Marketing Handbook 2018 - Birkenhead Point
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Marketing Handbook 2018
Contents Table of Contents
Introduction
Introduction
The Drive retailer program is designed to Get ready to
assist and support Birkenhead Point retailers DRIVE your Sales
to realise their full sales potential. The Drive DRIVE your Team
program will provide your store with the DRIVE your Business
tools, knowledge, skills and support to help DRIVE your Message
drive your sales and your business. More than DRIVE your Store
just a marketing initiative DRIVE is a true
point of difference for Mirvac Retail and you Birkenhead Point BrandOutlet has
our customers. five Drive programs:
1 Start
Mirvac is committed to working with our 2 Shine
retailers to ensure that our customers 3 Ignite
enjoy the best possible retail experience 4 Inspire
in our Shopping Centres. 5 Accelerate
As part of the DRIVE program, retailers can
also access DRIVE information and Retailer
Newsletters at BirkenheadPoint.com.au/Drive
DRIVE Start
The Start program is
an essential part of our
Drive program.
The Start program is for all new retailers The details
or stores that refurbish or relocate within
- All new retailers will receive a Welcome
Birkenhead Point. For new retailers opening in a
to Mirvac pack which will include a Welcome
Centre,
Letter, Retailer handbook and this DRIVE
being welcomed by the Centre Management team
marketing pack.
and being given all the information they
need to operate a successful business is - The Marketing Manager or Retail Manager will
extremely important. arrange to meet you prior to your store opening
to discuss your business and your opening plans.
Simple information like where do staff park? They will also provide information on where to
Where is the loading dock? Where are the bins? park and any other back of house procedures.
Is there a sustainability program? Who do I - You will need to supply your store logo,
contact for what? Even just navigating their images and an overview of your business
way around the Centre and back of house is all for the Birkenhead Point website and Centre
important information for retail staff. Directory board.
The Start program will take care of all of - The day before you are due to open, your
those questions within the retailer Store Page will be sent live on the Birkenhead
handbook and give your store the best Point website and your store listing will appear
on the Centre Directory board.
- On the day of opening the Centre Management
team will deliver your Retailer Handbook.
This Handbook will contain Emergency
Procedures, Centre Rules and Guidelines,
Contact Information, Centre Marketing Plan
calendar and sections for you to file future
Centre Memos and Retailer Newsletters.
- Your store will also be featured on any Centre
digital channels that are available on that day.
- The Centre Management Team will also follow up
on your store within the first three days to find
out how trade is going and whether or not further
assistance is required.
DRIVE Shine
Connecting customers
with your store’s
marketing message is
a key element in
unleashing your store’s
sales potential.
Birkenhead Point Brand Outlet has a variety The details
of mediums that can assist you to promote your
- Book your Shine opportunities with the Marketing
marketing message and drive your business.
Manager at info@birkenheadpoint.com.au
Whether your goal is to maximise your sales
potential, or create awareness of your store, - Bookings run for two-weeks (subject to
special event or new product line, we’re here availability) to ensure fair representation of all
to help. Make an appointment with the retailers, and can be made up to three months
Marketing Manager to discuss and plan how in advance. Bookings will be allocated according
your store can take advantage of the in-centre to a ‘first in, best dressed’ basis.
marketing opportunities. - Ensure all marketing material and digital
assets have been submitted to the
Birkenhead Point Brand Outlet has the Marketing Manager at least three days prior
following Shine opportunities: to commencement of your booking.
- In-centre Posters
- Electronic Directory Boards
- Website
- Facebook
- Boom Gate Banners (paid)
- Email Newsletter (dependent on availability)
- Local Rewards Opportunities (Fresh Food)
- Instagram
- Birkenhead Point Tourism Visitor Passport
DRIVE Shine
In-centre Posters
Posters are displayed throughout the centre
and available all year round to retailers.
Dimensions 749mm (w) x 999mm (h)
Printing Retailer cost. Supply no more than
two (2) to Centre Management.
Usage Free of charge.
