THE BUSINESS READY ENTERPRISE BLOCKCHAIN - CASE STUDIES 2020 - Ontology

 
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THE BUSINESS READY ENTERPRISE BLOCKCHAIN - CASE STUDIES 2020 - Ontology
THE BUSINESS
READY
ENTERPRISE
BLOCKCHAIN
CASE STUDIES 2020
THE BUSINESS READY ENTERPRISE BLOCKCHAIN - CASE STUDIES 2020 - Ontology
Introduction
to Enterprise
Blockchain
Use Cases
Blockchain technology has given rise to a multitude of
valuable industrial use cases. In this report, we will cover
the most common use cases and proposed solutions to
showcase what we have implemented here at Ontology.
Each section will be supported by the rationale behind
the blockchain use case, a list of projects geared towards
that specific use case, and the barriers that stand in the
way of mainstream industrial adoption.
THE BUSINESS READY ENTERPRISE BLOCKCHAIN - CASE STUDIES 2020 - Ontology
Payments and Banking
Payments solutions have been one of the most prominent deployments of
blockchain technology, as evidenced by the rise of Bitcoin – originally conceived
as a decentralized payment solution. While Bitcoin is still the most commonly
used and held cryptocurrency, the high transaction fees and lengthy block times
have made Bitcoin unattractive for industrial use cases.

Other existing cryptocurrency networks can       Overall, blockchain technology can make it
achieve faster financial transactions at a       easier for established and emerging
much lower cost than wire transfers, making      companies to move into the banking and
cryptocurrencies increasingly attractive for     finance sector. The current financial
financial institutions. Most major banks, such   products that can be offered using
as J.P. Morgan, are experimenting with           blockchain technology are:
blockchain technology in one way or
another, mainly due to its ability to enable     •   Stablecoins - these are cryptocurrencies
faster and cheaper transactions.                     that are pegged to a currency such as the
                                                     US Dollar for easy payments.

                                                 •   Payment networks - these allow for
                                                     extremely fast transfers across the globe
                                                     24/7

                                                 •   Crypto-backed debit cards - this
                                                     enables consumers to own their bank
                                                     account and make payments seamlessly.
                                                     Oftentimes, these debit cards have a
                                                     loyalty system where users are rewarded
                                                     with bonus tokens. These tokens can
                                                     either be sold on the secondary market
                                                     as a cashback reward, or kept in order to
                                                     unlock a higher membership tier.
THE BUSINESS READY ENTERPRISE BLOCKCHAIN - CASE STUDIES 2020 - Ontology
Supply Chains
Supply chain fraud is a prominent problem in today’s modern world, enabling
faulty resources and counterfeit goods to enter the market. By using blockchain
technology, it becomes easier to comprehend where the resources and products
are coming from, and where they are going to. For this purpose, they are
registered on a blockchain and traced through each step of the supply chain,
greatly mitigating the risk of fraud.

The Internet of Things (IoT) devices            There are two main barriers to mainstream
represent another category of application,      adoption. The first is that supply chain data
enabling goods that are stored and shipped      is highly sensitive and should not be
to be easily tracked. For example, this could   published on a public blockchain. To remedy
be applied to perishable goods in need of       this, privacy-preserving features or solutions
storage within a specific temperature range.    can be used. For example, the latter could
Readings from the IoT devices can then be       mean supply chain data is stored centrally,
stored in a tamper-proof manner on a            while a hash value is being stored on the
blockchain where they can be used to            blockchain as proof that the centrally stored
determine who is liable for damages. This in    data is not being altered.
turn can improve the quality of products and
cut insurance costs.                            The fact that the authorities need access to
                                                certain pieces of supply chain data for
Examples of organizations using blockchain      regulatory purposes presents itself as
technology for supply chain tracking include    another challenge.
food processing companies and supermarket
chains. Customers can scan a QR-code            Governmental authorities are usually slower
printed on certain food items, to understand    to adopt novel technologies in comparison
the full supply chain history. More companies   to the private sector. However, we are
are starting to introduce this technology, as   starting to see more authoritative bodies
they have found that it boosts sales by         implementing blockchain solutions for
increasing consumer trust.                      verifying products, which could significantly
                                                boost blockchain adoption across a wide
                                                spectrum of industry verticals.
THE BUSINESS READY ENTERPRISE BLOCKCHAIN - CASE STUDIES 2020 - Ontology
Data Marketplaces
Over the last decade, data streams have taken on a more pronounced
importance, as a means of mapping the physical world onto the digital one. The
sources of these data streams are often IoT devices, whose readings are non-
sensitive and can provide actionable intel to third parties who are willing to pay
money in order to access them.

