2019 TOURISM PEI Advertising Opportunities - Government of Prince Edward Island
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2019 TOURISM PEI Advertising Opportunities
2019 PRINCE EDWARD ISLAND VISITOR’S GUIDE
The Visitor’s Guide is still one of the most effective vacation planning tools used by your current and
prospective visitors. Visitors use the Guide to plan holidays to PEI and for reference while they are here.
Purchase an ad and you will appear in both the print and electronic guide.
2019 FORECAST OF DISTRIBUTION For a PDF or online
version of the guide see
www.tourismpei.com/pei-
ENGLISH FRENCH visitors-guide
Print 110,000 28,000
Online Views 69,000 9,900
DISPLAY ADS ENGLISH FRENCH
Eighth Page $1,525 $520
Quarter Page $2,625 $940
Half Page $4,990 $1,750
Full Page $8,940 $2,895
Inside Back Cover $10,640 $5,070
Back and Inside Front $12,675 $5,775
Display Ads: Order by November 5th, 2018. *Limited number available.
To place orders,
contact Tourism PEI
902-620-3619
tourismsales@gov.pe.ca
2019 TOURISMPEI.COM ADVERTISING
Tourism PEI attracts over 2 million unique visitors to its website annually. An ad or sponsored link on
tourismpei.com is an effective way for you to reach your potential customers.
RECENT NUMBERS AT A GLANCE: (Sept 2017 - Sept 2018)
169,500+ social 8.8 million 240,645 page views –
media followers page views Where to Stay page
SPONSORED LINKS ON TOURISMPEI.COM
Want to appear at top of the search for accommodations or attractions
on our website? Sponsored links allow you to do that!
You choose the amount you want to invest and we manage it for you.
SPONSORED LINKS (various categories available)
Eighth Page
January - April $1,525
$1.05 Cost per$520
click
May - August
Quarter Page $2,625
$1.40 Cost per$940
click
September
Half Page - December $0.80 Cost per$1,750
click
WEBSITE ADVERTISEMENTS ON TOURISMPEI.COM
An Island tourism operator’s ad on the tourismpei.com website is a
natural fit.
To place orders,
You’re promoting to someone who is already interested in our contact Tourism PEI
beautiful Island. The amount you want to invest is your choice. 902-620-3619
Campaign results are easily measured. tourismsales@gov.pe.ca
WEBSITE ADVERTISEMENTS
Quarter
Box Page
AdsPage
Eighth Starting at $25 Cost per 1,000 impressions
E-NEWSLETTER ADVERTISING
Tourism PEI has a large database of potential visitors who subscribe to
its monthly electronic newsletters.
You can be included in this targeted messaging via sponsored content
and/or advertisements. There are 136,000 English and 44,000 French
e-newsletters distributed.
E-NEWSLETTER OPPORTUNITIES
Sponsored
Eighth PageContent (1 per issue) $950/issue
$520
Standard E-Newsletter Ad
Quarter Page $940
$500/issue
2019 ONLINE VACATION PACKAGES
Many visitors seek the value and convenience of booking packages.
The Tourism PEI website packages page consistently receives a
high volume of page views.
ONLINE VACATION PACKAGES
Minimum 2 Packages $250
Additional Packages $90 each
*Operators must also purchase a web listing
*Operators wishing to have their packages bookable online must also purchase BookPEI.
Please contact industry support 1-866-213-7521 for details.
Turn your existing vacation package into a Premium Online Package
to make your package really stand out.
PREMIUM ONLINE PACKAGES
January – April $1.05 Cost per click
May - August $1.40 Cost per click
September - December $0.80 Cost per click
To place orders, contact Tourism PEI
902-620-3619 | tourismsales@gov.pe.ca
2019 MAPS CARTE RO
UTIÈRE DE
l ’ Î .- P.- É .
2019 ISLAND HIGHWAY MAP
PEI HIGH
WAY MAP
VOTRE
vous atten
île
180,000 English and 37,000 French maps are d
our
forecast to be distributed in mail-out kits, across come find y
the Island at Visitor Information Centres and
through tourism operators. Island
PEI HIGHWAY MAPS ENGLISH FRENCH
Back Panel
Eighth Page $1,387
$8,409 $1,525
Inside
QuarterBlock
PageAd $2,680 $2,625$645
Inside Card Ad
Half Page $749 $408
*Order by November 5th
2019 CONFEDERATION TRAIL MAP
Visitors request the Confederation Trail Map when
ordering their vacation planning kits and Tourism PEI
staff distribute them at consumer shows for a total
distribution of approximately 30,000. Be included on
the map that attracts the outdoorsy type!
CONFEDERATION TRAIL MAP
Block
EighthAd
Page $400
$1,525
Back Panel
Quarter Page $2,625
$1,800
*Order by November 5th
www.tourismpei.com/pei-confederation-trail
To place orders, contact Tourism PEI
902-620-3619 | tourismsales@gov.pe.ca
RE-TARGETING
Here is an opportunity to target individuals based on their past
online behavior. If someone has visited tourismpei.com, your ad
will appear as they browse on other related sites.
RE-TARGETING
Industry Standard Specs
Eighth Page $10 Cost$1,525
per 1,000 impressions RE-TARGETING
Quarter
*Estimated Page $940 CAMPAIGNS RUN
MAY TO AUGUST
VIDEO PROMOTION
Add a video to your listing on tourismpei.com.
Giving visitors an authentic view of your
VIDEO PROMOTION $200
business brings you closer to closing a sale.
To place orders, contact Tourism PEI
902-620-3619 | tourismsales@gov.pe.ca
Contact us:
902-620-3619
tourismsales@gov.pe.ca
ALL ADVERTISERS PLEASE NOTE: Changes to advertisements cannot be accepted by telephone.
Information and prices are based on the best information available September, 2018. Prices and products are
subject to change. At the time of sale, sales representatives will confirm current product inventory and pricing.
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