2 (VIP) at Kevadia, Narmada, Gujarat - SARDAR SAROVAR NARMADA NIGAM LIMITED March 2019
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SARDAR SAROVAR NARMADA NIGAM LIMITED
FEASIBILITY STUDY
Upgradation, Operation & Maintenance of
Shrestha Bharat Bhawan and Circuit House No.
2 (VIP) at Kevadia, Narmada, Gujarat
March 2019
Upgradation, Operation & Maintenance of Shrestha Bharat Bhawan & Feasibility Study
Circuit House No. 2 (VIP) at Kevadia, Narmada, Gujarat
TABLE OF CONTENTS
CHAPTER 1.0 INTRODUCTION 3
1.1 Introduction 3
1.2 Objectives of the Study 4
1.3 Constraints and Limitations 4
1.4 Approach and Methodology 4
CHAPTER 2.0 SECTOR PROFILE 6
2.1 An Overview of the State Gujarat 6
2.2 Tourism Scenario in the State 9
CHAPTER 3.0 HOTEL INDUSTRY – AN OVERVIEW & MARKET ANALYSIS 14
3.1 Hotel & Hotel Industry – An Introduction 14
3.2 Classification of Hotels 14
3.2.1 On the basis of Standard 14
3.2.2 On the basis of Nature 15
3.2.3 World Record Setting Classifications 16
3.3 Different Departments in Hotel 16
3.3.1 Core Funcitoning Department 16
3.3.2 Support Department (Cost Centres) 16
3.4 Hotel Industry in India 17
3.4.1 Background 17
3.4.2 Present Scenario of Hotel Industry in India 18
3.5 Hotel Industry in Gujarat 18
3.5.1 Hotels in Gujarat 19
3.5.2 Challenges faced by Hotel Industry in Gujarat 20
3.5.3 Hospitality Demand Drivers 20
CHAPTER 4.0 LOCATION & SITE ANALYSIS 21
4.1 An Overview of Statue of Unity, Kevadiya 21
4.1.1 Introduction 21
4.1.2 Connectivity 22
4.1.3 Demography 22
4.1.4 Economy 23
4.1.5 Tourist Inflow to Statue of Unity 23
4.1.6 Tourism Resources 24
4.2 SWOT Analysis of Narmada as Tourist Destination 30
4.3 Opportunities for Tourism Development in / nearby Statue of Unity, Narmada. 30
4.4 Rationale of O&M for Shreshtha Bharat Bhawan and VIP Circuit House 32
4.5 Site Location and Description 32
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4.5.1 Shreshta Bharat Bhawan 32
4.5.2 VVIP Circuit House 34
4.6 SWOT Analysis 36
CHAPTER 5.0 FINANCIAL ANALYSIS 37
5.1 Introduction 37
5.2 Broad Specifications 37
5.3 Assumptions for Financial Analysis 37
5.3.1 Construction Period 37
5.3.2 License Period 37
5.3.3 Capital Cost Assumptions 37
5.3.4 Financing & Taxation Assumptions 38
5.4 Project Cost 39
5.5 Sources of Finance 39
5.6 Project Revenue 39
5.7 Combined Cash Flows, DSCR and IRR Working 40
5.8 Cash Flows/IRR/DSCR 40
5.9 Conclusion and Summary 40
5.10 Recommendations` 41
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INTRODUCTION
1.1 Introduction
Gujarat is the 6th largest State in India, located in the western part of India with a
coastline of 1600 km (longest in India). It is one of the most popular tourist regions in
the country, and was visited by 44.8 million domestic and international tourists in 2016-
17. Gujarat offers scenic beauty from Great Rann of Kutch to the hills of Saputara.
Gujarat is one and the only place to view pure Asiatic lions in the world. Gujarat is also
the birthplace of Mahatma Gandhi and Sardar Vallabhbhai Patel, iconic figures of
India’s Independence movement. Amitabh Bachchan is the brand ambassador of
Gujarat Tourism since 2010. The “Khushboo Gujarat Ki” campaign by celebrity
Amitabh Bachchan has increased tourism in Gujarat tremendously.1
Tourism in Gujarat has a wide scope for tourists, as it includes wide range of forts and
museums, wild life sanctuaries, temples and mosques and other places of interest. It
offers a traveler’s paradise by offering a wide spectrum of tourism sectors such as
spiritual tourism, business tourism, nature tourism, heritage tourism, medical, health,
cultural, adventure, and event, urban or rural and recreational tourism. The State
Government’s “Khushboo Gujarat ki” campaign has helped to increase the business.
Thus an increased occupancy is estimated by the hotel industry.
The Sardar Sarovar Narmada Nigam Limited (the “Authority” or “SSNNL”) is a 100
(one hundred) percent subsidiary of Government of Gujarat. SSNNL was responsible
for implementing the Sardar Sarovar Project, one of the largest water resources project
of India covering four major states - Maharashtra, Madhya Pradesh, Gujarat and
Rajasthan.
The Sardar Sarovar Project is a lifeline of Gujarat and hence it is the cherished desire
of Government and people of Gujarat to erect a monument at this sacred spot in
memory of one of Independent India’s tallest leaders Sardar Vallabhbhai Patel.
Government of Gujarat, has created a special purpose vehicle i.e. Sardar Vallabhbhai
Patel Rastriya Ekta Trust (SVPRET) for implementing the Project. The Statue of Unity
Project, includes the iconic 182 meter tall Statue of Sardar Vallabhbhai Patel, a
museum and other ancillary facilities on Sadhu Hill, 3 Kms downstream of the Sardar
Sarovar Dam.
Kevadia, with the Sardar Sarovar Dam and the Statue of Unity is gradually becoming
a global tourist hub. Looking at the increasing tourist footfalls, along with a plethora of
other attractions being developed for the tourists, it is intended to provide tourists with
a host of stay options near the Statue of Unity. As part of this endeavour, the Authority
has decided to undertake selection of an Agency, a reputed hotel operator, for
Operations & Maintenance of Shrestha Bharat Bhawan and Circuit House no. 2 (VIP),
Narmada, Gujarat on Operation and Maintenance (O&M) basis, and has, therefore,
1http://www.thehindubusinessline.com/economy/taai-award-for-gujarat-
tourism/article2735467.ece
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decided to carry out the bidding process for selection of the Bidder to whom the work
may be awarded.
