White Paper FansUnite - The Protocol for Betting ERC-20 Tokens on Ethereum

 
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White Paper FansUnite - The Protocol for Betting ERC-20 Tokens on Ethereum
White Paper
          FansUnite - The Protocol for Betting
          ERC-20 Tokens on Ethereum

          Version 2.0

This document contains proprietary information. Written consent is required for distribution or duplication
             of any portion contained herein. All rights reserved: 2018—FansUnite Limited.
White Paper FansUnite - The Protocol for Betting ERC-20 Tokens on Ethereum
1.0 - Executive Summary

       FansUnite is paving the way for a diverse ecosystem of DApps, enabled by the free and decentralized
       provisioning of sports data. The FansUnite Protocol and the underlying market data offer many use
       cases, which are only limited by the ingenuity of participating developers and businesses.

       The FansUnite Ecosystem roadmap will primarily focus on the release of the FansUnite Protocol,
       and the first decentralized application to be released on the Protocol, the FansUnite Sportsbook.
       The FansUnite Protocol consists of a library of publicly available smart contracts, developer friendly
       tools, and a token economy that incentivizes network participation of independent Oracles to
       provide low-latency and accurate sports data. These three facets of the FansUnite Protocol address
       shortcomings in the existing sports betting landscape and represent key developments in facilitating
       a disintermediated betting infrastructure.

       The first application to be built atop this protocol will be the FansUnite Sportsbook. The FansUnite
       Sportsbook has been designed to incentivize widespread adoption by bettors by implementing a
       historically low 1% margin and providing a social platform to facilitate collaboration amongst bettors.
       FansUnite hopes to showcase the type of compelling applications that are possible in a distributed
       and developer-driven ecosystem. The FansUnite team is excited to introduce a more profitable,
       transparent and social betting ecosystem that delivers on FansUnite’s mandate to continue improving
       conditions for bettors globally. For more information on the FansUnite Sportsbook DApp, please refer
       to the DApp White Paper.

       The FansUnite Protocol has been designed to fulfill the following:

             Enable fully decentralized applications (DApps) that are not reliant on centralized entities
             by sourcing event and player data from a network of independently operated and
             incentivized Oracles;

             Allow DApp developers to raise funds in and utilize their own Ethereum-based tokens on
             their platform while still using the FansUnite Protocol for market creation, bet submission,
             resolution and payout. Allowing for DApp developers to potentially conduct their own
             tokensales encourages adoption by a wide array of DApps and increases the potential
             volume of tokens bet on the protocol.

             Provide transparent access to all market data on the Protocol, which is currently the
             domain of major sportsbooks. This data is highly valuable and is currently a closed store of
             betting transaction data. The current practice of siloing data creates a major discrepancy
             in pricing power of a given market between major sportsbooks and small to midsize
             sportsbooks. Full access to the transparent betting data available through the Protocol
             changes this dynamic by providing equal access to all operators and bettors, fostering
             innovation, price efficiency and new market entrants.

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
White Paper FansUnite - The Protocol for Betting ERC-20 Tokens on Ethereum
Create infrastructure that reduces the dependence on, and redistributes value from, sports
             data monopolies like SportRadar to a network of independent Oracles providing sports data.

             Eliminate unnecessary duplication of work and restore network effects by releasing an efficient
             and decentralized sports betting solution on Ethereum, providing a free application-agnostic
             protocol that any DApp can utilize.

             Encourage adoption by existing operators and reduce technical barriers to entering the
             cryptocurrency and blockchain-based sports betting market by providing a library of smart
             contracts, the FansUnite.js package, the provision of player and event data by a network of
             Oracles, and KYC (Know Your Customer) compliant services. Immediate benefits to operators
             and applications built upon the FansUnite Protocol includes a significant reduction in cost
             by using smart contracts instead of payment processors and by leveraging a decentralized
             network of Oracles instead of paying for costly data feeds.

             Streamline redundant use of Ethereum network resources by:

                  Providing a standardized library of team and event information on IPFS with standardized
                  identifiers on-chain for any DApp to utilize; and

                  Utilizing an “off-chain relay on-chain settlement” system inspired by 0x (link). Messages
                  are passed from the bet backer to a bet relayer who, upon checking and accepting the
                  parameters of the bet, then posts the bet along with the original signed cryptographic
                  hash on-chain.

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
Table of Contents
1.0 -   Issues in Sports Betting                       06
            Unfair Value Capture                       06
            Requirement of Trust                       07
            High Fees                                  07
            Movement of Money                          07
            Integrity                                  07

2.0 - Competitive Landscape                            08
        Centralized                                    08
        Asymmetric Market Information                  09
        Fail to Facilitate Adoption                    09
        Isolated Token Economies                       10
        Non-Compliant                                  10
3.0 -   FansUnite Protocol                                  11
           Disintermediated                                13
           Application Agnostic                            13
           Trustless                                       13
           Efficient                                       13
           Community Governed                              14
           Regulatory Compliant                            14

4.0 - Technical Architecture                           15
         Smart Contracts                               15
         InterPlanetary File System                    15
         JS Library                                    16
         Event Listing and Oracle Network              16
5.0 - Technical Procedures                             17
         Market Creation                               17
         Minimizing Duplicate Events                   17
         Custom Markets                                17
           Bet Submission                              18
           Messaging System                            19
           Token Escrow Calculation                    21
           Partial Matching                            21
           KYC / AML Implementation                    21
           Event Resolution                            22
           Oracle Staking & Reward                     22
           Oracle Consensus                            22
           Oracle Reputation                           24
           Bet Grading                                 24
           Bet Resolution Library                      24

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
5.0 - Technical Procedures (ctd.)      25
         Incorrectly Graded Wagers     25
         Dispute Process               25
         Withdrawal Allowance          26
         Contingency Reserve Fund      26

6.0 - FansUnite Token                  27
         Governance                    27
         Betting Exchange Fees         27
         Resolution Dispute Staking    28
         Contingency Reserve Fund      28
         Oracle Staking                28

7.0 -   FansUnite Roadmap              31
8.0 - Business Plan                    31
         Market Factors                31
         Corporate Structure           32
         Token Supply & Distribution   33
         Use of Proceeds               33

9.0 - Team                             34
10.0 - Summary                         39
11.0 - Appendices                      40
1.0 - Issues in Sports Betting

