WATCH FRIENDS: THE REUNION ON TVNZ ONDEMAND NOW!
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Watch Friends: The Reunion on TVNZ OnDemand now!
In this episode…
TVNZ OnDemand 1 NEWS
• Travel Category Case Study • 1 NEWS Online: May update
• Weekly reach in May • Top Stories in May
• Weekly streams in May • 1 NEWS Advertising Solutions
• Simulcast highlights for May
• What did our viewers watch? Re:
• The reunion that brought the nation together • May update
• The reunion rekindles the love of Friends
• Performance update
• Staff Pick: Vic’s Picks
• Branded VOD Channels
• Sponsorship Opportunities
• American Woman
• Kura, Season 2
• Love Life, Season 2
• Everyday New Zealand families
• Featured Advertiser: Fonterra
Weekly reach in May
• TVNZ OnDemand monthly
AM Cup final week reach for May was 9% up YOY,
COVID-19 Level 4 Lockdown
Friends: The Reunion
attracting almost 912,000
people.
• On average each week, nearly
539,000 people watched
TVNZ OnDemand.
• Weekly reach saw a boost in
the last week of May, driven
by Friends: The Reunion.
• Viewers spent on average 2
hours per week watching
TVNZ OnDemand content.
Jan Dec
2019 2020 2021
Source: TVNZ / Google Analytics, AP, incl. Live TV streams, excl. Freeview. YTD 29 Dec-29 May 2021. Level 3 and 4 Lockdown 1: 22/3/2020-25/4/2020. Lockdown 2: 16/8/2020-29/8/2020,
Lockdown period 2021: 15-17 Feb 2021, 28 Feb 6 Mar 2021 - Average weekly reach. Youbora average time spent viewing
Weekly streams in May
COVID-19 Level 4 Lockdown
• TVNZ OnDemand generated
over 24 million streams in
May.
• Nearly 5.5 million streams on
average each week.
• With an average of 10.2
weekly streams per user.
2019 2020 2021
Source: TVNZ / Google Analytics. YTD 29 Dec-29 May 2021. Level 3 and 4 Lockdown 1: 22/3/2020-25/4/2020. Lockdown 2: 16/8/2020-29/8/2020, Lockdown period 2021: 15-17 Feb 20Source: TVNZ / Google
Analytics, AP, incl. Live TV streams, excl. Freeview21, 28 Feb 6 Mar 2021, Average weekly streams.
Simulcast highlights for May
COVID-19 Level 4 Lockdown
• 2.8 million simulcast live streams were
generated in April.
• 605,000 average weekly live streams.
• There was a 25% uplift in the weekly
Friends the Reunion live streams during the last week of
May, driven by Friends: The Reunion.
• Live streams accounted for 11% of the
total TVNZ OnDemand streams in May.
2019 2020 2021
Source: TVNZ / Google Analytics, AP, Live TV streams, Weekly streams. YTD 29 Dec- 29 May 2021
What did our viewers watch?
Average reach per episode in May
1 2 3 4 5
6 7 8 9 10
• The highly anticipated Friends: The Reunion features as #1 in May.
• Vegas and Line of Duty feature in the top 10 again this month, after featuring as #1 and #2 last month.
• The top 10 shows are all varied in genre, featuring drama, local, reality and documentary programming. We
have content for all New Zealanders!
Source: TVNZ / Google Analytics AP
The reunion that brought the nation
together
On the 27th of May the highly anticipated Friends: The Reunion screened
on TVNZ 2 and TVNZ OnDemand. Jennifer Aniston, Courteney Cox, Lisa
Kudrow, Matt LeBlanc, Matthew Perry, and David Schwimmer returned
to the original soundstage for an unscripted celebration of the show.
Many New Zealanders turned to TVNZ OnDemand to catch the special,
with reach for the reunion rivalling that of Michael Jackson's Leaving
Neverland1.
Over 21,000 Kiwi’s live streamed the reunion via TVNZ Simulcast, with
95% of these viewers tuning in for the full two hour special. Viewers also
wanted to catch the reunion later on TVNZ OnDemand, generating
90,000 additional streams2.
New signups to the platform nearly doubled the average over the last 4
weeks3. More than 3,300 people signed up on the 27th of May, 52% of
these watched the Friends: The Reunion that night4.
