes everyone’s job so keep an eye out! Our
much easier. Customers new range presentation
will be able to have a look invitation and new website
at our Stock on Hand and announcement will be
place their roll and sample coming right into your inbox
orders seamlessly online, soon. And if you’re not a
at any time of the day, Wilson Fabrics customer
without any assistance, and yet, feel free to register
check back on their status your interest for a range
whenever they want. It’s presentation at
Thredbo
all integrated with our in- sales@wilsonfabrics.com.au.”
Some ground rules will
obviously still apply, she
confirms. “Sampling is at
the heart of our marketing
strategy, and customers need
to touch and feel our fabrics,
which they will have the ability
to do. However we’ll also be
relying on online tools such
as social media and a new
website more than we did in
the past, so we can deepen
our messaging and strengthen
our connection with our
audience.”
Starting this month, Wilson
Fabrics will make contact with
its customers to organise new
range presentations via Zoom,
she confirms. Uluru
P A G E 3 6 | w f a so ur c e.com. auMANUFACTURING
REPORT: SILVER
LININGS
PLAYBOOK
Like most industries and Australia reacted differently “Being able to call on the to us. It’s great to hear about
indeed the rest of the world, and so did customers. There experience of a group how others are handling
the window furnishings was no way to predict how of business owners who issues as they arise.” Jay
sector has been left this all was going to play share the same questions and his wife Bronwyn, along
reeling at the sudden and out; management decisions or concerns made a big with Russell Ede, operate
unprecedented impact of were being made daily in difference for us as business Ede Shade Solutions in
the Coronavirus pandemic. big and small businesses. owners, and this also impacts Townsville, Queensland.
But WFA has discovered a As one blind industry how we run our business, and
rich seam of resourcefulness professional put it: ‘I have how we lead our business,” The Fashionline Group
in which many businesses decision fatigue!’.” said Luke Vandeligt, who, created a think tank
have used the crisis as an with his brother Glenn owns conference call with
opportunity for innovation, Within days of the outbreak and operates Clark’s Blinds Australia’s leading industry
improvement, collaboration taking hold in the local and Screens in Pakenham, suppliers. Participants
and community. market, The Fashionline Victoria. like Somfy Oceania’s, Key
Group, comprising over Account Manager – Jodie
FASHIONLINE 30 independent business Jay Mansbridge commented: Featherstone, said: “I
owners, saw a unique “There is so much ‘doom and thought it was a really
The Fashionline Group opportunity to step up gloom’ in the news, talking to innovative idea to involve
continues to look for ways and lead. The committee other businesses helps us sort suppliers in the think
to lead industry amid the pulled members together through all the information tank conference call with
unprecedented and highly for weekly conference calls and work on what’s relevant Fashionline. The bottom line
challenging Covid 19 business and drew on collective
environment. knowledge as a strength
in challenging times.
“Make no mistake, the global Members shared their
pandemic hit our industry challenges, successes
quickly and hard, from and their interpretations
panic buying one minute to of government stimulus
restrictions on how and where packages. They shared ways
we could trade the next,” to cut costs, deal with staff
a group spokesperson told and to pivot their business
WFA. “States across to keep trading. Zoom call with Fashionline during Covid 19
P A G E 3 8 | w f a so ur c e.com. auN E W S
is, everyone wants to work Scorpio Screens and Blinds Norton also confirms that the and for the subsequent
together and get through on Queensland’s Gold Coast. company’s stock position is five months. And for three
this. As suppliers we can Scorpio is a well-established solid, having placed larger months the company will also
help by being flexible and local business, celebrating its than normal orders in advance be waiving its small order
transparent, so our customers 40th birthday this year. of the Chinese New Year surcharge, usually applicable
can make smart decisions shut down, which has allowed to orders under $100 excl
moving forward.” These insights and comments the business to fulfil almost GST. Meanwhile Goodearl
reflect an important truth, and all customer orders fully as & Bailey is maintaining its
A look into the future was one that Fashionline believes they are received. Supply of sampling program, with
provided by Bay Blinds in in strongly: Now is the time components and fabrics from fabric cuttings continuing
New Zealand, where full for the leaders of industry the company’s many suppliers to be mailed to clients
lock-down was implemented around Australia to band continue to operate normally, following emailed requests.
for a month in early April. together and find a pathway and distribution within The company also advises its
“We had three days’ notice through to a new future. Australia is so far unaffected. industry colleagues to stay
to get everything in order”. connected with clients via
said Gail Christie, Bay Blinds BLINDWARE Blindware was acquired by virtual online meetings, and
Director. “We can’t leave global window coverings adds that its state-of-the-art
our homes, not even to post “These are unprecedented leader Hunter Douglas in website is a highly effective
fabric swatches. Everything times, with no ‘How-To’ 2019, and while there are sales tool to “show and
went virtual almost instantly.” manual existing for a situation undoubtedly challenging share” with clients during the
Sharon Tieman of Premier of this magnitude,” says times ahead for the industry, fabric selection process.
Shades said she felt it was Blindware Managing Director Norton says that the security
a blessing to have a New Grant Norton. For Blindware, of this backing gives OZROLL
Zealand company in the the objective has been Blindware confidence it can
Fashionline group. “Gail to hold steady during the weather this storm and come Jack McDonald, National
and Paul have given us great turbulence, providing stability out the other side with a Sales & Marketing Manager
insight into what lockdown for its customers and staff and viable business. for Ozroll, says the
really looked like for our to trade through the crisis as company has been taking
industry. At one stage, I best as possible, he says. GOODEARL & BAILEY all recommended measures
was overwhelmed, and I just to ensure safety for staff
wanted the indecision to “We have been planning for Goodearl & Bailey has and their families. “That’s
stop. lockdown seemed like all possible eventualities while implemented a number of the number one priority.
the only option. It was good hoping for a positive and measures to assist customers This includes a range of
hearing the reality of what expedited resolution to the and business colleagues increased sanitation in and
that looks like.” COVID-19 crisis. To ensure through the current crisis, around the premises, with
operations can continue as including waiving credit card education provided to staff
Fashionline also runs seamlessly as possible for surcharges for all accounts on infection awareness and
private Facebook groups customers, while protecting and proformas paid within prevention techniques,” he
for members to share the well-being of staff and terms, commencing April says. New visitation rules were
information, which have the business, one of the first
been filled with updates and actions we implemented by
information from state and Blindware was a split of staff
federal governments, into two teams, each working
“To ensure operations can continue as seamlessly as
and industry. completely separate days and
hours, ensuring so contact is possible for customers, while protecting the well-being
Dyson Wood, who sits on the made. While Team A works of staff and the business, one of the first actions we
Fashionline Board as Vice- in the office and warehouse, implemented by Blindware was a split of staff into two
Chairperson, commented: Team B works from home.
teams, each working completely separate days and hours,
“We’re proud of our group This ensures customer needs
and how its members have can be fulfilled and operations ensuring so contact is made. While Team A works in the
stepped up at this time. I’ve maintained as seamlessly as office and warehouse, Team B works from home. This
enjoyed the open discussions; possible, even in the event ensures customer needs can be fulfilled and operations
from tips on rotating and that someone is infected maintained as seamlessly as possible, even in the event
distancing staff, to changes with COVID-19. Hygiene is
that someone is infected with COVID-19.”
in turnover, challenges with kept up, with the work areas
installations, and impacts of being thoroughly cleaned
actions by the different state throughout each shift and Grant Norton,
governments.” He operates between team changeovers.” Managing Director, Blindware.
P A G E 4 0 | w f a so ur c e.com. auYou can also read