A growing demand for tourists in region due to recent developments, has added to the
demand for rooms in the area. Limited supply of quality hotels and ever increasing
tourism in the region, clear title of land / developed infrastructure makes this site
feasible for development as envisaged.
1.2 Objectives of the Study
The Key Objectives of this Feasibility Study are:
To understand the nature and attributes of tourist inflow to the region along with
the various demand drivers to forecast the growth.
To summarise the need / business case for a poprosed Project.
Research the potential market demand for the Hotel of the type proposed.
Provide indicative operating projections and net operational cash flow projections
for the venue.
Assess the risks of the project.
Summarise other requirements that have to happen if the project is to be a success.
1.3 Constraints and Limitations
The findings contained in the report reflect analysis of primary and secondary sources
of information. Sources quoted or referred to in this report are deemed reliable.
Conclusions reached by the consulting team regarding the proposed facility are based
on trends and assumptions; there may be differences between the projected and actual
results. Bidders are free to conduct their independent evaluation of the project site,
requirements, commercial viability, potential of project and project facilities.
Findings contained in this report are also based on evaluation of the present economy
for the region and do not make provision for political instability or any sharp rise or
decline in the economic conditions, not presently foreseeable.
It must be emphasized that in some instances the consultants were unable to procure
necessary data and / or were unable to get up-to-date data. They were informed that
certain data was confidential or not officially collected at all. In such instances,
qualitative assessments, where appropriate have been made.
1.4 Approach and Methodology
A stage wise approach for the study adopted is:
Research supported with quantitative and qualitative analysis
Collection of data from authentic sources
Cross checking of data before using for analysis
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Inputs on the attractiveness of the proposed PPP structure etc
The above mentioned approach and the following methodology will be adopted to
undertake the study. Feasibility forms the first part of the methodology of the entire
project.
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SECTOR PROFILE
2.1. An Overview of the State Gujarat
2.1.1. General Overview
Gujarat is a state in western part of India known locally as Jewel of the Western part
of India. It has an area of 196,204 sq.km with a coastline of 1600 km most of which
lies on the Kathiawar peninsula, and a population in excess of 60 million. The state is
bordered by Rajasthan to the north, Maharashtra to the south, Madhya Pradesh to the
east and the Arabian Sea as well as the Pakistani province of Sindh to the west. Its
capital city is Gandhinagar while its largest city is Ahmedabad. Gujarat is home to the
Gujarati speaking people of India.
Figure 1 Gujarat State
The Indian State of Gujarat has 33 districts. Of this Kutch is the largest district and
Dang is the smallest district of Gujarat. Following is the list of 33 districts of Gujarat in
which 7 districts were created on 15th August 2013.
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Gujarat is well connected by a wide network of air, rail and road with important
destinations of the country as well as of the globe. Gujarat also has an inter city surface
transport system both in terms of railways and bus network. Ahmedabad being the
biggest city of the state is well connected by air, rail and road Gandhinagar and
Ahmedabad are twin cities well connected to each other.
By Air: Ahmedabad, the premier Airport
of Gujarat is connected to major Indian
cities like Delhi, Mumbai, Calcutta,
Chennai etc, by daily services. Gujarat
has its own International Airport “Sardar
Vallabhbhai Patel International Airport”
which connects to countries worldwide.
The state’s other functional airports are
Vadodara, Rajkot, Surat, Jamnagar,
Porbandar, Bhavnagar, Diu and Bhuj.
By Rail: Gujarat comes under the
western zone of the Indian Railways.
Vadodara Railway Station is the busiest
railway station in Gujarat and the fourth
busiest railway station in India. Other
important railway stations are Surat,
Ahmedabad and Rajkot Railway Station.
Delhi – Mumbai is planning Delhi Mumbai
dedicated rail freight route passing
through the state.
By Sea: Gujarat State has the longest
sea coast of 1600 km in India. Kandla
Port is one of the largest ports serving
Western India. Other important ports in
Gujarat are the Port of Navlakhi, Port of
Magdalla, Port Pipavav, Port of
Porbandar, Port of Veraval and the
privately owned Mundra Port.
By Road: Gujarat State Road Transport
Corporation (GSRTC) is the primary
body responsible for providing the bus
services within the state of Gujarat and
also with the neighbouring states. It is a
public transport corporation providing
bus services and public transit within
Gujarat and to the other states in India.
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2.1.2. Economic Overview
Gujarat has seen rapid economic growth over the past decade. Driven by massive
investment and rapid industrialization, Gross State Domestic Product (GSDP) of
Gujarat increased at a CAGR of 13.55 per cent between 2011-12 and 2016-17 to reach
Rs 11.62 trillion (US$ 173.24 billion) during 2016-17. Gujarat has achieved the
distinction of being one of the most industrially developed states and contributes about
a quarter to India’s goods exports. Accounting for about 4.99% of the country’s
population and 5.97% of land area, the state has metamorphosed into one of the fast
growing state economies, overcoming its limitations in resource base and its climatic
constraints.
At current prices, Gujarat’s GSDP was about Rs 11.62 trillion (US$ 173.24 billion)
during 2016-17. As per the “Economic Freedom of the States of India (EFSI) 2013”
Report, Gujarat has been ranked at 1st position on Economic Freedom with a score of
0.65. The report reaffirms the fact that the Gujarat model of development is based on
global best practices and is robust, sustainable and all inclusive.
The economy of Gujarat has significant agricultural as well as industrial production.
Gujarat controls some of the largest businesses in India. Major agricultural produce of
the state includes cotton, groundnut, dates, sugarcane, milk & milk products. Gujarat
is the main producer of cotton, tobacco and groundnuts in India. Other major crops
produced are rice, wheat, jowar, bajra, maize, tur and gram.