       The sports betting industry is founded upon intermediaries charging fees
       for facilitating liquidity amongst bettors. The FansUnite Protocol and its use
       of the Ethereum blockchain holds the key to disrupting this long-standing
       equilibrium. One of the primary concerns of bettors is the assurance that
       their transactions are safely processed and honoured. As such, bettors favour
       established operators with a good track record of paying out wagers and
       governed by gaming authorities. This is a natural and necessary tendency
       in a system where trust is required to conduct transactions between two
       parties. Unfortunately, this pull towards established
       sportsbooks has resulted in the gradual consolidation of
       disproportionate amounts of market data amongst the              These entities
       dominant operators in the space. The resulting oligopolistic
       sports betting landscape has allowed these entities to           are able to more
       sequester value away from other market participants.
       Mergers between industry leaders like Ladbrokes and
                                                                        efficiently price
       Gala Coral (subsequently, in March 2018, Ladbrokes               markets than small
       Coral Group PLC was acquired by GVC Holdings PLC), or
       Betfair Group PLC and Paddy Power PLC, only expedites            competitors...
       the consolidation of market data and further reinforces          stifling competition
       the need for a change to encourage competition and
       innovation. This consolidation of market data causes             and discouraging
       several problems for the sports betting industry which we
       outline below.
                                                                        new market
                                                                        entrants.
       /1
       Unfair Value Capture
       The siloed data structure in the existing sports betting market results in
       large data oligopolies (i.e. major sportsbooks) having the ability to out-price
       competitors due to their volume of available market information. These
       major sportsbooks are able to more efficiently price markets than smaller
       competitors. This competitive advantage allows the major sportsbooks to
       indirectly force smaller competitors to adjust to their lines or be arbitraged
       into illiquidity, stifling competition and discouraging new market entrants.
       The utilization of a public blockchain to transparently store betting transaction
       data provides a solution to the data disparity by providing all network
       participants, bettors and operators alike, with equal access to market data.

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
/2                                                  /4
       Requirement of trust                                Movement of Money
       The existing betting market sees bettors            The FansUnite Protocol can also solve another
       entrusting operators with their personal            contentious issue for bettors - lack of control
       information and funds, with the hope that           over funds and delays with transacting their
       prior good behaviour implies that bets will         own assets Bettors would prefer to have
       be honoured, funds paid out and personal            control of their assets at all times and be
       information protected. The utilization of           able to transact said assets quickly. Deposits
       blockchain and smart contracts on Ethereum          and withdrawals instead often take days,
       allows for bettors to hold funds in their own       with many bettors still relying on electronic
       wallets, maintain control of their personal         fund transfers (EFTs) and wire transfers. By
       information, and place their trust in a code-       leveraging a cryptocurrency, bettors are able
       governed environment rather than a centralized      to instantly deposit and withdraw assets.
       entity who is a party to the betting transaction.

                                                           /5
      /3                                                   Integrity
      High fees                                            Another unfortunate byproduct of this
      As stated above, the disparity in market             system of siloed transactional data is that it
      information results in few operators possessing      is impossible to capture a holistic view of any
      the necessary data to efficiently price markets.     given betting market. Recent events such as
      As these smaller operators do not have the           the Wimbledon match fixing scandal1 have
      data required to efficiently price markets, their    highlighted that match fixing concerns are
      only alternative is to offer higher margins so as    valid at even the highest levels of competition.
      to not have poorly set lines that will be taken      The legalization of sports betting in the United
      advantage of. By offering transparent and            States has resulted in a standoff between
      readily accessible market information on the         sportsbook operators and professional
      blockchain, and incorporating tools as part of       leagues who feel entitled to compensation
      the FansUnite.js developer library, the FansUnite    for the increased pressure and cost to police
      Protocol will make this information readily          the integrity of the games played in their
      accessible. Further, the FansUnite Protocol will     respective sports. By providing a global and
      level the playing field for operators and allow      transparent liquidity pool, the FansUnite
      more efficient price discovery, encouraging          protocol provides a ready made solution
      further competition on price. Clearly, such          to all stakeholders in the integrity debate.
      a result would benefit the existing betting          Suspicious betting activity is markedly easier
      market which has seen massive mergers create         to spot in a system where global market data
      insurmountable obstacles for new market              is available to regulators, no longer able to
      entrants, ultimately depriving bettors of choice     be hidden amongst activity spread across
      and price.                                           numerous operators.

                                                           1 “Wimbledon first-round men’s doubles tennis clash reported over ... -
                                                             ABC.” 11 Jul. 2018, http://www.abc.net.au/news/2018-07-11/wimbledon-
                                                             tennis-match-reported-as-suspicious/9968896. Accessed 20 Jul. 2018.

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
2.0 - Competitive Analysis

       The sports betting industry is widely considered to be an industry ripe for disruption by blockchain
       technology. Blockchain facilitates trust in financial transactions between arm’s length parties. The
       advent of smart contracts on Ethereum made it simple to programmatically disburse funds based
       on a given outcome, an obvious parallel to betting. As such, it is not surprising that we have seen an
       abundance of decentralized applications attempt to create sports betting solutions on the Ethereum
       blockchain.

       Unfortunately, these projects seem to misunderstand why a decentralized and disintermediated
       sports betting future is both beneficial and inevitable. Consequently, these proposed platforms miss
       key value propositions that we feel are integral to a long-term solution for sports betting on the
       blockchain. We outline some of these shortcomings and and summarize their approaches below.

       Centralized
       Numerous projects continue to purport that           placed on-chain at the conclusion of an event,
       they are facilitating decentralized betting          which defeats the entire purpose of utilizing a
       simply by utilizing smart contracts to resolve       blockchain betting solution.
       wagers. Smart contracts actually operate like
       walled gardens - closed ecosystems in which          Better Betting proposes that sportsbooks
       all operations are controlled by the ecosystem       either resolve their own bets or rely on
       operator, with no easy access to external data.      some form of consensus, but then provide
       This represents a challenge to sports betting        no implementation details and allude to
       DApps who need to port event data from the           outsourcing resolution and arbitration to a
       real world on-chain. Outlined below are the          third party.
       various proposed solutions by competitors:
                                                            MeVu does outline a decentralized solution,
       Bethereum and Decent.bet each propose                though their proposed solution oversimplifies
       systems that rely on “trusted Oracles” for           the complicated issue of a network reaching
       external sports data, centralized data feeds         consensus on an outcome. They focus on
       no different than those used by existing             operating a purely peer to peer model and
       sportsbooks. By still utilizing these data           propose that bets initially be resolved by the
       providers for event creation and bet resolution      parties involved. In the case of a dispute, events
       these platforms fail to eliminate central points     are then queued to be resolved by a consensus
       of failure and mitigate their own overarching        of mvu token holders who manually vote on the
       ability to dictate results.                          correct outcome over a period of 8 to 16 hours.
                                                            This solution is likely to prove slow, ineffective
       Betrium propose that event organizers should         and contrary to a bettor’s desire to see winning
       create and resolve their own events. This            funds returned quickly. Additionally, MeVu’s
       approach exposes bettors to risks associated         outlined proposal offers no contingency in the
       with bad actors and negligence by these third        case of a lack of respondents or an otherwise
       parties. Betrium also states that bets are only      unsatisfactory quorum being reached by the
                                                            dispute process.

