Top Picks December 29, 2017 - Sharekhan

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Top Picks
                                        December 29, 2017

                                            Bharat Electronics
                                                   Bharti Airtel
                                                   HDFC Bank
                                                IndusInd Bank
                                           Jubilant FoodWorks
                                             KEC International
                                                 Maruti Suzuki
                                                    ONGC Ltd
                                            Reliance Industries
                                           Sundram Fasteners
                                                   UPL Limited
                                            ZEE Entertainment

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Sharekhan Top Picks
9-in-9! Yes, the money invested in the Top Picks                               by 58% much ahead of 28% and 29% gains in Sensex
portfolio would have gone up by nine times over nine                           and Nifty respectively, during the same period.
years, since its inception in January 2009. This works
out to annualised average returns of 27.6% for the                             We are suggesting two changes in the portfolio this
last nine years; as compared to returns of 14.5-15% in                         month. We are replacing Bajaj Finserv and Powergrid
the Sensex/Nifty over the same period.                                         Corp with Bharti Airtel and ONGC. The changes are
                                                                               in line with our views (as stated in the Market Outlook
The unmatched and consistent track record clearly                              report, “Winds of Change”) that some of the laggards
highlights the importance of making the right sector                           would lead the rally this year. For both ONGC and
allocations along with superior stock selection to                             Bharti Airtel, the conditions are turning supportive
build a portfolio. Moreover, it bursts the myth that                           of the growth of their businesses and the outlook
wealth creation or handsome returns can only be                                appears much promising now.
earned by dabbling into risky stocks and unknown
companies. With a portfolio of large-sized quality                             Last month, we highlighted the fact that it is
companies in the Top Picks basket, we have shown                               necessary to follow the monthly revisions in the Top
that it is possible to earn handsome returns that are                          Picks portfolio in a disciplined manner to harness the
far higher than not only the Sensex/Nifty but also the                         true potential of this superior investment product.
CNX Midcap 100 index.                                                          And soon we would be graduating the product to
                                                                               an investment advisory platform, where a team of
This month again, the Top Picks portfolio has given                            experience relationship managers would assist
healthy returns of 4.2%, far ahead of 2.7% and 3.0%                            you with execution and other product-related
gains in Sensex and Nifty respectively. For the full                           clarifications. Watch out for more details on it soon.
year CY2017, the top picks portfolio has appreciated                           Wish you a Happy and a profitable New Year.

Consistent outperformance (absolute returns; not annualised)                                                                                          (%)
         (%)             1 month          3 months          6 months                              1 year              3 years               5 years
Sharekhan Top Picks         4.2               10.0            16.2                                 58.0                 68.4                 285.5
Sensex                      2.7                9.0            10.3                                 28.0                 12.1                  80.1
Nifty                       3.0               8.0             10.9                                 29.0                 15.2                  84.4
CNX MIDCAP 100              6.2               17.8            19.2                                 47.3                 40.9                 180.3

Absolute returns (Top Picks Vs Benchmark indices)                     (%)      Constantly beating Nifty and Sensex (cumulative returns since April 2009)
                    Sharekhan        Sensex          Nifty CNX Mid-              1000
                    (Top Picks)                             cap 100               900
                                                                                  800
CY2017                      58.0        28.0          29.0           47.3
                                                                                  700
CY2016                       8.8           1.8          3.2             7.1       600
CY2015                      13.9          -5.1          -4.1          6.5         500
                                                                                  400
CY2014                      63.6        29.9          30.9           55.1
                                                                                  300
CY2013                      12.4          8.5           6.4          -5.6         200
CY2012                       35.1       26.2          29.0          36.0          100
                                                                                        Apr-09

                                                                                        Mar-10

                                                                                        Mar-11

                                                                                        Feb-12

                                                                                        Feb-13

                                                                                        May-14

                                                                                        May-15

                                                                                        Apr-16

                                                                                        Apr-17
                                                                                        Aug-09
                                                                                        Nov-09

                                                                                         Jul-10
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                                                                                         Jul-11

                                                                                        Jun-12

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                                                                                        Jan-14