How Email the Marketing team or
info@birkenheadpoint.com.au
Electronic Directories
All retailers are encouraged to promote any
worthwhile campaign imagery on our e-directories.
Dimensions 1080 (w) x 1510 (h) pixels.
Please note, media must be .jpeg
or .png in RGB colour space at
a resolution of 72dpi.
Cost Free to use, subject to availability.
How Email the Marketing team or
info@birkenheadpoint.com.au
Car Park Boomgate
Banners – Paid Usage
There are six boomgate banners displayed at entries
and exits. These are an effective way to capture your
customers’ attention.
Dimensions 860mm W x 277mm H (type area),
double-sided.
Printer Set up file at 100%.
information: Please use ‘The Printers’;
artwork@theprinters.com.au
Cost Printing 6 units.
Please refer to printer for cost.
Must be double-sided.
Usage Refer to Pop-Up Leasing
Manager for cost.
Installation/Dismantle
Free of charge.
How Email the Pop-up Manager via
info@birkenheadpoint.com.au
DRIVE Shine
Website and
Facebook Advertising
All retailers have their own store page on the
Birkenhead Point website birkenheadpoint.com.au
These details can be updated with new information
about the store, new contact details and graphics.
There is also the opportunity to advertise a special
offer or event on the website’s What’s On page.
Cost Free of charge.
How If you would like to update your
store page’s information, or be
featured on the What’s On page,
simply email the Marketing team
and ensure you provide details of
the offer, including the duration
and any relevant graphics.
Website Each page of the website
Provisions requires different sized images
as outlined below:
Home Page ‘What’s On’ section
Three tiles will appear under
this section. Inspirational Images
that are just graphics or images
with minimal text will appear
over graphics that are mainly
text. Please provide copy to go
with this.
Dimensions
A logo or graphic sized
370 (w) x 260 (h) pixels (minimal
text), and accompanying copy.
Store Page
Logo at 190 (w) x 100 (h) pixels.
The website URL you
would like it linked to.
Telephone number and
Store overview content.
Facebook advertising
504(w) x 504 (h) pixels.
Please note we will only
utilise worthwhile offers
for our Facebook page.
DRIVE Shine
Exclusive Discounts
Visitor Passport
The Visitor Passport provides tourists
and visitors exclusive discounted offers in centre.
The Visitor Passport targets Domestic and EXCLUSIVE DISCOUNTS
International tourists to Sydney. ‘Domestic Tourists’
can be defined as anyone who lives outside of Greater
Sydney. This program is designed for visitors and
tourists to Sydney, not local residents or shoppers.
The Visitor Passport also includes information
regarding transport to and from Birkenhead Point,
in-centre services (such as wifi, Guest Services hotline,
Shopping Nanny), centre maps, size comparison chart
and a call out to Union Pay.
How does the program work?
1 Domestic & International Tourists visit the Guest Visitor Passport
Services Desk on Level 2, provide identification
and receive their complimentary Visitor Passport.
This passport is bilingual (Chinese) to cater for our
ever-growing Chinese market.
2 The passport is validated for a period of 14 days upon
collection at Guest Services on Level 2.
A guide to our premium outlet brands
3 Customers tear out the coupon relating to the
respective store to receive the designated discount.
How does the program work for retailers?
1 Retailers provide an offer that will be valid for 1 year 20% OFF
selected homewares
from the date of booklet. 20折优惠 选定的家庭用品
Valid Monday & Tuesday only. Must dine in to redeem offer.
Applies to tables of 2 or more.
2 Offers will need to be worthwhile to feature in the
booklet, as International tourists, especially the 40% OFF
Chinese, will spend if the offer is EXCLUSIVE to the selected accessories
所選配件40％折扣
booklet offers. Therefore standard 30% off all year Valid Monday & Tuesday only. Must dine in to redeem offer.
Applies to tables of 2 or more.
round to everyone, or member 10% off discounts will
not be accepted.
20% OFF
selected purses
20％的精選錢包
3 Retailers accept the coupon with their offer and Valid Monday & Tuesday only. Must dine in to redeem offer.
Applies to tables of 2 or more.
state the spend amount on the coupon and keep in a
safe place. On a monthly basis, these coupons will
be collected from every store by Centre Management.