Source 1: Google Analytics, Leaving Neverland 10/3/2019-16/3/2019. Friends the Reunion 23/5/2021-29/5/2021, AP, includes Freeview. Source 2: Live Streams (Google Analytics, 18:55-21;05, 27/05/2021), VOD
(Google analytics, unique viewed up to time of running report). Source 3: Google Analytics, new signups, wc 23/5/2021 vs wc 25/4/2021- wc 16/5/2021, AP. Source 4: Google Analytics, new sign ups,
27/5/2021, AP.The reunion that brought the nation
together
Friends is still one of the world’s
favourite sitcoms, even 15 years after the
last episode aired in 2004.So for a lot of
people the reunion was more than just a
show. It was an experience that people
wanted to share with family/ friends and
reminisce on the show.
To date more than 382,000 streams
have been generated on TVNZ
OnDemand. But when you factor in
people watching together, we know that
actual number of streams is significantly
higher than this!
Source: Total streams to date: TVNZ / Google Analytics AP, 27/5/2021-17/6/2021The Reunion rekindles the love of Friends
Friends TVNZ OnDemand performance 2021
Friends: The Reunion rekindled the love of 16,000 200,000
Friends for many New Zealanders. When you
180,000
review the performance of the original series 14,000
160,000
on TVNZ OnDemand before and after The 12,000
Reunion, viewer engagement spiked at an 140,000
accelerated rate. 10,000
120,000
Streams
Reach
8,000 100,000
80,000
Reach for the series increased by 297% and 6,000
streams increased by 205% post The 4,000
60,000
Reunion! 40,000
2,000
20,000
This shows the power of event television
0 0
and TV’s unique ability to influence viewer 3-Jan-21 3-Feb-21 3-Mar-21 3-Apr-21 3-May-21 3-Jun-21
behaviour. W/C
Reach Streams
Source: Google Analytics, 01/01/2021 – 12/06/2021Performance update
• Total streams in May: 287,000.
• Total streams in May: 746,000.
• RuPaul’s Drag Race Down Under was the 2nd most
• Big Brother was the 6th most watched show on
watched local show in May by avg reach per
TVNZ OnDemand in May by avg reach per
episode.
episode.
• Nearly 3 in 5 viewers were 18-34 year olds, and the
• The show is loved by 18-44 year olds and was in
show has been consistently in the top 10 most
the top 5 shows they streamed each week.
streamed shows each week in May for this group.
• Big Brother has been streamed over 12,000
• AP18-34 love watching Ru Paul on desktop/laptop,
times by new users who signed up to TVNZ
accounting for 1 in 4 streams.
OnDemand in May.
Source: TVNZ / Google Analytics AP, 1/5/2021-31/5/2021. Weekly reach period: 2/5/2021-29/5/2021Staff Pick: Vic’s Picks
Branded VOD Channels offer something for
everyone, including my rather particular husband.
Who on finding out about Adult Swim has gone on
to discover the awesome selection of content
available including his favourite NTFS:SD:SUV::
He describes this as a quirky show which stitches
together a parody of various crime show dramas.
It's an easy watch when you want to switch off
from work that has plenty of laughs. Silly and fun.
But branded VOD has others covered too with
everything from the guilty pleasures of Lifetime
movies to intriguing and amazing documentaries of
iWonder and the kids are sorted too with locally
made kids content on Heihei.
Stream content across any of the 9 Branded VOD
channels available on OnDemand now!Branded VOD Channels
Branded channels focus on specific interests or genres making it easier to choose the content you want to
watch! It has something for everyone.
The ultimate playlist Walter Presents is an Each year, hundreds of Watch, laugh, and There’s drama, and
for real-life exciting collection of amazing documentaries explore! Kia ora! NZ On then there’s
adventure. Outdoor the world’s best are made. iwonder’s Air and TVNZ have Lifetime. Original
Channel takes you
off the beaten track drama. TV expert mission is to bring the created HEIHEI - a fun movies with
with larger-than-life Walter Iuzzolino best of these stories to space for our tamariki, romance, murder
characters in a handpicks compelling, you. Whether you’re chock full of quality kids' and scandal. The
curated collection of critically acclaimed into music and food, or entertainment. ultimate guilty
original lifestyle, shows that are all hits true crime and nature, pleasure.