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
Wagerr proposes a decentralized Oracle              be transparently available to operators to use
       network on a fork of the PIVX blockchain. Their     for the shaping of efficient market prices.
       approach, while not fully detailed in terms
       of technical implementation, is theoretically       MeVu utilizes a slightly more efficient approach,
       suitable for the provisioning of peer-to-peer       placing all wagers into a wagers smart contract,
       betting. Unfortunately, since conducting their      though this is still difficult to aggregate any
       token generation event in June 2017 they have       meaningful segmented market information
       failed to deliver on any milestones in their        from.
       roadmap, delivering only a forked copy of the
       PIVX wallet. The team has since ceased giving       Fail to Cater to Traditional
       updates on development progress.                    Operators
       Asymmetric Market                                   The betting exchange or sportsbook approach
                                                           of the proposed platforms will not appeal to
       Information                                         traditional operators as a potential partner.
       None of these platforms attempt to create           The proposed approaches simply will not work
       a sports betting solution for any DApp on           without achieving sufficient liquidity across a
       Ethereum to utilize. Without the participation      wide array of markets. Without liquidity, bettors
       of a significant number of DApps on Ethereum,       are unable to see their bets matched and their
       there will be no democratization of market          wagers accepted. Ultimately, obtaining the
       data for the shared benefit of the network. This    required liquidity for users of the proposed
       ultimately means that these platforms will fail     platforms to have their desired bets accepted
       to encourage new market entrants and foster         under a pure betting exchange approach seems
       innovation. In addition, the implementations        unlikely as we struggle through the adoption
       proposed do not allow for the easy aggregation      phase of cryptocurrency.
       of betting data.
                                                           These proposed platforms create a closed
       Better Betting utilizes separate bet smart          ecosystem of misaligned incentives, rather
       contracts for every event between two parties.      than the inclusive approach of the FansUnite
       This is inefficient as an operator who wanted to    Protocol. Potential partnership incentives are
       aggregate market information on a particular        misaligned between traditional operators and
       league would have to obtain the individual bet      the proposed platforms, as the majority of net
       contract addresses for every wager on every         benefit would be to the platforms who would
       event within that league.                           likely require the use of their token. Any other
                                                           approach would simply devalue the tokens of
       Bethereum states that every bet will be             the proposed platforms significantly. Moreover,
       recorded on its own smart contract, which           these traditional operators would depreciate
       is highly inefficient from both a network           their brand through the use of another
       perspective and an organizational perspective       operator’s token. Importantly, the proposed
       for future queries or aggregation.                  approaches do not allow traditional operators
                                                           to create or utilize their own native tokens. As
       Betrium only places market information on-          such, traditional operators will not be able to
       chain after the conclusion of an event, which       maintain or enhance their brand and reach.
       means that this market information would not

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
However, the FansUnite Protocol encourages            separately and inefficiently stored on the
      adoption by incentivizing traditional operators to    Ethereum blockchain.
      become partners free to utilize and/or conduct
      a token sale for their own native token while         Lack of Regard for
      enhancing their brand, or adopt an existing           Regulatory Compliance
      token. FansUnite believes that these significant
                                                            These platforms universally disregard the
      differences will dampen the appeal of the
                                                            importance of providing a regulatory compliant
      proposed solutions to traditional operators,
                                                            offering, both with regards to financial
      while encouraging mainstream adoption of the
                                                            regulatory bodies such as the requisite security
      FansUnite Protocol.
                                                            commissions, gaming authorities and gaming

      Isolated Token Economies                              legislation such as Know Your Customer (KYC),
                                                            Anti-Money Laundering (AML), or obtaining
      These platforms claim to be building                  appropriate gaming licences. The likelihood of
      infrastructure that will be used by partners and      mainstream adoption is significantly reduced by
      other operators who will port to or whitelabel        the failing to comply with necessary legislation.
      their platforms. Unfortunately, none of their         Further, the failure of these proposed platforms
      economies allow for an alternative token -            to comply with applicable legislation renders
      like that of a potential partner - to be used as      it impossible for traditional sportsbooks to
      currency. The lack of support for alternative         condone or utilize these platforms to gain
      tokens significantly undermines these platforms       exposure to a new market of cryptocurrency-
      appeal as a protocol for other DApps to build         based       bettors.    Furthermore,   KYC/AML
      atop of, and consequently hurts their chances of      regulations and gaming licensors exist to
      establishing themselves as a universal solution.      defend the public interest by ensuring bettors
      The proposed platforms result in the creation         are of age, the origin of funds are known and
      of isolated but similarly functioning betting         that operators are of necessary standard. These
      ecosystems, all with similar data structures,         are all principles that FansUnite supports.
      event information and smart contracts being

                         Bethereum     Better       Decent.bet   Betrium Wagerr MeVu         FansUnite
                                       Betting
       Decentralized     No            No           No           No       Yes       Yes      Yes
       Accept any        No            No           No           No       No        No       Yes
       ERC20 Token
       Facilitate        No            Yes          No           No       No        No       Yes
       Traditional
       Operators
       Solidity Proof of No            No           Yes          No       No        Yes      Yes
       Concept
       Regulatory        No            No           No           Yes      No        No       Yes
       Compliant
       Approach
      Further, it is one of our mandates to ensure that FansUnite meets or exceeds disclosure

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
3.0 - FansUnite Protocol

       FansUnite wants to address the concerns cited above and address the issues currently plaguing the
       sports betting industry. The Protocol achieves this goal by creating a fully disintermediated system
       for sports related DApps to build atop of. The FansUnite ecosystem will allow applications to raise
       funds in and utilize their own application-specific tokens for betting, while leveraging the FansUnite
       Protocol’s smart contracts, blockchain recording, and decentralized approach to sourcing sports
       data.

       The Protocol achieves the following:

           Lowers the technical threshold of developing decentralized sports betting and sports data
           applications by providing core smart contract infrastructure and developer tools;

           Facilitates adoption by traditional operators by solving obstacles like Know Your Customer (KYC)
           / Anti-Money Laundering (AML) compliance that otherwise preclude them from taking bets in
           cryptocurrency;

           Make more efficient use of Ethereum network resources by:
                   Reducing duplicate information being stored on-chain by standardizing event, league
                   and team information;

                   Vastly reducing network traffic by utilizing an “off-chain relay on-chain settlement”
                   strategy similar to 0x’s approach for decentralized exchanges;

           Remove central points of failure from the Protocol so it can function autonomously and be
           community-governed;

           Provides transparent market information to all network participants by architecting the Protocol
           to allow for easy aggregation of all market data run through our Protocol; and

           Produce a free and open protocol geared towards enabling an ecosystem of sports betting and
           sports data DApps on the Ethereum blockchain.