4 On a quarterly basis, stores involved will receive a
statistic update on information around the offer.
DRIVE Shine
Marketing Materials Image/Logo specs -
provided to Retailers Individual offers page
The following items will be supplied for all Logo 300px (h)
participating retailers so that customers can easily Note: Logos on this page are
identify where their Visitor Passport is accepted. better if they are horizontal
rather than stacked/vertical.
Counter This is to display in store
card to advise customers you are
Offer image High resolution image
OR a participating retailer.
Window - Please ensure your image
This is to display on the store
decal relates to your product/offer.
façade to capture the eyes
- We need a plain image only,
of passerby shoppers.
please don’t supply an image
with your logo or text added.
In addition to the above, Visitor Passport will
also be featured across the following platforms: - Images for this page are also
- In-centre signage best if they are on a coloured
- Website background NOT white.
- Edirectories
- Social Channels
- Official Sydney Guide (English & Chinese)
Updating your Offer
Offers are provided annually and advised prior to new
print run.
What is Ideally, offers should be
your offer? a minimum of 15% off in
addition to already discounted
product (which would only
be honoured on presentation
of a Visitor Passport tear out).
Offer Terms & This is also included on your
Conditions individual offer tear out. Please
ensure you include all relevant
terms and conditions for your offer.
Images For use with your offer in the
and Logos Visitor Passport.
DRIVE Ignite
Give your store an
instant boost with Ignite.
Ignite is a short term, high impact promotion to The details
build awareness of your store or a new product
- Make an appointment with the Birkenhead
quickly. To take part in the Ignite initiative, simply
provide a prize/s to be used on the Centre’s digital Point Marketing Manager to discuss and schedule
or social media platforms to giveaway. your Ignite promotion.
- Complete the Ignite agreement and
Providing an instant giveaway, is the perfect deliver the prize prior to commencement.
way to get your product or store in front of - Upon completion meet with the
the thousands of followers that the Centres Marketing Manager to discuss results.
have, whether it be via the website, Facebook,
Instagram or a digital mail-out. This program
has the power to ignite sales and interest in your
store and encourage new customers.
The Ignite program is best used with the Shine
program to maximise your stores potential.DRIVE Accelerate
Sometimes a fresh
set of eyes can identify
areas of strength
and improvement
opportunities.
The Accelerate program will give your store Participation
access to a comprehensive range of professional - Meet with the Marketing or Retail Manager
advice on all facets of your store from to discuss how the process will work.
visual merchandising, store presentation, Realistic expectations and timeframes
customer service and sales. While on the will be set for the program.
Accelerate program it is compulsory that your
- The Accelerate program requires active
store be participating in both the Shine and
participation from you and a commitment to
Reward program.
improve your business.
- A Store Audit of your stores presentation
will be undertaken with the Centre Management
team. This audit will give you good insight
into how a customer views your store.
When it comes to attracting customers first
impressions really count.
- From the Store Audit it will be decided if a
professional visual merchandiser will be required.
If a professional visual merchandiser is engaged
you must ensure staff are present for the session.
- An in-depth Diagnostic Mirror will be completed
with you. In some cases it may be beneficial
for an external retail consultant to be
engaged to offer expert advice. A high level
of commitment to undertake actions
to improve your business is required.
- If you are on the Accelerate program you
must be actively participating in the Shine
and Reward programs.DRIVE Inspire
The Inspire –
Resource Library
The Resource Library is available for all The details
retailers at Birkenhead Point Brand Outlet. - Visit the Centre Management Office
You will find the Inspire – Resource Library and select your title.
in Centre Management. - Check the chosen resource out
with the Marketing Manager.
The Library has a range of retail resources
- Return the book by the due date.
about customer service, visual merchandising,
improving sales, industry information and more.Retailer Newsletter
Retailer
Newsletter
At the beginning of each month all retailers
will receive a Retailer Newsletter. This newsletter
will keep you up to date with everything that
is happening at Birkenhead Point Brand Outlet.