survival and wildlife in their country of there’s something for
shows. origin. everyone.Branded VOD Channels
Immerse yourself in Diverse. Vibrant. Bold. From original animated Incredible true
the very best foreign The best in LGBTQI+ comedies to live action stories from around
language cinema with entertainment. Get in shows, [adult swim] is the world. Pulse
Filmstream. Discover a on OUTtv with new an unexpected blend of delivers a selection
collection of critically shows, movies and authenticity, originality, of acclaimed
acclaimed, award- specials added monthly. and cleverness. documentary films
winning movies from on music, nature,
every corner of the crime and everything
globe. in between.American Woman
Full Season
It’s Beverly Hills 1975, Bonnie is an
unconventional mother struggling to raise
her two daughters after leaving her
husband amid the rise of second-wave
feminism in the 1970s.
With the help of her two best friends,
Kathleen and Diana, these three women
each discover their own brand of
independence in a glamorous and ever-
changing world reluctant to give it.American Woman
For Lovers Of
Audience Profile Of Similar Shows
30%
25%
20%
15%
10%
5%
0%American Woman
• episodes from , as a
complete first season box set
• 50% SOV all pre roll and desktop
companion banner *Cost is net of agency commission and fees
*Excludes production of assets
• 25% SOV ad on pause on all available *Excludes license to leverage show IP; license fees can be negotiated by TVNZ
on sponsors behalf.
devices *Sponsor brand and Sponsorship creative is subject to approval by TVNZ /
Show Distributors or Producers
• 100% SOV sponsorship banner on all
available devices
• 100% SOV player skin and companion
banner
• Logo integration on OnDemand show pageKura, Season 2
Full Season
Billy-John was sick of doing nothing and going
nowhere so he decided to leave Papakura and
head for the bright lights of the Gold Coast.
He just needed to break the news to his best
mate, his girlfriend, and his ragtag but close-knit
family.
Season 2 follows Billy-John after choosing to
remain in Papakura instead of leaving for a new
life on the Gold Coast, Billy-John finds himself in
an even bigger dilemma.
Made with the support of NZ On Air.Kura, Season 2
Audience Profile
25% AP13+ Reach
Season 1
20%
15%
10%
5%
0% AP13+ StreamsKura, Season 2
• episodes from
• 50% SOV all pre roll and desktop
companion banner
• 25% SOV ad on pause on all available
devices
• 100% SOV sponsorship banner on all
available devices
• 100% SOV player skin and companion *Cost is net of agency commission and fees
*Excludes production of assets
banner *Excludes license to leverage show IP; license fees can be negotiated by TVNZ
on sponsors behalf.
• Logo integration on OnDemand show page *Sponsor brand and Sponsorship creative is subject to approval by TVNZ /
Show Distributors or ProducersLove Life, Season 2
Season 2
TVNZ OnDemand’s hit romantic comedy
anthology series returns with a new lead -
William Jackson Harper from The Good Place.
Anna Kendrick, star of season 1, will
occasionally appear as her character, Darby.
Season 2 will also be set in New York City and
focus on a man who comes out of a years-
long relationship with the woman he thought
was the one.
Normal People, Why Women
Kill, High Fidelity, Sex and the City, YoungerLove Life, Season 2
Audience Profile AP13+ Reach
35% Season 1
30%
25%
20%
15%
10%
5%
0% AP13+ StreamsLove Life, Season 2
• episodes from ,
available same day as the US
• 50% SOV all pre roll and desktop
companion banner
• 25% SOV ad on pause on all available
devices
• 100% SOV sponsorship banner on all
available devices
*Cost is net of agency commission and fees
• 100% SOV player skin and companion *Excludes production of assets
banner *Excludes license to leverage show IP; license fees can be negotiated by TVNZ
on sponsors behalf.
• Logo integration on OnDemand show page *Sponsor brand and Sponsorship creative is subject to approval by TVNZ /
Show Distributors or ProducersEveryday New Zealand families
Adults aged 35-54 with kids 0-14 in home
Who are they? What are they buying?
• Total audience size: 516,000 people with kids aged • 22% are planning to buy/build a property in the next 12
0-14 watched TVNZ OnDemand in the last 4 weeks. months.