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                                                                                        Aug-16
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                                                                                        Aug-17
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                                                                                        Oct-11

                                                                                        Oct-12

                                                                                        Oct-13

CY2011                     -20.5        -21.2         -21.7        -25.0
CY2010                      16.8         11.5          12.9           11.5
                                                                                                      Sharekhan       Sensex        Nifty
CY2009                      116.1        76.1         72.0          114.0
Please note the returns are based on the assumption that at the beginning of each month an equal amount was invested in each stock of the Top Picks basket

                                           CMP*                 PER (x)                               RoE (%)                Price              Upside
               Name
                                            (Rs)       FY17      FY18E         FY19E       FY17        FY18E        FY19E target (Rs)#           (%)
 Bharat Electronics                           182       26.4       23.0          20.5       14.9          15.7         16.1        220                21
 Bharti Airtel                               530        42.7       110.3         54.6         6.8          3.2         5.6         600                13
 HDFC Bank                                  1,871         33       28.5          23.4        17.9        16.6         16.4       2,100                12
 IndusInd Bank                             1,649        34.2        26.7         20.8       16.2         16.5         18.2      1,950                 18
 Jubilant FoodWorks                        1,752       152.3        79.6         59.8         9.2        15.9         18.2       1,914                 9
 KEC International                           384        32.3       23.6           18.4      21.2         23.3        24.2            **                 -
 Maruti Suzuki                             9,731         40.1      34.0          28.3       21.0         20.7        20.6            **                 -
 ONGC Ltd                                     195       12.6         10.1           8.7       9.5         11.0         12.1        221                14
 Reliance Industries                          921       18.3        16.6           13.7      11.2        10.9          11.8      1,040                13
 Sundram Fasteners                           584        36.0       30.4          25.8       27.6          27.1       26.6          674                15
 UPL Limited                                 762        21.3        18.8          15.2      27.2         25.0        25.4          980                29
 ZEE Entertainment                           586         46.1      42.4          32.4       18.3          17.3        19.4         650                 11
*CMP as on December 29, 2017           # Price target for next 12 months       ** Under review

December 29, 2017                                                                                                                                        2
Sharekhan                                                                                                                   Top Picks

 Name                      CMP                  PER (x)                             RoE (%)                        Price     Upside
                            (Rs)       FY17      FY18E       FY19E        FY17       FY18E       FY19E        target (Rs)       (%)

 Bharat Electronics         182        26.4        23.0        20.5        14.9         15.7           16.1         220          21

 Remarks:    ŠŠ Bharat Electronics Limited (BEL), a PSU that manufactures electronic, communication and defence equipment,
                 stands to benefit from enhanced budgetary outlay for strengthening and modernising India’s security.

             ŠŠ The government’s ‘Make in India’ initiative and rising spends for modernising defence equipment will
                 support earnings growth in the coming years, as it is the only player with strong research and manufacturing
                 capabilities in the country.

             ŠŠ Current order book of the company at ~Rs. 41,746 crore provides revenue visibility over the next 3-4 years.
                 We expect revenue to report a CAGR of 16.5% over FY2017-FY2020E, led by strong order wins and an
                 impressive execution rate.

             ŠŠ BEL remains our preferred pick in the defence sector on account of its strong manufacturing and R&D base,
                 good cost control, growing indigenisation and strong balance sheet with improving return ratios.

 Bharti Airtel             530         42.7        110.3       54.6         6.8         3.2            5.6          600          13

 Remarks:    ŠŠ Bharti Airtel (Airtel) is the largest mobile operator with over 280 million subscribers in India and over 80
                 million subscribers across 15 countries in Africa. In India, the company provides mobile services in 22 telecom
                 circles along with fixed line, enterprise data and DTH services.

             ŠŠ Airtel owns 53.5% of Bharti Infratel (a towers company), which holds 42% of Indus Towers. Airtel has recently
                 offloaded shares of Bharti Infratel for Rs. 3,325 crore to reduce its debt profile.

             ŠŠ Continuous focus of Airtel on remodeling activities in African business has resulted in steady improvement
                 in operating margin (up 730 bps) over the last four quarters.