The Retailer Newsletter is delivered directly
to your store each month or can also be viewed
at BirkenheadPoint.com.au/Drive
Retailer News July 2017 Retailer Newsletter July 2017 Retailer News September 2017 Retailer Newsletter September 2017
THE POINT
All the news from Sydney’s Largest Brand Outlet
Centre Management Team
THE POINT
All the news from Sydney’s Largest Brand Outlet
Food As
The Future
Marketing Marketing
START As online sales continue to shape our retail landscape, START
is designed to assist one thing that keeps customers visiting our Shopping is designed to assist Centre Manager Retail Manager Marketing
both incoming stores Centres is meeting friends and family to catch up both incoming stores Karen Thompson Rosemary Manager
Antonios Marina Ross
Update
and refurbishing stores over a coffee or share a meal together. Our Shopping and refurbishing stores
Update
to promote themselves Centres Food and Beverage offer can drive customer to promote themselves
to the shopping centre’s visitation and with this in mind we have engaged Francis to the shopping centre’s
customers. Exposing Loughran – Founder and Managing Director of Future customers. Exposing
customers to your Food – to share some of his insights and expertise. Hello all, customers to your Dear Retailers,
marketing message Over the next couple of months we will be bringing marketing message
is a key element in you some great advice and tips, so watch this space. Well, it’s been almost relaunch of the new is a key element in We are happy to welcome met a number of you
unleashing your store’s a month since I arrived development area in unleashing your store’s Assistant Senior Facilities Facility Manager Jessica Thy to the and your team already.
sales potential. To read more please visit at Birkenhead Point and August. Our expectation sales potential. Marketing Manager Jayden Harris Centre Management However, she aims
www.BirkenheadPoint.com.au/Drive it’s been a really busy is that you will join us Manager Steve Noack team as Assistant to continue doing the
SHINE time indeed. If I haven’t in making our little SHINE Jessica Thy Marketing Manager. rounds to meet as
is designed to give already introduced myself part of the world shine. is designed to give many more of you
you the opportunity to you personally I will This could include your you the opportunity Jessica has come across as possible.
to communicate over the coming weeks. stores window displays, to communicate from Merrylands RSL
information about your I will of course be the shopfront presentation, information about your where she held numerous Please help us in
store to the Centre’s person you run to for any ensuring that all your store to the Centre’s marketing positions welcoming Jessica to
customers, utilising the retail issues in the first signage is in good working customers, utilising the over the course of the birkenhead family!
Centre’s resources. instance so please don’t Centre’s resources. her employment. Jessica
Inner West Local hesitate to call me
order and operational,
your shopfronts are clean
Administration
Manager
Centre
Maintenance
Retail Space
Executive
started with us at a busy Jessica can be contacted
Business Awards (Mobile 0416 030 932) IGNITE time of the new premium on Jessica.Thy@
Retailer
IGNITE and dust free, roller
Retailer
Marita Wilson Bekim Gradinaj Marija Vojvodic
is a short term, high if there is anything you shutters are clean and is a short term, high precinct launch and has mirvac.com.
impact promotion need or want to ask operational and generally impact promotion
We would like to congratulate our very own Splat
to quickly build for winning at the Annual Inner West Local Business
any question regarding your store sparkles. to quickly build Showcasing
Birkenhead Point.
News
awareness of your awareness of your
our fresh,
News
Awards. We would also like to recognise all Birkenhead
store or a new product. Point’s finalists - Espirit, Portmans, M.J. Bale, My In the meantime, store or a new product.