One of India’s most industrialized states, Gujarat maintains a variety of industries, the
principal ones being general and electrical engineering, and the manufacture of
textiles, vegetable oil, chemicals, soda ash, cement and petrol. New industries include
the production of fertilizers and petrochemicals.
2.1.3. Tourism Overview
Gujarat offers a wide range of the most spectacular attractions which includes
breathtaking locations and scenic landscapes. Gujarat is also a melting pot of several
civilizations resulting in a vibrant culture and a rich heritage. Gujarat is home to the
unique with its exceptional archeological sites, several architectural marvels and
witnesses of its glorious history and pilgrim centres for many faiths. Finally, it is also
the land of several mythological and historical figures like the legendary Krishna and
Mahatma Gandhi the apostle of non violence.
Gujarat has immense potential to become a major tourist destination. Its historical
monuments represents the great religions of Asia – Hindu, Buddhist, Jain, Islamic,
Parsee and Sikh.
For ecotourists the state offers opportunities to see a wide range of wildlife including
the Asiatic Lion and Indian Wild Ass, endangered antilopes, a variety of deer etc. It has
India’s first marine national park. It is also one of India’s most important areas for
birdwatchers.
There are more than 400 archeological sites in the state including some of the most
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substantial excavations of Indus Valley Civilization period at Lothal (near Ahmedabad),
Surakotada and Dholovira (in Kutch).
The archeological zone of Champaner –Pavagadh have been acclaimed by UNESCO
as the “World Heritage Site” because of its great mosques, temples, stepwells and
forts. The recent tag of being the first city in India under UNESCO as “World Heritage
City” will go a long way to reinforce tourism in the State.
Gujarat has many enchanting tourist places, memorable historic monuments and
sacred pilgrimages, depicting the glorious cultural heritage, which can attract both
Indian and International travelers.
The State has important pilgrimage places like Dwarka, Somnath, Dakor, Ambaji etc
for Hindus, Udwada, Navsari and Surat for Parsees, Palitana, Girnar etc for Jains.
2.1.4. Growth of Tourism in Gujarat
A separate tourism department was established in 1973 to identify and develop the
tourism potential in the State. This was followed by the creation of Tourism Corporation
of Gujarat Limited in 1978 which was entrusted with the task of undertaking and
developing tourism related commercial activities. The Corporation is presently
engaged in a variety of activities such as creation of lodging and boarding facilities for
the tourists and other aspects of tourist aciliation such as transportation, packaged
tours, wayside catering along the National and State Highways, arranging cultural
festivals, organizing exhibitions and producing and distributing maps, posters,
brochures and pamphlets.
In 1991 the State declared the tourism policy. The main rationale for formulating the
tourism policy is rooted, on one hand, in the convergence of socio economic spread
benefits, environment friendliness and employment potential of tourism industry and
on the other hand, in the growing demand for the tourism products in the State, brought
by the rapid industrial growth in the State during the recent years that has led to
tremendous increase in number of business travelers.
2.2. Tourism Scenario in the State
Tourism is a major phenomenon of the modern society, which has emerged as an
economic activity of immense global importance. Tourism is one of the world’s largest
and fastest growing industries.
Gujarat is one of the most flourishing tourist destinations in India. The gross flow of
tourist during the year 2017-18 has crossed 50 million which is 13.8% higher that the
figure of 2016-17. The same figure for 2016-17 is 44.8 million which is 16.9% higher
than the flow of 38.3 million in the year 2015-16. Gujarat has the longest coastline in
India, the only White Dessert in the country, multi cultural heritage and monuments.
The efforts of Gujarat tourism department seem to be paying off as the number of
spiritual tourists and leisure travelers sharing “Khusboo Gujarat Ki” has risen in the one
last year.
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2.2.1. Key Tourist Circuits of Gujarat
Gujarat consists of five major circuit viz the Kutch circuit, the Saurashtra circuit, the
South Gujarat circuit, the North Gujarat circuit and the Central Gujarat circuit. The areas
covered by the circuit are:
a) The Kutch Circuit – Little Rann Sanctuary, Dasada, Narayan Sarovar, Koteshwar,
Mata no Madh, Bhadreshwar, Kera, Bhuj, Mandvi, Gandhidham, Wankaner,
Konthkot, Village Circuit of Kutch.
b) The Saurashtra Circuit - Bhavnagar, Palitana, Velavadar, Ahmedpur Mandvi,
Veraval, Somnath, Rajkot, Gondal, Porbandar, Dwarka, Wankaner, Jamnagar.
c) The North Gujarat Circuit - Dasada, Mehsana, Modhera, Patan, Siddhpur,
Balaram, Ambaji, Kumbharia, Poshina, Danta, Taranga, Vadnagar.
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d) The South Gujarat Circuit - Bharuch, Surat, Tithal, Udwada, Vapi, Navsari,
Saputara.
2.2.2. Gujarat – The Tourist Hub
Gujarat is a proactive government and aggressive marketing, untapped tourism
opportunity, strategic location unique blend of pilgrims, adventure hill station, beaches,
heritage, desert available in the state. Gujarat offers a wide spectrum of tourist sectors
which sing in the glory of State’s rich culture and heritage such as:
a) Business Tourism
Gujarat is one of the most industrialized states of the country. There are many
Indian and global companies located in Gujarat and the area has seen double digit
GDP growth in the past decade. It is also known as “Growth Engine of India”.
b) Archeological and Heritage Tourism
Within Gujarat there are a wide variety of historic forts, palaces, mosques, temples
and places of historical importance.
c) Cultural Tourism
Gujarat is well known for its rich culture. The folk art of Gujarat forms a major part
of the culture of the state. The handicrafts such as bandhani, patolas, kutchi work,
pottery, khadi etc and unique fairs and festivals like navratri, makarsankranti,
sharadpurnima, mahashivratri and tarnetar festival make Gujarat culturally very
rich.