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Copyright © 2018
            2017 FansUnite Limited. All Rights Reserved.
Efficient Use of Network

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Copyright © 2017 FansUnite Limited. All Rights Reserved.
Core Aspects

       Disintermediated.                                     Trustless.
       Long-term blockchain betting and data                 Smart contracts are uniquely suited to serving
       solutions must embrace decentralization and           as trusted arbiters for transactions, as the
       embed it into all facets of their offering. The       contracts can hold tokens in escrow and
       result is a robust system that is able to function    automatically transfer payouts based on a given
       autonomously, independent of a controlling            input. Unfortunately, the utilization of smart
       entity or any centralized data providers. It is       contracts to execute wagers does not equate
       only by implementing a fully disintermediated         to a fully trustless system as the parties are still
       architecture that we are able to redistribute         reliant on, and have to trust in, the source of the
       value away from data monopolies and to                data that is used to arbitrate the bet. In the case
       network participants. FansUnite decentralizes         that this data is sourced from a centralized data
       the provisioning of sports data by building a         feed paid for or provided by the controlling
       protocol that distributes responsibility over data    entity, this represents no real departure from
       provision, bet resolution and dispute resolution      the centralized system of sports betting
       to a network of independently operated                today. FansUnite solves this by incentivizing
       Oracles.                                              an independent network of Oracles to provide
                                                             the data that is used to resolve bets. As such,
       Token Agnostic.                                       the FansUnite Protocol will be able to provide
                                                             truly “trustless” betting by distributing the
       The FansUnite Protocol is intended to serve
                                                             responsibility for arbitrating bets out to a
       as an unbiased and agnostic building block
                                                             network rather than a source chosen by the
       for sport-data reliant DApps. Developers are
                                                             controlling entity.
       encouraged to not only build atop of but also
       improve the underlying protocol itself. A portion
       of the reserve pool will be allocated towards         Efficient.
       community developer incentives that will be
                                                             The FansUnite Protocol significantly reduces the
       tied to contributions to the code base. History
                                                             recording of duplicate data on the blockchain
       has proven that community-backed open-
                                                             and mitigates the need for individual operators
       source projects triumph over enterprise-driven
                                                             to each upload their own event data for
       counterparts because the capacity of any one
                                                             identical events. FansUnite achieves this by
       central entity is finite. By allowing any Ethereum-
                                                             creating consistent shared processes for all
       based token to be transacted on our protocol,
                                                             Protocol participants dictating the efficient and
       we increase our appeal to both developers
                                                             organized storage of league, team, and event
       and operators who are still able to fundraise
                                                             data. These unique structures’ identifiers will be
       via a token sale and continue to leverage their
                                                             stored on-chain with tertiary details stored on
       existing brands. Such an approach provides
                                                             IPFS. For implementation specifics surrounding
       maximum flexibility and choice to potential
                                                             these standardized structures and the uniform
       future users of the protocol.

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
nomenclature that will be used to catalogue
       and access this data, please refer to section
       5. FansUnite will also implement an “off-chain
       relayer on-chain settlement” model similar
       to 0x to decrease the number of transactions
       and eliminate the need for books to store and
       update rapidly fluctuating information like line
       movements on-chain.

       Community Governed.                                 Regulatory Compliant.
                                                           Regulation is an important foundational
       Any long-term blockchain betting and data
                                                           requirement in the sports betting industry
       solution should implement tools that encourage
                                                           and any successful protocol must respect
       beneficial behaviours and which allow for
                                                           applicable legislation in order to obtain
       self-governance.     On-chain      decentralized
                                                           widespread adoption. Although we feel
       governance is still a heavily researched
                                                           strongly about facilitating decentralization,
       subject and is an important component of
                                                           we also believe there is a social responsibility
       the FansUnite Protocol. Governance will be
                                                           to prevent underage gambling, money
       implemented using an existing solution l such
                                                           laundering, gambling addictions and adhere
       as Aragon or Harbour. All necessary steps will
                                                           to gambling laws in each jurisdiction. With this
       be taken to ensure the community is able to
                                                           in mind, Know Your Customer (KYC) and Anti-
       determine the Protocol direction and roadmap.
                                                           Money Laundering (AML) solutions must be
       Our token economy has been devised around
                                                           implemented into the protocol. There are many
       the premise that Oracles must be properly
                                                           identity protocols that are under development,
       incentivized to act in the best interests of
                                                           such as uPort or Civic, and depending on the
       the Protocol. In spite of this, the network will
                                                           maturity of their technology at the time of
       still need to be able to exercise discretion in
                                                           implementation, we will partner with a solution
       defining acceptable Oracle standards, adapting
                                                           that makes sense. Properly validated addresses
       to remove malicious actors on the network,
                                                           will have to be whitelisted with the applicable
       and determining the future roadmap for the
                                                           betting contract in order for it to accept any
       Protocol.
                                                           transactions from such address. We attempt
                                                           to find a middle ground between bettor
                                                           anonymity and compliance by utilizing a third
                                                           party product to perform KYC and AML checks.
                                                           Regulatory authorities would have the ability
                                                           audit samples of users from these third parties,
                                                           while operators would only be privy to whether
                                                           users were whitelisted in their jurisdictions or
                                                           not.

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
4.0 - Technical Architecture

       The FansUnite Protocol is comprised of the following:
             Solidity Smart Contracts
             InterPlanetary File System (IPFS)
             Developer Tools - FansUnite.js Javascript Library
             Event Listing and Oracle management DApp

       4.1 - Smarts Contracts
       The primary feature of the FansUnite Protocol is the use of the blockchain to facilitate decentralized
       betting between two parties that is secure, transparent and fair. The Ethereum blockchain is used as
       a distributed database to store the required information necessary to settle a bet. Smart contracts are
       also used to escrow tokens to cover each party’s risk, guaranteeing sufficient tokens for all winning
       parties can be paid out.

       Further, if blockchain-based betting is to be fully decentralized, a single point of truth cannot be used
       to provide the outcome of an event. The FansUnite Protocol will utilize a network of independently
       operated oracles to provide the data that will ultimately grade a bet. These oracles will be incentivised
       and rewarded for providing fast and accurate data, with the reward based on the betting volume of
       that specific event. These oracles will, through smart contracts, stake FAN tokens, earning or losing
       reputation dependent on whether their data is ultimately correct or not.

