ADVERTISING & Commemorative Luncheon - 36TH ANNUAL - MLK Commemorative Luncheon
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MLK
THE DELTA XI LAMBDA CHAPTER OF ALPHA PHI ALPHA FRATERNITY, INC. &
THE I.S. HANKINS / F.A. JOHNSON EDUCATION FOUNDATION
36TH ANNUAL
Commemorative Luncheon
ADVERTISING &
SPONSORSHIP
Booklet
Our lives begin to end the day we become
silent about things that matter
CONTENTS
WELCOME MESSAGE
KEYNOTE SPEAKER
ADVERTISING PACKAGES
ADDITIONAL OPPORTUNITIES
CORPORATE SPONSOR ORDER FORM
DIGITAL ADVERTISING ORDER FORM
WELCOME MESSAGE
Dear Community Partners, Sponsors, and Supporters,
The I.S. Hankins - F.A. Johnson Education Foundation, Inc. of the
Orlando Alumni Chapter of Alpha Phi Alpha Fraternity, Inc. in partnership
with the Mayor of Orlando’s MLK Commission is preparing for its 2022
MLK Leadership Series - 18th Annual MLK Leadership Forum (Forum)
and 36th Annual MLK Commemorative Luncheon (Luncheon). Due to
COVID19 and in the spirit of social distancing registered attendees will
be invited to experience both events online. The 2022 MLK Leadership
Series will operate under the theme “Our Lives Begin To End The
Day We Become Silent About Things That Matter.”, a famous quote
by our beloved late Brother Rev. Dr. Martin Luther King, Jr.
The 2022 MLK Leadership Series is where we invite the community
to join us in celebrating, commemorating, and living the DREAM.
The Forum will be a moderated live, online interactive event with
key leaders of the Orlando community. The Forum will take place on
Thursday, January 13, 2022, 7pm ET. The Luncheon will be a virtual
event powered by The River of Life Christian Center that airs online Friday, January 14, 2022, 12pm E.T.
At the Luncheon, students, community leaders, and organizations are recognized with our prestigious
Drum Major Award in Scholastic Achievement(scholarship), Civic Affairs, Social Justice, Community
Service, and Business.
Proceeds from the Luncheon will help us reach our 2022 goal to award $30,000 in college scholarships.
Additionally, the Luncheon funds our Young Men of Distinction (YMOD) male mentorship program and
provides support to other educational/community service initiatives of our Education Foundation. To
date, the Foundation has awarded over $125,000 in college scholarships, sponsored 200+ YMODs,
and supported Scouting and other programs to benefit youth in the Central Florida community.
COVID19 continues to have a major impact on our lives and economy. Students need scholarships and
we believe our community leaders should be recognized. Despite COVID19, we were able to award
$19,700 in scholarships this year (2021). We could not have done that without your support! Therefore,
we solicit your sponsorship for our 2022 MLK Leadership Series so we can continue to encourage youth
and community leaders to march onward and upward. Your support helps us to continue our legacy of
developing leaders and promoting academic excellence while providing service and advocacy for the
Central Florida community.
For more information about this event contact:
Jermaine B. Patterson / 321.348.7372 / MLKChairman@gmail.com, or Visit: http://mlkluncheon.org
On behalf of the Orlando Alumni Chapter of Alpha Phi Alpha Fraternity, Incorporated and our I.S. Hankins
- F.A. Johnson Education Foundation, thank you in advance for your support.
Sincerely,
Jermaine B. Patterson
Jermaine B. Patterson
2022 MLK Leadership Series Chair
KEYNOTE SPEAKER
Over the course of a journalistic career that has seen
him interview multiple U.S. presidents to the top athletes
and entertainers in Hollywood, Roland S. Martin is a
journalist who has always maintained a clear sense of his
calling in this world.
Martin is the host and managing editor of
#RolandMartinUnfiltered, the first daily online show
in history focused on news and analysis of politics,
entertainment, sports, and culture from an explicitly African
American perspective.
For over a decade, he has served as senior analyst for
the Tom Joyner Morning Show, where his daily segment
is heard on more than 100 stations and 8 million people
daily.
He is the author of three books: Listening to the Spirit
Within: 50 Perspectives on Faith; Speak, Brother! A Black
Man’s View of America; and The First: President Barack Obama’s Road to the White House as
originally reported by Roland S. Martin.