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d) Religious Tourism
Gujarat is home to multitude devotional centres and temples like Dwarka, Dakor,
Ambaji, Palitana, Somnath, Shamlaji, Bahucharaji, Pavagadh, Akshardham,
Swaminarayan temples, Jain temples and recently made Mahatma Mandir in
Gandhinagar.
e) Medical Tourism
Ahmedabad the leading city of the state is the most preferred place for medical
tour or treatments in India. With world class health facilities and affordable cost,
the city is becoming one of the most sought after medical tourism centre in the
country.
f) Wild Life Tourism
Gujarat is habitat for the world’s rarest as well as large number of flora and fauna.
Fauna includes Asiatic lions, wild ass, black bucks, bears, monkeys etc including
migratory birds like flamingos, pelican etc. Flora includes species of khair, sadad,
timru, babul, ber, bordi etc. The state also has national park/sanctuaries at Gir
National Park, Vansada National Park, Nalsarovar bird sanctuary etc.
2.2.3. Trend in Tourist Arrival
Table 2-1: Domestic and Foreign tourist arrivals in Gujarat
Within Other Indian Foreigners Total Growth
Year Gujarat States / NRI Tourists (%)
Nos. % Nos. % Nos. % Nos. % (YoY)
2013-14 221.61 77 60.61 21 5.66 2 287.88 100 13.30
2014-15 245.94 75 74.63 23 6.33 2 326.91 100 13.56
2015-16 281.80 73.5 93.99 24.5 7.33 2 383.12 100 17.19
2016-17 324.00 72 114.76 26 9.24 2 448.00 100 16.94
2017-18 367.86 72 131.31 26 10.61 2 509.78 100 13.79
Source: GITCO estimates
2.2.4. SWOT Analysis of Gujarat as Tourist Destination
Strengths
Gujarat has historical monuments that represent the great religions like Hindu,
Buddhist, Jain Islamic, Parsee and Sikh.
A wide range of wildlife including the Asiatic lion, Indian wild ass, endangered
antalopes etc, and India’s first marine national park.
Immense variety of tourist interests: Long coastal lines with beaches, Forests and
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Wildlife, Heritage and Culture, Pilgrimage, Rural/Tribal Culture, Handicrafts,
Cuisine, Sophisticarted Amusement Parks, Multiplexes.
Reasonably good core infrastructure (i.e Power, Road & Communications)
Large number of Non Resident Gujaratis visiting Gujarat every year.
Gujarati’s love to travel and thus forms a major chunk of domestic tourists.
The Brand Ambassador for Gujarat tourism is Mr. Amitabh Bachchan.
Weakness
While other states (i.e AP, Kerala, Goa etc) made successful efforts at developing
tourism within their states, the relative inability of the Gujarat State to harness and
develop its full tourist potential may be attributed to a combination of factors such as:
Quality of Destinations not comparable with the best in the country (e g beach
resorts of Goa, Heritage properties of Rajasthan).
Inadequate tourism infrastructure (Lack of Star Category facilities at many tourist
destinations of importance)
Long Distances among tourist destinations i.e. difficult for tourists to cover at one
go in comparision to tourist destination like Rajasthan.
Opportunities
Tremendous scope for development
Potential for attracting large number of outbound tourists and Non Resident
Gujaratis.
Possibilities of joint efforts with neighbouring states (i.e with Rajasthan for heritage
tours, and with Madhya Pradesh for Forests/ Wildlife/ Eco Tourism)
Private Sector Interests in the Sector
Medical Tourism has high growth potential because of the availability of high
quality, low cost surgeries.
Gujarat upcoming as Spiritual “Wellbeing” tourism.
Threats
Competition from other States focusing aggressively on tourism
The emergence of the neighbouring South East Asian countries as popular tourist
destinations can hamper domestic tourism.
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HOTEL INDUSTRY – AN OVERVIEW & MARKET
ANALYSIS
3.1. Hotel & Hotel Industry – An Introduction
The common law says that the hotel is a place where all who conduct themselves
properly and who are able and ready to pay for their entertainment, accommodation
and other services including the boarding like a temporary home. It is home away from
home where all the modern amenities and facilities are available on a payment basis.
It is also considered to be a place where tourist stops, cease to be travelers and
become customers. The definition presented by the hotel operators to the authorities
of the National Recovery administration in Washington is found to be a more
comprehensive definition presented by Stuart McNamara. The definition states that
“Primarily and fundamentally, a hotel is an establishment which supplies boarding and
lodging not engaged in Inter-State commerce or in any Intra-state commerce,
competitive with or affecting inter-state commerce (or so related that the regulation of
one involves the control of other)”.
One of the fastest growing sectors of the economy of our time is the hotel industry.
The hotel industry alone is a multi billion dollar and growing enterprise. It is exciting,
never boring and offer unlimited opportunities. The hotel industry is diverse enough for
people to work in different areas of interest and still be employed within the hotel
industry. This trend is not just in India, but also globally.
Modern hotels provide refined services to their guests. The concept of total quality
management is found getting an important place in the marketing management of
hotels. The emerging positive trend in the tourism industry indicates that the hotel
industry is like a reservoir from where the foreign exchange flows.
3.2. Classification of Hotels
3.2.1 On the basis of Standard
Like most of the countries in the world, India also has hotels divided in different
categories depending on their location, facilities, infrastructure and amenities provided.
All the star hotels in India are government approved with continuous control on the
quality of service offered.
1. Five Star Hotels – The most luxurious and conveniently located hotels in India are
grouped under Five Star Deluxe Hotel categories. Five Star Deluxe in India are
globally competitive in the quality of service provided, facilities offered and
accommodation option. These are top of the line hotels located mostly in big cities.
These hotels provide all the modern facilities for accommodation and recreation
matching international standards in hospitality. In such type of hotel HR department
are established separately and to execute and to follow the concept of HR strictly,
HR professional are hired.
2. Four Star Hotels – A rung below Five Star Hotels are Four Star Hotels, these
hotels provide all the modern amenities to the travelers with a limited budget.
Quality of service is almost as high as the five stars and above categories. In such
type of hotel concept of HR is more or less followed.
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3. Three Star Hotels – These are mainly economy class hotels located in the bigger
and smaller cities and catering to the need of budget travelers. Lesser in amenities
and facilties, these hotels are value for money and gives good accommodation and
related services on the reduced price. Services would be stripped down version of
the higher categories of hotel but sufficient to fulfill customer’s basic needs. In such
type of hotel concept of HR may or may not be present. If present all functions of
HRD are curtailed.