For personal or corporate data of a sensitive     The main barrier against large-scale
nature, privacy-focused features can again        adoption       of       decentralized      data
be used to make sure they are not tampered        marketplaces is that their privacy-preserving
with. Blockchain technology has the ability to    features have not yet been tested
provide these solutions for decentralized         thoroughly. It is a relatively nascent use case
data storage and sharing. Access to these         and the utility of oracles is linked to the
data streams is usually paid for in               usage of smart contracts. When the
cryptocurrency.                                   adoption of smart contracts increases, so
                                                  does the need for decentralized data
As blockchains are blind to external data,        storage and data sharing. In some cases,
data marketplaces are linked to the oracle        data privacy regulation may prevent the
problem. Oracles are entities that register       sharing of data streams.
external data on a blockchain. The oracle
problem states that smart contracts can only
be as secure and decentralized as the oracles
that feed information to them. If the oracle is
compromised, so is the smart contract. A
higher degree of decentralization can be
achieved by combining oracles from multiple
data sources.
THE BUSINESS READY ENTERPRISE BLOCKCHAIN - CASE STUDIES 2020 - Ontology
Mobility
In recent times, there have been some emerging blockchain use cases in the
mobility sector, for example, the coordination of self-driving cars. Again, this is
linked to IoT and data marketplaces, as autonomous vehicles both gather and
require data about their surroundings.

For electric vehicles, smart energy              Platooning is a technology that has been
management comes to mind. For example,           touted as a solution for decreasing the fuel
autonomous vehicles have the potential to        consumption of self-driving or semi-
be fitted with a crypto wallet in order to pay   autonomous vehicles. By driving closer
for parking, tolls, and charging. Blockchains    together, the vehicles make use of the
could facilitate the coordination of energy by   slipstream and therefore reduce the
setting financial incentives for charging when   aerodynamic drag. The front vehicle in a
there is an oversupply of energy. Similar        platoon hardly receives any benefits from
measures can be taken for coordination in        decreased fuel consumption, but could be
public transport and ridesharing.                compensated using micropayments in
                                                 digital currency.

                                                 An example of corporate usage would be
                                                 Daimler’s mobility blockchain factory, with
                                                 use cases in payments and settlements,
                                                 vehicle identification, and data sharing.
THE BUSINESS READY ENTERPRISE BLOCKCHAIN - CASE STUDIES 2020 - Ontology
In summary
The crypto economy is a puzzle with many pieces, with a
growing number of highly interconnected enterprise use cases.
For example, with data marketplaces, they often source data
from IoT devices, which are widely used in supply chain tracing
and the exchange data streams using smart contracts.
Whenever these data feeds are not corporate-sensitive, third
parties might want to pay money for reusing them, offering
cryptocurrency in return.

For traditional enterprises, this requires an efficient exchange
method between fiat and crypto for banking use cases. Smart
contracts on the other hand often require the importation of
external data for their internal logic, which can then be achieved
with the help of data marketplaces. This interconnectedness
emphasizes the breadth of use cases for organization adoption.

Ultimately, the single biggest reason why the number of
enterprises using blockchain technology is still relatively low is
because blockchain is still in its infancy. Ontology is here to
accelerate adoption levels with our suite of solutions.
Introduction to
Ontology
Enterprise
Blockchain
Ontology provides a decentralized network environment
that solves key issues of identity, security, and data
integrity. Data sharing and productive collaboration are
maximized by assuring that users can trust one another.
Launched in 2017, Ontology now is one    while authorizing their data to be shared
of the most recognizable and trusted     in applications of their choice.
blockchain networks globally, with a
strong presence in all major regions.    Ontology is best known for its easy-to-
                                         use, robust, enterprise-ready blockchain,
With over 1,300,000 unique ONT IDs       with an expansive ecosystem that provides
created, Ontology allows users to        access to hundreds of thousands of users.
manage their personal data themselves,
What makes
Ontology a top
blockchain
platform?
• High-performance network             • Multiple developing languages;
                                       python, java, js, Golang, C++

• Flexible for integration
                                       • Fastest consensus mechanism that
                                       confirms a transaction in less than 1
                                       second
• Handling more than 5,000
transactions per second

                                       • Multi-language development
                                       document available

• Stable and persistent                • Cross-chain function ready to use

• Leading in innovation                • Supported more than 300 dApps
                                       without a single glitch

• No technical failure since MainNet
                                       • Scalable consensus mechanism for
                                       large number of nodes
• Fastest Wasm virtual machines –
Ontology Wasm-JIT
What Ontology
                                        has coming
                                        next

                                   LI JUN - Founder of Ontology

High-performance network
Our next big launch with regards to our enterprise product offering is the SAGA
data marketplace. SAGA is a decentralized data marketplace that is designed for
individuals and organizations to monetize and acquire data in a trusted,
standardized and cost-effective way.