             ŠŠ Of late, the telecom sector is witnessing pricing sanity and diminishing competitive intensity. Further, with
                 media reports suggesting Reliance Jio going public in late 2018 or early 2019, we expect a favourable
                 competitive environment and lesser predatory pricing action.

             ŠŠ Industry consolidation (three-player market, with the exit of smaller players) will help Airtel to maintain its
                 leading position in revenue market share with improving profitability. We have a Buy rating on the stock.

December 29, 2017                                                                                                                     3
Sharekhan                                                                                                               Top Picks

 Name                        CMP                PER (x)                           RoE (%)                     Price      Upside
                              (Rs)     FY17       FY18E       FY19E       FY17      FY18E      FY19E     target (Rs)        (%)

 HDFC Bank                   1,871        33        28.5           23.4    17.9       16.6        16.4         2,100          12

 Remarks:   ŠŠ HDFC Bank has a pre-eminent presence in the retail banking segment (~50% of loan book) and has been
                 able to maintain strong and consistent loan book growth, gradually gaining market share. Going forward,
                 economic recovery and improved consumer sentiments would be positive growth drivers for the bank’s loan
                 growth, which will in turn drive profitability.

            ŠŠ Backed by a current account and savings account (CASA) ratio of over 40% and a high proportion of retail
                 deposits, the bank’s cost of funds remains among the lowest in the system, helping it maintain higher net
                 interest margin (NIM). In addition, the bank’s loan book growth is driven by high-yielding retail products such
                 as personal loans, vehicle loans, credit cards and mortgages, mostly to its own customers (which is also
                 positive for NIM).

            ŠŠ HDFC Bank has been maintaining near impeccable asset quality, with its NPA ratios consistently being
                 among the lowest versus comparable peers. The bank has been able to maintain robust asset quality, owing
                 to stringent credit appraisal procedures and negligible exposure to troubled sectors.

            ŠŠ Going ahead, HDFC Bank is well poised to tap the growth opportunities due to strong capital ratios, healthy
                 asset quality and a steady revival in consumer spending. As lending and transactions through formal routes
                 increase, HDFC Bank would benefit since it is a leading private sector bank and will likely gain market share
                 in this segment. The bank is expected to maintain healthy RoE of 18-20% and RoA of 1.8% on a sustainable
                 basis. Therefore, we expect it to maintain the valuation premium that it enjoys vis-à-vis other private banks.

 IndusInd Bank            1,649         34.2        26.7           20.8   16.2        16.5        18.2         1,950          18

 Remarks:   ŠŠ IndusInd Bank is among the fastest-growing banks (25%+ CAGR over FY2012-FY2017), with a loan book of
                 ~Rs. 1.23 lakh crore and 1,250 branches across the country. About 55% of the bank’s loan book comprises
                 retail finance, which is a high-yielding category, and is showing signs of growth.

            ŠŠ Given the aggressive measures taken by the management, the deposit profile has improved considerably
                 (CASA ratio of ~42%). Going ahead, the bank would follow a differentiated branch expansion strategy (5%
                 branch market share in identified centres) to help ensure healthy growth in savings accounts and retail
                 deposits.

            ŠŠ IndusInd Bank has maintained its asset quality despite sluggish economic growth and higher proportion of
                 retail finance in its loan book. The bank’s asset quality is among the best in the industry, with total stressed
                 loans (restructured loans + gross NPAs) forming less than 1.50% of the loan book.

            ŠŠ A likely revival in the Indian economy will further fuel growth in the bank’s consumer finance division,
                 while strong capital ratios will support future growth plans. Although demonetisation has raised questions
                 regarding delinquencies in certain lending segments, management expects asset quality to remain under
                 control. The stock should continue to trade at a premium valuation, underpinned by strong loan growth,
                 quality management, high RoAs and healthy asset quality. We have a positive outlook on IndusInd Bank.