4. Two Star Hotels – These hotels are most available in the small cities and in
particular areas of larger cities. Catering to the backpacker tourist traffic, these
hotels provide all the basic facilities needed for general accommodation and offers
lowest prices. In this type of hotel concept of HR is absent.
5. One Star Hotels- These hotels with most basic facilities, small number of rooms’,
location in the far flung areas are grouped under One Star Hotels. These hotels
are best when customer is looking for cheapest available accommodation option.
In this type of hotel concept of HR is allen words.
3.2.2 On the basis of Nature
1. Heritage Hotels – Heritage Hotels in India are best if one is looking for sheer
elegance, luxury and loyal treatment. They are not just another accommodation
options but tourist attractions in themselves. Exquisitely designed and decorated,
meticulously preserved, high standards of service and ethnic cultural motifs help
the tourist get the complete experience of an India.
A new classification of heritage hotels has been introduced to cover functioning
hotels in a palace, haveli, castle, fort and residence built prior to 1950. As the
traditional structures reflect the ambience and lifestyle of the bygone era and are
immersely popular among the tourists, the scheme is aimed to bring such
properties not to be lost due to decay or unused.
2. Beach Resort Hotel – Peninsular India bounded by Arabian Sea, Bay of Bengal,
Indian Ocean and the two emerald archipelagos of Lakshwadeep and Andaman &
Nicobar have a long coast line of around 7500 km, offering an amazing array of
beaches, some popular, some not so well known. Thus location of resort is the
basic point of attraction for tourists.
3. Wild Resorts Hotels – A wildlife tour is incomplete if one does not actually, live in
a forest for a few days. It means living in a rest house or a tent in the midst of the
dense wilderness and waking up to the twittering of birds.
4. Government Approved Hotels – These are the hotels which might not have
applied for star categorization or small enough to find them in the list. Many of the
wild life resorts, lodges and hostels are government approved providing a minimum
level of accommodation facilities at far off places.
5. Residential Hotels – The residential hotel work as apartment house. Often we call
them apartment hotels. The hotels charge rent on monthly, half yearly or yearly
basis. They are generally located in big cities and towns where no meals are served
to the customers. Initially, the Resident hotels were developed in USA. The
services offered here are comparable to an average well managed home.
6. Commercial Hotels – The commercial hotels are meant for the people who visit a
place of trade and commerce or business purposes and therefore these hotels are
found located at the commercial or industrial centres. They focus their attention on
individual travelers and are generally run by owners.
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7. Floating Hotels – The floating hotels are located on the water surface. The places
are sea, river and lake. These hotels provide with all the facilities and services
made available in a good hotel. In the leading tourist generating countries of the
world, we find the practice of using old luxury ships as floating hotels.
3.2.3 World Record Setting Classifications
1. Largest – In 2006, Guiness World Records listed the First World Hotel in Genting
Highlands, Malaysia as the world’s largest hotel with a total of 6118 rooms.
2. Oldest – According the the Guiness Book of World Records, the oldest hotel still
in operation is the Hokshi Ryoken, in the Awazuonsen area of Komastu, Japan
which opened in 718.
3. Tallest – Burj Al Arab in United Arab Emirates is the tallest building used
exclusively as a hotel. However, the Rose Tower, also in Dubai, which has already
topped Burj Al Arab height at 333 m (1093 ft) will take away this title upon its
opening.
3.3 Different Departments in Hotel
The departments are classified on account of its function. They are as follows:
3.3.1 Core Funcitoning Department
1. Food and Beverage Department (F&B) – F & B deals mainly with food and
beverage service allied activities. Different divisions are there in F & B like
Restaurants, Speciality restaurants, Coffee shop (24 hrs), Bar, Banquet, Room
Service etc. Apart from that they have utility services (cleaning).
2. Front Office Department – The front office is the command post for processing
reservations, registering guests, settling guest accounts (cashiering), and checking
out guest. They also handle the distribution of guestroom keys and mail, messages
or other information for the guests.
3. Housekeeping Department – The housekeeping department is another important
department in hospitality world. Housekeeping is responsible for cleaning the
hotels guestroom and public areas. This department has the largest staff,
consisting of an assistant housekeeper, room inspectors, room attendant, a house
person crew, linen room attendants, and personnel in charge of employee
uniforms.
4. Food Production Department – Food Production deals with the preparation of
food items. It is basically engaged in preparing those dish, which are ordered by
the guest and afterwards is catered by the F & B department.
3.3.2 Support Department (Cost Centres)
1. Marketing & Selling Department – Sales and marketing has become one of the
most vital functions of the hotel business and an integral part of modern hotel
management. It includes packaging for selling, sales promotion, advertising and
public relations. The markeging department is charged with the responsibility of
keeping the rooms in the hotel occupied at the right price and with the right mix of
guests.
2. Engineering & Maintenance Department – The energy crisis throughout the
world has given a great importance to the engineering department of the hotel. This
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department provides on the day to day basis the utility services, electricity, hot
water, steams, air conditioning, and other services and is responsible for repair and
maintenance of the equipment, furniture and fixtures in the hotel.
3. Finance Accounting & Control Department – A hotel’s accounting department
is responsible for keeping track of the many business transactions that occur in the
hotel. The accounting department does more than simply keep the books –
financial management is perhaps a more appropriate description of what the
accounting department does. Whereas the control department is concern with cost
control guidelines by way of reducing in investment, reduction in operating cost,
control of food service costs, control of beverage costs, labour cost control etc.
4. Safety & Security Department – The security of guests, employees, personal
property and the hotel itself is an overriding concern for today’s hoteliers. In past,
most security precautions concentrated on theft, however now crimes such as
rape, murder etc also needs to be concentrated upon.
5. Administrative Department – Top Organizational members usually supervise the
administration department in a hotel. This department is responsible for all the work
connected with administration, personnel, manpower, employee’s welfare,
medical, health and security.