This will revolutionize the data exchange landscape, offering up many new
business opportunities for enterprises looking to build within the Ontology
ecosystem. We believe this is one of the most exciting products that is entering
the market, and we are proud to be able to offer this globally through our
enterprise-grade blockchain. We will be discussing this topic in more detail in the
next section of the report.
What Ontology
                                   has coming
                                   next

Developers
For our developer community, we are launching our next wave of the bounty
program and we will be refining our developer portal with more tools and
documentation.

         Ontology                             Ontology
      Bounty Program                       Developer Center
 https://bounty.ont.io/                        https://
                                           developer.ont.io/

   Looking to
   build with
   Ontology ?
   Please do not hesitate to contact us.
Ontology
Use Cases
At Ontology, we have a strong focus on
creating innovative, robust, enterprise-grade
industrial use cases. In the section below, we
will talk you through some of our most cutting-
edge projects across a wide array of
industries.
Qualified identification center
         Chemicals / Goods                                                         Inspection and Quarantine Bureau
             Products will be bound to a digital ID created
             by the blockchain network once leaving the
             factory, and initial information will be
             attached.

                                                                   Chemical Delivery Data
                                                                   Management Network
                                                              Blockchain Nodes will be integrated with
                               Create                           business IoT systems for data tranfer.
 Product
Digital ID
                                                                                                                Customs
                                             Main Nodes with
                                             ID creation permission
                                                                                    Customsrequired documentations and
                                                                                    Feedback will be processed manually.
                                                                                     Uploading and downloading scanned
                                                                                               documents to the system.

         End customer                                  Shipping company                           Inland transportation

                                                                                    During transportation, IoT devices will
                                                                                          upload information on location,
                                                                                               temperature, humidity, etc.

Lanxess - Chemical Supply Chain Tracking
The chemicals manufacturer Lanxess is conducting a pilot experiment using
blockchain technology to establish an electronic identity system for their shipped
products once they leave the factory.
For this purpose, a QR or barcode is                                  This is especially useful for dangerous
attached to the products for verification by                          chemicals, as they usually have to be
internal experiment participants such as                              transported under certain conditions, such
Lanxess     employees     and     associated                          as temperature or humidity. IoT sensors pick
customers, external participants such as                              these readings up in real-time and attach
forwarders, logistics companies, etc. are                             them to the product’s digital identity, thus
asked if they are willing to participate. As                          documenting that the products were
Lanxess does not anticipate willing                                   correctly shipped. This process can also
participation from authorities such as                                provide comprehensive documentation for
customs and investigators, these interactions                         authorities.
will be simulated.
                                                                      Lanxess hopes to improve the efficiency of
Products will be bound to a digital ID created                        their internal processes, to reduce the time
by the blockchain network once they have                              needed for audits by authorities, while
left the factory and initial information has                          reducing labor costs. This also provides
been attached. The product will be bound to                           clients with complete and reliable logistics
this unique ID along with a QR or barcode.                            information which helps Lanxess to establish
Data from each step of the delivery process                           and maintain a credible partnership.
will be attached to the product’s digital ID.
This is an integral profile of the product’s                          The Proof of Concept solution foresees the
delivery chain and will be available when it is                       support of multi-chain architectures as well
received by the end customer.                                         as multiple coding languages for smart
                                                                      contract development. The already existing
                                                                      code has been strictly audited by several
                                                                      security agencies guaranteeing highest
                                                                      industry standards.
Rail One - Fiat On-Ramp Supporting ONT, Bitcoin
and Stablecoins
RailOne is a leading fintech enterprise, aimed at empowering payment services
with a gathered platform powered by our global partners. Their service provides
a whole host of solutions, including card issuing and global payments for over
30,000+ freelancers, as well as cross-border e-commerce SMBs.

RailOne offers a choice of multiple services    By using the cryptographically secure
which enables clients to issue a crypto-based   Ontology blockchain, in combination with
card for their own customers and make           distributed data storage systems like
payments seamlessly. Oftentimes, these          InterPlanetary File System (IPFS) or OrbitDB,
cards have a loyalty system that rewards        it is possible to disintermediate existing
users with bonus tokens.                        centralized data storage systems while still
                                                maintaining trust and data integrity.
For clients, they are connecting to local
vendors to offer multiple routes including
SWIFT, SEPA, ACH, third-party transfer or
direct banking transfer. Every transaction
would be a settlement on-chain by a
stablecoin (OEP-4 standard). Using OEP-4,
an open token standard, we have the ability
for a near instant settlement with a low
settlement risk.
POS Spend:
Users need to select a credit card system on the POS to
enable spending.