December 29, 2017                                                                                                                   4
Sharekhan                                                                                                                Top Picks

 Name                       CMP                 PER (x)                               RoE (%)                   Price     Upside
                             (Rs)      FY17      FY18E       FY19E        FY17         FY18E    FY19E      target (Rs)       (%)

 Jubilant Food-            1,752       152.3        79.6       59.8         9.2          15.9     18.2           1914          9
 Works

 Remarks:   ŠŠ Jubilant FoodWorks Limited (JFL), India’s largest food service company, shifted its focus to customer
                  satisfaction from store additions to improve its store fundamentals over the long run.

            ŠŠ Post the induction of Mr. Pratik Pota as the CEO, the company refreshed its menu by launching new items
                  and improving the quality of its pizzas with better offerings. The company gained good traction and posted
                  same-store-sales growth (SSSG) of 5.5% in Q2FY2018 (6.5% in Q1FY2018), as against a decline in SSSG in
                  earlier quarters.

            ŠŠ Operating profit margin (OPM) improved by 440 bps in Q2FY2018 to 14% (highest in the last 14 quarters). JFL
                  is also focusing on reducing losses of Dunkin Donuts by shutting non-profitable stores and introducing value
                  product portfolio to improve store sales in the coming quarters. We expect standalone OPM to improve to
                  ~14% in FY2020 from 9.7% in FY2017.

            ŠŠ With negative working capital, the company’s balance sheet remained lean amid slowing SSSG and
                  sustained store additions.

            ŠŠ JFL would be one of the key beneficiaries of improvement in the discretionary environment in the domestic
                  market. With a redefined strategy, revenue and earnings of JFL are expected to report CAGRs of 12% and
                  47%, respectively, over FY2017-FY2020.

KEC International            384        32.3        23.6        18.4        21.2         23.3     24.2              **          -

 Remarks:   ŠŠ KEC International (KEC) is a global power transmission infrastructure EPC major. The company is present
                  in verticals such as power transmission and distribution (T&D), cables, railways, water, renewable (solar
                  energy) and civil.

            ŠŠ Globally, the company has powered infrastructure development in more than 61 countries. KEC is a leader
                  in power transmission EPC projects and has more than seven decades of experience.

            ŠŠ Management sounded very confident of delivering growth across all verticals such as T&D, railways, solar
                  and cables. Management is banking on state transmission companies, private sector under tariff-based
                  competitive bidding (TBCB) route and overseas geographies for growth in the T&D segment.

            ŠŠ Management expects the railway business to grow ~80% y-o-y to ~Rs. 800 crore and solar EPC business to
                  grow by over 3x to ~Rs. 500 crore in FY2018. KEC is witnessing improved revenue mix with the execution of
                  extra high voltage (EHV) cables, which have better profitability.

            ŠŠ Over the years, KEC has grown through the organic as well as inorganic route. Going forward, we estimate
                  the company’s OPM to expand to 10% compared to 9.5% currently. Debt/equity (D/E) ratio is expected to
                  improve to 0.4:1 by the end of FY2020E from 1.3:1 in FY2017.

            ŠŠ We expect earnings to report a CAGR of 29% during FY2017E-FY2020E, with strong cash flows and a leaner
                  balance sheet. Thus, we retain our positive outlook on the stock.

December 29, 2017                                                                                                                   5
Sharekhan                                                                                                               Top Picks

 Name                        CMP                 PER (x)                            RoE (%)                    Price     Upside
                              (Rs)      FY17      FY18E       FY19E          FY17     FY18E     FY19E     target (Rs)       (%)

 Maruti Suzuki               9,731        40.1       34.0       28.3         21.0      20.7       20.6             **          -