6. Human Resource Development – This department has newly taken step in hotel
industry and within a short span of time it has become a very important part of the
organization. It plays role of a facilitator between the bargain able cadre and non-
bargin able cadre.
3.4 Hotel Industry in India
3.4.1 Background
Prior to the 1980’s the Indian Hotel Industry was a nascent and slow growing industry
primarily consisting of relatively static, single hotel companies. However, Asian games
in 1982, and the subsequent partial liberalization of the Indian economy generated
tourism interest in India with significant benefits accruing to the hotel and tourism
sector in terms of improved demand patterns.
Fortunes of the hotel industry are tied to the fortunes of the tourism and the general
business climate in the country, which is why the economic liberalization initiatives
implemented since 1991, led to a soaring demand and supply gap in the hotel industry.
The hotel sector forms one of the most important segments of the tourism industry with
high potential for employment generation and foreign exchange earnings. To give
impetus to this sector, the government provides tax benefits and other incentives. The
industrial policy has now placed hotels and tourism related activities as a priority
industry. The Ministry of tourism classifies functioning hotels under the star system into
various categories from one to five stars deluxe and a newly introduced category of
heritage hotels. The Ministry also reclassifies these hotels after every three years to
ensure that they maintain the requisite standard.
Hotel industry in India has witnessed tremendous boom in recent years. The thriving
economy and the increased business opportunities in India have acted as a boom for
Indian hotel industry. The arrival of the low cost airlines and the associated price wars
has given domestic tourists a lot of options. The “Incredible India” destination campaign
and the recently launced “Atithi Devo Bhava” campaign have also helped in the growth
of domestic and international tourism and consequently the hotel industry.
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3.4.2 Present Scenario of Hotel Industry in India
With a consistently growing middle class and increasing disposable income, the
tourism and hospitality sector is witnessing a healthy growth and accounts for 7.5% of
the country’s GDP. According to a report by KPMG, the hospitality sector in India is
expected to grow at 16.1 percent CAGR to reach Rs 2,896.9 thousand crore in 2022.
The Ministry of Tourism statistics reveals that in financial year 2016, the number of
rooms in the country amounted to about 113,600 compared to the previous financial
year’s 108,500 rooms. There were approximately 79879 hotels till 31st December 2016,
in all the states and UTs of the country.
According to data collated by CARE ratings, while the inventory for branded hotels
grew from 84,313 rooms in FY12 to 1,07,695 in FY15 at a compounded annual growth
rate (CAGR) of 8.5%, the growth slowed to 5.5% in FY16 and it rose to 1,13,622 at the
end of March 2016. The industry is however expected to add 50% more rooms in the
branded hotel category over the period of five years till 2021 and will primarily be driven
by the mid market segment, which is expected to contribute almost 45% of the total
additional inventory.
Major Players in the Hotel Industry
In the large/ luxury hotels segment there are about 11 long standing players such as
ITC Hotels, Asian Hotels, the Oberoi Group of Hotels, Hotel Leela Ventures, ITDC, the
Indian Hotels Company, The Park Hotels, and international players like Hilton Hotels,
Marriott International, Le Meridien Hotels & Resorts. There are about 16 listed hotel
groups in the mid segment including Bharat Hotels, Oriental Hotels, Nehru Place
Hotels, Jaypee Hotels, Piem Hotels and Taj GVK Hotels.
Following figure presents the total operating inventory for the 20 largest hotel brands
in the country as of August 2017.
3.5 Hotel Industry in Gujarat
The increase in tourism in Gujarat has led to increase in interest by international hotel
players that is fuelled not only by leisure tourism but also the soaring demand in
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business travel. The entrepreneurial spirit of the state, coupled with well developed
infrastructure, increasing air connectivity, and the progressive policies of the
government have encouraged foreign investments especially from countries such as
Japan, USA and Canada.
The city of Ahmedabad has witnessed an aggressive growth of 7.1% in its room
inventory from 2944 rooms in 2011-12 to 3154 in 2015-16. A proposed increase in
supply of rooms by 39.3% is proposed till the end of 2020-21. While large scale events
such as Vibrant Gujarat and DERMACON have given a boost to MICE travel, the large
NRI base continues to drive occupancies during the wedding season.
Courtyard Marriott Ahmedabad was one of the first international brands to set shop in
the city of Ahmedabad in 2010. The four star hotel features 164 rooms including 12
suites, 7500 sq.ft of event space including a pillar free ballroom, boardrooms and
outdoor lawns, and three food and beverage options. Within three years of operation
the hotel has witnessed a remarkable growth in market share from 29% in 2010 to 35%
in 2012-13.
As per the State Ranking Survey 2013 taken up by HVS of Hospitality Industry, Gujarat
stands 4th of the total states in India and is the second biggest mover from 2009 to
2013 and the biggest mover from 2011 to 2013, jumping from 7th position to 4th in two
years. Increased supply of branded hotel rooms, a higher per capita income and a
better ranking of its state tourism website have all contributed to this achievement.
Following can show the reason of potential of hospitality industry in Gujarat
3.5.1 Hotels in Gujarat
The large number of hotels in Gujarat offers a wide range of accommodation option to
the tourists. The hotels in Gujarat welcome tourist with warm hospitality and admirable
service. Tourists can be at ease in choosing from the wide range of hotels in Gujarat,
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which ranges from a luxurious five star hotel to a cheap budget hotel accommodation.
These hotels are designated to suit the budget. The hotels in Gujarat are equipped
with modern comforts and are beautifully decorated. The hotels of Gujarat also provide
facilities for dining, business and recreation for the guests coming in.
The rooms and suites of the hotels in Gujarat are tastefully furnished to make the
tourists feel at home when they are away on a leisure tour or on a business tour.
Although the amenities provided at the Gujarat hotels differ with the star category of
the hotels, but the basic facilities that are required by a tourist while touring are
provided to the guests in all the hotels of Gujarat.
Hotels in Gujarat also venture out to provide excellent business facilities to the
corporate travelers. The conference halls and the board rooms of the hotels facilitate
the guests organize business meetings, corporate events and formal banquets.