Little Posy, Bel Fresco, Papaya, Birkenhead Chemist
Over the next little happy trading. high quality Important
ACCELERATE while I will be focusing ACCELERATE
is a comprehensive
and Jean Louis Joseph. This is a fantastic effort and
my attention on is a comprehensive products Diary Dates
we are truly humbled to have such fantastic retailers Customer Receptionist & Customer
program that identifies centre presentation Cheers, program that identifies Concierge Administration
here at Birkenhead Point. Concierge
areas of opportunities
in regards to store
A Curated in preparation for our Rosemary areas of opportunities
in regards to store
(Wed–Sun)
Vicky Kelly
Assistant
Anastasia
(Mon–Tues)
Maria Schrammel
Saturday
1 September
Drive & presentation, visual Collection Drive & presentation, visual D’Alessandro
Fresh Food Spring/Summer 2017
Centre Wide Campaign Rent is due
merchandising and merchandising and Whilst fashion forms a significant portion of our overall
Retail Tips customer service. of Premium Retail Tips customer service. centre’s offerings, we will be launching a new fresh Now that we have the new premium precinct all up Wednesday
Important 6 September
Birkenhead Point Outlet Birkenhead Point has INSPIRE It is an exciting time for marketing with the
Brands Diary Dates Birkenhead Point Outlet their marketing message INSPIRE Marina Team
food campaign due to hit market from mid-September.
This campaign has the objective of strengthening our
and running, we must keep the momentum going!
The Spring/Summer 2017 centre wide campaign is due Sales figures are due
Centre will soon launch the following SHINE is a resource library Ginger & Smart launch of the new precinct, new centre branding
Saturday 1 July
Centre has recently and drive their sales. is a resource library positioning within the local market as far as fresh food to release in October. We received a significant uptake
our new retailer support opportunities: available to all retailers, and a new roll out of centre creative. launched our new retailer Birkenhead Point has available to all retailers, is concerned and aims to encourage repeat visitation. in participation rates which is fantastic, thank you to all
program, DRIVE. The located at the Centre GINGER & SMART Birkenhead Point Boutique Rent is due support program, DRIVE. the following SHINE located at the Centre who sent through your participation forms so speedily
program is for all retailers In centre signage Management office. is seeking a Boutique Manager to join their Flinders Gallery Launch Hoarding Centre Logo & Brand opportunities: Management office. With many competitors surrounding our vicinity, and for your assistance working with our stylists.
Wednesday 5 July
and is designed to assist vibrant team. If you are a motivated, energetic and The program is for all we will be showcasing our fresh, high quality products
Local Rewards Sales figures are due
We have just installed the new teaser hoarding creative As evident within the new version of The Point, we have
you to maximise your
Website
committed retail expert who adores designer fashion
please send your CV to retail@gingerandsmart.com that provides you with an insight into how the launch updated the Birkenhead Logo and centre branding to
retailers and is designed In centre signage that are at competitive prices offered by our specialty
fresh food retailers. Soon you will see a roll out of
This campaign will roll out in-centre and on Birkenhead
Point’s digital pages (Facebook, Instagram and Website).
Contact
sales potential. The DRIVE to assist you to maximise Local Rewards
program will provide you E-Newsletter creative will look once Level 2 is open. align with our new positioning as being Sydney’s largest your sales potential. Marina Manager Assistant Marina Marina in-centre signage, lift decals, increased directional Each week during the campaign duration we will focus Centre
with the tools, knowledge, Facebook
Brand outlet. Stay Tuned! Contact The DRIVE program will
Website Phil McGowen Manager Maintenance signage and a letter box drop. A memo with further on a category (e.g. Women’s Fashion, Men’s Fashion, Management
skills and support to Advertising & Press provide you with the E-Newsletter Bridget Egan Peter Farrugia details outlining schedules and special offers will be Sporting/Adventure etc) and 3 x $150 Gift Cards will be
Instagram & Customer
help DRIVE your sales External & Internal signage Centre tools, knowledge, skills released to you all shortly once all confirmed. given away each week via an Instagram competition.