 Remarks:   ŠŠ Maruti Suzuki India Limited (MSIL) is India’s largest passenger vehicle (PV) manufacturer with a strong 47%
               market share. Over the past two years, the company has been able to gain market share due to new
               product launches, a vast distribution network (with increased focus on rural markets) and a shift in consumer
               preference to petrol models from diesel models.
            ŠŠ The recently launched premium hatchback, Baleno, Ignis and upgrade of Dzire have received strong
               response, which will help MSIL to expand its market share in the segment. MSIL is likely to continue outpacing
               industry growth as four of its models (Baleno, Brezza, Ignis and Dzire), which form 37% of its vehicle portfolio,
               command a waiting period of 2-5 months.
            ŠŠ The parent company of MSIL, Suzuki Motor Corporation, commissioned its Greenfield plant in Gujarat in
               February 2017. Maruti Suzuki India Limited (MSIL) is ramping capacity in Gujarat, with production expected
               to double to 20,000 units per month by Q4FY2018 as against the current rate of 10,000 units per month.
               With capacity for the first line expected to be reached by the end of FY2018, MSIL has commenced work
               on operating the second line, which has installed capacity of 2.5 lakh units. MSIL expects to reach the full
               capacity of 7.5 lakh units at Gujarat by 2020. Enhanced production in Gujarat will ease capacity constraints
               and help MSIL to reduce waiting periods for its models. we expect MSIL to outpace the industry and expect
               volumes to post a 12% CAGR over FY2018-FY2020 as against industry growth of about 10%.
            ŠŠ MSIL has recently announced price hikes of up to 2% to tide over input cost increases, effective January
               2018. Moreover, increased sales of products having robust waiting period coupled with planned launches
               would result in lower discounting for MSIL, which would augment margins. Further a favorable currency
               position would aid margin improvement. We believe the above factors will offset the margin impact on
               account of increased proportion of traded products and would enable MSIL to sustain higher margins of
               15-16%.
            ŠŠ We have introduced FY2020 estimates in this note. A better-than expected industry growth will justify
                 premium multiples for MSIL. We retain our Buy rating on the stock.

 ONGC                         195         12.6        10.1        8.7         9.5       11.0       12.1          221         14

 Remarks:   ŠŠ ONGC has reversed the decline in its gas production (declined at 2.1% over FY2013-FY2017) with robust
                 growth of 8.4% YoY in H1FY2018 and 3.3% in FY2017. The company has guided its gas production to grow by
                 8.9%/16.5% to 25.34 bcm/29.53 bcm in FY2018E/FY2019E. We have conservatively assumed oil/gas volume
                 CAGR of 1%/7% over FY2017-FY2019E, which is much lower than management’s guidance. This coupled with
                 higher oil and gas realisation is expected to drive adjusted standalone earnings growth at a 15% CAGR over
                 FY2017-FY2019E.

            ŠŠ With the acquisition of 26% stake in Vankorneft in FY2017, oil and gas production of ONGC Videsh Limited
                 (OVL) is expected to increase to 15.1mtoe in FY2018 as compared to 8.9mtoe in FY2016. This coupled with
                 the recent surge in oil price would result in turnaround at OVL. Thus, we expect OVL to contribute EPS of
                 Rs. 2.7/Rs. 2.8 in FY2018E/FY2019E vs. Rs. 1.3 in FY2017.

            ŠŠ Overall, we expect consolidated earnings of ONGC to report a CAGR of 20% over FY2017-FY2019E on
                 account of the likely improvement in earnings of the standalone business and higher profitability for OVL.

            ŠŠ ONGC has received the cabinet’s approval to acquire the government’s 51.11% stake in Hindustan Petroleum
                 Corporation Limited (HPCL) and the transaction is expected to be completed by the end of March 2018. We
                 expect the acquisition of HPCL to be EPS accretive by ~6% for ONGC.

December 29, 2017                                                                                                                  6
Sharekhan                                                                                                            Top Picks

 Name                     CMP                  PER (x)                          RoE (%)                     Price     Upside
                           (Rs)       FY17      FY18E      FY19E        FY17      FY18E      FY19E     target (Rs)       (%)

 Reliance Industries       921         18.3        16.6      13.7        11.2       10.9        11.8        1,040         13

 Remarks:   ŠŠ We expect robust GRM for RIL at $11.8/12.5/12.5 per barrel in FY2018E/FY2019E/FY2020E, which is at $4.5-
                5.0/bbl premium to our assumption for Singapore complex GRM as we expect GRMs of RIL to benefit from
                the commissioning of petcoke gasification plant. Moreover, margin outlook for the petrochemical business
                remains robust, given the likely delay in the commissioning of U.S. ethylene capacity expansion projects
                due to floods caused by Hurricane Harvey.