       A dispute system will also be developed using smart contracts. This will allow bettors to challenge the
       result provided by the oracle network if they believe an event was resolved incorrectly. FAN Tokens
       are required to be staked to initiate a dispute. For more information see Section 5.5.1.

       4.2 - InterPlanetary File System (IPFS)
       InterPlanetary File System (IPFS) is a peer-to-peer distributed file system. Storage on IPFS is
       significantly cheaper than storing on the the Ethereum blockchain and allows the Protocol to record
       metadata about participants, events and leagues that are not critical to grading a bet. Data on IPFS
       is referenced by a unique cryptographic hash that will be stored on the blockchain. The additional
       metadata will be a resource for developers to create content rich DApps.

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
4.3 - Developer Tools - FansUnite.js Javascript Library
       A JavaScript library (FansUnite.js) is being created which is an abstraction layer to easily interact with
       the underlying smart contracts. The JavaScript library will aid in fostering and accelerating adoption
       of the protocol.

       4.4 Event Listing and Oracle Network DApp
       The large diverse oracle network will allow for a fully decentralized system. To facilitate initial adoption,
       a DApp is being released that will let anyone easily create an oracle, manually stake, provide data and
       earn a percentage of Ethereum-based tokens that is wagered through the Protocol. Additionally, this
       DApp will list all the created events/markets and allow for operators to create new events/markets.

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
5.0 - Technical Procedures

       5.1 - Event and Custom Market Creation
       Every bet must reference one or more events (or a custom market) as the outcome of events is used
       for grading the bets. The event schema has been designed to accommodate all sporting events and
       is defined in Table 1.

       Critical parameters required to grade all the various bet types are recorded on the smart contract.
       Additional parameters that help describe the event are stored using IPFS and cryptographically
       linked to the event on the smart contract.

       Events can be created by sending transactions directly to the smart contract. However, to drive initial
       adoption and reduce friction for operators and non-technical users, a DApp will be released utilizing
       our abstraction layer (FansUnite.js), that will allow for easy interaction with the smart contracts.

       5.1.1 - Minimizing Duplicate Events
       Operators are encouraged to use events that have already been created, thus reducing their cost
       while simultaneously minimizing strain on the Ethereum network. The event listing DApp will display
       all events already created, helping operators minimize the likelihood of creating duplicate events.
       The long term goal is for all parties on the Protocol (bettors, operators & oracles) to always agree
       on the exact same event. Additional functionality will be built into the event smart contracts to
       reduce the likelihood of duplicate events. This additional functionality will be achieved by creating a
       unique ID hashing specific parameters such as participant IDs and event start time and preventing
       a duplication of that ID from being stored.

       5.1.2 - Custom Markets
       In order to satisfy all markets that a traditional bookmaker offers, the Protocol will allow for custom
       markets to be created. Custom markets traditionally will fall into one of the following categories:
              Binary outcome - Wether a given outcome does or does not occur; and
              Multiple outcomes - Which outcome out of a list of outcomes occurs.
       Custom markets can be associated with sporting events, but it is not necessary. The creator of the
       custom market will also have to provide the possible outcomes.

                                                                                                                 17

Copyright © 2018 FansUnite Limited. All Rights Reserved.
Table 1: Event Schema Definition

        Parameter                 Data Type         Constraint      Description

        participantIds            bytes32 (array)   required        List of all participants IDs competing
                                                                    in the event
        minPeriods                uint              required        The minimum number of periods of
                                                                    an event
        maxPeriods                uint              required        The maximum number of periods of
                                                                    an event
        startTime                 uint              required        Time and date of when the event
                                                                    begins
        extraPeriodsBeginAt       uint              optional        The period at which extra time /
                                                                    overtime begins
        shootout                  boolean           required        An indicator for whether the event
                                                                    can potentially end in a shootout
                                                                    if the score is equal after the
                                                                    maxPeriods
        draw                      boolean           required        An indicator for whether an event
                                                                    can potentially end in a draw
        homeParticipant           bytes32           optional        The participant id of the home team

        leagueId                  bytes32           optional        The ID of the league of which the
                                                                    event is part of
        sportId                   bytes32           optional        The ID of the sport of which the
                                                                    event is part of

       5.2 - Bet Submission
       Decentralized bookmaking shares many characteristics with decentralized trading. As such,
       components of the FansUnite Protocol are inspired by the 0x project. Bookmakers offer betting odds
       on a plethora of markets and events, with odds that constantly change depending on the amount
       that is wagered on each side. With the current state of Ethereum, storing these changing odds on
       the blockchain is costly and inefficient. Inspired by 0x, a messaging system using off-chain relaying
       and on-chain submission/settlement will be implemented that will allow for bookmakers to offer
       traditional markets and their associated dynamic odds and betting exchanges to display all offers
       prior to submitting them to the blockchain. All bets are ultimately submitted to the betting smart
       contract and tokens are automatically escrowed.

                                                                                                               18

Copyright © 2018 FansUnite Limited. All Rights Reserved.
5.2.1 - Messaging System
       The messaging format outlined in Table 2 allows for any Ethereum-based token to be wagered and is
       applicable for both traditional bookmaking (such as Bet365) and betting exchanges (such as BetFair).
       For any bet to occur, it requires a Backer and a Layer. In traditional bookmaking the customer is the
       Backer (bets that an outcome will occur) and the bookmaker is the Layer (bets that the outcome
       will not occur). Betting exchanges allow for anyone to be the Layer or Backer. The ability to service
       both use cases is important for the long term success and adoption of trustless decentralized sports
       betting.

       Traditional Bookmaking
       The process for a bookmaker to accept a bet is outlined below:
              Backer (bettor) and Layer (bookmaker) approves the betting contract to access their balance
              of the token they want to wager;
              Backer creates a message (message format shown in Table 2) and signs the order with their
              private key;
              Backer broadcasts the message to the Layer;
              Layer receives the message and confirms that the parameters are consistent with their
              offerings; and
              If the parameters match, then the Layer submits the message to the betting contract.
       This approach allows bookmakers to offer a traditional experience with each bet ultimately being
       submitted and settled on the blockchain. Gas fees will be incurred by the bookmaker, thus not
       requiring the customer to pay additional gas fees and hold Ether (ETH).