A Press Release will be released in the 2nd week of July Facebook Concierge
and your business. Hello Sydney! Management and support to help
which will talk to the development, the announcement As you might have noticed, we have commenced Instagram T 02 9812 8800
Pop up retail & Customer DRIVE your sales and
of retailers and the new Roseby Street entry. We will updating our external signage to align with the new E bhp.customer
Connecting your Cafe Birkenhead be in market with a ‘teaser’ pre-launch advertising branding. This will filter through to internal signage
Concierge
T 02 9812 8800
your business. Hello Sydney!
as an entrepreneur, occasions, all shopped
@mirvac.com
customers with your To book any of the above campaign from the 10th July for 4 weeks. (not wayfinding) throughout the centre over the Pop up retail paying key attention
marketing message SHINE opportunities Want to work in a gorgeous setting overlooking E bhp.customer Connecting your to the men’s fashion Shaun’s style is one from selected stores, Leasing
course of the next 2 weeks. @mirvac.com
is a key element in please contact info@ Sydney Harbour! Café Birkenhead are looking for customers with your To book any of the above that Birkenhead Point that is effortless and at that present time. Enquiries
We have locked in a media buy across billboards,
unleashing your birkenheadpoint.com.au a qualified Barista. If you know of anyone who is marketing message SHINE opportunities Weekend Marina Senior Marina has to offer. provides tips on living Sepideh Vahdat
transit, bus stops and press for a period of 4-6 weeks Leasing
store’s sales potential. perfect for this role, please contact Café Birkenhead is a key element in please contact info@ Manager Attendant for the modern man. Follow Shaun Birley T 02 9812 8800
post launch. Enquiries Larry Malone Bill Krestavos
on 9181 4339. Sepideh Vahdat unleashing your birkenheadpoint.com.au Shaun Birley is fuelled by on Instagram:
Security (24 Hours)
Birkenhead Point has Opening Activities T 02 9812 8800 store’s sales potential. or email Jessica on his love of coffee, fashion As part of the program, @shaunbirley
Shaun Birley M 0413 433 766
a variety of mediums Jessica.thy@mirvac.com. and travel as a young Shaun will publish five
that can assist all We are currently putting the finishing touches on the Security (24 Hours) Birkenhead Point has Shaun has been chosen entrepreneur that is Instagram posts on his He has over 78K in fans!
retailers to promote opening activities for the Flinders Gallery launch which M 0413 433 766 a variety of mediums as Birkenhead Point’s leading the way of men’s personal page showcasing
their marketing message we will share with you in a special edition of The Point that can assist all social ambassador for style. Whilst travelling and five different men’s
and drive their sales. in Mid-July. retailers to promote the month of September, juggling the demands looks for five different
Tourism Talk September 2017 Development Wrap Up September 2017 Marketing Update / Tourism Talk December 2017 Marketing Update / Tourism Talk December 2017
Tourism Marketing
Talk Update
New Tourism Operations
Memberships
Over the past few months and certainly through
Birkenhead Point is now proud annual members of
the course of our level two construction period,
two key industry alliances – the Australian Tourism
our dock has been under duress. As the
Export Council (ATEC) and Australian Cruising
construction draws to a close and things are
Association (ACA). These memberships provide
becoming somewhat normal again we need to
great networking and door-opening opportunities
remind you of the loading dock protocol.
to continue to target both international and domestic
tourists in Sydney.
As retailers you are required to take rubbish A new mix of
Tourism
For more information, visit atec.net.au
from your stores directly to the loading dock
and dispose of your rubbish in line with the BHP
retailers and a
and australiancruiseassociation.com
housekeeping policy – please refer to the Retailer sophisticated
Handbook, see page 8. This section describes how
palette
Talk
to handle the various types of waste including
organic, oil, cardboard, general and plastics
NEW Destination NSW amongst others.
Shopper Research Travel to Sydney If you require another copy of the Retailer
Hopper First (year ending March 2017) handbook please let us know.
Merry
Birthday The State Tourism Organisation, Destination NSW,
Any issues please contact either a member
Pitchmas
Development
of the Operations team or our Retail Manager,
presents research every quarter on the inbound
Rosemary Antonios at 0416030932.
The Shopper Hopper’s visitors to Sydney. This gives a great overview Draw date: Hello Sydney! Card
first birthday is coming up on where they are coming from – both domestically Tuesday Results Update
on Friday 15 September! and internationally – as well as top activities whilst 2nd January, 2018 (1 July – 31 October 2017)
Wrap Up
We will be celebrating in Sydney and age groups. This is a handy research
with freebies for all guests tool when planning your marketing. As part of Mirvac Group, Tourism Update 5,269 Hello Sydney!