            ŠŠ RIL has doubled its paraxylene (PX) capacity to 3.7 million metric tonne (mmt) from 1.9 mmt earlier and
                has recently commissioned its ethane import project and Refinery Off Gas Cracker (ROGC) plant (under
                the stabilisation phase currently). The company has also commenced start-up activities for its petcoke
                gasification plant and the economics of the plant has improved with the recent increase in oil prices.

            ŠŠ Given lower freebies, we expect RJIO’s ARPU to increase in the coming quarters and, thus, model ARPU of
                Rs. 155/Rs. 165/Rs. 175 for FY2018E/FY2019E/FY2020E. Moreover, we model subscriber base of 160 million
                for FY2018E, 185 million for FY2019E and 205 million for FY2020E. Strong subscriber addition and APRU
                accretion give us confidence on improving profitability of the telecom business going forward.

            ŠŠ We expect consolidated EBITDA/PAT CAGR of 21%/13% over FY2017-FY2020E, driven by the commissioning
                of core downstream projects in FY2018 and improvement in the profitability of the telecom business. Any
                positive surprise in terms of better-than-expected financials of the telecom business would be an important
                re-rating trigger for RIL going forward.

 Sundram Fasteners         584        36.0         30.4      25.8        27.6        27.1      26.6           674         15

 Remarks:   ŠŠ Sundram Fasteners Limited (SFL) is the largest organised domestic player in the fasteners segment,
                commanding ~35% market share. The company manufactures products for CVs, passenger cars, two-
                wheelers and tractors. Fasteners constitute ~40% of sales, while motor vehicle parts and accessories
                contribute the remainder.

            ŠŠ SFL has consistently introduced new products in the recent past, which include pump assemblies, powder
                metal shafts, hubs and rocker assemblies, which have enabled the company to significantly increase the
                content per vehicle and reduce dependence on traditional fasteners. With OEMs increasingly opting for
                modular platforms to reduce costs, SFL has introduced specialised fasteners that provide a huge growth
                opportunity. In addition, the company has introduced products in the non-auto space to diversify its revenue
                base.

            ŠŠ SFL has increased the share of high-value products, which currently contribute to about half of the company’s
                revenue. In addition to these, around two-thirds of the fasteners segment is specialized fasteners (high-
                value products). Moreover, performance of the subsidiary has improved remarkably due to better capacity
                utilisation and productivity. We expect SFL to sustain higher margins and expect margin to remain in 18-19%
                range.

            ŠŠ We expect SFL to continue to outpace industry growth on account of new product launches and increasing
                content per vehicle. Further, with its product portfolio inclining towards high value-added products and a
                marked improvement in its subsidiary performance, we expect robust 17% net profit CAGR over the next two
                years. We have a Positive view on SFL.

December 29, 2017                                                                                                              7
Sharekhan                                                                                                               Top Picks

 Name                       CMP                 PER (x)                           RoE (%)                      Price     Upside
                             (Rs)       FY17      FY18E      FY19E        FY17      FY18E       FY19E     target (Rs)       (%)

 UPL Limited                 762         21.3        18.8      15.2        27.2       25.0        25.4           980          29

 Remarks:   ŠŠ United Phosphorous Limited (UPL) is a global generic crop protection chemicals and seeds company. UPL is
                the largest producer of agrochemicals in India. The company is among the top five post-patent agrochemical
                manufacturers in the world. UPL has ~23 manufacturing sites, including nine in India, four in France and two
                in Spain. The company operates in every continent and has a customer base in 123 countries with its own
                subsidiary offices.

            ŠŠ Management of UPL is confident of the long-term growth prospects such as 1) introduction of new products,
                at least two per year; 2) improving innovation turnover index; 3) partnership with Bayer in Brazil; and 4)
                strong distribution network. However, FY2018E seems to be on the softer side than anticipated earlier owing
                to the increase in inventory situation in Brazil, currency fluctuation and erratic weather conditions. These will
                not have a major impact on long-term prospects.

            ŠŠ Management has guided for 8-12% growth in overall revenue on a reported basis. Constant currency growth
                will be still 12-15% along with a 50-75 bps expansion in EBITDA margin in FY2018. Management also expects
                acceleration in growth in H2FY2018 versus H1FY2018, owing to a late season pickup in Latin America.