       Betting Exchanges
       The process for a betting exchange to facilitate a bet is outlined below:
              The Betting Exchange cites a fee schedule and the address they will use to collect transaction
              fees;
              Backer creates a bet, sets the backerFee and layerFee to values that satisfy the Betting
              Exchange’s fee schedule, sets the feeRecipient to the Betting Exchanges desired receiving
              address and signs the bet with their private key;
              Backer transmits the signed bet to the Betting Exchange;
              The Betting Exchange receives the bet, checks that the bet is valid and that it provides the
              required fees. If the bet is invalid and does not meet the Betting Exchange’s requirements,
              the bet is rejected. If it is satisfactory, the Betting Exchange posts the bet for layers to accept;
              If the parameters match, then the Layer submits the message to the betting contract;
              Layers receive an updated version of all available bets; and
              Layer matches the Backer’s bet by submitting it to the betting smart contract.

                                                                                                                     19

Copyright © 2018 FansUnite Limited. All Rights Reserved.
Table 2: Bet Messaging Format

       Parameter              Data Type         Constraint     Description

       backer                 address           required       Ethereum address of backer

       layer                  address           required       Ethereum address of layer

       backerToken            address           required       Ethereum address of the ERC20 token
                                                               that the backer is staking
       layerToken             address           required       Ethereum address of the ERC20 token
                                                               that the layer is staking
       feeRecipient           address           optional       Ethereum address of Betting Exchange
                                                               that is charging the transaction fee
       betContractAddress     address           required       The betting smart contract address

       backerFee              uint              optional       How many FAN tokens the backer will
                                                               pay the feeRecipient (betting exchange)
       layerFee               uint              optional       How many FAN tokens the layer will pay
                                                               the feeRecipient (betting exchange)
       backerTokenStake       uint              required       How many ERC20 tokens the backer is
                                                               staking
       layerTokenStake        uint              required       How many ERC20 tokens the layer is
                                                               staking
       period                 uint              required       The period at which the bet ends at,
                                                               such as 1st period, 1st half, or full game.
       eventId                bytes32           required       Event ID hash

       betType                uint              required       Type of bet, such as moneyline, spread,
                                                               total points or team total points.
       participantId          uint              optional       Participant ID (required for moneyline,
                                                               spread and team total bet types)
       points                 uint              optional       Required for total points and team total
                                                               point bet types
       overUnder              uint              optional       1 = over, 0 = under

       expiration             uint              required       Time at which the offer expires

       resultIfDraw           uint              required       Identifies whether a draw results in a
                                                               win, loss, or push
       V                      uint              required       Elliptic Curve Digital Signature Algorithm
       R                      bytes32                          (ECDSA) signature of the above
       S                      bytes32                          arguments

                                                                                                             20

Copyright © 2018 FansUnite Limited. All Rights Reserved.
5.2.2 - Token Escrow Calculation
       The number of tokens that is required to be escrowed into the smart contract when a bet is made is
       equivalent to the exposure that that address is subject to. For a sports book operator who often lays
       both sides of a bet, it is not necessary to escrow tokens to match every wager. As long as they have
       escrowed enough tokens to cover their exposure, all parties are guaranteed to be paid out.

       A running total of each party’s exposure will be calculated and recorded on the smart contracts. If
       a party is attempting to lay a bet and the total tokens escrowed into the betting contract is below
       their total exposure, the additional tokens needed will automatically be escrowed from their wallet.
       If their wallet does not have the required tokens or allowance, then the bet will not be accepted and
       any actions associated with that account is halted.

       Please see Appendix 1 for Token Exposure calculation.

       5.2.3 - Partial Matching
       With betting exchanges, bettors may not always want to lay/back the entire offer which would result
       in offers being partially matched. The ability to allow for partial matching is a critical function for
       betting exchanges. The FansUnite Protocol allows for partial matching by requiring the addition of
       a parameter to the smart contract which indicates the desired amount that the layer is wanting to
       match (layerTokenAmount). The betting smart contract will automatically update the amount of
       tokens remaining and allow for multiple offers to be matched until the offer has been satisfied or
       expired.

       Additional functionality common with betting exchanges is the ability to cancel the remainder of
       a partially matched bet and the ability to change the offering odds to attract layers to match the
       remaining stake. Both these functionalities will be implemented in the betting smart contract. The
       original backer will have to send a transaction to the smart contract indicating they want to cancel
       or change the odds on the remaining offer and will be required to pay the appropriate gas.

       5.2.4 - KYC / AML Implementation
       Although idealistically we support personal freedom and betting anonymity, we also believe there
       is a social responsibility to prevent underage gambling, money laundering, and gambling addiction
       by adhering to gambling laws in each jurisdiction. Know Your Customer (KYC) and Anti-Money
       Laundering (AML) will be implemented into the Protocol. There are many identity protocols that are
       under development, such as uPort or Civic, and depending on the maturity of their technology at the
       time of implementation, we will decide which solution makes sense. Properly validated addresses
       will have to be whitelisted on the betting contract in order for it to accept any transactions.

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
5.3 - Event Resolution
       A network of incentivized oracles are employed to provide the requisite event data for market
       resolution. To foster initial adoption, a DApp is being created which allows anyone with the required
       stake of FAN to become an oracle and manually input event data for an event. Tech savvy developers
       can send event data directly to the smart contract or use our abstraction layer to programmatically
       send their results. The format of the event data depends on the parameters initially set for the
       event.

       5.3.1 - Oracle Staking and Reward
       Oracles stake FAN tokens to be eligible to provide event data that is ultimately used to grade wagers.
       If an Oracle provides data that is part of the consensus and the data is deemed as the correct result,
       the FAN tokens staked by the oracle are returned and the Oracle earns a reward proportional to the
       amount they staked, their reputation and the timeliness of the data provided. Oracles that provide
       data that is not part of the consensus and ultimately deemed as incorrect, will lose their FAN token
       stake and their reputability score will decrease. The tokens that were staked will be transferred to
       the Contingency Reserve Fund which is used as a final failsafe to pay out wagers that were graded
       incorrectly, for more see Section 5.5.3. The risk of losing tokens incentivises the Oracles to act
       appropriately and provide accurate results. As betting volume increases, the total number of oracles
       and the number of tokens staked will increase and the network will become more distributed.

       It is not clear what level of incentivization grows the network efficiently. Too much incentivization
       adds unnecessary tax to the Ethereum network, while too little incentive might result in a quorum
       that is not resistant to false-positives. Our approach is to optimize the incentivization so to maximize
       the average and minimize the variance of the reputabilities distribution of the whole pool of Oracles.
       For this purpose, to each Oracle will be associated with a reputability score which reflects the
       accuracy of the information provided by the Oracle with respect to the quorum in past resolutions.

       For further details on the calculations relating to stake requirement, time incentivization and Oracle
       quorum selection, please review Appendix 2.