The POS machine must be a direct bank machine, as a
third-party payment machine is not accepted in most
cases.

For your reference, we have created a list of some shops
in China that have direct bank machines.
Shops              Travel              Food                Other
Walmart            Korea Air           Pizza Hut           Tiffany
Carrefour          Emirate             Macca               Prada
Suning             Hyatt               KFC                 L’occitane
Gome               Sheraton            Taco Bell           Audi
Ikea               Pullman             Starbucks           Porsche

Online Spend:
The card can be bound to third-party applications or used
directly on Visa merchant websites for online spending.
Below, please find guideline for your reference:

Alibaba Series: Bind at Alipay to spend at Taobao, Elema, Tianmao.

Tencent Series: Bind at WeChat to spend at Jingdong, Pinduoduo,
Qunar and VIP.com.

Meituan Series: Bind at Meituan to spend at Meituan Travel,
Meituan Takeaway.

Besides physical payment terminals, the card can be either bound
to third-party applications or used for online stores that accept Visa
as a payment method.

Another option to withdraw funds include ATM machines that are connected to the Visa/UPI
network. This requires the user to enter a PIN number for authentication and it may incur
additional fees from the ATM machine.

In the case of lost or stolen cards, the card can be promptly locked, and a replacement card
will be issued right away.
Overview of MVP
In MVP, User-Controlled Storage, Ontology Blockchain, Token Smart Contract
and Agent Server will be adopted to support it.
                                                            User-Controlled Storage

            5   UX requests to write car experience,                                        For the first time, the user initializes
                settings and preferences with                                           2
                                                                                            the setting to the User-Controlled
                Access Token by using standard                                              Storage and establishes his own
                HTTP request.                                                               personal storage space. At the
                                                                                            same time, the default permission
                                                             User Wallet                    configuration will be established.

    Car A                                                                                   The user approves it, a token with
                                                                                        3
                                                                           SDK              written permission is generated
                                                                                            specifically for the smart contract
                                                                                            and is assigned to the vehicle. The
                                                                                            token is preset to be valid during
                   1    UX requests authorization from the                                  the specific period, after expiration,
     UX                 user to write data to personal storage.                             the vehicle will lose the written
                                                                                            permission.

                        Agent Server        4    The Agent Server will sync up the     Smart Contract
                                                 event logs with the blockchain, and
                                                 then convert the token to an Access
                                                 Token.
Access Token

Major European Automotive Company - Customer
Experience
ONT ID is an open DID protocol, based on W3C decentralized identifiers, that
connects people, data, services, and (IoT)-devices, using a reputation system.
This allows users to manage their personal data in a self-sovereign way and
authorize their data to be shared in applications of their choice. This also makes
it possible for users to instantly sign into any application that is integrated with
the ONT ID protocol.
Ontology’s Decentralized Data Exchange                              cloud storage system.
Framework (DDXF) is a data marketplace
built on top of Ontology’s open DID                                 One use case for this is for the collection and
protocol, allowing data consumers to verify                         sharing of data for car customer experiences.
the ownership and authenticity of user data,                        For example, users can save their personalized
without infringing on their privacy. It is a                        car settings on cloud storage, they can then
complete data interaction protocol for data                         give their own car, or any other car they are
valuing, trading, and profit sharing, fitted                        driving (e.g. rental cars) an access token that
with a reputation system and open APIs to                           allows the car to download the data and
ensure compatibility with all applications.                         configure itself according to the user’s
                                                                    preferred settings.
The mobile app ONTO serves as a front-end
for users to manage their digital identity and                      Users could also create an itinerary, either
use the ONT ID protocol to selectively                              automated or manually, and share it with
provide identity proofs. Only the respective                        their friends. They may also share their data
ONTO user holds the key to access their                             with third parties, such as the car manufacturer
identity data, which is stored either locally on                    for customer behavior analysis purposes, while
their phone, or securely encrypted on a                             getting rewarded for sharing their data.
ONT ID
ONT ID is a framework based on the W3C decentralized identifier protocol, using
blockchain and cryptographic technology, connecting people, data, and services.

Open DID protocol Multiple                      Network protocol for trust
 identities: people, assets,                  anchors. Certificate of claims to
    objects, and affairs.                      satisfy multi-dimensional trust
                                                        Endorsement.