Cards have been
on board from Friday Birkenhead Point will be
giving our customers We have some exciting news to share! The Shopper distributed to visitors
15 September to Sunday http://www.destinationnsw.com.au/wp-content/
the chance to go in the Hopper has taken another award home in 2017. to Sydney (+11% from
17 September. This will uploads/2014/04/Sydney-YE-Mar-17.pdf
draw to win the ultimate The service won an award for being recognised as the previous report)
be promoted through our
owned media channels, It’s hard to believe that a month ago we were getting trip for 4 to Los Angeles Best New Tourism Business. The NSW Tourism Awards 34-55 is the largest age 15 Years
social media advertising, ready to remove the hoarding and unveil this newly including airfares, acknowledge and celebrate tourism excellence rewards group to collect a Hello of Service!
and guerrilla marketing
in Sydney CBD as well
Les Clefs d’Or Retail refurbished area – how time flies! accommodation and
transfers. Plus there’s
businesses that demonstrate significant achievement
throughout the year. With 27 submission categories
Sydney! Discount Card.
as a publicity strategy Ball Sponsorship Manager’s The new precinct opened on 1 August 2017, 100 double passes to available, the awards showcase a variety of tourism Kiwi visitors are in Congratulations to
to drive awareness
Message and we’re pleased to welcome the new retailers to Paris Hilton We’d like to recap on an exclusive event we were
fortunate to land last month. On 30 November,
as 10am! With this being our first official international
celebrity appearance at the centre, we hope there
see Pitch Perfect 3 up products and businesses delivering outstanding service the Top 3 to collect
the discount card.
Phil McGowen who
recently celebrated
of the Shopper Hopper
to Sydney’s largest
For the first time, Birkenhead Point will be a Bronze
Sponsor of the Les Clefs d’Or Hotel Concierge Ball
our already impressive retail mix at Birkenhead Point.
The refurbished Flinders Gallery sees the new mix
Visits Birkenhead Point was home to an exclusive Meet & are more to come in the future. The PR and level
for grabs as well! Please
encourage customers to
to guests in NSW, it is such a proud achievement to see
the Shopper Hopper be recognised within the industry. The Shopper Hopper
15 Years’ Service.
outlet centre. held at the Hilton Hotel on Sunday 15 October 2017.
I can’t believe I have
been at Birkenhead Point
are poorly maintained
with dusty roller doors, We are excited to have of retailers, sophisticated palette of finishes, to the Birkenhead Greet event with Paris Hilton for the launch of her
Rosé Rush perfume! The event was proudly sponsored
of awareness generated from the event was fantastic
and puts us in the minds of more customers as
enter. They can enter was the most popular Phil is the Marina
If you would like more
This sponsorship illustrates our commitment to
supporting the Sydney hotel concierge who are
for eight weeks now. shopfronts and in some announced to the market,
the opening of the new
bespoke furniture and shopfront upgrades. As you
will notice, ceiling, lighting and flooring finishes Point! by Chemist Warehouse and hosted by none other a shopping destination.
by simply visiting the
Guest Services on level 2
Post winning the award, doors have opened including
the recent filming with Sydney Weekender on board
choice of transport. Manager at Birkenhead
Point, and he’s done
How time flies when cases, lights out in the than PR Queen Roxy Jacenko. The event exceeded our
information or to great advocates of Birkenhead Point and providing Premium Collection at for the Flinders Gallery area, have been carried out Photo Credit: @KreezyVisions and enter at the kiosk, the Shopper Hopper. The segment features television The Shopper Hopper a great job at running
you’re having fun! shopfronts. Solution: expectations and created a fantastic buzz within Refer to Facebook for all videos and photos.