       5.3.2 - Oracle Consensus
       Consensus is not determined solely via majority vote. The Oracles’ votes will be weighted by their
       reputability score. This prevents a batch of bad actors with low reputation scores or a short history
       of providing data from prevailing over a smaller but more reputable batch of good nodes. For more
       details on the consensus weighting calculation, please review Appendix 3.

                                                                                                                  22

Copyright © 2018 FansUnite Limited. All Rights Reserved.
Simplified Oracle System

                                                             23

Copyright © 2017 FansUnite Limited. All Rights Reserved.
5.3.3 - Oracle Reputation
       To each Oracle will be associated a reputability based on the proportion of correct and incorrect
       data (as defined by agreement with consensus) is provided. To incentivize oracles to provide correct
       information, incorrect information will be weighted more in the reputability calculation. Figure
       2 shows how the oracles are incentivized to maintain high reputability scores: oracles with low
       reputation will, in the long run, have lower, if not negative, ROIs. For oracles with high reputability the
       variance around the mean ROI is minimized and a steady gain is realized in the long run. Please see
       Appendix 4 for more information pertaining to the Oracle reputation calculation.

       5.4 - Bet Grading
       For each unique address, a Protocol betting smart contract will record the following:
              Token Balance - The total number of tokens that the account has escrowed and/or won; and
              Exposure - The total number of tokens that the account is potentially liable for (see Section
              5.2.2);
       Once consensus has been reached by the selection of Oracles, the outcome of the event is determined
       and the event will be flagged as resolved. Parties will then be able to send a transaction to the smart
       contract that would grade their bet and update the token balance and exposure for the parties
       involved in that bet. The smart contract will contain all the logic to correctly determine the rightful
       winner based on the bet type, event parameters and the data provided by the Oracle consensus.

       5.4.1 - Bet Resolution Library
       Bets, in their simplest form, fall into one of the following three types:
              Boolean - The outcome occurs or does not occur;
              Differential - The difference between two values and whether it was greater or less than; and
              Totals - The summation of values and whether it was over or under.
       Common smart contract libraries will be used to perform routine operations such as grading wagers.
       The use of only one Bet Resolution smart contract library ensures that bets are graded identically
       and transparently across the entire protocol. Library deployments will be structured in a way that
       maintains the ability to upgrade them. This is important as Solidity is still a relatively immature
       language and future solutions may be more efficient. Additionally, maintaining the ability to upgrade
       will allow for more sophisticated bet types to be implemented as the platform matures and new bet
       types arise. Deployment of new libraries will be governed by token holders as discussed in Section
       6.1.1.

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
5.5 - Incorrectly Graded Wagers
       The FansUnite Protocol allows parties to grade bets and update token balances at the moment
       Oracles reach consensus. This approach emphasizes speed of bet resolution, which is critical for
       sports bettors. However, there may be scenarios when the results for an event are wrongfully reported
       and bets are incorrectly graded. A dispute process will be used to handle incorrectly graded bets.
       Parties will be subject to a withdrawal allowance that will reduce the severity of bad actors and a
       Contingency Reserve Fund will be used as a last resort fail-safe to guarantee rightful winners are
       made whole.

       5.5.1 - Dispute Process
       Betting parties have a window of 48 hours to initiate a dispute. After this 48 hour window, the event
       will be deemed final and the oracles stakes will be returned. To initiate a dispute, the disputer or
       disputers must suggest a result they believe to be correct and stake a total amount of FAN tokens
       equal to the current oracle reward for that event. Any bets that have not yet been graded on that
       event will be temporarily halted from being graded until the dispute has been resolved to prevent
       others from wrongfully claiming bets. Once a dispute has been initiated, a new selection of oracles
       will be notified to provide results for the event. The staked FAN tokens from the disputers is used as a
       potential reward for the new selection of oracles. Consensus is reached using the same methodology
       described in Section 5.3.2.

       If the consensus from the new selection of oracles is equal to the suggested result from the disputers,
       the dispute will be deemed successful and the following will occur:
              Disputers stakes are returned;
              Reward for the event is distributed to the new selection of oracles;
              The initial Oracle selection will lose their stakes for providing incorrect results. These stakes
              are transferred to the Contingency Reserve Fund;
              The initial oracles will lose reputation; and
              Parties that were involved with the incorrectly graded bets will be able to regrade their bets
              which will update their token balances and exposure.
       If the consensus from the new selection of Oracles equals the same results from the original
       consensus, the dispute will be deemed as unsuccessful and the following will occur:
              Disputers stakes are distributed to the new oracles as a reward;
              Reward from the original oracle selection remains;
              Original oracle selection does not lose any reputation; and
              Disputers lose reputation.
       Alternatively, if the consensus from the new selection of Oracles does not equal the results from the
       original consensus and also does not match the result suggested by the disputers, the dispute will
       also be deemed as unsuccessful. The result from the new selection of Oracles will be considered the
       correct result and will be used to grade the wagers.

                                                                                                                  25

Copyright © 2018 FansUnite Limited. All Rights Reserved.
5.5.2 - Withdrawal Allowance
       Once the event has exceeded the 48 hour dispute time-frame, the entire winnings/initial stake can
       be withdrawn from the betting smart contract. Prior to the 48 hour dispute time-frame, the number
       of tokens that can be withdrawn from a winning bet will be calculated based on token withdrawal
       allowance function, please see Appendix 5.

       Although the bettor is unable to withdraw the entire amount of winning tokens prior to the 48-
       hour dispute time-frame, they can still continue to bet their winnings. If at any time a dispute arises,
       the party will be subject to additional exposure and will be required to have a token balance that
       is greater than or equal to their exposure. The betting smart contract will automatically escrow
       additional tokens if the the owner has provided the required allowance and that the owner also has
       enough tokens in their wallet. A party must always have a token balance greater than their exposure
       in order to participate in the network.

       5.5.3 - Contingency Reserve Fund
       There is the case that a party withdraws a portion of tokens from a bet that was disputed and
       ultimately regraded and the party is unwilling or unable to escrow additional tokens to cover their
       exposure. A Contingency Reserve Fund (CRF) will be used to make wrongful parties whole in this
       scenario. The CRF will be initially seeded and further contributed to by loss stakes from oracles that
       provide incorrect data.

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Copyright © 2018 FansUnite Limited. All Rights Reserved.
6.0 - FansUnite Token

       The FAN token will serve the following purposes:
              Decentralized governance on Protocol decisions;
              Betting exchange transaction fees;
              The required token for staking by Oracles;
              Resolution dispute staking;
              Contingency Reserve Fund; and
              Incentivise Oracles to provide accurate and low latency sports data.