3.5.2 Challenges faced by Hotel Industry in Gujarat
Luxury hotels in Gujarat are facing an acute shortage of manpower. With a number of
new hotel projects checking into the state the number of rooms have doubled in the
past 18 months – existing players are finding it tough to retain employees. International
brands like Aloft, Radisson, Park Plaza, Crowne Plaza, Hyatt among others are set to
start operations in the state.
Existing players have little supply of manpower, although the salaries of all category
employees are 15-20% higher than hotels in neighbouring states. Cut throat
competition and poaching activities have resulted into unreasonable salaries at all
levels.
3.5.3 Hospitality Demand Drivers
Statue of Unity, opened recently, has been turned out to be the major demand driver
for hospitality and related srvices in Vadodara. Following this, the other demand drivers
for hospitality in the region include Sardar Sarovar Dam, waterfalls, sanctuary etc. Film
shooting near Rajpilala also forms the demand drivers for hospitality in vicinity.
Site is about 80 km from Vadodara (also know as cultural capital) which is also known
for its rich and royal heritage and educational insitutes.
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LOCATION & SITE ANALYSIS
4.1 An Overview of Statue of Unity, Kevadiya
4.1.1 Introduction
The Statue of Unity, the world’s tallest statue, built to honour the memory of iconic
leader and architect of United India, Sardar Vallabhbhai Patel, sees a colossal footfallof
tourists every single day. Located in Gujarat’s Narmada district, the world’s tallest
statue, is 3.5 km away from Kevadiya town and about 200 km from Ahmedabad.
The picturesque surroundings of the Saputara and Vindhyachal hills along with the
mighty river Narmada provide the perfect view to the statue, which is built on an island.
Among the prime attractions on the site is a viewer’s gallery inside the statue located
at the height of 135 meters with a capacity to accommodate 200 persons at a time.
High speed lifts installed are capable of taking 5000 people per day to the viewing
gallery, which offers a panoramic glimpse of the surrounding areas.
Besides the Statue itself, there are several other tourist attractions around including
the valley of flowers, natural beauty of the Saputara and Vindhyachal hill ranges
besides the Sardar Sarovar Dam on the mighty Narmada river.
The State Government recently opened a new luxurious nature retreat, Tent City
Narmada, just 10 minutes away from the monument. Set up opposite the idyllic
Panchmuli lake and Dyke 4 (2 tent cities), the resort is surrounded by meadows, water
cascades, thick forest areas and abundant wildlife.
A major attraction for the tourists is the option of going to spot crocodiles at the Sardar
Sarovar dam besides taking short treks to explore ecotourism sites. The statue
complex has a separate selfie point which gets visitors a good view of the statue and
its pristine surroundings. Another attraction is the laser, light and sound show based
on the unification of India during the post independence period which is conducted in
the complex.
Plans are also afoot to develop several water sports like river rafting and boating, para
gliding and forest treks in a phased manner for adventure seekers near the Statue of
Unity.
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Figure 4-1: Location Map of Statue of Unity Area, Kevadiya
Kevadiya
4.1.2 Connectivity
Statue of Unity is well connected to major cities of Gujarat like Ahmedabad, Vadodara,
Bharuch etc through roads, rail and air. It is about 100 km from Vadodara, 200 km from
Ahmedabad and about 420 km from Mumbai. The nearest town to Statue of Unity is
Kevadiya which is about 3.5 km away and the nearest city is Rajpipla which is 25 km
away.
Road – Statue of Unity is well connected by road with Vadodara and Ahmedabad
towards north, Rajpipla and Bharuch towards west, Surat and Mumbai towards south
through National highway 953 and State highway 5. Statue of Unity can also be
reached by State Highway 11 and State highway 63.
Rail – Vadodara railway station is the nearest rail head 90 km to the Sardar Patel
Statue. Bharuch Railway Station is 91 km and Ahmedabad Railway Station is around
197 km.
Air – The nearest airport from Statue of Unity is in Vadodara and the nearest
international airport is in Ahmedabad.
4.1.3 Demography
According to Census 2011 Narmada district has a population of 590,379 roughly equal
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to the nation of Soloman Islands or the US State of Wyoming. This gives it a ranking
of 528th in India (out of a total of 640). The district has a population density of 214
inhabitants per square km. Its population growth rate over the decade 2001-11 was
14.77%. Narmada has a sex ratio of 960 females for every 1000 males and a literacy
rate of 73.29%.
4.1.4 Economy
4.1.4.1 At District Level
The economy of Narmada district is solely based on agriculture. Most of the population
in the district are engaged in agriculture in order to earn their livelihood. Production of
banana and cotton are the key horticulture crops in the district. An investment of INR
600 Cr was observed in the district between 1988-07. Industries such as textiles,
sugar, and chemicals observed major investments and substantial growth during the
past two decades.
Though the district is scantily industrialized yet it has some industries of textiles, sugar,
chemicals, agro industries etc. There are also some small scale industries of paper,
wood products and food products in the district which helps in its economy to a great
extent.
In the year 2006, the Ministry of Panchayati Raj declared Narmada one of the country’s
250 most backward districts and currently receiving funds from the Backward Regions
Grant Fund Programme (BRGF).
Economy Drivers
Agriculture provides the maximum opportunity to generate sustainable livelihood and
employment for the villagers. Industry sectors such as textiles, food products, wood
and rubber products and repair and servicing are the supporting pillars of the district
economy. The district owns some of the major tourist destinations such as
Shoolpaneshwar, Wildlife Sanctuary and Temple and Rajwant Palace which accounts
for a healthy influx of tourists.
Narmada houses herbal botanical gardens consisting of almost 70 species of herbal
plants, which are used for the ayurvedic and natural therapy of treatment, and also
helps in increasing medical value travel in the district.
4.1.5 Tourist Inflow to Statue of Unity
The inflow of tourist in Statue of Unity from 2nd Nov 2018 to 26th Jan 2019.
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Government sees the potential of extending it to 15000 persons per day (5.0 million
annually).
