Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Sept. 20, 2021
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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Sept. 20, 2021
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© 2021 Technomic, Inc.
I G N I TE C O M PAN Y
COVID-19 QUARTERLY SAME-STORE SALES
YEAR-OVER-YEAR CHANGE %
Continues to Hamper
Pizza Pizza Pizza 73
Pizza Pizza 3.1%
Pizza Pizza and Pizza 73, brands resulting in positive momentum as the
owned by Pizza Pizza Royalty Corp., brands saw immediate increases in
reported their second quarter results, walk-in sales and the reopening of
with both brands’ same-store sales several nontraditional locations. -3.4%
declining by a combined 6.5% so far in
2021 compared to the year prior.
Pizza Pizza saw its same-store sales
increase by over 3% compared to the -9.5%
second quarter of 2020, when COVID- -10.6%
19 dining restrictions were at their peak. -11.9%
This positive bump was largely due to -13.6%
an increase in walk-in traffic. Pizza 73,
however, saw its same-store sales
decline by nearly 10%. -17.6% -17.6%
Near the end of the quarter, dining Q3 2020 Q4 2020 Q1 2021 Q2 2021
restrictions were lifted in Ontario,
Source: Technomic Ignite Company
© 2021 Technomic, Inc. 3
I G N I TE M E N U
Fall Flavour
Favourites Return
As the weather begins to turn, it is the Hortons’ Pumpkin Spice Iced Capp.
time of year for fall favourites to make
Many operators are spotlighting apple
their appearance. Recent seasonal
in recent LTOs, a classic fall flavour that
LTOs have included fall classics such
appeals to a whopping 60% of
as pumpkin, apple and pecan, all of
consumers.* Interesting applications of
which have high consumer appeal.
apple include Krispy Kreme Canada’s
More than a third (35%) of consumers limited-time Caramel Apple Doughnut
deem pumpkin an appealing flavour, and Starbucks Canada’s recently
explaining its continued popularity on launched Apple Crisp Macchiato.
seasonal menus.* While pumpkin spice
Another popular flavour that nearly half
lattes have been in vogue for some time
of consumers find appealing (49%) is
now (and are continually growing, with
pecan, something Dairy Queen Canada
a 50% increase on menus over the past
took advantage of with its recently
year),** new iterations of pumpkin
released limited-time Pecan Pie
beverages are increasingly taking over
Blizzard.*
seasonal menus, such as Starbucks’
Pumpkin Cream Cold Brew or Tim
*Base: 1,000 consumers
*Source: Technomic Ignite Consumer
*Note: Top two box=appealing and extremely appealing Image Source: Shutterstock
**Source: Technomic Ignite Menu, Q2 2020-Q2 2021
© 2021 Technomic, Inc. 4
I G N I TE C O N S U M E R
The Erosion of
DAYPART: 18- TO 24-YEAR-OLD GUESTS
Traditional Dayparts
48%
46%
44%
Technomic’s Ignite Consumer program We expect this to be even more
has been tracking consumer behaviour prominent in five years, as consumers
23% 22% 22%
at restaurants for nearly a decade. With will increasingly disregard the clock. As
these rich historical insights, we can seen with growing demands for
identify trends that better help us customization and personalization of 13% 12% 13%
understand the current landscape and the restaurant experience, we anticipate 11% 11%
9%
make predictions for where the industry consumers will build their own dayparts. 6% 6% 6%
might be headed in a post-pandemic This shift will place new demands for 4%
2% 3%
world. flexibility on operators and lead to the
further erosion of traditional dayparts.
By looking at when consumers engage Late-night/ Dinner Afternoon Lunch Morning Breakfast
with foodservice, we see a steady other snack snack snack
decline in the traditional dinner daypart
among younger diners—a dip that
extends to the late-night daypart. At the
same time, we see an increase in 2015 2019 2020
morning and afternoon snacking
occasions.
Base: Varies; Approx. 21,000 consumers ages 18+ per period
Source: Technomic Ignite Consumer
© 2021 Technomic, Inc. 5
G L O B AL F O O D S E RV I C E N AV I G ATO R
Brand Collabs
Proliferate
+
The now-ubiquitous “Brand X Brand” Poison Coffee & Doughnuts and
collab has been a staple in many parts Kikkoman rolled out some soy sauce
of the world for years and was made doughnuts in the Philippines.
even more popular thanks to
KFC and Pizza Hut have been offering
McDonald’s headline-making
fried chicken pizzas in the U.K. and
partnerships with BTS and others.
other countries.
Collabs—the fusion of marketing and
Dunkin’ and Pringles teamed up on
menu innovation—have been
some potato chip doughnuts in South
+
particularly resonant in the pandemic
Korea.
era as a means to stand out amid
dizzying competition and to drive menu Hardee’s and Cheeto’s did some
excitement without necessarily creating Flamin’ Hot Fries in the UAE.
new products (see above). Technomic is the only company that
Here are some recent standout collabs covers up-to-the-minute restaurant
for inspiration: menu innovation across the globe.
Learn more here.
McDonald’s and Dove launched a
bubble bath latte in China.
Source: Technomic Global Foodservice Navigator Program
Image Source: Shutterstock
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