       6.1 - Governance
       Decentralized governance is an integral part of the longevity and success of the Protocol. Token
       holders will have a proportional vote on development updates.

       6.1.1 - Protocol Upgrades
       Periodic upgrades and improvements to the smart contracts powering the underlying logic of the
       Protocol are necessary. Ethereum smart contracts are immutable and once deployed, the code
       cannot be changed. However, several smart contracts can be combined and structured in a way that
       allows for the underlying logic to be upgraded. Upgrading must be done in a fair and transparent
       way that doesn’t negatively impact stakeholders. As such, a voting system will be implemented to
       decide how and when new code will be implemented and deployed.

       On-chain decentralized governance is still a heavily researched subject. While governance is an
       important component of the Protocol, it is also not part of our core business and we will lean on the
       expertise of a partner organization such as Aragon or Harbour for proper implementation.

       Community governance will be undertaken in phases with a gradual roll-out of functionality to the
       Community. These phases will be announced at a later date.

       6.2 - DApp Transaction Fees
       The protocol allows for DApps to charge fees in FAN tokens. DApps can cite their own fee schedule
       using any sort of method they choose, such as a flat rate or a rate dependent on the volume wagered.
       Although the Protocol allows for fees, DApps aren’t required to charge transaction fees.

                                                                                                               27

Copyright © 2018
            2017 FansUnite Limited. All Rights Reserved.
6.3 - Resolution Dispute Staking
       FAN tokens are required to be staked to initiate a dispute if one of the wagering parties believe
       that the Oracle network reached an incorrect consensus. Staking is used for a potential reward for
       Oracles who provided the correct data and for the prevention of frivolous disputes.

       6.4 - Contingency Reserve Fund
       FAN tokens are accumulated in a Contingency Reserve Fund (CRF) to pay out successful disputes
       where one party decides not to return wrongfully claimed tokens. The reputation system is used to
       deter bad actors while the CRF is only used as a fail-safe.

       6.5 - Oracle Staking
       Oracles are required to stake FAN tokens to be eligible to provide event data that is ultimately used
       to resolve wagers. Oracles earn a reward proportional to the amount of FAN tokens they staked, their
       reputation and the timeliness of the data provided. See Section 5.3.1 for more details.

                                                                                                               28

Copyright © 2018
            2017 FansUnite Limited. All Rights Reserved.
7.0 - Roadmap

                                April 2018
                                Announce FansUnite Protocol and publish original
                                version of White Paper and Business Case.

                                June 2018
                                Funds raised allowed rapid expansion of data
                                science and development teams.

                                July 2018
                                Launched World Cup proof of concept on Kovan
                                Testnet, see it here.

                                Q3 2018
                                Announce major partnerships with professional
                                sports franchise and international poker brand.

                                Q3 2018
                                Open-source Smart Contract Repository and JS
                                Library.

                                Q4 2018
                                Launch Token Sale.

                                                                                   29

Copyright © 2017 FansUnite Limited. All Rights Reserved.
7.0 - Roadmap

                                Q4 2018
                                Launch Token Sale.

                                Q4 2018
                                Launch Betting Functionality for Protocol and
                                take first bets on the FansUnite Sportsbook with
                                centralized resolution.

                                Q1 2019
                                Release Oracle Resolution on Test Network in
                                conjunction with open-source Oracle solution for
                                nodes to deploy.

                                Q2 - Q3 2019
                                Release Oracle resolution on Main Network.
                                Budgeting several months of testing on Testnet
                                for the Oracle resolution as this is an integral
                                component for disintermediated betting.

                                Q3 2019
                                Release native mobile apps for iOS and Android.

                                                                                   30

Copyright © 2017 FansUnite Limited. All Rights Reserved.
8.0 - Business Plan

       8.1 - Market Factors
       The market for this platform is massive. The European Gaming and Betting Association (EGBA)
       published a report in 2014 estimating that the current total market size for sports betting globally
       exceeds $1 trillion per annum. Furthermore, legal sports betting profits are estimated at just over
       $70 billion in 2016, a 20% increase since 2012 1. Numerous other macroeconomic factors suggest
       exponential growth for the industry in the near term, including:
              US repeal of federal legislation prohibiting sports betting. The US market is estimated to be
              worth anywhere up to $70 billion in revenue annually 2.
              Improved penetration of smart phones and high-speed broadband connections is allowing
              for previously unreachable populations, like those in developing countries such as Africa, to
              bet on sports 3.
              Improved WiFi and broadband networks increasingly allow for bettors to participate in
              lucrative markets for sportsbooks including live in-play betting 4.
              Increased accessibility to online gambling attracts younger demographics of sports bettor - a
              demographic that is also more likely to adopt and hold cryptocurrency. The average age of a
              land-based sports bettor is 45 years, while the average age group of an online sports bettor
              is 38 years 4. A third of millennials say they plan to own cryptocurrency in the next 5 years 5.
              eSports betting is growing at an unprecedented rate, with Pinnacle stating that they expect
              to hit 10 million bets on eSports by the end of this year - it took them from 2010 through 2016
              to hit their first million 6. eSports will represent an entirely new demographic of bettors who
              may not have historically followed or bet on sports.

              Sports betting in                                          1 “Sports betting report | EGBA.” http://www.egba.eu/

              the United States is                                         facts-and-figures/studies/6-sports-betting-report/.
                                                                         2 “Market for illegal sports betting in US is not
                                                                           really a $150 billion business.” 14 May. 2018, http://

              estimated to be worth                                        theconversation.com/market-for-illegal-sports-betting-
                                                                           in-us-is-not-really-a-150-billion-business-96618.

                   70B
                                                                         3 “Betting industry emerging as a major player in the
                                                                           mobile money ....” 31 Jul. 2018, http://techtrendske.co.ke/

             $
                                                                           betting-industry-major-player-mobile-money-industry/.
                                                                         4 “Top 4 Emerging Trends Impacting the Sports
                                                                           Betting ... - Business Wire.” 19 Oct. 2016, https://www.
                                                                           businesswire.com/news/home/20161019005427/en/
                                                                           Top-4-Emerging-Trends-Impacting-Sports-Betting.

              in annual
                                                                         5 “Millennials more likely to invest in cryptocurrency,
                                                                           study finds.” https://www.cointelligence.com/content/
                                                                           millennials-more-likely-to-invest-in-cryptocurrency-

              revenue
                                                                           study-finds/.
                                                                         6 “The Rise of eSports Betting & Gambling - Business
                                                                           Insider.” 9 Jan. 2018, http://uk.businessinsider.com/the-
                                                                           rise-of-esports-betting-and-gambling-2018-1.

                                                                                                                                         31

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