He has contributed to several others, including Paradox of Loyalty: An African American Response
to the War on Terrorism by Julianne Malveaux; Black Woman Redefined: Dispelling Myths and
Discovering Fulfillment in the Age of Michelle Obama by Sophia Nelson; Faivish Pewzner New York
and Fatherhood: Rising to the Ultimate Challenge by Etan Thomas and Nick Chiles.
He has been named four times by Ebony Magazine as one of the 150 Most Influential African
Americans in the United States.
In his career, Martin has been showered with more than 30 awards for journalistic excellence,
including being named the Journalist of the Year in 2013 by the National Association of Black
Journalists for his extensive focus on voter suppression and other issues of concern to African
Americans during the 2012 election.
Martin was also awarded the 2008 President’s Award by the National Association of Black Journalists
for his work in multiple media platforms. In 2008, he was also inducted into the Texas A&M University
Journalism Hall of Honor.
He is a four-time NAACP Image Award winner, including named Best Host for the last two years.
Mr. Martin is a life member of the National Association of Black Journalists, and a life member of
Alpha Phi Alpha Fraternity, Inc..
He is married to the Rev. Jacquie Hood Martin, author of “Fulfilled! The Art and Joy of Balanced
Living,” and “Wedded Bliss: A 52-Week Devotional to Balanced Living” and the children’s book
series, “Hannah’s Heart.”
They reside in Washington, D.C. area
ABOUT THE LUNCHEON HISTORY OF THE EVENT NOTABLE PAST ATTENDEES PAST KEYNOTE SPEAKERS
BY THE NUMBERS
VIRTUAL ATTENDANCE SCHOLARSHIP DOLLARS
AWARDED
2021 2021
975 Viewers $19,700.00
2021 WEBSITE 2019 AVERAGE EMAIL
STATISTICS OPEN RATE
Unique Visitors Subscribers
2,925 ~1,000
Avg Visits Average Open
3.4 EMail Rate
44.75%
Page Views
9,839
FACEBOOK INSTAGRAM
Reach Reach
1,400 1,700ADVERTISING PACKAGES GOLD LEVEL SPONSOR - $4,000.00 • VIP Registration For Virtual Table Of 25 For Luncheon & Forum (Names And Emails Required) • 60 Second Commercial Played During Luncheon (Premium Placement) • Verbal Recognition And Ten (10) Second Display Of Your Logo During Forum • Full-Page Color Ad In Digital Souvenir Journal (Premium Placement) • 25 Printed Copies Of The Luncheon Souvenir Journal • 300 X 600 Website Banner Ad (Static, Next To Live Stream And Replay Video) • Logo Placement (Website Sponsorship Page, All Email Blasts) • Social Media Recognition (Facebook And Instagram) • Sponsor Logo Showcased As Part Of Virtual Photo Booth SILVER LEVEL SPONSOR - $3,000.00 • VIP Registration For Virtual Table Of 20 For Luncheon & Forum (Names And Emails Required) • 30 Second Commercial Played During Luncheon • Verbal Recognition And Ten (10) Second Display Of Your Logo During Forum • Full-Page Color Ad In Digital Souvenir Journal • 20 Printed Copies Of The Luncheon Souvenir Journal • 300 X 250 Website Banner Ad (Rotating, Next To Live Stream And Replay Video) • Logo Placement (Website Sponsorship Page) • Sponsor Logo Showcased As Part Of Virtual Photo Booth BRONZE LEVEL SPONSOR - $2,000.00 • VIP Registration For Virtual Table Of 15 For Luncheon & Forum (Names And Emails Required) • 30 Second Commercial Played During Luncheon • Verbal Recognition And Ten (10) Second Display Of Your Logo During Forum • Full-Page Color Ad In Digital Souvenir Journal • 15 Printed Copies Of The Luncheon Souvenir Journal • 300 X 250 Website Banner Ad (Rotating, Next To Live Stream And Replay Video) • Logo Placement (Website Sponsorship Page) • Sponsor Logo Showcased As Part Of Virtual Photo Booth TABLE LEVEL SPONSOR - $1,000.00 • VIP Registration For Virtual Table Of 10 For Luncheon & Forum (Names And Emails Required) • Verbal Recognition And Ten (10) Second Display Of Your Logo During Forum • Full-Page B&W Ad In Digital Souvenir Journal • 10 Printed Copies Of The Luncheon Souvenir Journal • 300 X 250 Website Banner Ad (Rotating, Next To Live Stream And Replay Video) • Logo Placement (Website Sponsorship Page) • Sponsor Logo Showcased As Part Of Virtual Photo Booth
ADDITIONAL OPPORTUNITIES
VIDEO COMMERCIALS
60 Second Commercial $500.00
30 Second Commercial $250.00
OFFICIAL PROGRAM BOOKLET
Full Page Ad $200.00
Half Page Ad $150.00
Quarter Page Ad $100.00
Logo Placement on Sponsor Page $50.00
OFFICIAL WEBSITE
(Displayed before, during and 30 days after the events)
300 x 250 Banner Ad $100.00
Logo Placement on Sponsor Page $50.00
ADVERTISING SPECIFICATIONS
VIDEO COMMERCIALS
Video Ratio: 16:9, Recommended Resolution: Upload the highest resolution video available that meets file size
limits., Video File Size: 4GB Max, Video Length Minimum: 15 seconds, Video Length Maximum: 60 Seconds,
Video Captions: Optional but recommended, Video Sound: Optional but recommended
PROGRAM BOOKLET
Ads designs must be submitted “ camera ready” in digital form. The file formats which will be accepted are PDF,
EPS, JPG, TIFF, INDD or PSD. The resolution of the file should be 300 dpi or greater. All typefaces must be
embedded or linked and submitted with the graphics. Please ensure that all files are properly sized to the ad
space: However, if you require full bleed, please add one quarter inch on all edges subject to trim.