  Data security and privacy                     Complete DID management
protocol. Secure self-sovereign                  protocol. Resource locking,
    identity management.                       indexing and query of identity
                                                        credentials.
No control over data                     Data Privacy and Security            High Transaction Cost                     Poor Data Reliability

• Unable to check who is using it       • Core data and business secrets can   • Difficulties in data value assessment   • Inadequate information
                                          be exposed                                                                       about data providers
• Lack of clear liability regulations                                          • Legally complex and time-consuming
  in case of infringement               • Individual privacy                     in transaction process                  • Lack of professional data
                                                                                                                           analysis tool

      SAGA - Data Marketplace
      SAGA is a data marketplace built on the Ontology infrastructure. There are some
      current problems with data sharing for example, the individuals or enterprises
      that generate data can neither monetize nor control their data streams, making
      the service platform (e.g. social networks, search engines, etc.) that collects the
      information a data monopoly.

      The service platform then transfers the data                             Ontology. This serves as a “trust anchor” to
      to either another enterprise interested in                               verify data and associate data with their
      using the data, or to an external data                                   owners.
      processor, who collects profits from these
      transactions without remunerating the data                               Companies publish and monetize their data,
      generator. This also poses a privacy risk to                             as long as this is in full compliance with
      the generators, as they cannot check who is                              privacy regulation. Data consumers may
      using their data.                                                        purchase data streams on the SAGA
                                                                               marketplace, which shares the revenue with
      While regulation on data sharing has been                                the data generator. Third-party data
      improved over the last year, such as the                                 processors can render services, such as
      European Union's GDPR guidelines, it is still                            decentralized storage, or analysis tools.
      unclear, who is liable in the case of privacy
      infringements due to the large number of                                 Companies can only use data streams if their
      parties involved.                                                        owners have authorized them to do so. The
                                                                               SAGA protocol strictly limits what the
      SAGA is designed to be a decentralized data                              different people can do with the data, for
      marketplace designed for individuals and                                 example prohibiting data to be transferred
      organizations to monetize and acquire data                               to third parties without authorization.
      in a trusted, standardized, and cost-effective
      way. For this purpose, parties in the SAGA
      ecosystem (individuals or companies) must
      identify themselves using a Decentralized
      Identifier (DID), which is provided by
Data Providers                                                                                   Data Consumers

Individuals                     Companies                                                        Companies
• Generate a DID                • Generate enterprise DID                                        • Generate enterprise DID

• Get personal data and store   • Complete company                  Decentralized                • Complete company verification
  locally                         verification
                                                                    Data Sharing                 • Explore our data marketplace
• Securely share data           • Publish and monetize data in
                                  compliance with regulation                                     • Purchase data through API or dataset
• Get rewarded

Data Processors                  Distributed Data Storage        Secure Processing Environment     Unique Analysis and Insights

SAGA Business Model
A decentralized data marketplace designed for individuals and organizations to
monetize and acquire data in a trusted, standardized, and cost-effective way.
SAGA uses a reputation system to establish trust between the nodes, as well as
an open API that makes SAGA compatible with other applications.

    Want to know
    more about
    SAGA?
    Please do not hesitate to contact us.
How to implement a
blockchain solution
with Ontology
Introducing the blockchain decision framework
Blockchain Decision Framework
Many of the enterprises that we speak with may wonder if they need a blockchain
solution. This is why at Ontology, we like to make the whole process as easy and
as understandable as possible.
The first exercise we run with any potential        Our team has created a multitude of
partner is the Blockchain Decision                  solutions for major enterprises across the
Framework. The below diagram may help               world. We would love to go through
anyone who is interested in blockchain              exercises such as this with you in real-time,
solutions to better understand whether it           and then give you bespoke advice along the
would be the right fit for them.                    way about the best path to follow.

This is something you can run through               If you are interested in finding out more or
yourself, however, we would advise you to           speaking with an Ontology representative,
reach out to the Ontology team if you have          you can reach out to contact@ont.io. We
any specific questions.                             would be happy to answer all of your
                                                    blockchain-related questions, or discuss our
                                                    previous projects with you.

1. Need for a shared common                     1
database?                                 Yes

2. Multiple parties involved?                   2
                                          Yes
3. Parties involved have conflicting
incentives and/or are not trusted?              3
                                                                     No
                                                                             Blockchain is not
                                          Yes                                    required
4. Rules governing participants are
not uniform?                                    4
                                          Yes
5. Need for an objective,
immutable log?                                  5
                                          Yes
6. Rules of transactions do not
                                                6
change frequently?
                                          Yes
7. Are the transactions public?                 7

                                          Yes                                   No

                                                                               Permissioned
                                       Public Blockchain                        Blockchain
https://ont.io/
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