get involved in the recommendation to their hotel guests to visit us. Birkenhead Point. into the existing Level 2 area to create a blended OR can enter via the personality Lizzy Lovette and will go to air in February is in the Top 3 sources the Marina facilities
if you would like us to the centre. Over 200 customers of all different ages
celebrations, please It is also a great opportunity to showcase the look. Over the next couple of weeks, the last of the following website: 2018. The segment showcases the Shopper Hopper of hearing about the to the highest
I have now met most of organise a quote for your lined up to meet with Paris starting from as early
contact the Birkenhead new Birkenhead Point brand on the media wall, paving works will be completed. merrypitchmas.com.au experience as well as a snippet of Birkenhead Point! discount card. standards possible.
you, with a few stores and store to be professionally
Point marketing team. invitations, menus and digital screens inside the event.
their teams still to go. cleaned please don’t
hesitate to give me One of the major new architectural features of this area
I’ll make sure this happens
is the new Roseby Street entry, featuring a 7-metre tall
in the next little while! a call at 0416 030 932.
digital screen, and a window display gallery dedicated to Selfie Booth 15 December – 24 December
In the meantime,
innovative and creative art installations. Ignite Architects Located near Coach on level 2 Don’t forget! 4 Hours
Birkenhead 30 August
Sydney Les Clefs d’Or
a reminder that shopfront
presentation and lease
Also, if there is anything
that you need to discuss created the design, so we are thrilled to have been able 4 December –
30 December Free Parking when you
Point on Tour Hotel Concierge Expo
lines are high on my regarding your tenancy to bring this design to life.
By now you would have engagement with our To enter, customers will
Customers can have their gifts beautifully wrapped for
a simple gold coin donation per gift this Christmas, with
shop Monday to Friday!
list of things to do with or the shopping centre
From August to November services such as the
6 – 8 September
Australian Cruise individual retailers. in general I am happy to Over the coming weeks, we’ll be opening up a new
central passenger lift (Lift #5). This lift will provide
seen our new selfie booth
located on level 2 – it’s the
customers in the digital
sphere and form part
need take a selfie and
upload it on Instagram
Charity all proceeds donated to Touched by Olivia. Charity Gift
Wrapping will commence on Friday 15 December and will 4 December – 22 December
2017, Birkenhead Point
will be on tour at major
Shopper Hopper and
Hello Sydney! discount
Conference
Another thing that I’ve
make a time to come and
catch up with you. customers with a better vertical transport means to each cubed box with the giant of a novelty icon within with the hashtag Christmas be located on Level 2 outside Coach. Be sure to mention
In the lead up to Christmas, we are giving our
tourism industry events card to over 300 tourism 29 October – 2 November noticed when I walk the
of the levels in the Centre, from Fresh Food, right up to
Level 5 open carpark level. Once operational, signage
red bow and Christmas
themed goodies on the
centre. This Christmas,
we are giving our
#BIRKENHEADSNAPS.
Best selfie wins!
Gift this service as an added bonus for your customers.
customers more time to shop without having to
to showcase the new look
and the new premium
agents such as hotel
concierge, retail
Destination NSW
Greater China Roadshow
centre in the mornings
before trade is that
In the meantime,
happy trading. will be in place to direct customers to this new lift. inside! This is the first of customers the chance This is also a great way Wrapping Touched by Olivia aims to improve the health and
happiness of our kids. The foundation partners with
worry about the car park charge. We are offering
an extra hour FREE parking when they shop
many themed selfie booths to win a $200 Gift Card to do a team Christmas local councils and communities to build inclusive Monday to Friday! Saturdays and Sundays remain
precinct at Birkenhead travel agents, as well we have a number of
20 – 24 November to come. The purpose of to a retailer of their photo in a unique way!! playgrounds. Inclusive playgrounds are play facilities the standard 3 hrs free parking.
Point, as well as to as wholesale and shopfronts whose roller Rosemary Antonios Karen Thomson
ATEC Meeting Place this booth is to create choice each week. that will suit children.
promote the tourism inbound travel agents. shutters and windows Retail Manager Centre ManagerBIRKENHEAD POINT
BRAND OUTLET
birkenheadpoint.com.au
19 Roseby Street Drummoyne NSW 2047
(02) 9812 8800
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