Full Page: 8.5” W x 11” H with .25 bleed
Half Page: 8.5” W x 5.5” H with .25 bleed
Quarter Page: 4.25” W x 5.5” H with .25 bleed
WEBSITE BANNER ADS
Maximum File Size: 200KB, File Type: JPG, PNG, GIF or HTML5. Please ensure that all files are properly
sized to the banner ad space.
LOGO PLACEMENT
The file formats which will be accepted are PDF, EPS, JPG, TIFF, INDD or PSD. The resolution of the file
should be 300 dpi or greater. All typefaces must be embedded or linked and submitted with the graphics.MLK LEADERSHIP SERIES
CONFIRMATION ORDER FORM
Register Online:
http://www.mlkluncheon.org
CORPORATE SPONSORS
GOLD LEVEL SPONSOR - $4,000.00
VIP Registration For Virtual Table Of 25 For Luncheon & Forum, 60 Second Commercial Played During Luncheon, Verbal Recognition And Ten (10) Second
Display Of Your Logo During Forum, Full-Page Color Ad In Digital Souvenir Journal, 25 Printed Copies Of The Luncheon Souvenir Journal, 300 X 600
Website Banner Ad , Logo Placement (Website Sponsorship Page, All Email Blasts), Social Media Recognition (Facebook And Instagram), Sponsor Logo
Showcased As Part Of Virtual Photo Booth
SILVER LEVEL SPONSOR - $3,000.00
VIP Registration For Virtual Table Of 20 For Luncheon & Forum, 30 Second Commercial Played During Luncheon, Verbal Recognition And Ten (10) Second
Display Of Your Logo During Forum, Full-Page Color Ad In Digital Souvenir Journal, 20 Printed Copies Of The Luncheon Souvenir Journal, 300 X 250
Website Banner Ad, Logo Placement (Website Sponsorship Page), Sponsor Logo Showcased As Part Of Virtual Photo Booth
BRONZE LEVEL SPONSOR - $2,000.00
VIP Registration For Virtual Table Of 15 For Luncheon & Forum, 30 Second Commercial Played During Luncheon, Verbal Recognition And Ten (10) Second
Display Of Your Logo During Forum, Full-Page Color Ad In Digital Souvenir Journal, 15 Printed Copies Of The Luncheon Souvenir Journal, 300 X 250
Website Banner Ad, Logo Placement (Website Sponsorship Page), Sponsor Logo Showcased As Part Of Virtual Photo Booth
TABLE LEVEL SPONSOR - $1,000.00
VIP Registration For Virtual Table Of 10 For Luncheon & Forum, Verbal Recognition And Ten (10) Second Display Of Your Logo During Forum, Full-Page
B&W Ad In Digital Souvenir Journal, 10 Printed Copies Of The Luncheon Souvenir Journal, 300 X 250 Website Banner Ad, Logo Placement (Website
Sponsorship Page), Sponsor Logo Showcased As Part Of Virtual Photo Booth
Total Due $____________________________
PAYMENT METHOD: CHECK MONEY ORDER CREDIT CARD
(For credit card payments – make payment online at http://www.mlkluncheon.org)
NAME:______________________________________________________________________________________________________
COMPANY:__________________________________________________________________________________________________
CITY:_______________________________________________________ STATE:___________ ZIP:___________________________
TELEPHONE: ___________________________ FAX:____________________________ EMAIL: ____________________________
SPONSOR/ADVERTISER SIGNATURE:_____________________________________________________________________________
Make Checks Payable To: I.S. Hankins-F.A. Johnson Education Foundation
Mail To: Hankins Johnson Education Foundation, Inc.