4.1.6 Tourism Resources
Narmada district has abundant tourism assets which are currently either untapped or
under-tapped. The key features of the tourism assets of this region are-
Presence of three major water reservoirs – Sardar Sarovar, Ukai Dam and Karjan
Dam.
Abundant biodiversity and rich forests assets
Attractive tribal culture – art and cuisines
The district is richly endowed with herbs of medicinal value. The Forest
Department has developed multiple Aushadhiya & Botanical Gardens in the area.
The map of the tourist attractions in the district is as below-
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Brief details of the Tourist attractions as mentioned in the map are as below-
1. Rajpipla
District Headquarters & Municipality,
which was the capital of the former
kingdom of Rajpipla. The tourism
assets include- Rajwant palace, Vadia
palace, and Statue of Maharaja
Vijaysinhji, Harsiddhi Mataji Temple,
Victoria Gate and Red Tower location
in picturesque Forest Background.
2. Dediapada
Small village home to the tribal
communities like Vasava and Tadvi.
Local tours to Panjari Ghat, Rukhal,
Kunbar are the major attractions.
3. Zarwani
A seasonal waterfall located close to
the Sardar Sarovar dam, Zarwani is a
popular tourist locations. It is located in
the Shoolpaneshwar Sanctuary. There
are no many tourist amenities located
in the area, and the Falls is a short trek
from the parking site. It can be
accessed through the forest check
post.
4. Shoolpaneshwar Sanctuary
The sanctuary was initially established
for the protection of the sloth bear in
1982. The forest is one of the best and
thickest in the state, and includes a
major watershed feeding two major
reservoirs with the Rajpipla hills as
backdrop. It has good biodiversity. The
local population heavily depends on
the forest produce, particularly
Bamboo for socio-economic
sustenance.
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5. The Statue of Unity
The under-construction Statue of
Unity, having a project cost of Rs.
2898 cr., is a project having an
iconic 182 meter tall landmark
statue dedicated to Sardar
Vallabhbhai Patel. Post completion
in it will be the world's tallest statue.
Located in Sadhubet near the Dam
the statue will have other features
like Tribal Museum & AV Gallery, Laser
Light Show, Interpretation Centre,
Research centre, Hotel (~128 keys),
Viewing Gallery, Ferry services etc.
Main components of the project are as
under:
1. 182 meter high World Tallest Statue
called Statue of Unit
2. Viewing Gallery at 135 m level
3. Exhibition Hall and Gallery at Statue
base with memorial garden at it roof
4. Memorial and Visiting Centre (M & VC)
5. Main Bridge (300 m) connecting M&VC
and Sadhu Island
6. Shrestha Bharat Bhavan
(Administrative complex / management
hub cum hotel)
7. Road connecting Shrestha Bharat
Bhavan and M&VC
6. Devmogra
Highly revered by the locals,
Devmogra Mata is the goddess of
Satpuda mountain people. There is an
annual festival at the temple from
February to March where an estimated
5,00,000 to 7,00,000 people attend.
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7. Sagai
This campsite is situated at the foot of
the hills Malsamot, is amidst, teak
forests and breath-taking views. The
existing infrastructure include- 6
Cottages with attached bath & toilet
facilities, 5 Tented Accommodations
with separate bath & toilet facilities, 1
dormitory (10 pax), Kitchen & Dining
places. The EDC serves fodd to the
visitors. There is an interpretation
center and campfire and machaans.
The campsite also has a nature trail.
8. Malsamot
With a hill station like environment,
Malsamot is located close to the Sagai
Campsite.The site has 6 roomed
guesthouse and decent road and
electricity connectivity. Small village
treks may be undertaken from this
site.
9. Panjrighat
It is a picnic destination for nearby
schools. There is a seasonal waterfall
and interesting rock formations in the
site. Located within the forest, it an
interesting trek from nearby sites like
Dediapada.
10. Kunbar
The forest department has developed
a site for camping close to the
Botanical Garden. The site is close to
a waterbody and has a well-developed
nursery and some office spaces in the
campus. The road connectivity is
good.
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11. Ninai
Ninai is a seasonal waterfall and a
popular attraction in the area. The
waterfall has basic infrastructure
developed by the forest department
like- Van kutir, RCC steps to waterfall,
rain shelter near waterfall, viewing
gallery, seating etc.
The waterfall is usually trekked from
Sagai Campsite. Not much of
refreshment facilities are available
onsite for tourists.
12. Rukhal
Located in a reserve forest, the Forest
Department has developed some sites
for camping facilities. The site is good
for wildlife and bid siting. The forest
cover is dense and the proposed
campsite is located adjacent to the
village. It has dirt road access from the
main road. The waterbody makes the
site popular with birds.
13. Junaraj
Located in the Shoolpaneshwar
Sanctuary Area, Junaraj is a well-
developed camping site with great
water frontage on the Karjan Dam.
The current infrastructure include 6
Cottages and tent plinths. The facilities
are managed by the EDC. The footfall
is not much in the site. The road
access is very poor and through the
gated area of the forest.
14. Ukai Dam
The Ukai Dam, constructed across the
Tapi River, is the second largest
reservoir in Gujarat after the Sardar
Sarovar. The site is popular with
tourists, especially those from South
Gujarat.
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15. Vishalkhadi
Vishalkhadi is another camping site
developed and maintained by the
Forest Department on the Karjan
Dam. The site has 6 Roomed
Guesthouse, Camps, Bamboo Hut,
Dormitory.
Boating in the nearby Karjan river are
popular tourist activities. The
campsite is run by the EDC and the
last mile access is good for the site.
16. Karjan Dam
Located on the Karjan river, the
reservoir has an area of 36.77 Km2
at full reservoir level. The area is very
scenic, however underexplored in
terms of tourism development.
The Forest Department has two
campsites of Junaraj and Vishalkhadi
overlooking the Karjan Dam.
17. Sardar Sarovar Dam
It is the largest dam on River
Narmada and one of the largest in the
world. The Kevadia colony is located
at the foot of the dam, where the
employees of the dam live. Tourist
amenities have also been developed
in this location.
The dam site is a popular monsoon
attraction and Gujarat Tourism
organizes the Monsoon Festival
every year in this place.
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