            ŠŠ Owing to continuous product launches, UPL has managed to increase its innovation rate from 5% in FY2015
                to 15% in FY2017 (it was 14% in FY2016).

            ŠŠ A positive outlook for geographies such as India, Europe and Latin America would also drive revenue growth
                going ahead. Further, patent expiry of significant agrochemicals, the value of which is pegged at ~$4 billion
                over the next three years, augurs well for UPL to leverage the opportunity.

            ŠŠ We see concerns around growth are overdone and believe management’s guidance for FY2018 topline
                growth can be comfortably achieved on account of its strong product portfolio, new product introductions
                and improved demand outlook. We maintain our Buy rating on the stock.

 ZEE Entertainment           586         46.1       42.4       32.4        18.3        17.3       19.4           650           11

 Remarks:   ŠŠ Zee Entertainment Enterprises Limited (ZEEL) continues to lead the broadcasting industry in terms of growth
                in advertising revenue. ZEEL is one of the leading players in television broadcasting with a bouquet of 34+
                TV channels across genres.

            ŠŠ ZEEL expects domestic subscriptions to grow at a low-teen CAGR for the next 3-4 years. However, the
                ongoing litigation on TRAI’s tariff order is causing a delay in contract renewal negotiations with distributors.

            ŠŠ ZEEL expects advertisement revenue growth to be in mid-teens during H2FY2018E, as it expects clients
                across sectors to spend more on advertising. Programming hours in its flagship channel, Zee TV, have
                reached 30 hours with new slot opening on weekends.

            ŠŠ ZEEL will unveil its OTT 2.0 ZEE5 (replace its current advertising video-on-demand (AVOD)-based OZEE
                and subscription video-on-demand (SVOD)-based Ditto TV) in the next three months. Management expects
                margins to remain at around 30%+, even after increasing programming cost in digital content.

            ŠŠ We continue to remain positive on ZEEL, as it is a structural India consumption theme. Moreover, the company
                continues to invest across the media spectrum, including movies, music, events, digital and international
                markets, to maintain its high-growth trajectory. We maintain our Buy rating on the stock.

December 29, 2017                                                                                                                   8
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of this report should also be aware that past performance is not necessarily a guide to future performance and value of investments
can go down as well. The user assumes the entire risk of any use made of this information. Each recipient of this document should
make such investigations as it deems necessary to arrive at an independent evaluation of an investment in the securities of companies
referred to in this document (including the merits and risks involved), and should consult its own advisors to determine the merits and
risks of such an investment. The investment discussed or views expressed may not be suitable for all investors. We do not undertake to
advise you as to any change of our views. Affiliates of Sharekhan may have issued other reports that are inconsistent with and reach
different conclusions from the information presented in this report.
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described herein may or may not be eligible for sale in all jurisdictions or to certain category of investors. Persons in whose possession
this document may come are required to inform themselves of and to observe such restriction.
The analyst certifies that the analyst has not dealt or traded directly or indirectly in securities of the company and that all of the views
expressed in this document accurately reflect his or her personal views about the subject company or companies and its or their
securities and do not necessarily reflect those of SHAREKHAN. The analyst further certifies that neither he nor his relatives has any
direct or indirect financial interest nor have actual or beneficial ownership of 1% or more in the securities of the company nor have
any material conflict of interest nor has served as officer, director or employee or engaged in market making activity of the company.
Further, the analyst has also not been a part of the team which has managed or co-managed the public offerings of the company and
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in this document.
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in any of the securities or related securities referred to in this report and they may have used the information set forth herein before
publication. SHAREKHAN may from time to time solicit from, or perform investment banking, or other services for, any company
mentioned herein. Without limiting any of the foregoing, in no event shall SHAREKHAN, any of its affiliates or any third party involved
in, or related to, computing or compiling the information have any liability for any damages of any kind.
The returns shown are exclusive of the transaction cost and therefore the actual returns from the Top Picks product may or may not
exactly match the portfolio returns shown by us.

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