PO Box 2586
Orlando, FL 32802
Email Order Form To: MLKChairman@gmail.com
For More Information Call: Jermaine Patterson at 321.348.7372 or email MLKchairman@gmail.com
Please respond with you sponsor preference no later than December 28. Please select your payment method in the spaces provided.
If a check is not received with this form, an invoice will be issued. Foundation TAX ID# 59-3598318. Advertisements will not be placed
without payment. All advertisements must be submitted in accordance with the specifications outlined in this booklet.. Payment shall
be remitted in full with advertisement. ALL ADS MUST BE RECEIVED BY DEC 28. This order form represents an agreement for the
purchase of a sponsorship and/or advertising space. The signor becomes the responsible for payment upon receipt of the completed
order form. The Orlando Alumni Chapter of Alpha Phi Alpha Fraternity, Inc. reserves the right to reject any sponsor or ad that is deemed
inappropriate. Ad specs provided upon advertiser’s confirmation.MLK LEADERSHIP SERIES
CONFIRMATION ORDER FORM
Order Register Online:
http://www.mlkluncheon.org
DIGITAL ADVERTISING OPPORTUNITIES
MLK LUNCHEON LIVE STREAM
60 SECOND VIDEO COMMERCIAL QTY.___ $500.00 60 Seconds TOTAL DUE:__________
30 SECOND VIDEO COMMERCIAL QTY.___ $250.00 30 Seconds TOTAL DUE:__________
MLK LUNCHEON PROGRAM BOOKLET
FULL PAGE AD (Portrait Format) QTY.___ $200.00 Size 8.5” W x 11.0” H TOTAL DUE:__________
HALF PAGE AD (Landscape Format) QTY.___ $150.00 Size 8.5”W x 5.5” H TOTAL DUE:__________
QUARTER PAGE AD (Portrait Format) QTY.___ $100.00 Size 4.25”W x 5.5” H TOTAL DUE:__________
LOGO PLACEMENT (Sponsor Page) QTY.___ $50.00 300dpi (.jpg or .png) TOTAL DUE:__________
MLK LUNCHEON OFFICIAL WEBSITE
BANNER AD QTY.___ $100.00 Size 350px W x 250px H TOTAL DUE:__________
LOGO PLACEMENT (Sponsor Page) QTY.___ $50.00 300dpi (.jpg or .png) TOTAL DUE:__________
TOTAL DUE:____________
PAYMENT METHOD: CHECK MONEY ORDER CREDIT CARD
(For credit card payments – make payment online at MLKluncheon.org)
NAME:______________________________________________________________________________________________________
COMPANY:__________________________________________________________________________________________________
CITY:_______________________________________________________ STATE:___________ ZIP:___________________________
TELEPHONE: ___________________________ FAX:____________________________ EMAIL: ____________________________
SPONSOR/ADVERTISER SIGNATURE:_____________________________________________________________________________
Make Checks Payable To: I.S. Hankins-F.A. Johnson Education Foundation
Mail To: Hankins Johnson Education Foundation, Inc.
PO Box 2586
Orlando, FL 32802
Email Order Form To: MLKChairman@gmail.com
For More Information Call: Jermaine Patterson at 321.348.7372 or email MLKchairman@gmail.com
Please respond with you sponsor preference no later than December 28. Please select your payment method in the spaces provided.
If a check is not received with this form, an invoice will be issued. Foundation TAX ID# 59-3598318. Advertisements will not be placed
without payment. All advertisements must be submitted in accordance with the specifications outlined in this booklet.. Payment shall
be remitted in full with advertisement. ALL ADS MUST BE RECEIVED BY DEC 28. This order form represents an agreement for the
purchase of a sponsorship and/or advertising space. The signor becomes the responsible for payment upon receipt of the completed
order form. The Orlando Alumni Chapter of Alpha Phi Alpha Fraternity, Inc. reserves the right to reject any sponsor or ad that is deemed
inappropriate. Ad specs provided upon advertiser’s confirmation.You can also read