• 66% are homeowners. • 81% intend to go on a holiday within NZ in the next 12
• 58% are in the top 3 socio economic groups and months.
their average HHI is 15% above the national average. • 52% are likely to buy a car in the next 12 months.
• 1 in 2 are working full time. • Biggest HH spend categories are: food, housing
• 54% live in metro areas on NZ. including maintenance, transport, clothing, recreational
and cultural activities.
What are they watching? Top reaching programmes in May for HH with Kids*:
• Movies • Lifestyle shows
• Drama • Kids shows
• News • Comedy
Source: Nielsen CMI Q1 20 - Q4 20 March 21 TV/Online * Top reaching programme source: Google Analytics, May 2021, Households with Kids = includes accounts with associated kids profiles and/or those that have watched 2 or more
'kids’ shows in the past 6monthsFeatured Advertiser: Fonterra
Due to Covid-19, Fonterra was unable to
hold their annual Open Gates & Open Sites
events. However, they still wanted to
demonstrate transparency with the New
Zealand public.
Fonterra partnered with TVNZ OnDemand
to deliver cut through and premium reach
for their ‘Good Together’ campaign.
TVNZ’s Interactive CTV Expand on
Connected TVs was the perfect format for
Fonterra to educate users on their
prooinform and engage OnDemand users
and further f points.
All while making use of TVNZ
OnDemand's highest reaching endpoint,
and biggest screen in the house!1 NEWS Online: May update
4,500,000 35,000,000
4,000,000
30,000,000 • Page views: 17.6 million.
3,500,000
25,000,000
3,000,000 • Streams hit: 1.9 million.
UBs, streams
Page views
2,500,000 20,000,000
2,000,000 15,000,000
• 1 NEWS online attracted
1,500,000
over 2.5 million unique
10,000,000 browsers.
1,000,000
5,000,000
500,000
0 0
Unique Browsers Streams Page Views
Source: 1 News Online / Google Analytics, NZ Traffic, 2020-2021.Top Stories in April
1 2 3
• Morning briefing sponsorship1 NEWS Online
1 NEWS online delivers news 24 hours a day. Designed for news junkies or those that like to graze and snack on
their news. It is easy to navigate, so you can go straight to the stories that matter to you.
TVNZ news and updates (online and broadcast)
were the most widely used source of Monthly 1 NEWS Online UBs, Streams and Page Views
information during the Covid-19 outbreak (47% 4,500,000 35,000,000
used this source). 4,000,000
30,000,000
This source was also the most trusted (28%). 3,500,000
25,000,000
The second most-trusted source was the 3,000,000
UBs, streams
Page views
20,000,000
official Covid-19 website (8%). 2,500,000
2,000,000 15,000,000
User Demographics: 1,500,000
10,000,000
• 56% Female & 44% Male 1,000,000
5,000,000
• 55% 25-54 Year Olds (Average Age 42 Years) 500,000
0 0
• 60% in top 3 Socio-Economic Groups
Feb-20
Mar-20
Dec-20
Feb-21
Mar-21
Jan-20
Nov-20
Jan-21
Jun-20
Sep-20
May-20
Aug-20
Apr-20
Jul-20
Oct-20
Apr-21
• Average Personal Income 2% above the NZ
average
Unique Browsers Streams Page Views
• 61% Own their own home
Source: 1 News Online / Google Analytics, Monthly NZ Traffic, 2019-2021, “Where the audiences are’ –July 2020, Nielsen CMI (Q4 19 –Q3 20). TV/Online Fused, AP15+1 NEWS Advertising Solutions Pre-roll short-form video advertising plays prior to content starting. Durations available: 6, 15 & 30 Uses two creative sizes and responds dynamically based on the size of a users screen. Daily booking, 100% SOV across homepage and article pages Immersive and non-intrusive display format exposed upon user scroll. Covers 60% of the screen at time of maximum exposure Email newsletter containing a digestible, must-read news snapshot delivered to consumers inbox every weekday by 7am. Exclusive sponsorship opportunity for exposure throughout the newsletter
Re: May 2021 Update
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Source: Facebook Page Insights May 2021, Google Analytics, May 2021TVNZ Sales Website
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